Need To Know
“Beyond the Gates” set a new series record among Total Viewers.
“General Hospital,” “Let’s Make a Deal” and “The Price is Right” attracted their largest audience in at least four years.
“The View” attracted its second-largest audience in nearly five years.
“The Young and the Restless” and “The Bold and the Beautiful” attracted their largest audiences since 2023.
Excluding the ratings periods of November 28, 2022 – April 28, 2023, and September 23, 2024 – January 31, 2025, when Households and Total Viewers were unavailable to this publication, every daytime broadcast series attracted their largest audiences of the season, and in several instances, set multi-year highs during the week of January 26-30, 2026, amid snowstorms across multiple parts of the U.S. “Beyond the Gates” in particular recorded a new viewership record nearly a year since making its debut.
“The Young and the Restless” not only marked a new season high among Total Viewers, but also attracted its largest overall audience since at least the week of November 20-24, 2023, with 3.416 million viewers tuning in to the happenings in Genoa City. The series posted the largest week-to-week gain across daytime broadcast among Total Viewers, up +462,000, while among Households, its 2.3 rating was the best since the week of January 15-19, 2024. In the key sales demographics, the drama series set a new season high among Women 18-49 (0.26 rating) and marked its second-best performance of the season among Women 25-54 (0.41 rating). The series was up week to week among Women 18-49 (+0.04; 0.26 rating vs. 0.22 rating) and Women 25-54 (+0.03; 0.41 rating vs. 0.38 rating). Compared to the same week last year, the drama was up +0.02 among Women 18-49 (0.26 rating vs. 0.24 rating), marking its first year-over-year increase in the demo this season and its first overall since the week of August 18-22, 2025, and was the show’s best overall among Women 18-49 since the week of July 28-August 1, 2025.
Michelle Stafford
“The Bold and the Beautiful” marked a new season high among Total Viewers and Households with 2.993 million and a 2.0 rating, respectively, and was the half-hour drama’s largest overall audience and best Household rating since at least the week of June 26-30, 2023. The soap opera was up +403,000 viewers week-to-week, tied its second-best performance of the season among Women 18-49 (0.24 rating) and marked its second-best among Women 25-54 (0.37 rating), up +0.04 and +0.03, respectively. Compared to the same week last year, the show was flat among Women 18-49 (0.24 rating).
For the fourth time in five weeks, “General Hospital” crossed the two million viewer mark and set a new season high among Households and Total Viewers with 2.286 million and a 1.5 rating, respectively, while marking show’s largest overall audience since at least the week of January 10-14, 2022 and its best performance among Households since the week of May 8-12, 2023. With a week-to-week gain of +347,000 viewers (2.286 million vs. 1.939 million) and growth of +0.2 among Households (1.5 rating vs. 1.3 rating), the long-running soap opera was up +0.05 among Women 18-49 (0.18 rating vs. 0.13 rating) and up +0.04 among Women 25-54 (0.27 rating), tying its season high in the latter demo.
“GMA3” set a new season high among Total Viewers with 1.762 million, up +281,000 week-to-week and +310,000 year-over-year. This was the news program’s largest audience since at least the week of March 28-April 1, 2022 (then under the “GMA3: What You Need to Know” moniker) and its best overall since its rebranding in June 2025. The program was up week to week among Women 18-49 (+0.03; 0.17 rating vs. 0.14 rating) and Women 25-54 (+0.02; 0.23 rating vs. 0.21 rating). Compared to the same week last year, the show was up +0.02 among Women 18-49 (0.17 rating vs. 0.15 rating).
“Beyond the Gates” set new series highs among Total Viewers and Households, with 1.859 million and a 1.2 rating, respectively. The first new soap opera to premiere in more than 25 years saw a week-to-week gain of +337,000 viewers and was up +0.1 among Households. The series surpassed premiere week (February 24-28, 2025) among viewers (1.859 million vs. 1.810 million) and Households (1.2 rating vs. 1.1). Demographically, the show tied its season high among Women 25-54 (0.26 rating) and tied its second-best performance of the season among Women 18-49 (0.16 rating). The drama was up +0.02 over last week’s performance among Women 25-54 (0.26 rating vs. 0.24 rating) and up +0.04 among Women 18-49 (0.16 rating vs. 0.12 rating), virtually on par with the year-ago performance of daytime repeats of “Hollywood Squares.”
