So much of OLTL has been thrown around for the sake of the Fords, because the Fords are supposed to appeal to younger demos. And they get all time lows in 18-49 as a result.

I know this will probably lead someone at ABC to blame the older characters (you can't blame the minorities anymore), but I hope, if ABC wants to keep OLTL around, then they can cut down on at least some of the pity the rapists/mouthbreathers hour.

Ouch! ABC soaps battling for the Basement Bowl trophy.

Not ONE soap up from last year...

Damn terrible numbers for all ABC soaps. I had a feeling about OLTL hitting a new low in women. It happened this time last year too. The Fords are really bringing the show down.

DAYS is doing pretty good. The only soap to go up this week.

B&B has been below 3 million before?

Edited December 17, 201014 yr by OLTL_fan

I'm glad to see the slight increase in DAYS viewers. I'm hoping it sees an even bigger bump for this week's episodes which have been solid.

ABC soaps have been doing crappy all fall - more so than usual. 1.1 is becoming regular for GH in 18-49. There's one person who should really be on the chopping block more than anybody else but I don't think ABC cares enough to do it as long as "The View" is doing half decent.

Well, AMC and GH had a poor October but OLTL's average viewership for that month was its best since February sweeps. Alas, OLTL just can't sustain any growth for very long.

OLTL monthly Averages:

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 Monthly averages:

Jan 2010 2,489,000 708,000 --- 2nd

Feb 2010 2,599,750 772,000 --- 1st

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500 --3rd

Nov 2010 2,380,600 643,250

Dec 2010 2,259,500 591,000* --12th

*Thru 12/10

Over the last 6 weeks GH is up +89,000 viewers, but has once again fallen below its pre-Brenda average.

Trends watching

July's pre-Brenda averages:

Jul 2010 2,538,600 806,400

Dec 2010 with Brenda:

Dec 2010 2,435,500 728,500

2010 Monthly averages:

Jan 2010 2,707,250 880,750

Feb 2010 2,864,500 1,000,000 --> #1

Mar 2010 2,575,250 887,250

Apr 2010 2,666,200 878,600

May 2010 2,560,750 854,250

Jun 2010 2,397,750 789,250 ----> GH's worst month

Jul 2010 2,538,600 806,400

Aug 2010 2,562,000 829,250

Sep 2010 2,573,400 851,000

Oct 2010 2,439,250 772,000

Nov 2010 2,425,250 776,000

Dec 2010 2,435,500 728,500----> GH's worst demo average

Damn terrible numbers for all ABC soaps. I had a feeling about OLTL hitting a new low in women. It happened this time last year too. The Fords are really bringing the show down.

I feared OLTL's demos this week too. This is the 4th straight week OLTL has lost 18-49 women (net -107,000 loss).

B&B has been below 3 million before?

2,972,000 (May 24-28, 2010) is B&B's all time low in viewers.

ABC needed to get it together two years ago. Now, they need to either throw in the towel or pull a Bobby Ewing and start from scratch.

I agree. B&B is only like 30K behind GH in Women 18-49 and B&B has never been a 18-49 show...

I'm curious as to who on OLTL ABC blames now. Can't scapegoat the gays this time around.

There have been some fantastic shows over the years that have been cancelled because the ratings were just not there. Then there are shows that have great ratings as while the show may be pure crap to some, they give it's fans what they want (such as skin, sin, etc). Then there are those that find the right fit and have both.

To me, ratings does not necessarily = quality but we know it's the current measure used to determine if a show remains on the air.

I think maybe the correlation you find so elusive lies in the number of "quality" soaps that have been cancelled due to poor ratings. I can count AW, GL, among those.

My Fearless Prediction:

90% of this thread will be spent mocking fellow posters versus discussing the actual ratings.

:wub:Thank you!

I think maybe the correlation you find so elusive lies in the number of "quality" soaps that have been cancelled due to poor ratings. I can count AW, GL, among those.

I don't think that either AW or GL were worth anything when they were canceled. It was hard to even call GL a soap anymore, and honestly, it should have been canceled at least ten years before they finally pulled the plug. AW had been in the crapper for a shorter period of time, but it was still bad and almost unwatchable at the end.

Soaps have been recycling writers and producers for decades, so it is not a surprise that the stories are stale.

Quality is subjective, numbers are objective. ABC's lineup is essentially one 3-hour long soap with lousy ratings.