August 22-26, 2011

[Toups]

Ratings for the week August 22-26, 2011

(SoapOperaNetwork.com) — Ratings Report for the Week of August 22-26, 2011

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: Please do not copy and paste the entire ratings. Thank you.

NOTE: There were some pre-emptions on Tuesday due to the earthquake and on Friday due to Hurricane Irene.

Total Viewers

1. Y&R 4,413,000 (-101,000/-627,000) <—– new low *

2. B&B 2,927,000 (-42,000/-179,000)

3. OLTL 2,743,000 (-61,000/+479,000)

4. AMC 2,491,000 (+3,000/+165,000)

5. GH 2,468,000 (-230,000/-48,000)

6. DAYS 2,440,000 (-56,000/-35,000)

* Previous low: 4,464,000 (February 28 – March 4, 2011)

Households

1. Y&R 3.2/10 (-.1/-.3) <—– ties low

2. B&B 2.2/7 (+.1/same)

3. OLTL 1.9/6 (-.1/+.2)

4. AMC 1.8/6 (same/+.1)

4. DAYS 1.8/6 (same/same)

4. GH 1.8/5 (-.1/same)

Women 18-49 Viewers

1. Y&R 852,000 (-32,000/-200,000) <—– new low *

2. OLTL 712,000 (-61,000/+71,000)

3. GH 693,000 (-97,000/-154,000)

4. DAYS 633,000 (-34,000/-125,000)

5. AMC 594,000 (+16,000/+4,000)

6. B&B 565,000 (+22,000/-17,000)

* Previous low: 864,000 (February 21-25, 2011)

Women 18-49 Rating

1. Y&R 1.3/8 (same/-.3) <—– ties low (3rd straight week)

2. OLTL 1.1/7 (-.1/+.1)

2. GH 1.1/6 (-.1/-.2)

4. DAYS 1.0/6 (same/-.1)

5. AMC 0.9/6 (same/same)

5. B&B 0.9/5 (+.1/same)

Girls 12-17 Viewers

1. Y&R 44,000 (-20,000/+2,000)

2. OLTL 39,000 (-10,000/+11,000)

3. B&B 29,000 (-6,000/-2,000)

4. GH 28,000 (-12,000/-7,000)

5. DAYS 20,000 (+5,000/+9,000)

6. AMC 15,000 (-5,000/-3,000)

Women 18-34 Rating

1. OLTL 0.7/4 (same/+.1) *

2. AMC 0.6/4 (+.1/+.1)

2. GH 0.6/4 (-.1/-.2)

2. DAYS 0.6/4 (same/-.3)

5. Y&R 0.5/4 (-.2/-.5) <—– new low **

6. B&B 0.3/2 (-.1/-.2) <—– ties low

* Sole #1 for the first time this century….possible ever

** Previous low: 0.6 (August 8-12, 2011)

Men 18+ Viewers

1. Y&R 990,000 (+7,000/-231,000)

2. B&B 642,000 (-30,000/-49,000)

3. DAYS 558,000 (+34,000/+57,000)

4. OLTL 522,000 (+54,000/+133,000)

5. AMC 478,000 (+62,000/+52,000)

6. GH 457,000 (+9,000/+32,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC

Monday: 1.8/2,568,000

Tuesday: 1.9/2,701,000

Wednesday: 1.9/2,531,000

Thursday: 1.7/2,325,000

Friday: 1.7/2,330,000

B&B

Monday: 2.3/3,090,000

Tuesday: 2.2/3,054,000

Wednesday: 2.1/2,786,000

Thursday: 2.1/2,862,000

Friday: 2.1/2,845,000

DAYS

Monday: 1.9/2,593,000

Tuesday: 1.8/2,490,000

Wednesday: 1.9/2,560,000

Thursday: 1.8/2,385,000

Friday: 1.6/2,175,000

GH

Monday: 1.9/2,722,000

Tuesday: n/a

Wednesday: 1.9/2,646,000

Thursday: 1.7/2,273,000

Friday: 1.6/2,230,000

OLTL

Monday: 2.0/3,059,000

Tuesday: 2.0/2,834,000

Wednesday: 2.0/2,729,000

Thursday: 1.9/2,725,000

Friday: 1.7/2,501,000

Y&R

Monday: 3.4/4,755,000

Tuesday: 3.2/4,508,000

Wednesday: 3.2/4,331,000

Thursday: 3.2/4,312,000

Friday: 3.1/4,218,000

————————————-

For the SEASON September 20, 2010 through August 28, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

4. OLTL 2.0

6. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 0.9

5. AMC 0.9

[OLTL_fan]

I hope OLTL & GH did not fall much with the pre-emptions for the earthquake & Hurricane Irene.