Sara Haines, Ana Navarro, Sunny Hostin, Joy Behar, Alyssa Farah Griffin, Whoopi Goldberg
“The View” posted its best performance among Total Viewers and Households since the week of November 4-8, 2024, with 2.988 million and a 2.0 rating, respectively. The veteran talk show was up +426,000 viewers week-to-week and +367,000 year-over-year, marking the second-largest week-to-week gain across daytime broadcast. Additionally, this was the show’s second-most-watched week in nearly 5 years — since the week of February 15-19, 2021. The talk show marked a new season high among Women 18-49 (0.30 rating) and Women 25-54 (0.44 rating). This was the program’s best performance among Women 25-54 since the week of November 4-8, 2024, and its best among Women 18-49 since the week of July 24-28, 2023. Compared to its performance one week earlier, the chatfest saw the second-largest gain across daytime broadcast among viewers, and was the biggest gainer in the key demos, +0.07 among Women 18-49 (0.30 rating vs. 0.23 rating) and +0.10 among Women 25-54 (0.44 rating vs. 0.34 rating).
“The Price is Right” once again set a new season high among Total Viewers, with its second half-hour averaging 4.950 million viewers and its first half-hour averaging 4.384 million, which was also the biggest audience for both half hours since at least the week of January 31-February 4, 2022. With a 3.1 rating among Households, this was the second half-hour’s best since the week of February 7-11, 2022, while the first half-hour’s 2.7 rating was its best since at least the week of February 14-18, 2022. The second half-hour was up +0.04 week-to-week and +0.03 year-over-year among Women 18-49 (0.39 rating), while the first half-hour was up +0.05 and +0.04, respectively. With a 0.58 rating among Women 25-54, the second half-hour was up +0.01 week-to-week and an impressive +0.07 year-over-year, while the game show’s 0.55 rating for its first half-hour was up +0.03 and +0.08, respectively.
Both half hours of “Let’s Make a Deal” set new season highs among Total Viewers and Households, with the first half-hour attracting its largest overall audience since at least the week of January 15-19, 2024, with 2.465 million tuning in, and its best performance among Households (1.5 rating) since the week of February 12-16, 2024. The second half-hour marked its best performance among Households (1.8 rating) since the week of January 15-19, 2024, and its best overall among Total Viewers (2.978 million) since at least the week of February 7-11, 2022. Demographically, the second half-hour was flat with its week-ago performance among Women 18-49 (0.26 rating) and up +0.01 year-over-year (0.26 rating vs. 0.25 rating), while its first half-hour (0.22 rating) was up +0.02 and down -0.01, respectively. The second half-hour was down -0.02 week-to-week and up +0.03 year-over-year among Women 25-54 (0.37 rating), while the first half-hour (0.32 rating) was up +0.02, flat with its week ago and year ago performances.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of January 26-30, 2026, among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons (where available).
Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures under the 2025 column based on the former Live+Same Day Panel-only model (2024-2025 season).
This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively. CBS aired repeats of “Hollywood Squares” following the conclusion of “The Talk.” “Beyond the Gates” premiered during the week of February 24-28, 2025. Unless stated otherwise, comparisons for 2025, specifically among Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows until February 2025.
Total Viewers and Households for “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle” were unavailable at press time. Rankings in those categories are subject to change if/when they become available.
