October 24-28, 2011

[Toups]

Ratings for the week October 24-28, 2011

[OLTL_fan]

Ratings Report: ABC Daytime Programming -- Week of Oct. 24, 2011

ABC Sweeps Daytime Across All Target Women, Ranking

No. 1 in Women 18-34, Women 18-49 and Women 25-54

“The Chew” Posts 3rd Consecutive Week of Increases; Hits Series Highs

in Total Viewers, Women 18-34, Women 18-49 and Women 25-54

“

The View” is Daytime’s No. 1 Program in Women 18-34,

and No. 2 in Women 18-49 and Women 25-54

“

The View,” “One Life To Live” and “General Hospital” Rank

Among Daytime’s Top 3 Programs in Women 18-49

ABC Daytime

• ABC ranked as Daytime’s No. 1 network in Women 18-34 (0.7 rating/200,000 – tie), Women 18-49 (1.0 rating/652,000 – tie) and Women 25-54 (1.4 rating/847,000).
  
  
  • Surging by double-digit percentages and growing its total audience for the 3rd straight week,“The Chew” generated series highs across all target demos: Total Viewers (2.156 million), Women 18-34 (179,000), Women 18-49 (500,000) and Women 25-54 (658,000).
    
    
    • “The View” was Daytime’s most-watched program in Women 18-34 (228,000), and placed a strong No. 2 in Women 18-49 (745,000) and Women 25-54 (993,000).
      

    [*]In Women 18-49, “The View” (No. 2 – 1.2 rating/745,000), “One Life To Live” (No. 3T – 1.1 rating/684,000)and “General Hospital” (No. 3T -- 1.1 rating/679,000) positioned among the week’s Top 3 Daytime programs.

    [*]In Women 25-54, “The View” (No. 2 – 1.6 rating/993,000), “General Hospital” (No. 3 -- 1.5 rating/894,000) and “One Life To Live” (No. 4T – 1.4 rating/842,000) stood among the week’s Top 4 Daytime programs.

    Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –

    Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

    No. 1 CBS 3.35 million No. 1T ABC 1.0/652,000

    No. 2 ABC 2.69 million No. 1T NBC 1.0/611,000

    No. 3 NBC 2.35 million No. 3 CBS 0.9/597,000

    Top 5 Daytime Programs in Women 18-49 (rank based on rating)

    Program Net Rtg/000s

    The Restless CBS 1.5/943,000

    The Young &

    The View ABC 1.2/745,000

    One Life To Live ABC 1.1/684,000

    General Hospital ABC 1.1/679,000

    Bold and the Beautiful CBS 1.0/636,000

    Days Of Our Lives NBC 1.0/611,000

[OLTL_fan]

WTF happened on B&B last week? 2.6 on Monday seems rather high.

[Eric83]

Is B&B having some sort of comeback. I can't even remember the last time they had a 2.4, and a few months ago it seemed as if the show was about to start regularly getting 1's in HH. Glad to see it up.

[Kimmiemae]

Thanks Toups! I'm happy to see OLTL's ratings increases..

I don't know what is happening with Days.. Enjoyed the first 2 weeks of the reboot, and now I'm bored with the show. Last week was horrid, and this week started the same way.

[Soapsuds]

What is happening on B&B to see these increases?? A 2.4 rating for week....doing well.

[DaytimeFan]

B&B has these odd renaissances, the show has had them for years and years where it goes from "blah" to very enjoyable.

DAYS is very difficult to watch. The only bright spots are the scenes given to Lauren Koslow and Renee Jones, otherwise I find the show terribly written and very, very boring. It's a chore.

[AllMyDaysatGH]

B&B branched out and went back to other stories for once last week & the show was so much better, very enjoyable. It's even better this week. Nothing that serious even happened, I'm glad it still got a nice boost despite that. Go B&B!

[Saving ATWT]

I honestly think that B&B has been aided by the close of AMC. Yes, B&B is good right now, but some gains must have happened in markets where the shows aired head to head. I know many people don't believe that fans switch channels post-cancellation but this happened a lot in the old days--even GL hit number 1 in the 1980s. Y&R seems to be doing a little bit better, too.

We are in a recession, people are dropping cable service and viewers are running out of non-talk things to watch. I also find the recent gains in male viewership to be interesting. Read an article saying that men are having a harder time finding work as opposed to women and this is slightly reflected in the numbers.

Days is doomed. They have lost thier demos advantage and I've never seen a show rise up from 1.7

[MontyB]

I think that's what it is too.

[Saving ATWT]

I still think OLTL was aided by the close of As The World Turns. It was a tiny gain, but there is no other means to explain OLTLs gains as compaired to other soaps. DOOL would be smart to hire some AMC and/or OLTL actors like FV did. Die hard soap fans will switch channels and make the best of the remaining soap offerings.

What is up with GH? Guza may have ruined the show but it seems he was also the only writer to keep ratings above 2.0 HH. Wolff's hire reminds me of the post Pratt AMC drops. It seems like both soaps, in terms of numbers, imploded after the new regimes.

Excited to see Nikki's return on Y&R. MTS is the bomb!