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May 16-20, 2011


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Ratings for the week May 16-20, 2011

Total Viewers

1. Y&R 4,898,000 (+268,000/-197,000)

2. B&B 2,847,000 (+57,000/-399,000)

3. OLTL 2,687,000 (+105,000/+346,000)

4. GH 2,577,000 (+206,000/+78,000)

5. AMC 2,514,000 (+215,000/+54,000)

6. DAYS 2,341,000 (-148,000/-211,000)


1. Y&R 3.5/12 (+.2/-.2)

2. B&B 2.1/7 (+.1/-.3)

3. OLTL 2.0/7 (+.1/+.2)

4. AMC 1.9/6 (+.2/same)

4. GH 1.9/6 (+.1/same)

6. DAYS 1.8/6 (-.1/-.1)

Women 18-49 Viewers

1. Y&R 946,000 (+64,000/-217,000)

2. GH 721,000 (+79,000/-127,000)

3. OLTL 701,000 (+45,000/-34,000)

4. DAYS 669,000 (-20,000/-41,000)

5. AMC 548,000 (+52,000/-87,000)

6. B&B 519,000 (+20,000/-159,000)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.1/7 (+.1/-.2)

2. OLTL 1.1/7 (+.1/same)

4. DAYS 1.0/7 (same/-.1)

5. AMC 0.8/6 (same/-.2)

5. B&B 0.8/5 (same/-.2) <---- ties low (3rd straight week)

Girls 12-17 Viewers

1. Y&R 51,000 (+21,000/+7,000)

2. B&B 29,000 (+23,000/-11,000)

3. GH 26,000 (+8,000/-2,000)

3. OLTL 26,000 (-9,000/-2,000)

5. DAYS 12,000 (+2,000/+7,000)

6. AMC 10,000 (-10,000/-2,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.1/-.2)

2. GH 0.6/4 (+.1/-.3)

2. DAYS 0.6/4 (-.1/-.3)

2. OLTL 0.6/4 (same/-.1)

5. B&B 0.5/4 (same/-.1)

5. AMC 0.5/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,074,000 (-8,000/-72,000)

2. B&B 580,000 (+2,000/-114,000)

3. DAYS 519,000 (-43,000/+46,000)

4. OLTL 514,000 (+37,000/+84,000)

5. AMC 480,000 (+71,000/-36,000)

6. GH 478,000 (+62,000/-9,000)


Day-To-Day Ratings - HH/Total Viewers


Monday: 2.0/2,538,000

Tuesday: 1.9/2,572,000

Wednesday: 1.8/2,413,000

Thursday: 2.0/2,659,000

Friday: 1.7/2,389,000


Monday: 2.1/2,915,000

Tuesday: 2.1/2,804,000

Wednesday: 2.0/2,774,000

Thursday: 2.0/2,824,000

Friday: 2.1/2,917,000


Monday: 2.0/2,599,000

Tuesday: 1.8/2,427,000

Wednesday: 1.8/2,401,000

Thursday: 1.7/2,135,000

Friday: 1.6/2,146,000


Monday: 1.9/2,470,000

Tuesday: 2.0/2,733,000

Wednesday: 1.8/2,588,000

Thursday: 2.0/2,650,000

Friday: 1.8/2,441,000


Monday: 2.0/2,560,000

Tuesday: 2.0/2,745,000

Wednesday: 1.9/2,776,000

Thursday: 2.0/2,764,000

Friday: 1.9/2,591,000


Monday: 3.6/5,016,000

Tuesday: 3.6/4,914,000

Wednesday: 3.6/5,058,000

Thursday: 3.4/4,812,000

Friday: 3.4/4,690,000


For the SEASON September 20, 2010 through May 22, 2011


1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

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DAYS had a pretty good week for Sami/2 Rafes. They jumped .2 in HH. But in a way that is bad news. The 2 Rafes coming face to face was about as big as it gets in terms of drama, and it involved the biggest stars on the show. They also advertised it heavily in prime time. But even that only produced a 1.9 rating. Which means that, unless something major changes, that is now the best they can do. Prior to that week they had six straight weeks, and 7 out of 8, at 1.7. And even when their HHs went up to 1.9 they still didn't move in W18-49. So that definitely has to provide cause for concern.

Maybe things will change under the new HWs. Maybe Matt Ashford's return will be good for the show. But then again, maybe it's too late at this point.

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The new HWs need a big story involving Sami - just like the baby switch. Maybe Sami getting kidnapped? Reilly sure loved putting Marlena in peril, maybe his proteges will use Sami like Reilly did Marlena. In the past, DAYS always had the ability to bring back viewers. In 2003-2004, they came back during the SSK and in 2008-2009 it was the baby switch. And those times were having regimes changes (Reilly's arrival and Tomlin/Whitsell's arrival). We'll see what happens under the new regime.

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It looks like even with a boost they're still down compared to last year. For some reason I keep thinking they stalled out over the last few years and only a few had still been dropping by hundreds of thousands, but I guess not.

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The last thing DAYS need is more Sami and we should be beyond another kidnapping storyline aka damsel in distress for a man to rescue. DAYS need to get back to basics. Featuring Sami in yet another airtime eating storyline ain't it.

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If DAYS wants the ratings to go up, they got to do it with Sami who is the show's biggest star. If Marlene/Darrell learned anything from Reilly, it's putting your biggest star in front burner storylines where she's danger or something was done wrong to them....then you build up to a reunion or a revelation. The baby switch hit 3 million viewers.

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OLTL has topped GH for like four weeks in a row and has been the number 3 soap. OLTL continues to go out on top. I know theres nothing to reverse the decision to end OLTL but I love knowing the show is going out way before its time and going out with a bang.

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True. Problem with Days is she's really the only star there now with Diedre Hall gone. I love Arianna Zucker but she has no where near

that exposure or history on that show. They are extremely lucky Ali has stayed with the show because I fear they would have likely not have been picked up without her. BUt honestly I swear female victim. damsel in distress stories are one reason this genre is dying. How about Sami join the Navy Seals and kick some butt.(JK)

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