October 3-7, 2011

[OLTL_fan]

From Marc Berman:

The Chew Declines in Week 2

Based on the Live Plus Same Day ratings results, ABC daytime The Chew dipped from its already lackluster opening week ratings. The Chew averaged 1.78 million viewers for the week of Oct. 3, which was down by 322,000 viewers (or 15 percent) from the 2.10 million it delivered for the week of Sept. 26. Demo losses were 20 percent in women 25-54 (1.0 to 0.8 rating), 14 percent in women 18-49 (0.7 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).

The Chew, no doubt, is a huge disappointment for ABC.

Compared to year-ago time period occupant All My Children, The Chew declined by 650,000 total viewers, or 27 percent (2.43 to 1.78 million). In target females, The Chew suffered losses of 38 percent in women 25-54 (1.3 to 0.9), 33 percent in women 18-49 (0.9 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).

Demo ratings for The Chew were equal to similar appeal The Talk on CBS. But The Talk averaged 1.83 million viewers for the week of Oct. 3, which was slightly above The Chew.

[JONNYSBRO]

MAB is tanking without Paul Rauch. Shes like a Ken Corday she needs a veteran producer to help her. The woman has never been executive producer of a show or has worked tons in productions its shows what a mess the show was. Paul is known as one of the toughest meanest EPs in the biz. When he came to the show it was overbudget and actors were not on their game. Paul made Cristel Khalil cry because he told her she needed to work on her acting and bring it. She improved by his task master producing. Everyone will tell you Paul is hard as hell but you learn so much from him and he becomes very loyal. Since he has left show is a production mess its because she doesn't have a vet helping her. Honestly I would kill if they would hire a Wendy Riche. Riche would be great at Y&R and she is very tough veteran pushy EP who produced results for GH.

[OLTL_fan]

'Days Of Our Lives' TIES FOR #1 IN THE VALUABLE WOMEN 18-34 DEMO FOR BOTH THE WEEK OF OCT. 3-7 AND THE SEASON TO DATE

IN THE KEY DEMO OF WOMEN 18-49, 'DAYS' RANKS #3 FOR THE WEEK, MATCHING ITS TOP RATING IN 16 WEEKS

VERSUS THE SAME WEEK LAST YEAR, 'DAYS' IS UP 5 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. – October 14, 2011 – For the week of October 3-7, "Days Of Our Lives" (1.0 rating, 7 share among women 18-49, 0.6/4 among women 18-34) ranked #3 among network daytime series in the women 18-49 demographic and tied for #1 in the women 18-34 race. Versus the same week last year, "Days" was up 5 percent in total viewers (2.5 million up from 2.3 million).

“Days” matched its highest women 18-49 rating in 16 weeks (since the week of June 13-17).

Season to date, "Days" is tied for #3 in the women 18-49 category and tied for #1 in the women 18-34 demo. So far this season, "Days" is up in total viewers by 2 percent versus last season (2.512 million vs. 2.454 million).

http://tvbythenumbers.zap2it.com/2011/10/14/days-of-our-lives-ties-for-1-in-the-valuable-women-18-34-demo-for-both-the-week-of-oct-3-7-and-the-season-to-date/107333/

[Days22]

lol 2% gain. Whoopty doo.

[JONNYSBRO]

I am not really impressed by DOOL gains. They put alot of promotion and money into this revamp. Its still not doing great. OLTL with the two Todds in August was roaring with no ABC PROMOTION or anything. ABC barely barely promoted the two Todds storyline and it went off like gangbusters. OLTL had more impressive gains this year mainly cause ABC didn't do anything for it.

[Errol]

For DAYS to be #3 in Women 18-49, OLTL or GH would have had to have been #4.

[OLTL_fan]

It says they are tied for 3rd.

[JaneAusten]

Or they could all be tied for 3rd place.

[Errol]

For the season the show is tied for #3 (season began week of September 19, 2011). It was sole #3 in the Women 18-49 demo per the press release.

[JaneAusten]

Considering its comparable with The Talk I am sure they will stick with it but thats a huge decrease. lol. I hope this gets Frons fired once and for all. This has to be a huge blemish for him

[JONNYSBRO]

All Frons/Sweeney will spin is HOW MUCH CHEAPER THE CHEW is. Sweeney wants SOAPS GONE off her network. GH is next no matter what. Its funny how they so want out of the SOAP BIZ feeling its such an old tired expensive genre but Revenge a great new primetime soap was ABC's highest rated new drama LMAO.

[Jnta]

It all boils down to production cost, it's the same logic that NBC tried to apply to 10pm script written dramas by replacing them with Leno. Only thing that put an end to it was that it's affiliates were losing revenue for their 11pm local news broadcasts and rebelled. That along with the other networks banning together to stop their stars from appearing on the show when it was airing against their scripted dramas.

[Errol]

Which is happening to ABC in reverse it seems. The lead-in to Chew is down across the board per #'s posted by Berman in recent weeks, which is possibly showing soap audiences tuning out of their local news, syndicated program or any other programming leading into The Chew.

[JaneAusten]

You know whats sad. Putting scripted programming back in that slot did nothing. I think Leno's ratings were actually better than the shows NBC currently airs at that time thats' how awful NBC is these days.

[Errol]

What's sadder is Days of our Lives is not doing too much less than what NBC as a whole is doing in demos, viewers, HH's, etc in primetime sans Football. If the network were stronger, maybe we'd see more of a surge in DAYS' numbers. I know I don't watch a thing on NBC except DAYS (although not viewed live).