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Anderson Cooper: The Next Oprah?


bellcurve

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http://www.tvsquad.com/2010/10/01/anderson-cooper-signs-daytime-talk-show-deal/

So, Oprah's TV heir has been announced and it's none other than The Silver Fox himself: Anderson Cooper.

According to Reuters, Cooper has signed a deal to host a syndicated daytime TV talk show from fall 2011. But he'll be doing double duty as he also gets to keep his job as host of CNN's "Anderson Cooper 360." Warner Bros. announced the deal Thursday, and said the daytime show would cover social issues, pop culture and human interest stories.

Cooper -- who described daytime TV as "fun and interesting" -- will also conduct undercover investigations using hidden cameras, and hold town hall meetings on topics like race, infidelity and Internet predators.

Cooper got his start in TV as a correspondent for ABC News, rising to be co-anchor of 'World News Tonight.' He joined CNN in 2001 after two seasons hosting the TV game show, 'The Mole.' He's hosted 'Anderson Cooper 360' since 2003, and became a household name in 2005 following his intense and emotional coverage of Hurricane Katrina.

Speaking about Cooper's new daytime venture, CNN Worldwide president Jim Walton said it would be "good for Anderson, good for CNN and good for Time Warner."

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But look at this, from Business Insider:

<span style="font-size:21pt">Anderson Cooper's Ratings Are Still Tanking</span>

Joe Pompeo

<span style=font-size:120%;">In the wake of outgoing CNN U.S. president Jon Klein's firing last week, Klein's replacement, sister network HLN's Ken Jautz, was asked about how important Anderson Cooper is "to the CNN lineup and brand." Cooper is essentially the bread and butter of CNN's primetime lineup, which Klein rearchitected in the months leading up to his dismissal, and which Jautz has now inherited. Klein replaced Campbell Brown with Eliot Spitzer, whose new show debuts on Oct. 4. To succeed Larry King, who is leaving his long-running interview show later this fall, Klein plucked "America's Got Talent" judge Piers Morgan, who begins in January. If Spitzer and Morgan don't revive CNN's struggling ratings -- which many media watchers suspect they won't -- and John King continues to flail in the 7 p.m. slot he's helmed since March, that leaves Cooper, perhaps CNN's biggest star at the moment, to carry the network during primetime.

So, how important is he?

"Extremely," Jautz told The Hollywood Reporter. "Anderson Cooper is the standard bearer for the type of journalism that CNN has become famous for and that we want to continue to be known for. One of the most memorable stories this year was Haiti, and nobody covered it as comprehensively as CNN, and nobody did as brilliant a job while covering it as Anderson Cooper or Sanjay Gupta and their teams."

While this may be true, Cooper's ratings, nonetheless, continue to slide.

The first hour of "Anderson Cooper 360," which airs nightly from 10 to midnight, just had its worst quarter ever both in total viewers and in the 25-54 age demographic, according to Nielsen Media Research.

During the third quarter of 2010, which ran from June 28 to September 24, Cooper averaged 582,000 total viewers and 180,000 viewers in the 25-54 demo, according to Nielsen. For some context, that's down from 1.2 million total viewers and 424,000 demo viewers in the third quarter of 2008.

For Jautz, ushering in two new stars will be a pretty tall order without having to worry about breathing new life into the existing talent. But if Jautz feels as strongly about Cooper as he says he does, he'll need to come up with a way to get more people to watch his show.

</span>

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I just wonder how Ellen feels about having a new kid on her turf...they are both distributed by Warner Brothers, IIRC. If Anderson gets better ratings or is more critically lauded, I wonder how she will feel about that. No doubt WB will spend less time promoting Ellen and more time on Anderson.

Also, are they pushing Anderson as Oprah's heir apparent? Ellen may have thought she was gonna be pushed into Oprah's role as "queen of the talk show dynasty." Now that Anderson is coming out of the gate with a show almost identical to Oprah's, what does that say to Ellen, who has been building towards eventually taking that role?

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I think Ellen is always going to be a goofier type of host. Oprah is much more self-serious and ponderous, and her attempts to lighten that up have seemed more and more labored in recent years. I think one of the reasons Oprah stayed popular for so long was the earlier years where her humor was more natural.

Anderson seems to be in the vein of the condescending Oprah, the one who has steadily eroded viewers. I don't know if he has any chance at all.

I can't actually think of a time when Anderson was on a popular show. The Mole was not popular, and he's been a figurehead at CNN as they have bled more and more viewers.

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Wasn't Anderson first at HLN/Headline News, before coming over to CNN as a figurehead? I vaguely remember watching his show on that network, then suddenly Glenn Beck of all people getting his timeslot, along with the very same set Anderson had on that network.

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Wasn't Anderson first at HLN/Headline News, before coming over to CNN as a figurehead? I vaguely remember watching his show on that network, then suddenly Glenn Beck of all people getting his timeslot, along with the very same set Anderson had on that network.

Anderson Cooper was never on HLN as anything more than a correspondent or reporter. He has always been with CNN with AC360. Before Glenn Beck came to HLN, the lineup was:

7PM: Showbiz Tonight

8PM: Nancy Grace

9PM: Headline News Prime

10PM: Nancy Grace(Repeat)

11PM: Showbiz Tonight (Repeat)

12AM: Headline News Prime (Repeat)

1AM: Nancy Grace (Repeat)

When Glenn Beck came to the network, he did shuffle the lineup around, but he never "bumped" Anderson Cooper off of HLN. This was the lineup:

6PM: Headline News Prime

7PM: Glenn Beck

8PM: Nancy Grace

9PM: Glenn Beck (Repeat)

10PM: Nancy Grace (Repeat)

11PM: Showbiz Tonight (First-Run)

12AM: Glenn Beck (Repeat)

1AM: Nancy Grace (Repeat)

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I'm glad he said something. Movies have been using gay-baiting and homophobic slurs more and more. You often hear "Well this is IRONIC" or "They aren't saying gay people are bad, they're just using that as an insult." I doubt a lot of those going to see the movie would notice the difference. I remember the gay jokes Vaughan's only successful film in recent years, Wedding Crashers, used. I guess he's going back to that.

Now Cooper should criticize Judd Apatow.

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Rosie was the only one who came close to being the next Oprah before she began taking her *power* and herself WAYYY too seriously. Cooper is too wry, too sharp, too icy to endear like Oprah, Ellen too sly, too calculated, too power bent behind the masque for us ever to trust her quite like O.

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