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True. But it might be good to stop looking at this show as a continuation of AMC and think of it as a new show, one that will need to build an audience from scratch. Most of the current soap fans aren't going to move to these shows. They just aren't. It might be in PP's' best interest to stop trying to hold on to the past.

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How is it smart?

A lot of the audience will not give these shows a shot. The demographics skew old, the very audience who isn't internet savvy to begin with. Additionally, the viewing habit argument is absolutely integral, the habit is broken, the AMC audience is sobering up. I was one of them. I won't be following it online, especially if I have to view the show as a fresh start, why would I care to start with something else?

The case cannot be made for these shows online because the transition simply hasn't been as smooth as it absolutely needed to be. That goes down to Prospect Park's funding and their production model.

Had AMC ended on ABC September 23 and debuted online September 24th with an extended online weekend opener with Susan Lucci's Erica Kane shot and in critical condition then MAYBE it would have had a shot. But in May 2012 without Susan Lucci and without substantial promotion? Forget It.

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Im sorry but happening on sept 26th wasnt gonna happen ever and it couldnt have

Im sick of people saying older viewers dont use the net My Mom's family all does and she's the youngest at 74.

Its kinda funny how fans complain they arent being counted because they dont fall between 18 and 34 and say thats not fair but you still stereotype Internet Users as the 18-34 yo crowd. Far from it.

Plus being on the net, demos will be different

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Not sure I'd go quite that far, but I completely agree. I don't think it's by any means too late to get interested viewers to at least tune in to a couple of episodes and see what it's like.

I agree about the age/demo thing. Sure, most 85 year old grandmas probably don't watch streaming video--but it's not uncommon for my mom (in her late 60s) to discuss videos she saw online with her friends, etc.

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The problem for Prospect Park is that if they don't have the money to get the shows on the air, they surely don't have the money to promote them. They'd need a cash injection of $100,000,000 to make this venture work.

You didn't answer my question about how it's smart for Prospect Park to produce these shows online.

You're right that, given the timing of Prospect Park's signing with ABC that carrying the show onwards through September 24th wasn't possible. However, failing to do that is what's going to kill any hope for AMC. As I've said, the viewing habit has been broken. Essentially, this venture from prospect park was doomed from the very start because they assumed rights over the show far too late and without the necessary planning in place.

In terms of older people and the internet, they may use it, but how are they going to be reached in order to seek out Prospect Park's online network? Are they all on Twitter and Facebook? Using Tumblr? Checking TMZ daily? No, they are not and anyone whose going to say that the residents at the assisted living centre watching AMC are suddenly going to lead a revolt against the head nurse for not getting them iMacs in order to watch The Online Network are kidding themselves. They aren't in the target demographic, so they aren't targeted with advertising, nor are they attractive to advertisers.

If the demographics are different online how does that benefit AMC or OLTL? These are shows that were cancelled while spiralling down in the ratings. These are shows that younger people never watched because they weren't at home, nor were their parents. As well, both shows have been available off of ABC.com but apparently those figures weren't enough to save either show as well.

Some of them might watch it online, for sure, but many won't migrate over. Many won't know where to look because of budgetary constraints on Prospect Park's promotional capacity. Furthermore, it still does not answer the Viewing Habit argument, especially viewing a program, in AMC's case, that is devoid of much of the cast.

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Actually there seems to be a (surprising to me) huge number of middle aged women (particularly) on facebook--just look at the existing FB AMC group and the pictures of most of the members, for any proof. It's not *that* far out of the question, though I feel they need more than to advertise that way.

I do think soap viewing habits are an addiction and breaking it has been a problem but I don't think AMC will/would have much harder a time than OLTL getting people to change the habit to online from network. That's the big gap to bridge there--not so much 3-6 monhts (but much longer then I'd agree with you).

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Eric, you have a much greater faith in the viewing public than I do. They're fickle, very fickle and they're already sobering up from AMC. And imagine an AMC without Susan Lucci (which is a distinct possibility), whose going to clamour to see Darnell Williams, Lindsay Hartley and Cameron Mathison emote.

If Prospect Park is serious about this, they'd dump AMC and focus solely on OLTL: a much bigger cast has signed on, the ratings are better universally and the gap between finale and online start will be shorter.

AMC is a goner.

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I just don't see soap viewers and modern TV viewers as the same people, the habit is so different. They're conditioned to expect daily programming, without interruption (notwithstanding OJ Simpson and we all know what that did to the business), habits are changing, sure, we're at a chasm in the entertainment business.

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