December 18-22, 2006

[R!ck]

Numbers are based on Live+Same Day ratings

Ratings for the week December 18-22, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,847,000 (+434,000/+346,000)

2. B&B 4,142,000 (+107,000/-373,000)

3. GH 3,397,000 (+99,000/-66,000)

4. DAYS 3,329,000 (+259,000/-294,000)

5. ATWT 3,315,000 (+209,000/-275,000)

6. OLTL 3,113,000 (+139,000/-46,000)

7. AMC 3,077,000 (+120,000/-309,000)

8. GL 3,026,000 (+69,000/+24,000)

9. PSNS 2,076,000 (+163,000/-398,000)

HH

1. Y&R 4.3/14 (+.2/+.1)

2. B&B 3.1/10 (same/-.3)

3. GH 2.7/8 (+.1/-.1)

4. DAYS 2.6/8 (+.2/-.1)

5. OLTL 2.5/8 (+.1/same)

6. ATWT 2.4/8 (same/-.4)

7. AMC 2.4/8 (same/-.3)

8. GL 2.2/7 (-.1/-.1)

9. PSNS 1.7/5 (+.2/-.1)

Women 18-49 Viewers

1. GH 1,252,000 (+63,000/-128,000)

2. Y&R 1,217,000 (+36,000/-146,000)

3. DAYS 1,205,000 (+68,000/-67,000)

4. OLTL 1,067,000 (same/-166,000)

5. AMC 979,000 (-7,000/-302,000)

6. PSNS 893,000 (+33,000/-44,000)

7. B&B 828,000 (-11,000/-268,000)

8. ATWT 716,000 (-31,000/-237,000)

9. GL 706,000 (-59,000/-121,000)

Women 18-49 Rating

1. Y&R 1.9/12 (+.1/-.2)

1. GH 1.9/11 (+.1/-.2)

3. DAYS 1.8/11 (+.1/-.1)

4. OLTL 1.6/10 (same/-.3)

5. AMC 1.5/9 (same/-.5)

6. PSNS 1.4/8 (+.1/same)

7. B&B 1.3/8 (same/-.4)

8. ATWT 1.1/7 (same/-.4)

8. GL 1.1/6 (-.1/-.2)

Girls 12-17 Viewers

1. DAYS 96,000 (+40,000/-32,000)

2. PSNS 84,000 (+28,000/-64,000)

3. AMC 70,000 (+40,000/-23,000)

4. GH 65,000 (-3,000/-8,000)

5. OLTL 63,000 (+18,000/-8,000)

6. Y&R 62,000 (+16,000/-17,000)

7. GL 54,000 (+28,000/-12,000)

8. ATWT 53,000 (+21,000/-9,000)

9. B&B 46,000 (+15,000/-31,000)

Women 18-34 Rating

1. DAYS 1.6/10 (-.1/-.4)

2. PSNS 1.4/8 (-.1/-.3)

2. GH 1.4/8 (same/-.1)

4. Y&R 1.2/8 (-.2/-.2)

5. OLTL 1.1/7 (-.1/-.3)

6. AMC 1.0/6 (-.1/-.4)

7. B&B 0.7/4 (-.2/ -.5)

8. ATWT 0.6/4 (-.1/-.6)

8. GL 0.6/4 (-.1/-.5)

Men 18+ Viewers

1. Y&R 1,545,000 (+153,000/+258,000)

2. B&B 1,014,000 (+28,000/-5,000)

3. ATWT 740,000 (+41,000/+58,000)

4. DAYS 642,000 (+98,000/-147,000)

5. GL 628,000 (+13,000/+29,000)

6. AMC 572,000 (+13,000/-39,000)

7. OLTL 541,000 (+26,000/+90,000)

8. GH 522,000 (-27,000/+12,000)

9. PSNS 399,000 (+19,000/-136,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.3/2,920,000

Tuesday: 2.3/2,928,000

Wednesday: 2.5/3,213,000

Thursday: 2.3/3,042,000

Friday: 2.5/3,281,000

ATWT

Monday: 2.5/3,495,000

Tuesday: 2.5/3,357,000

Wednesday: 2.3/2,980,000

Thursday: 2.5/3,292,000

Friday: 2.5/3,450,000

B&B

Monday: 3.1/4,211,000

Tuesday: 3.2/4,046,000

Wednesday: 2.9/3,971,000

Thursday: 3.0/3,983,000

Friday: 3.3/4,498,000

DAYS

Monday: 2.4/3,058,000

Tuesday: 2.6/3,284,000

Wednesday: 2.5/3,210,000

Thursday: 2.7/3,406,000

Friday: 2.7/3,686,000

GH

Monday: 2.7/3,268,000

Tuesday: 2.6/3,070,000

Wednesday: 2.8/3,683,000

Thursday: 2.6/3,513,000

Friday: 2.8/3,451,000

GL

Monday: 2.2/3,093,000

Tuesday: 2.3/3,083,000

Wednesday: 2.2/2,852,000

Thursday: 2.2/2,956,000

Friday: 2.2/3,146,000

OLTL

Monday: 2.5/3,038,000

Tuesday: 2.4/2,935,000

Wednesday: 2.6/3,310,000

Thursday: 2.3/3,103,000

Friday: 2.5/3,180,000

PSNS

Monday: 1.7/2,058,000

Tuesday: 1.6/2,035,000

Wednesday: 1.5/1,970,000

Thursday: 1.6/1,985,000

Friday: 1.8/2,333,000

Y&R

Monday: 4.2/5,750,000

Tuesday: 4.5/5,922,000

Wednesday: 4.1/5,574,000

Thursday: 4.4/6,115,000

Friday: 4.4/5,874,000

----------------------

For the SEASON September 18, 2006 through December 24, 2006

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.6

3. ATWT 2.5

5. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

2. GH 1.9

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

----------------

NBC Press Release

NBC DAYTIME TIES FOR #1 AMONG WOMEN 18-49 FOR THE WEEK OF DEC. 18-22

Published: December 29, 2006

