All this has led to some of the biggest scandals in Swedish entertainment industry ever.
One of the most popular tv-personalities here, a man who has been the host of a home improvement show for over 20 years on tv4, Sweden's biggest commercial channel, has been accused of sexual harassment, sexism, racism and homophobia by former co-workers, both male and female. Rumours about this has been floating around for a few years, but now it has exploded. What makes the scandal even bigger is that his bosses have been aware of the accusations against him for several years, the first complaint dates back to 2008, but they have done nothing to intervene. Even the production company behind his show wanted to have him replaced, but the hierarchy at tv4 refused, because the show was popular and brought in huge amounts of advertising money to the channel. Now he has been fired, but the people higher up are still clinging to their positions. But there are more and more calls for them to resign or get fired as well.
Another popular tv personality, on SVT, our public broadcaster, has also been accused of sexual harassment and the police have started an investigation. He denies everything and his program will remain on air for now, but depending on how the police inquiry goes his show could be taken off the air too.
And it's not confined to the entertainment industry. One woman, who held a high position in the Swedish Football Association, revealed earlier this week that on numerous occasions she had received dick-pics from some former Swedish football players who had played for the Swedish national team. She revealed that when she had reported it she had been advised not to take it any further, because it would cause trouble.