Week of January 26-30, 2026 Rankers
Women 18-49 Rating
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.390.350.362. The Price is Right 1 (CBS)0.360.310.323. The View (ABC)0.300.230.194. TODAY 3rd Hour (NBC)0.270.270.235. Let’s Make a Deal 2 (CBS)0.260.260.25— The Young and the Restless (CBS)0.260.220.247. The Bold and the Beautiful (CBS)0.240.200.248. TODAY with Jenna & Sheinelle (NBC)0.220.220.21*— Let’s Make a Deal 1 (CBS)0.220.200.2310. General Hospital (ABC)0.180.130.1911. GMA3 (ABC)0.170.140.15*12. Beyond the Gates (CBS)0.160.120.18*13. NBC News Daily (NBC)0.140.120.15Source
Women 18-49 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.40.40.4— The Price is Right 1 (CBS)0.40.30.33. The View (ABC)0.30.20.2— TODAY 3rd Hour (NBC)0.30.30.2— Let’s Make a Deal 2 (CBS)0.30.30.3— The Young and the Restless (CBS)0.30.20.27. The Bold and the Beautiful (CBS)0.20.20.2— TODAY with Jenna & Sheinelle (NBC)0.20.20.2*— Let’s Make a Deal 1 (CBS)0.20.20.2— General Hospital (ABC)0.20.10.2— GMA3 (ABC)0.20.10.2*— Beyond the Gates (CBS)0.20.10.2*13. NBC News Daily (NBC)0.10.10.2Source
Women 25-54 Rating
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.580.570.512. The Price is Right 1 (CBS)0.550.520.473. TODAY 3rd Hour (NBC)0.440.460.40— The View (ABC)0.440.340.315. The Young and the Restless (CBS)0.410.380.456. Let’s Make a Deal 2 (CBS)0.370.390.347. The Bold and the Beautiful (CBS)0.370.340.398. TODAY with Jenna & Sheinelle (NBC)0.350.350.33*9. Let’s Make a Deal 1 (CBS)0.320.300.3010. General Hospital (ABC)0.270.230.3111. Beyond the Gates (CBS)0.260.240.27*12. GMA3 (ABC)0.230.210.24*13. NBC News Daily (NBC)0.220.190.24Source
Women 25-54 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.60.60.5— The Price is Right 1 (CBS)0.60.50.53. TODAY 3rd Hour (NBC)0.40.50.4— The View (ABC)0.40.30.3— The Young and the Restless (CBS)0.40.40.5— Let’s Make a Deal 2 (CBS)0.40.40.3— The Bold and the Beautiful (CBS)0.40.30.4— TODAY with Jenna & Sheinelle (NBC)0.40.40.3*9. Let’s Make a Deal 1 (CBS)0.30.30.3— General Hospital (ABC)0.30.20.3— Beyond the Gates (CBS)0.30.20.3*12. GMA3 (ABC)0.20.20.2*13. NBC News Daily (NBC)0.20.20.2Source
Households
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)3.12.7N/A*2. The Price is Right 1 (CBS)2.72.4N/A*3. The Young and the Restless (CBS)2.31.9N/A*4. The View (ABC)2.01.71.8— The Bold and the Beautiful (CBS)2.01.7N/A*6. Let’s Make a Deal 2 (CBS)1.81.7N/A*7. TODAY 3rd Hour (NBC)1.61.41.38. Let’s Make a Deal 1 (CBS)1.51.4N/A*— General Hospital (ABC)1.51.3N/A*10. Beyond the Gates (CBS)1.21.0N/A*11. GMA3 (ABC)1.11.0N/A*— TODAY with Jenna & Sheinelle (NBC)1.11.00.9*13. NBC News Daily (NBC)1.01.00.9Source
Total Viewers (In Millions)
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)4,9504,564N/A*2. The Price is Right 1 (CBS)4,3844,018N/A*3. The Young and the Restless (CBS)3,4162,954N/A*4. The Bold and the Beautiful (CBS)2,9932,590N/A*5. The View (ABC)2,9882,5622,6216. Let’s Make a Deal 2 (CBS)2,9782,745N/A*7. Let’s Make a Deal 1 (CBS)2,4652,271N/A*8. TODAY 3rd Hour (NBC)2,3562,1841,9769. General Hospital (ABC)2,2861,939N/A*10. Beyond the Gates (CBS)1,8591,522N/A*11. GMA3 (ABC)1,7621,4811,452*12. TODAY with Jenna & Sheinelle (NBC)1,6221,4511,392*13 .NBC News Daily (NBC)1,5541,4451,312Source
The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.
Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
P = PremiereR = RepeatS = SpecialNR = Not Rated / Not RankedN/A = Not Available* denotes further information
Summary (Preemptions/Schedule Changes)
“TODAY 3rd Hour” was retitled “TODAY SHOW-II” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).
“TODAY with Jenna & Sheinelle” was retitled “TDY Jenna & Sheinelle-JS” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).
Note: The post Daytime Broadcast Sets Multi-Year High Viewership Amid Snowstorm – RATINGS first appeared on Soap Opera Network.
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