October 11-15, 2010

[Toups]

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Numbers are based on Live+Same Day ratings

Ratings for the week October 11-15, 2010

Total Viewers

1. Y&R 5,031,000 (+57,000/-276,000)

2. B&B 3,215,000 (+95,000/-276,000)

3. GH 2,524,000 (-47,000/-56,000)

4. OLTL 2,451,000 (-108,000/-116,000)

5. DAYS 2,413,000 (+75,000/-626,000)

6. AMC 2,410,000 (-21,000/-192,000)

HH

1. Y&R 3.5/12 (same/-.3)

2. B&B 2.3/8 (+.1/-.2)

3. GH 1.9/6 (same/same)

4. AMC 1.8/6 (same/-.2)

4. DAYS 1.8/6 (+.1/-.4)

4. OLTL 1.8/6 (-.1/-.1)

Women 18-49 Viewers

1. Y&R 1,053,000 (+40,000/-167,000)

2. GH 831,000 (+3,000/-59,000)

3. OLTL 686,000 (-28,000/-88,000)

4. DAYS 683,000 (+16,000/-228,000)

5. B&B 650,000 (-16,000/-98,000)

6. AMC 617,000 (+36,000/-104,000)

Women 18-49 Rating

1. Y&R 1.6/11 (+.1/-.2)

2. GH 1.3/8 (same/same)

3. DAYS 1.0/7 (same/-.4)

3. OLTL 1.0/7 (-.1/-.2)

3. B&B 1.0/6 (same/-.1)

6. AMC 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. DAYS 36,000 (+15,000/+3,000)

2. B&B 33,000 (+16,000/+16,000)

3. Y&R 32,000 (-3,000/-6,000)

4. OLTL 12,000 (-7,000/-38,000)

5. GH 9,000 (-12,000/-31,000)

6. AMC 8,000 (-8,000/-12,000)

Women 18-34 Rating

1. Y&R 0.9/6 (+.1/-.3)

2. GH 0.8/5 (same/-.1)

3. DAYS 0.7/4 (+.1/-.2)

4. AMC 0.6/4 (+.1/-.3)

4. OLTL 0.6/4 (same/-.3)

6. B&B 0.5/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,168,000 (+30,000/-112,000)

2. B&B 687,000 (+58,000/-117,000)

3. DAYS 484,000 (+7,000/-148,000)

4. GH 447,000 (-21,000/-31,000)

5. AMC 429,000 (-8,000/-64,000)

6. OLTL 422,000 (-12,000/-34,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,438,000

Tuesday: 1.9/2,546,000

Wednesday: 1.8/2,328,000

Thursday: 1.8/2,341,000

Friday: 1.8/2,396,000

B&B

Monday: 2.3/3,253,000

Tuesday: 2.3/3,245,000

Wednesday: 2.1/3,076,000

Thursday: 2.4/3,499,000

Friday: 2.1/3,000,000

DAYS

Monday: 1.7/2,301,000

Tuesday: 1.7/2,329,000

Wednesday: 1.9/2,515,000

Thursday: 1.8/2,439,000

Friday: 1.8/2,480,000

GH

Monday: 1.9/2,599,000

Tuesday: 2.0/2,780,000

Wednesday: 1.8/2,295,000

Thursday: 1.8/2,427,000

Friday: 1.8/2,517,000

OLTL

Monday: 1.9/2,481,000

Tuesday: 1.9/2,451,000

Wednesday: 1.9/2,413,000

Thursday: 1.8/2,365,000

Friday: 1.8/2,546,000

Y&R

Monday: 3.8/5,437,000

Tuesday: 3.6/5,100,000

Wednesday: 3.6/5,035,000

Thursday: 3.5/4,937,000

Friday: 3.2/4,644,000

Y&R - 2pm Repeats

HH: 1.2

W18-49: 0.5

Monday: 1.4/1,878,000

Tuesday: 1.1/1,622,000

Wednesday: 1.1/1,504,000

Thursday: 1.4/1,947,000

Friday: 1.0/1,368,000

----------------------

For the SEASON September 20, 2010 through October 17, 2010

HH

1. Y&R 3.6

2. B&B 2.2

3. GH 1.9

4. DAYS 1.8

4. AMC 1.8

4. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

[OLTL_fan]

With Columbus Day, this should be a pretty good week for soaps.

[Kimmiemae]

I hope Days finally have a good week, and I hope OLTL's ratings continue to go up...

