ARTICLE: Daytime Broadcast Ratings for the Week of March 7-11, 2022

[Errol]

Nearly every daytime broadcast series improved week to week in Total Viewers during the week of March 7-11, 2022. The exceptions were both half hours of “Let’s Make a Deal,” “TODAY with Hoda & Jenna”* and “General Hospital,” which shed a mere -1,000 viewers compared to one week earlier.

“The Young and the Restless” (3.441 million) improved for the second week in a row despite preemptions on the West Coast on Tuesday, March 8 and Wednesday, March 9 due to CBS Sports coverage of the “UEFA Champions League” games. The same can be said for “The Bold and the Beautiful” (2.936 million) which was also preempted on the West Coast on both days.

The second half-hour of “Let’s Make a Deal” (2.863 million) lost -16,000 viewers week to week while the first half-hour (2.479 million) lost -50,000 viewers due to “UEFA” coverage, more so due to stations on both the West Coast and East Coast which typically airs the show in the afternoon slot after “The Talk.” Speaking of the daytime talk show, the series did not air on Tuesday or Wednesday due to “UEFA” coverage. Despite that, the show was up +12,000 viewers week to week, averaging 1.482 million viewers.

Compared to one week earlier, “Days of our Lives” (1.713 million) improved its numbers in both Women 18-49 and Women 25-54. However, it remained in 11th place in Women 18-49 rating while tying “TODAY with Hoda & Jenna” (1.604 million) for 10th place in Women 25-54, both with a 0.41 rating.

“General Hospital” (2.198 million) and “GMA3: What You Need to Know” (1.726 million) remained the only daytime broadcast shows to see improvement among Total Viewers compared to their 2020 numbers.

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 7-011, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2020. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Year to Year comparisons are currently unavailable due to a gap in data received by Soap Opera Network one year earlier. Comparisons to 2021 figures will return in a few weeks. Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “GMA3: Strahan, Sara & Keke” which was later canceled, effective March 2020.

Week of March 7-11, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W18-49
1. The Price is Right 2 (CBS)	0.49	0.47	N/A	0.55
2. The Price is Right 1 (CBS)	0.43	0.41	N/A	0.47
3. The Young and the Restless (CBS)	0.41	0.39	N/A	0.51
4. TODAY 3rd Hour (NBC)	0.38	0.36	N/A	0.57
5. Let’s Make a Deal 2 (CBS)	0.35	0.35	N/A	0.38
6. The Bold and the Beautiful (CBS)	0.34	0.35	N/A	0.49
7. Let’s Make a Deal 1 (CBS)	0.31	0.31	N/A	0.38
8. General Hospital (ABC)	0.30	0.33	N/A	0.45
9. The View (ABC)	0.29	0.32	N/A	0.39
10. TODAY with Hoda & Jenna (NBC)	0.28	0.29	N/A	0.41
11. Days of our Lives (NBC)	0.27	0.23	N/A	0.39
12. The Talk (CBS)	0.26	0.23	N/A	0.32
13. GMA3: What You Need to Know (ABC)	0.24	0.25	N/A	0.32

Source: Nielsen

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W25-54
1. The Price is Right 2 (CBS)	0.71	0.70	N/A	0.80
2. The Young and the Restless (CBS)	0.67	0.64	N/A	0.84
3. The Price is Right 1 (CBS)	0.62	0.63	N/A	0.70
4. TODAY 3rd Hour (NBC)	0.57	0.55	N/A	0.82
5. The Bold and the Beautiful (CBS)	0.56	0.57	N/A	0.79
6. General Hospital (ABC)	0.51	0.53	N/A	0.67
6. Let’s Make a Deal 2 (CBS)	0.51	0.48	N/A	0.55
8. Let’s Make a Deal 1 (CBS)	0.45	0.43	N/A	0.54
9. The View (ABC)	0.43	0.46	N/A	0.59
10. TODAY with Hoda & Jenna (NBC)	0.41	0.43	N/A	0.60
10. Days of our Lives (NBC)	0.41	0.37	N/A	0.59
12. The Talk (CBS)	0.35	0.34	N/A	0.46
13. GMA3: What You Need to Know (ABC)	0.34	0.36	N/A	0.44

