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Numbers are based on Live+Same Day ratings

Ratings for the week October 11-15, 2010

Total Viewers

1. Y&R 5,031,000 (+57,000/-276,000)

2. B&B 3,215,000 (+95,000/-276,000)

3. GH 2,524,000 (-47,000/-56,000)

4. OLTL 2,451,000 (-108,000/-116,000)

5. DAYS 2,413,000 (+75,000/-626,000)

6. AMC 2,410,000 (-21,000/-192,000)

HH

1. Y&R 3.5/12 (same/-.3)

2. B&B 2.3/8 (+.1/-.2)

3. GH 1.9/6 (same/same)

4. AMC 1.8/6 (same/-.2)

4. DAYS 1.8/6 (+.1/-.4)

4. OLTL 1.8/6 (-.1/-.1)

Women 18-49 Viewers

1. Y&R 1,053,000 (+40,000/-167,000)

2. GH 831,000 (+3,000/-59,000)

3. OLTL 686,000 (-28,000/-88,000)

4. DAYS 683,000 (+16,000/-228,000)

5. B&B 650,000 (-16,000/-98,000)

6. AMC 617,000 (+36,000/-104,000)

Women 18-49 Rating

1. Y&R 1.6/11 (+.1/-.2)

2. GH 1.3/8 (same/same)

3. DAYS 1.0/7 (same/-.4)

3. OLTL 1.0/7 (-.1/-.2)

3. B&B 1.0/6 (same/-.1)

6. AMC 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. DAYS 36,000 (+15,000/+3,000)

2. B&B 33,000 (+16,000/+16,000)

3. Y&R 32,000 (-3,000/-6,000)

4. OLTL 12,000 (-7,000/-38,000)

5. GH 9,000 (-12,000/-31,000)

6. AMC 8,000 (-8,000/-12,000)

Women 18-34 Rating

1. Y&R 0.9/6 (+.1/-.3)

2. GH 0.8/5 (same/-.1)

3. DAYS 0.7/4 (+.1/-.2)

4. AMC 0.6/4 (+.1/-.3)

4. OLTL 0.6/4 (same/-.3)

6. B&B 0.5/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,168,000 (+30,000/-112,000)

2. B&B 687,000 (+58,000/-117,000)

3. DAYS 484,000 (+7,000/-148,000)

4. GH 447,000 (-21,000/-31,000)

5. AMC 429,000 (-8,000/-64,000)

6. OLTL 422,000 (-12,000/-34,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,438,000

Tuesday: 1.9/2,546,000

Wednesday: 1.8/2,328,000

Thursday: 1.8/2,341,000

Friday: 1.8/2,396,000

B&B

Monday: 2.3/3,253,000

Tuesday: 2.3/3,245,000

Wednesday: 2.1/3,076,000

Thursday: 2.4/3,499,000

Friday: 2.1/3,000,000

DAYS

Monday: 1.7/2,301,000

Tuesday: 1.7/2,329,000

Wednesday: 1.9/2,515,000

Thursday: 1.8/2,439,000

Friday: 1.8/2,480,000

GH

Monday: 1.9/2,599,000

Tuesday: 2.0/2,780,000

Wednesday: 1.8/2,295,000

Thursday: 1.8/2,427,000

Friday: 1.8/2,517,000

OLTL

Monday: 1.9/2,481,000

Tuesday: 1.9/2,451,000

Wednesday: 1.9/2,413,000

Thursday: 1.8/2,365,000

Friday: 1.8/2,546,000

Y&R

Monday: 3.8/5,437,000

Tuesday: 3.6/5,100,000

Wednesday: 3.6/5,035,000

Thursday: 3.5/4,937,000

Friday: 3.2/4,644,000

Y&R - 2pm Repeats

HH: 1.2

W18-49: 0.5

Monday: 1.4/1,878,000

Tuesday: 1.1/1,622,000

Wednesday: 1.1/1,504,000

Thursday: 1.4/1,947,000

Friday: 1.0/1,368,000

----------------------

For the SEASON September 20, 2010 through October 17, 2010

HH

1. Y&R 3.6

2. B&B 2.2

3. GH 1.9

4. DAYS 1.8

4. AMC 1.8

4. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

With Columbus Day, this should be a pretty good week for soaps.

I hope Days finally have a good week, and I hope OLTL's ratings continue to go up...

http://tvbythenumbers.com/2010/10/21/abc-is-daytime%e2%80%99s-no-1-network-among-women-18-49-for-the-7th-consecutive-week-led-by-general-hospital/69102

ABC is Daytime’s No. 1 Network Among Women 18-49

for the 7th Consecutive Week in the Key Demo

“General Hospital,” “The View” and “One Life to Live” Place

Among Daytime’s Top 5 Programs Among Women 18-49

All ABC Shows Rank Among Daytime’s Top 5 Among Women 18-34

ABC Daytime

ABC ranked as Daytime’s No. 1 network for the 7th straight week among target Women 18-49 (1.1 rating/716,000).

