ARTICLE: Daytime Broadcast Ratings for the Week of March 11-15, 2024

[Errol]

During the week of March 11-15, 2024, both “TODAY 3rd Hour” (1.883 million) and “TODAY with Hoda & Jenna” (1.424 million) saw the biggest week-to-week gains among Total Viewers, adding +104,000 and +124,000 viewers, respectively.

“The Young and the Restless” (3.066 million) was also up week-to-week, adding +30,000 viewers, while “The Talk” (1.256 million), “GMA3: What You Need to Know” (1.424 million) and the first half-hour of “Let’s Make a Deal” (2.044 million) also posted gains.

In the key Women 18-49 and Women 25-54 demographics, “The View” (2.402 million) posted the biggest gains in unrounded ratings (+0.04 and +0.05, respectively). In unrounded Women 25-54, “The Young and the Restless” (+0.01), “TODAY with Hoda & Jenna” (+0.02) and “GMA3: What You Need to Know” (+0.03) were up week-to-week.

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 11-15, 2024 in Women 18-49 (Rating and Viewers), Women 25-54 (Rating and Viewers), Households and Total Viewers, including a look at their performance during the comparable week in 2023, 2022, 2021 and 2020 (pre-pandemic), which provides readers with a clearer picture of how the shows are performing overall during a five-year period and/or the basis for an overall trend. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.

Week of March 11-15, 2024 Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.4	0.4	0.5	0.5	N/A	0.6
2. The Price is Right 1 (CBS)	0.3	0.4	0.4	0.4	N/A	0.5
— The Young and the Restless (CBS)	0.3	0.3	0.4	0.4	N/A	0.5
— TODAY 3rd Hour (NBC)	0.3	0.3	0.3	0.4	N/A	0.6
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3	0.4	N/A	0.4
6. General Hospital (ABC)	0.2	0.3	0.3	0.3	N/A	0.5
— The View (ABC)	0.2	0.2	0.3	0.3	N/A	0.4
— The Bold and the Beautiful (CBS)	0.2	0.3	0.3	0.4	N/A	0.5
— Let’s Make a Deal 1 (CBS)	0.2	0.2	0.3	0.3	N/A	0.4
— TODAY with Hoda & Jenna (NBC)	0.2	0.2	0.3	0.3	N/A	0.4
— The Talk (CBS)	0.2	0.2	0.2	0.2	N/A	0.3
— GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.2	N/A	0.3*
13. NBC News Daily (NBC)	0.1	0.1	0.2	0.3*	N/A*	0.4*

Source: Nielsen (Live+Same Day)

Women 18-49 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.39	0.40	0.47	0.47	N/A	0.55
2. The Price is Right 1 (CBS)	0.34	0.37	0.40	0.39	N/A	0.47
3. The Young and the Restless (CBS)	0.28	0.29	0.39	0.37	N/A	0.51
4. TODAY 3rd Hour (NBC)	0.27	0.27	0.34	0.37	N/A	0.57
5. Let’s Make a Deal 2 (CBS)	0.25	0.26	0.33	0.36	N/A	0.38
6. General Hospital (ABC)	0.24	0.26	0.32	0.30	N/A	0.45
— The View (ABC)	0.24	0.20	0.32	0.30	N/A	0.39
8. The Bold and the Beautiful (CBS)	0.23	0.25	0.34	0.35	N/A	0.49
9. Let’s Make a Deal 1 (CBS)	0.22	0.22	0.30	0.30	N/A	0.38
10. TODAY with Hoda & Jenna (NBC)	0.21	0.22	0.28	0.26	N/A	0.41
11. The Talk (CBS)	0.16	0.18	0.20	0.21	N/A	0.32
— GMA3: What You Need to Know (ABC)	0.16	0.15	0.20	0.23	N/A	0.32*
13. NBC News Daily (NBC)	0.12	0.14	0.19	0.26*	N/A*	0.39*

Source: Nielsen (Live+Same Day)

Women 18-49 Viewers (In Thousands)

Pending

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.6	0.6	0.7	0.7	N/A	0.8
2. The Price is Right 1 (CBS)	0.5	0.5	0.6	0.6	N/A	0.7
— The Young and the Restless (CBS)	0.5	0.5	0.6	0.6	N/A	0.8
4. TODAY 3rd Hour (NBC)	0.4	0.4	0.5	0.5	N/A	0.8
— General Hospital (ABC)	0.4	0.4	0.5	0.5	N/A	0.7
— The Bold and the Beautiful (CBS)	0.4	0.4	0.5	0.6	N/A	0.8
— The View (ABC)	0.4	0.3	0.5	0.4	N/A	0.6
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.5	0.5	N/A	0.6
— TODAY with Hoda & Jenna (NBC)	0.4	0.3	0.4	0.4	N/A	0.6
10. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.4	0.4	N/A	0.5
— GMA3: What You Need to Know (ABC)	0.3	0.2	0.3	0.4	N/A	0.4*
12. The Talk (CBS)	0.2	0.3	0.3	0.3	N/A	0.5
— NBC News Daily (NBC)	0.2	0.2	0.3	0.4*	N/A*	0.6*

