CBS First Among Wealthy Demo

[Sylph]

[bellcurve]

Glad you posted this.

So, not even NBC can claim the Wealthy Demo because of their sh!t elitist shows like 30 Rock and The Office.

[sheilaforever]

it's always how you spin it. CBS may have the most shows but at look which #1 is the first CBS... This means there are ten other shows which are even more desirable than anything on CBS.

# 1 is probably Desperate Housewives. Glee should be amonst those shows as well. Any others?

[Toups]

Glee is #1 which makes sense since they're also #1 in ad rates for scripted shows.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136812&nid=119238

[Sylph]

The wealthy have clearly lost any sense of taste whatsoever.

[sheilaforever]

The post should have read...

"it's always how you spin it. CBS may have the most shows but at look which # the first CBS show is... This means there are ten other shows which are even more desirable than anything on CBS."

Big Bang at #6 wasn't included in the original article.

Thanks Toups, overall really interesting topic.

Now we know that even though Cougar Town burns through more than half of Modern Family's audience they manage to keep 2/3 of that desirable demographic which is probably considered not too bad by ABC.

[DRW50]

I always remember the argument that Studio 60 would stay around because it had a wealthy demo.

[Toups]

Being an expensive 1 hour show probably factored in too (the cancellation). That's why the cheaper sitcoms get renewed.

[Sylph]

But Mike and Molly were.

It was preachy, sappy and didn't know where it was heading to. An awful show.

You'll be happy to know Aaron Sorkin has a TV project coming up.

[alphanguy74]

Toups, that "4 years of college" demo was interesting, seeing as how I personally know 3 people who have had 4 years of college, are all over 40, and living with their parents. I also have known many college graduates who ae basically educated idiots. I also wonder why they seem to think high end consumer merchandise is more desireable to sell on TV. What is there besides cars and jewelry, and maybe clothes? To me, especially in a bad economy, NECCESSITIES that everyone uses would be the most desireable advertizers, as those products cast the widest net, so to speak. I also see no mention of the network that would seem most obvious for the high income viewer... and that's PBS.

[Sylph]

Where is bellcurve?

[bellcurve]

This "educated idiot" had said all that needs to be said.

[Sylph]

I really didn't get alphan's stream of thought: PBS is the network for high income viewers? That's a joke, right? As is the line which says that high end consumer merchandise is undesirable to be advertised?