ABC held 3 of Daytime’s Top 5 programs among Women 18-49 with “General Hospital” (No. 2 – 1.3 rating/831,000), “The View” (No. 3T – 1.1 rating/728,000) and “One Life to Live” (No. 5T – 1.0 rating/686,000).

Among Women 18-34, all ABC programs ranked among Daytime’s Top 5: “General Hospital” (No. 2T – 0.8 rating/269,000), “The View” (No. 5T – 0.6 rating/205,000), “All My Children” (No. 5T – 0.6 rating/202,000) and “One Life to Live” (No. 5T – 0.6 rating/194,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 11, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.41 million No. 1 ABC 1.1/716,000

No. 2 ABC 2.71 million No. 2T NBC 1.0/683,000

No. 3 NBC 2.41 million No. 2T CBS 1.0/637,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.05 million

General Hospital ABC 1.3/831,000

The View ABC 1.1/728,000

Price is Right 1/2 CBS 1.1/698,000

One Life to Live ABC 1.0/686,000

Days of Our Lives NBC 1.0/683,000

Bold and the Beautiful CBS 1.0/650,000

Source: NTI, Live + Same Day: Week of 10/11/10. All ranks/ties based on rating unless otherwise noted. ”Price is Right” is average from 11:00 a.m. – 12:00 p.m.

Here they come. 10-9-8-7-6-5...........

"Oh OLTL dropped, I knew it would drop...etc., etc., etc.!!!!"

Edited October 21, 201015 yr by MontyB

The PR is just for the womens demo

we dont know how it did in HH yet

The PR is just for the womens demo

we dont know how it did in HH yet

And women's demo is the only thing that matters to advertisers and networks -- otherwise ATWT would still be around. Total viewers mean very little, HH mean nothing. One week doesn't mean anything -- up or down -- it's trend lines -- four to six weeks that gives a better indication and even that has to be compared to previous year because of seasonal differences. (Winter high ratings -- spring low ratings)

And women's demo is the only thing that matters to advertisers and networks -- otherwise ATWT would still be around. Total viewers mean very little, HH mean nothing. One week doesn't mean anything -- up or down -- it's trend lines -- four to six weeks that gives a better indication and even that has to be compared to previous year because of seasonal differences. (Winter high ratings -- spring low ratings)

I know that this is still true, though a part of me wonders if it's still as true now as it was 5 years back. And if it is... Why? Surely the idiotic ( ) networks should understand that now, when most women WORK in the day, they should be happy to get and count all the viewers they can get? I do think you're dead right that week to week means very little--it's how it goes over a period of time.

OLTL goes up and down depending on the week. It's so erratic.

At least AMC went up in the 18-34 demo. That is an encouraging sign.

Here they come. 10-9-8-7-6-5...........

"Oh OLTL dropped, I knew it would drop...etc., etc., etc.!!!!"

OLTL had 2 weeks of big gains back to back for total of 339,000 viewers. Usually there's a correction after a soap gains so much like that. I predict OLTL lost approx 100,000 of those gained viewers last week.

Here they come. 10-9-8-7-6-5...........

"Oh OLTL dropped, I knew it would drop...etc., etc., etc.!!!!"

OLTL will have a drop when up against Y&R repeats. I bet Y&R 'Classics' beat ATWT numbers and rated no less than 2.0. OLTL has been gaining for weeks so a one week drop means nothing. OLTL is gaining viewers and will continue to do so with a mix of stunt casting (Zimmer) and decent story. OLTL gained 250,000 last week and I doubt that was a one time fluke.

Fearless Predictions

Y&R 3.5

B&B 2.3

Y&R (Repeat) 2.0

GH 2.0

OLTL 1.9

Days 1.8

AMC 1.8

OLTL will have a drop when up against Y&R repeats. I bet Y&R 'Classics' beat ATWT numbers and rated no less than 2.0. OLTL has been gaining for weeks so a one week drop means nothing. OLTL is gaining viewers and will continue to do so with a mix of stunt casting (Zimmer) and decent story. OLTL gained 250,000 last week and I doubt that was a one time fluke.

Fearless Predictions

Y&R 3.5

B&B 2.3

Y&R (Repeat) 2.0

GH 2.0

OLTL 1.9

Days 1.8

AMC 1.8

Saving ATWT is my new favorite poster! I love your confidence in my show!!!

I do agree with the poster that said OLTL will lose 100,000 viewers or so... The 18-49 was a slighter drop than I anticipated. And based on that Monday press release against The Talk, OLTL is maintaing that 690,000 18-49 viewership for another 1.0. For OLTL to have any future I figure ABC wants a solid 1.2 18-49.

It's cute how quickly Saving ATWT has become a fan. I'm confused though--what markets is OLTL up against Y&R? Or what are these Y&R repeats? Here from the Seattle market, we got Price is Right and then double Make a Deal shows before The Talk premiered on CBS...

That said, I suspect OLTL will be back to a 1.8. It's kinda furstrating seeing how all these shows go up one, go down one, up, down... (I know, what's new...)

Repeats Are Not Counted In The Neilsen Ratings

Edited October 21, 201015 yr by J.W.S