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.57	0.58	0.72	0.70	N/A	0.80
2. The Price is Right 1 (CBS)	0.49	0.53	0.62	0.59	N/A	0.70
3. The Young and the Restless (CBS)	0.46	0.45	0.59	0.62	N/A	0.84
4. TODAY 3rd Hour (NBC)	0.41	0.44	0.50	0.54	N/A	0.82
— General Hospital (ABC)	0.41	0.42	0.50	0.46	N/A	0.67
6. The Bold and the Beautiful (CBS)	0.38	0.38	0.52	0.57	N/A	0.79
— The View (ABC)	0.38	0.33	0.47	0.41	N/A	0.59
8. Let’s Make a Deal 2 (CBS)	0.36	0.38	0.46	0.49	N/A	0.55
9. TODAY with Hoda & Jenna (NBC)	0.35	0.33	0.41	0.38	N/A	0.60
10. Let’s Make a Deal 1 (CBS)	0.31	0.33	0.41	0.43	N/A	0.54
11. GMA3: What You Need to Know (ABC)	0.26	0.23	0.32	0.35	N/A	0.44*
12. The Talk (CBS)	0.24	0.27	0.30	0.30	N/A	0.46
13. NBC News Daily (NBC)	0.19	0.21	0.28	0.38*	N/A*	0.59*

Source: Nielsen (Live+Same Day)

Women 25-54 Viewers (In Thousands)

Pending

Households

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	2.6	2.7	N/A	2.8	N/A	3.5
2. The Price is Right 1 (CBS)	2.3	2.4	N/A	2.3	N/A	3.1
3. The Young and the Restless (CBS)	2.0	2.1	N/A	2.3	N/A	2.8
4. The Bold and the Beautiful (CBS)	1.7	1.7	N/A	1.9	N/A	2.4
5. The View (ABC)	1.6	1.7	1.6	1.6	N/A	2.1
6. Let’s Make a Deal 2 (CBS)	1.5	1.6	N/A	1.6	N/A	2.3
7. General Hospital (ABC)	1.4	1.4	N/A	1.5	N/A	1.6
8. Let’s Make a Deal 1 (CBS)	1.3	1.3	N/A	1.6	N/A	2.1
— TODAY 3rd Hour (NBC)	1.3	1.2	1.5	0.0	N/A	1.5
10. TODAY with Hoda & Jenna (NBC)	0.9	0.9	1.1	0.0	N/A	1.4
— GMA3: What You Need to Know (ABC)	0.9	0.9	N/A	1.1	N/A	1.2*
12. The Talk (CBS)	0.8	0.8	0.9	1.1	N/A	1.5
13. NBC News Daily (NBC)	0.7	0.8	0.8	1.1*	N/A*	1.4*

Source: Nielsen (Live+Same Day)

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	4,103	4,251	N/A	4,216	N/A	4,870
2. The Price is Right 1 (CBS)	3,596	3,805	N/A	3,566	N/A	4,333
3. The Young and the Restless (CBS)	3,066	3,036	N/A	3,402	N/A	3,694
4. The Bold and the Beautiful (CBS)	2,524	2,542	N/A	2,847	N/A	3,215
5. The View (ABC)	2,402	2,487	2,354	2,276	N/A	2,627
6. Let’s Make a Deal 2 (CBS)	2,382	2,458	N/A	2,809	N/A	3,172
7. General Hospital (ABC)	2,101	2,168	N/A	2,177	N/A	2,106
8. Let’s Make a Deal 1 (CBS)	2,044	2,022	N/A	2,417	N/A	2,841
9. TODAY 3rd Hour (NBC)	1,883	1,779	2,125	N/A	N/A	2,524
10. GMA3: What You Need to Know (ABC)	1,424	1,393	N/A	1,665	N/A	1,552*
11. TODAY with Hoda & Jenna (NBC)	1,424	1,300	1,595	N/A	N/A	1,819
12. The Talk (CBS)	1,256	1,224	1,386	1,376	N/A	1,917
13. NBC News Daily (NBC)	1,076	1,116	1,232	1,614*	N/A*	1,847*

Source: Nielsen (Live+Same Day)

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each representing 1,250,000 homes as of the 2023-2024 television season.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

R = Repeat	S = Special	P = Premiere
NR = Not Rated	N/A = Not Available	* denotes further information

Note*: Nielsen officially recognizes rounded numbers (demos and households). However, unrounded provides a clear picture of the differentiation between ratings for each show.

“NBC News Daily” 2022, 2021, and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022. “GMA3: What You Need to Know” 2020 (pre-pandemic) figures are compared to “GMA3: Strahan, Sara & Keke.”

Year-to-year comparisons (2024 vs. 2023) for most daytime broadcast shows among Households and Total Viewers will be unavailable for the foreseeable future because the figures were unavailable to Soap Opera Network at press time.

**Notable Preemptions/Schedule Changes

• There were no notable preemptions or schedule changes for the week of March 11-15, 2024 reported by Nielsen.

Note: The post Daytime Broadcast Ratings for the Week of March 11-15, 2024 appeared first on the Soap Opera Network website.

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[Soapsuds]

B&B still dropping in demos and total viewers.

GH down in viewers and demos too.

[Maxim]

Bradley needs this reality check.

[Soapsuds]

Interesting that Y&R went up in a few demos and up in viewers yet they went down in HH.

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[dragonflies]

I think Brad just doesn't GAF anymore. Nothing else explains him not trying to get ratings up. He seems like he's doing everything to get them DOWN

[Maxim]

Oh, he cares. 

[TEdgeofNight]

Brad Bell has been the headwriter of a soap for the longest time in soap history. He doesn’t give a ‘f’ what fans want. Nor should he. Brad has been headwriter for 30 years!!!! He’s not going anywhere. The Bells own the show. Brad is doing what he wants. Good for him. He doesn’t bend to fans who don’t watch the show yet they comment on every episode. 

[dragonflies]

He once told people if they don't like what they see to stop watching and they did. Then he's back tracked on that since. 

 

He should care, cause if people keep tuning out he has no show to continue to butcher

[edgeofnik]

This was an interesting tracking week. On Monday and Tuesday, B&B was quite close to Y&R in demos, but the bottom absolutely dropped out of B&B Wed - Fri.

I don't think B&B has ever had such a long period where it continues to slide. So many of us longtime viewer don't even want to tune in. I'm not sure what would get me back at this point.