Source: Nielsen

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020 Households
1. The Price is Right 2 (CBS)	2.9	2.8	N/A	3.5
2. The Price is Right 1 (CBS)	2.6	2.6	N/A	3.1
3. The Young and the Restless (CBS)	2.3	2.3	N/A	2.8
4. The Bold and the Beautiful (CBS)	2.0	1.9	N/A	2.4
5. Let’s Make a Deal 2 (CBS)	1.9	1.9	N/A	2.3
6. The View (ABC)	1.7	1.6	N/A	2.1
7. Let’s Make a Deal 1 (CBS)	1.6	1.6	N/A	2.1
8. General Hospital (ABC)	1.5	1.5	N/A	1.6
8. TODAY 3rd Hour (NBC)	1.5	1.4	N/A	1.9
10. Days of our Lives (NBC)	1.2	1.2	N/A	1.4
11. GMA3: What You Need to Know (ABC)	1.1	1.1	N/A	1.2
11 TODAY with Hoda & Jenna (NBC)	1.1	1.1	N/A	1.4
13. The Talk (CBS)	1.0	1.0	N/A	1.5

Source: Nielsen

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020 Viewers
1. The Price is Right 2 (CBS)	4,556,000	4,412,000	N/A	4,870,000
2. The Price is Right 1 (CBS)	4,017,000	3,926,000	N/A	4,333,000
3. The Young and the Restless (CBS)	3,441,000	3,327,000	N/A	3,694,000
4. The Bold and the Beautiful (CBS)	2,936,000	2,801,000	N/A	3,215,000
5. Let’s Make a Deal 2 (CBS)	2,863,000	2,879,000	N/A	3,172,000
6. Let’s Make a Deal 1 (CBS)	2,479,000	2,529,000	N/A	2,841,000
7. The View (ABC)	2,374,000	2,351,000	N/A	2,627,000
8. General Hospital (ABC)	2,198,000	2,199,000	N/A	2,106,000
9. TODAY 3rd Hour (NBC)	2,129,000	2,000,000	N/A	2,524,000
10. GMA3: What You Need to Know (ABC)	1,726,000	1,645,000	N/A	1,552,000
11. Days of our Lives (NBC)	1,713,000	1,629,000	N/A	1,847,000
12. TODAY with Hoda & Jenna (NBC)	1,604,000	1,645,000*	N/A	1,819,000
13. The Talk (CBS)	1,482,000	1,470,000	N/A	1,917,000

Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “Let’s Make a Deal” was preempted on the West Coast on Tuesday, March 8 and Wednesday, March 9 due to CBS Sports coverage of “UEFA Champions League” games. It did not air on East Coast stations that broadcast the game show in afternoon slots typically following “The Talk.” The show’s weekly average is based on thee days only (Monday, March 7; Thursday, March 10; and Friday, March 11). Additionally, the second half-hour was preempted for 18 minutes on Friday, March 11, airing just 12 minutes of its typical 30-minute broadcast.

• The second half-hour of “The Price is Right” was preempted for 14 minutes on Tuesday, March 8, airing just 16 minutes of its typical 30-minute broadcast.

• “The Talk” did not air on Tuesday, March 8 and Wednesday, March 9 due to CBS Sports coverage of “UEFA Champions League” games.

• “The View” was preempted for 22 minutes on Tuesday, March 8, airing just 38 minutes of its typical 60-minute broadcast.

• “TODAY 3rd Hour” was retitled to “TODAY Show II – ALT” on Tuesday, March 8. The episode aired for just 48 minutes and averaged a 0.32 rating in Women 18-49 and a 0.53 in Women 25-54. It isn’t factored into the show’s weekly average nor will it factor into the season average.

• “TODAY with Hoda & Jenna” was retitled to “TDY Hoda & Jenna” on Tuesday, March 8. The episode aired for just 29 minutes and averaged a 0.28 rating in Women 18-49 and a 0.41 in Women 25-54. It isn’t factored into the show’s weekly average nor will it factor into the season average.

Note: The post Daytime Broadcast Ratings for the Week of March 7-11, 2022 appeared first on the Soap Opera Network website.

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