IN THE VALUABLE WOMEN 18-34 CATEGORY, 'DAYS OF OUR LIVES' IS #1 AND 'PASSIONS' TIES FOR #2 FOR BOTH THE WEEK AND THE SEASON

BURBANK, Calif. – December 29, 2006 – For the week of December 18-22, NBC Daytime has tied for #1 in daytime's key demographic of women 18-49 and is #1 outright in the valuable women 18-34 category, where "Days of our Lives" ranks #1 and "Passions" is tied for #2.

NBC Daytime also delivered an outright win for the week in the women 18-34 category. This is NBC's 362nd consecutive week leading the women 18-34 demographic (including ties).

"Days" (1.8 rating, 11 share among women 18-49, 1.6/10 among women 18-34) ranked #3 for the week among women 18-49 and was #1 among women 18-34, marking the 585th time in 593 weeks "Days" has led the women 18-34 demographic (including ties).

For the week, "Passions" (1.4/8 among women 18-49, 1.4/8 among women 18-34) ranked #7 in the women 18-49 race and tied for #2 in the women 18-34 category.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days of our Lives" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #8 in the women 18-49 category and tied for #2 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of December 18-22, averages among women 18-49 were: NBC 1.6/10; ABC, 1.6/10; CBS, 1.3/8. Women 18-34 averages for the week were: NBC, 1.5/9; ABC, 1.2/7; CBS, 0.8/5. In total viewers, averages for the week were: CBS, 4.4 million; ABC, 3.3 million; NBC, 2.7 million.

For the broadcast season-to-date, averages among women 18-49 are: ABC a 1.7 rating, 11 share; NBC, 1.6/10; CBS, 1.4/9. Women 18-34 averages were: NBC, 1.7/11; ABC, 1.2/8; CBS, 0.9/6. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.6 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day." Note that NBC broadcasts two hours a day of daytime programming while ABC and CBS air four and four-and-a-half hours respectively.

[DaysFanJean]

Waiting, not so patiently LOL. Hoping above hope that Days shows solid improvement as it deserves.

[Reddi]

Also waiting impatiently:)

When will the ratings be in? I assume the holiday will cause a delay.

When will SON get their official ratings up again? And meanwhile.. yoo hoo... lskreet? you in?

[SteveFrame]

Thanksgiving week we didn't get them until Monday or Tuesday - don't remember which - but they were more than a day late.

[Soapsuds]

I am hoping for tomorrow.

[Errol]

Ratings won't be available until either today or Tuesday due to the Christmas preemption.

[Lskreet]

Sorry it took so long. I'm on vacation and I had to wait until my back up contact got back to me.

Final Standings

1 Y&R 4.3

2 B&B 3.1

3 GH 2.7

4 DOOL 2.6

5 OLTL 2.5

6 ATWT 2.4

6 AMC 2.4

8 GL 2.2

8 PS 1.7

ABC

AMC

Monday 2.3

Tuesday 2.3

Wednesday 2.5

Thursday 2.3

Friday 2.5

GH

Monday 2.7

Tuesday 2.6

Wednesday 2.8

Thursday 2.6

Friday 2.8

OLTL

Monday 2.5

Tuesday 2.4

Wednesday 2.6

Thursday 2.3

Friday 2.5

CBS

ATWT

Monday 2.5

Tuesday 2.5

Wednesday 2.3

Thursday 2.5

Friday 2.5

B&B

Monday 3.1

Tuesday 3.2

Wednesday 2.9

Thursday 3.0

Friday 3.3

GL

Monday 2.2

Tuesday 2.3

Wednesday 2.2

Thursday 2.2

Friday 2.2

Y&R

Monday 4.2

Tuesday 4.5

Wednesday 4.1

Thursday 4.4

Friday 4.4

NBC

DOOL

Monday 2.4

Tuesday 2.6

Wednesday 2.5

Thursday 2.7

Friday 2.7

Passions

Monday 1.7

Tuesday 1.6

Wednesday 1.5

Thursday 1.6

Friday 1.8

Daytime Insights

ABC and NBC tied for 1st among women 18-49 rating (1.6 each), though ABC edged out NBC in

impressions (1,081,000 W18-49 for ABC vs. 1,049,000 for NBC). CBS ranked 3rd (1.3 W18-49). NBC won

the week in women 18-34 (1.5), followed by ABC (1.2) and CBS (0.8). ABC was 1st in women 25-54

(2.0), while CBS and NBC tied for 2nd (1.6 each). NBC was ahead of CBS in women 25-54 impressions

(1,018,000 W25-54 for NBC vs. 980,000 for CBS).

