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December 25-29, 2006


R!ck

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Numbers are based on Live+Same Day ratings

Ratings for the week December 25-29, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,828,000 (-19,000/+110,000)

2. B&B 4,136,000 (-6,000/-520,000)

3. GH 3,690,000 (+293,000/-6,000)

4. DAYS 3,612,000 (+283,000/-74,000)

5. ATWT 3,378,000 (+63,000/-393,000)

6. AMC 3,322,000 (+245,000/-40,000)

7. OLTL 3,253,000 (+140,000/-164,000)

8. GL 2,989,000 (-37,000/-148,000)

9. PSNS 2,217,000 (+141,000/-336,000)

HH

1. Y&R 4.3/12 (same/-.1)

2. B&B 3.1/9 (same/-.4)

3. GH 2.8/8 (+.1/-.1)

4. DAYS 2.7/8 (+.1/-.1)

5. ATWT 2.5/7 (+.1/-.4)

5. AMC 2.5/7 (+.1/-.1)

5. OLTL 2.5/7 (same/-.2)

8. GL 2.2/6 (same/-.2)

9. PSNS 1.7/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,359,000 (+142,000/-58,000)

2. GH 1,279,000 (+27,000/-149,000)

3. DAYS 1,126,000 (-79,000/-148,000)

4. OLTL 1,034,000 (-33,000/-246,000)

5. AMC 980,000 (+1,000/-230,000)

6. B&B 931,000 (+103,000/-194,000)

7. ATWT 886,000 (+170,000/-4,000)

8. PSNS 806,000 (-87,000/-99,000)

9. GL 727,000 (+21,000/-10,000)

Women 18-49 Rating

1. Y&R 2.1/11 (+.2/-.1)

2. GH 1.9/10 (same/-.3)

3. DAYS 1.7/9 (-.1/-.2)

4. OLTL 1.6/8 (same/-.4)

5. AMC 1.5/8 (same/-.3)

6. B&B 1.4/8 (+.1/-.3)

7. ATWT 1.3/7 (+.2/-.1)

8. PSNS 1.2/7 (-.2/-.2)

9. GL 1.1/6 (same/same)

Girls 12-17 Viewers

1. DAYS 104,000 (+8,000/-15,000)

2. PSNS 93,000 (+9,000/-74,000)

3. Y&R 89,000 (+27,000/+14,000)

4. B&B 70,000 (+24,000/-16,000)

5. ATWT 58,000 (+5,000/-27,000)

6. GL 56,000 (+2,000/-29,000)

7. GH 54,000 (-11,000/-31,000)

8. AMC 37,000 (-33,000/-55,000)

9. OLTL 30,000 (-33,000/-40,000)

Women 18-34 Rating

1. DAYS 1.5/9 (-.1/-.5)

1. GH 1.5/8 (+.1/+.1)

3. Y&R 1.3/8 (+.1/-.1)

3. PSNS 1.3/7 (-.1/-.2)

5. OLTL 1.2/7 (+.1/-.1)

6. AMC 1.1/6 (+.1/same)

7. ATWT 0.8/5 (+.2/-.3)

7. B&B 0.8/5 (+.1/-.4)

9. GL 0.6/3 (same/-.3)

Men 18+ Viewers

1. Y&R 1,389,000 (-156,000/-39,000)

2. B&B 891,000 (-123,000/-221,000)

3. ATWT 733,000 (-7,000/-118,000)

4. GL 699,000 (+71,000/+15,000)

5. DAYS 686,000 (+44,000/-86,000)

6. AMC 683,000 (+111,000/+36,000)

7. OLTL 589,000 (+48,000/+48,000)

8. GH 587,000 (+65,000/+49,000)

9. PSNS 442,000 (+43,000/-49,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday:

Tuesday: 2.5/3,284,000

Wednesday: 2.6/3,498,000

Thursday: 2.6/3,420,000

Friday: 2.4/2,985,000

ATWT

Monday:

Tuesday: 2.6/3,638,000

Wednesday: 2.4/3,273,000

Thursday: 2.3/3,224,000

Friday:

B&B

Monday:

Tuesday: 3.5/4,626,000

Wednesday: 2.9/3,815,000

Thursday: 3.2/4,414,000

Friday: 2.7/3,687,000

DAYS

Monday:

Tuesday: 2.9/4,094,000

Wednesday: 2.6/3,406,000

Thursday: 2.6/3,381,000

Friday: 2.7/3,565,000

GH

Monday:

Tuesday: 2.9/3,794,000

Wednesday: 2.8/3,690,000

Thursday: 2.8/3,690,000

Friday: 2.7/3,542,000

GL

Monday:

Tuesday: 2.3/3,149,000

Wednesday: 2.2/2,993,000

Thursday: 2.2/2,824,000

Friday:

OLTL

Monday:

Tuesday: 2.6/3,349,000

Wednesday: 2.4/3,160,000

Thursday: 2.4/3,171,000

Friday: 2.5/3,333,000

PSNS

Monday:

Tuesday: 1.7/2,384,000

Wednesday: 1.7/2,203,000

Thursday: 1.7/2,120,000

Friday: 1.7/2,161,000

Y&R

Monday:

