I do want to believe these media games won't be effective, but I feel like they were very effective in Congressional and state races last year on the various gotcha topics (defund the police, immigration, the right wing framing of the stimulus). Maybe that will change.
Some of those replies on the Milo tweet praising him for his grift remind me of just how many people have always been willing to shrug off his ugliness because it's more hip and fun to do so. At least they seem to be in the minority. I wonder if he is back to being bankrolled by the Mercers or if this is someone even more heinous. Florida certainly would be willing to go along with his sham - whether he will just cash in or try to find a way to be able to cash in and also hurt young men, I don't even want to think about. I remember the heavy efforts in the '90s to push ex-gay programs. Milo is probably too toxic to be able to get that message out today, but I wouldn't be surprised if this is the start of more, with less repulsive faces coming after him.