[Days22]

I hope Days fell much more just so Ken Corday can finally admit he's a nincompoop.

[JaneAusten]

Are you kidding. He's patting himself on the back in his latest interview in SOD on his 100th plan to Save Days and how

he was mislead in trusting Tomlin and Higley. I want to see Days rebound but somewhere inside me I would love to see Corday

again fall flat on his face

[Days22]

Yeah that interview irked me. If Days actually isnt any better this fall I hope it barely rebounds.

[OLTL_fan]

Will the ratings be posted tonight?

[Toups]

Ratings tomorrow again.

[Saving ATWT]

Wondering how ratings will be this week due to all the storm coverage in the east? I hope Y&R and B&B drop. As for the Days interview, Cordy ruined Days years ago and I will never really blame any of the writers. Sony and the network but in but Days is his show, the family business, and the blame game stops with him. He could have vetoed any storyline. Also, he loved these same writers last year when Days was doing well.

[fanOLTL]

I hope DAYS/Corday succeed, but I'm not holding my breath. The big changes all seem to revolve around the cast, much like a while back when Louise Sorel and Crystal Chappell were returning. BIg returns is one thing; if you don't have the right story for them, the show isn't going to go anywhere. Unlike everyone else who seems thrilled with the Sept preview, I think it looks horrible. And that scene with Jack falling down in the cake in front of Jennifer - that was cute back in 1989 when Jack was in his 20's. Now, it's just kinda lame.

[AlexElizabeth]

Jamey_Giddens Hearing #OLTL was atop Women 18-34 again in the Nielsens....

[CouchTomato]

Come "again" (so to speak)?

W 18-34

08/01-05/11

2. GH 0.6/3 (same/-.2)

2. OLTL 0.6/4 (same/same)

08/08-12/11

1. GH 0.7/4 (+.1/-.1)

1. OLTL 0.7/4 (+.1/+.1)

08/15-19/11

1. Y&R 0.7/5 (+.1/-.3)

1. OLTL 0.7/5 (same/+.1)

1. GH 0.7/4 (same/-.2)

To whom is it significant that OLTL tied for #1 in a demo category again? During August alone, GH has been ABCD's #1 soap, drawing more viewers in the only place it has always counted - the key demo. We all know that ratings are irrelevant to the number crunchers. Now the 18-34 demo means something to them?

[Carolyn1980]

Well, they've been tying GH in the key demo, women 18-49, quite a bit lately, as well. And women 18-34 has historically been a demo in daytime that tells advertisers/TVexecs whether or not the audience is aging, and whether it's still attracting young people. When Frons announced The Chew and The Revolution, he specifically cited the "elusive women 18-34 demo" as who he was targeting with those shows. Yet OLTL and GH both outrate The Talk (and The View, recently) in that demo.

[Toups]

OLTL beat GH in Total Viewers, HH, Women 18-49 Viewers, and Women 18-34 Rating (#1 soap). Anyone know the last time OLTL was #2 in Women 18-49 Viewers and #1 in Women 18-34 Rating? Not at home, so I can't access my archive.

[TeamEric]

Toups, last time I have OLTL beating GH in 18-49 VIEWERS was when GH crashed to the low 600,000s the week of July 4-8, 2011.

2. OLTL 631,000 (-11,000, -88,000)

4. GH 614,000 (-29,000, -238,000)

The actual VIEWERS is what breaks those rating ties.

18-49 VIEWERS is what AD WEEK always focuses on in their articles. However, Carolyn is right the 18-34 demo is the most prized of all. NBC's old Thursday night lineup was often touted as being #1 with 18-34 as that got them higher ad rates.

Also, the years DAYS was dominating the #1 in 18-34 viewers, they were able to charge more for 30 second ads.

If OLTL is now beating the other soaps in 18-34 viewers, that is HUGE slap in the face to Frons.

[Toups]

Okay thanks. Since it's so recent, I won't mention it in the report. However, I think this could be the first time in a couple of years (or maybe first time ever?) OLTL is #1 in Women 18-34. Anyone know the weeks of Todd's execution and the Daniel Colson is gay reveal? Need to check to those weeks.