Compared to the prior thirteen weeks of the season, NBC was up +0.1 in women 18-49, flat in women

25-54, and down -0.1 in women 18-34. CBS dropped -0.1 in women 18-49, women 18-34, and women 25-54

vs. the season-to-date averages. ABC was flat in women 18-34 and women 25-54, while women 18-49 was

down -0.1 vs. the prior thirteen weeks.

CBS's ATWT drew 0.6 women 18-34 rating, its lowest since the week of 10/30/06 (also a 0.6). GUIDING

LIGHT's 0.6 women 18-34 rating was the program's lowest since the week of 10/16/06 (also a 0.6).

PRICE II (0.9 W18-34) had its lowest weekly delivery in women 18-34 since 10/30/06.

In women 18-49, DAYS OF OUR LIVES (1.8) ranked #3 this week, while PASSIONS (1.4) ranked #7. Among

women 18-34, DAYS (1.6) was #1, ranking first in the demo for the 585th week out of 593 weeks that

it aired. PASSIONS (1.4) ranked 2nd in women 18-34 rating (tied with GENERAL HOPSITAL). For women

25-54, DAYS (1.9) ranked #4 (tied with AMC and OLTL) and PASSIONS (1.4) ranked #9. For the season

to date, Most Current time-shifted data, DAYS and PASSIONS are the #1 and #2 ranked Daytime programs

in women 18-34 (GENERAL HOSPITAL is tied with PASSIONS for #2).

The most time-shifted Daytime program of the week was Y&R, which received a 0.12 lift from Live to

Live + Same Day in women 18-49 rating. DAYS (+0.11) was close behind, while AMC (+0.07) and GH

(+0.06) also received significant time-shifting. The remaining Daytime serials received a Live to

Live + Same Day lift of between +0.01 to +0.03. THE VIEW was up +0.07 from Live to Live + Same Day

in women 18-49, while both editions of PRICE IS RIGHT were not time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.7) was

down -0.1, CBS (0.9) was down -0.3, and ABC (1.2) was flat. For women 25-54, NBC (1.7) was up +0.2,

while ABC (2.0) was flat and CBS (1.7) declined -0.1. Among the NBC programs, DAYS OF OUR LIVES was

flat in women 18-49 rating while PASSIONS was down -0.1.

DVR sample as of 12/24/06: 941 homes (11.7% of sample)

[SteveFrame]

I can't believe that OLTL went up. I still did not enjoy it last week.

Glad that GH went up. It has been so good lately. They have really learned what to do by doing the stunts and letting them bleed into another story. I am enjoying the show so much right now.

Wish AMC could be rewarded for trying to do better. Still have problems with the show, but they have been so much better.

Glad Y&R held on too.

[Soapsuds]

Well ATWT is in the dumps. No surprise there but the 2.4 doesnt make sense when they got 2.5's all week except for one day.

[alwaysAMC]

This pretty much sums up my opinion...

ATWT still at 2.4 - which is about right as it is still a bore.

[Soapsuds]

Actually Y&R went up +.2 What happened to give them that increase?

[Chris B]

YAY! Y&R IS BACK! :D I was so disappointed with the dropping ratings, but they are going back up! This is great because I truly feel the show is improving so it deserves the increase now.

[GBB]

Awesome! Glad to see Days moving up. Last week kicked ass and they deserve the ratings. I'd like to see them go up even more into 2.9/3.0 territory. The show deserves it right now.

[whyamcwhy]

I am so happy that Y&R went up!!! The show has been on fire and continues to get better! I hope they continue to go up.

I don't see AMC improving until they address the underlying problems the show is having like the hated camera technique, the propping and pimping of certain characters, and the weak, direction-less writing. They have lost the trust with the audience and they need to make changes in order to build that trust back up. They need to prove to the audience that they realize they made mistakes and are in the process of fixing them. I know that until those changes are made, I won't watch AMC. Firing McTavish is a start but firing Frons would be even better!

[winterguy125]

Wow! I am shocked that the Christmas show on ATWT got a 2.5, unfortantly after the viewers saw that crap, even more of them probably are tuning out, which I think we will see in this weeks ratings when we see them. All in all a 2.4 is not good in a week that should have seen increases due to the holiday's, I think after the new year ATWT will drop to a 2.2-2.3 range, with the crap JP is writing.

Does JP realize that just by giving Luke a storyline that the show ratings would increase .2-.5 like it did over the spring and summer months. Just think do that and give all the other characters new fresh storylines and we could be near a 3.0 again.