AGENCY BILLINGS: JAN. 1955-JUNE 1956: Here are the ad buys for each soap's sponsor from Jan. 1955-Jun. 1956: CBS SOAPS: As the World Turns Procter & Gamble...............403,650 (1/56-6/56) (purchase split with Love Story for 1/56-3/56) Brighter Day Procter & Gamble................1,911,000 (1955) Procter & Gamble...................210,600 (1/56-6/56) Edge of Night Procter & Gamble...............405,600 (1/56-6/56) (purchase split with On Your Account for 1/56-3/56) Guiding Light Procter & Gamble..............1,872,000 (1955) Procter & Gamble..................212, 550 (1/56-6/56) Love of Life American Home Products....3,510,000 (1955) American Home Products....1,248,000 (1/56-6/56) Portia Faces Life/Inner Flame General Foods.......................931,500 (1955) Road of Life Procter & Gamble..................760,500 (1955) Search for Tomorrow Procter & Gamble...................NOT LISTED (1955) Procter & Gamble..................218,400 (1/56-6/56) Secret Storm American Home Products....1,474,410 (1955) American Home Products....1,228,500 (1/56-6/56) Valiant Lady Toni Co...............................495,656 (1955) Toni Co...............................191,100 (1/56-6/56) General Mills......................1,056,400 (1955) General Mills.......................453,375 (1/56-6/56) Wesson Oil.........................218,958 (1955) Wesson Oil........................293,332 (1/56-6/56) Scott Paper...........................34,359 (1955) Scott Paper........................224,094 (1/56-6/56) Standard Brands.....................39,624 (1/56-6/56)
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JAS0N47 · 4 minutes ago 4 min
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