Tuesday: 4.6/6,250,000

Wednesday: 4.3/5,626,000

Thursday: 4.5/6,149,000

Friday: 4.0/5,285,000

----------------------

For the SEASON September 18, 2006 through December 31, 2006

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.7

3. ATWT 2.5

5. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

2. GH 1.9

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

-----------------------------------

NBC Press Release

NBC DAYTIME FINISHES #2 FOR THE FOURTH QUARTER AMONG WOMEN 18-49 AND WINS ITS 28TH CONSECUTIVE QUARTER IN THE VALUABLE WOMEN 18-34 DEMO

Published: January 5, 2007

'DAYS OF OUR LIVES' IS #1 FOR THE QUARTER AMONG FEMALES 18-34, 12-24 AND 18-24; THE WOMEN 18-34 WIN IS 'DAYS'' 26TH CONSECUTIVE QUARTERLY TRIUMPH

'PASSIONS' TIES FOR #2 FOR THE QUARTER AMONG WOMEN 18-34 AND IS #2 OUTRIGHT WITH FEMALES 12-24 AND 18-24; TIES 'DAYS' FOR #1 AMONG FEMALES 12-17

BURBANK, Calif. – January 5, 2006 – For the fourth quarter of 2006, NBC Daytime finished #2 in women 18-49 rating and is #1 in the women 18-34 category, marking the 28th consecutive quarter-long win for NBC among women 18-34.

NBC's "Days of our Lives" was daytime's #1 series for the quarter among women 18-34, marking the 26th consecutive quarter-long win for "Days" in this valuable category. "Passions" tied for #2 for the quarter among women 18-34 and was #2 outright among females 12-24 and 18-24, while tying "Days" for #1 among females 12-17.

For the quarter, "Days" (1.8 rating, 12 share among women 18-49, 1.8/12 among women 18-34) is #3 among women 18-49 while "Passions" (1.3/8 among women 18-49, 1.5/10 among women 18-34) tied for #8 in the women 18-49 race.

NBC Daytime concluded the quarter with a tie for second place for the week of December 25-29 among women 18-49 and an outright win for the week in the women 18-34 category. This is NBC's 363rd consecutive week leading the women 18-34 demographic (including ties).

For the week, "Days" (1.7/9 among women 18-49, 1.5/9 among women 18-34) tied for #4 among women 18-49 and tied for #1 among women 18-34, marking the 586th time in 594 weeks "Days" has led the women 18-34 demographic (including ties).

For the week of December 25-29, "Passions" (1.2/7 among women 18-49, 1.3/7 among women 18-34) ranked #11 in the women 18-49 race and tied for #3 in the women 18-34 category.

According to in-home viewing figures from Nielsen Media Research for the fourth quarter of 2006 and broadcast season-to-date, averages among women 18-49 are: ABC a 1.7 rating, 11 share; NBC, 1.6/10; CBS, 1.4/9. Women 18-34 averages were: NBC, 1.7/11; ABC, 1.2/8; CBS, 0.9/6. In total viewers, averages for the quarter and season are: CBS, 4.3 million; ABC, 3.2 million; NBC, 2.6 million.

For the week of December 25-29, averages among women 18-49 were: ABC 1.7/9; NBC, 1.5/8; CBS, 1.5/8. Women 18-34 averages for the week were: NBC, 1.4/8; ABC, 1.3/8; CBS, 1.0/6. In total viewers, averages for the week were: CBS, 4.7 million; ABC, 3.5 million; NBC, 2.9 million.

Note: Due to the Christmas holiday, all regular daytime programming was either preempted or labeled as specials on Monday, Dec. 25, and therefore is not included in the weekly averages. In addition, "As The World Turns" and "Guiding Light" on CBS were preempted on Friday for football coverage.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day." Note that NBC broadcasts two hours a day of daytime programming while ABC and CBS air four and four-and-a-half hours respectively.

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I can see Days going up because it was real good last week. I was on vacation from work and watched. But not sure about Passions. I only saw part of one episode that featured Gwen, Ehan and Theresea.

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My predictions for Christmas week. I'm sure I'm way off lol

1. Y&R 4.7 (+.4)

2. B&B 3.3 (+.2)

3. DOOL 3.0 (+.4)

4. GH 2.9 (+.2)

5. AMC 2.7 (+.3)

6. OLTL 2.6 (+.1)

7. ATWT 2.6 (+.2)

8. GL 2.4 (+.2)

9. PSNS 2.0 (+.3)

We actually used to play the ratings game until everyone stopped playing lol

I wish we could still see numbers like this :(

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Damn Rick! LOL Just look at some of those gains from 7 years ago.... +.3 to +.8?!?

Seems like the best any soap can do anymore is a +.3 and that's a rarity.

Dang, even though I don't watch AMC, I think you that's too much wishful thinking with that projection. LOL

Well, this is going to put me at a disadvantage since I only watch OLTL and none of the other 8, but here goes...

1. Y&R 4.4 (+.1)

2. B&B 3.3 (+.2)

3. GH 2.8 (+.1)

4. DOOL 2.7 (+.1)

5. ATWT 2.6 (+.2)

6. OLTL 2.6 (+.1)

7. AMC 2.5 (+.1)

8. GL 2.3 (+.1)

9 PSNS 1.9 (+.2)

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