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“WORK IT”

This high-concept comedy centers on two unrepentant guy’s guys who, unable to find work, dress as women to get jobs as pharmaceutical reps. Not only do they pull it off, but they might just learn to be better men in the process.

With unemployment an ongoing issue and women now outnumbering men in the workforce, the new comedy series “Work It” follows two alpha males who realize the only way to beat the current “mancession” and land a job in pharmaceutical sales is to pass themselves off as women. Combining all the best elements of the workplace comedy, the buddy comedy and the family comedy, “Work It” centers on Lee Standish (Ben Koldyke) -- a quick-witted and likable family man who used to be a top car salesman until he got laid off -- and Angel Ortiz (Amaury Nolasco) -- a single, hot-headed ladies’ man with no filter -- who quickly learn there are fundamental differences in the worlds of men and women that go beyond teetering in high heels and tightening up with Spanx. Lee and Angel are determined to keep their ruse going for as long as they can -- and keep their newly found jobs — in this smart, funny and relevant look at male and female relationships at work, at home and socially. Being a better man sometimes means having to be a better woman.

The show stars Ben Koldyke (“How I Met Your Mother”) as Lee, Amaury Nolasco (“Prison Break”) as Angel, Beth Lacke (“Happy Hour”) as Connie, John Caparulo (“Chelsea Lately”) as Brian, Rebecca Mader (“Lost”) as Grace, Rochelle Aytes (“Detroit 1-8-7”) as Vanessa, Kate Reinders (“Sherrie”) as Kelly, Kirstin Eggers (“Aussie and Ted’s Great Adventure”) as Kristin and Kacie Lynch (“Barney and Friends”) as Kat.

“Work It” was written by Andrew Reich & Ted Cohen (“Friends,” “Rules of Engagement”). Reich and Cohen are the executive producers. Beth McCarthy Miller (“Saturday Night Live,” “30 Rock”) is the director. “Work It” is produced by Bonanza Productions, Inc. in association with Summer School Productions and Warner Bros. Television.

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I half watched the econd half. Prettyhorrendous. Of course the show it's replacing for now, Man Up or whatever was terrible too--but that was like some hopeless attempt at mixing Modern Family with Entourage or something, this show is just hopelessly old fashioned but not sharp enough to get past that. I really don't know how these projects make it to air (it also looked cheap, kinda like an old UPN sitcom). The gender politics would be offensive if you could take it seriously but as one reviewer said it's kinda fascinating to watch five minutes of and just not believe that this made it to the air in 2012 (It makes Bosom Buddies genuinely look brilliant in comparison)

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To think, we could have had Cougar Town or Apartment 23 in this timeslot..

Is it just ABC doing everything they can to compliment Tim Allen's "Last Man Standing" by putting together a "no-women-allowed"/"manly" comedy block on Tuesdays? Because there's no other reason this show isn't a summer burnoff.

Hope it bombed last night.

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