[jdawg1077]

http://tvbythenumbers.com/2010/10/21/abc-is-daytime%e2%80%99s-no-1-network-among-women-18-49-for-the-7th-consecutive-week-led-by-general-hospital/69102

ABC is Daytime’s No. 1 Network Among Women 18-49

for the 7th Consecutive Week in the Key Demo

“General Hospital,” “The View” and “One Life to Live” Place

Among Daytime’s Top 5 Programs Among Women 18-49

All ABC Shows Rank Among Daytime’s Top 5 Among Women 18-34

ABC Daytime

ABC ranked as Daytime’s No. 1 network for the 7th straight week among target Women 18-49 (1.1 rating/716,000).

ABC held 3 of Daytime’s Top 5 programs among Women 18-49 with “General Hospital” (No. 2 – 1.3 rating/831,000), “The View” (No. 3T – 1.1 rating/728,000) and “One Life to Live” (No. 5T – 1.0 rating/686,000).

Among Women 18-34, all ABC programs ranked among Daytime’s Top 5: “General Hospital” (No. 2T – 0.8 rating/269,000), “The View” (No. 5T – 0.6 rating/205,000), “All My Children” (No. 5T – 0.6 rating/202,000) and “One Life to Live” (No. 5T – 0.6 rating/194,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 11, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.41 million No. 1 ABC 1.1/716,000

No. 2 ABC 2.71 million No. 2T NBC 1.0/683,000

No. 3 NBC 2.41 million No. 2T CBS 1.0/637,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.05 million

General Hospital ABC 1.3/831,000

The View ABC 1.1/728,000

Price is Right 1/2 CBS 1.1/698,000

One Life to Live ABC 1.0/686,000

Days of Our Lives NBC 1.0/683,000

Bold and the Beautiful CBS 1.0/650,000

Source: NTI, Live + Same Day: Week of 10/11/10. All ranks/ties based on rating unless otherwise noted. ”Price is Right” is average from 11:00 a.m. – 12:00 p.m.

[MontyB]

Here they come. 10-9-8-7-6-5...........

"Oh OLTL dropped, I knew it would drop...etc., etc., etc.!!!!"

[J.W.S]

The PR is just for the womens demo

we dont know how it did in HH yet

[edgeofnik]

And women's demo is the only thing that matters to advertisers and networks -- otherwise ATWT would still be around. Total viewers mean very little, HH mean nothing. One week doesn't mean anything -- up or down -- it's trend lines -- four to six weeks that gives a better indication and even that has to be compared to previous year because of seasonal differences. (Winter high ratings -- spring low ratings)

[EricMontreal22]

I know that this is still true, though a part of me wonders if it's still as true now as it was 5 years back. And if it is... Why? Surely the idiotic ( ) networks should understand that now, when most women WORK in the day, they should be happy to get and count all the viewers they can get? I do think you're dead right that week to week means very little--it's how it goes over a period of time.

[DRW50]

OLTL goes up and down depending on the week. It's so erratic.

[skiman12082004]

At least AMC went up in the 18-34 demo. That is an encouraging sign.

[TeamEric]

OLTL had 2 weeks of big gains back to back for total of 339,000 viewers. Usually there's a correction after a soap gains so much like that. I predict OLTL lost approx 100,000 of those gained viewers last week.

[Saving ATWT]

OLTL will have a drop when up against Y&R repeats. I bet Y&R 'Classics' beat ATWT numbers and rated no less than 2.0. OLTL has been gaining for weeks so a one week drop means nothing. OLTL is gaining viewers and will continue to do so with a mix of stunt casting (Zimmer) and decent story. OLTL gained 250,000 last week and I doubt that was a one time fluke.

Fearless Predictions

Y&R 3.5

B&B 2.3

Y&R (Repeat) 2.0

GH 2.0

OLTL 1.9

Days 1.8

AMC 1.8

[Llantano Incorporated]

Saving ATWT is my new favorite poster! I love your confidence in my show!!!

I do agree with the poster that said OLTL will lose 100,000 viewers or so... The 18-49 was a slighter drop than I anticipated. And based on that Monday press release against The Talk, OLTL is maintaing that 690,000 18-49 viewership for another 1.0. For OLTL to have any future I figure ABC wants a solid 1.2 18-49.

[EricMontreal22]

It's cute how quickly Saving ATWT has become a fan. I'm confused though--what markets is OLTL up against Y&R? Or what are these Y&R repeats? Here from the Seattle market, we got Price is Right and then double Make a Deal shows before The Talk premiered on CBS...

That said, I suspect OLTL will be back to a 1.8. It's kinda furstrating seeing how all these shows go up one, go down one, up, down... (I know, what's new...)

[J.W.S]

Repeats Are Not Counted In The Neilsen Ratings