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September 20 - 24, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week September 20-24, 2010

Total Viewers

1. Y&R 5,053,000 (+5,000/-225,000)

2. B&B 3,051,000 (-142,000/-335,000)

3. GH 2,378,000 (-263,000/-292,000)

4. DAYS 2,376,000 (-134,000/-488,000)

5. AMC 2,270,000 (-117,000/-252,000)

6. OLTL 2,220,000 (-107,000/-242,000)


1. Y&R 3.5/13 (same/-.3)

2. B&B 2.2/8 (-.1/-.3)

3. GH 1.8/6 (-.2/-.2)

4. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: August 23-27, 2010)

4. OLTL 1.7/6 (-.1/-.2)

4. DAYS 1.7/6 (-.1/-.4) <- new low

Women 18-49 Viewers

1. Y&R 1,143,000 (+44,000/+1,000)

2. GH 792,000 (-95,000/-80,000)

3. B&B 676,000 (-20,000/+2,000)

4. DAYS 672,000 (-40,000/-189,000)

5. OLTL 666,000 (+2,000/-106,000)

6. AMC 576,000 (-16,000/-171,000)

Women 18-49 Rating

1. Y&R 1.7/12 (same/same)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.0/7 (-.1/-.3)

3. B&B 1.0/7 (-.1/same)

3. OLTL 1.0/7 (same/-.2)

6. AMC 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. Y&R 30,000 (-17,000/+1,000)

2. GH 27,000 (+7,000/-16,000)

3. DAYS 25,000 (+5,000/-6,000)

3. OLTL 25,000 (+5,000/1,000)

5. B&B 22,000 (-11,000/-1,000)

6. AMC 13,000 (+4,000/-2,000)

Women 18-34 Rating

1. Y&R 0.9/6 (same/-.2)

2. DAYS 0.7/5 (same/-.3) <- ties low rating (2nd straight week)

2. GH 0.7/4 (-.2/-.3) <- ties low rating (Last time: May 24-28, 2010)

4. B&B 0.6/4 (same/same)

5. AMC 0.5/4 (same/-.3) <- ties low rating (5th straight week)

5. OLTL 0.5/4 (-.1/-.4) <- new low

Men 18+ Viewers

1. Y&R 1,119,000 (-95,000/-178,000)

2. B&B 614,000 (-66,000/-133,00)

3. DAYS 514,000 (-63,000/-96,000)

4. AMC 437,000 (-22,000/-34,000)

5. GH 415,000 (-98,000/-70,000)

6. OLTL 382,000 (-53,000/-39,000)


Day-To-Day Ratings - HH/Total Viewers


Monday: 1.8/2,276,000

Tuesday: 1.7/2,385,000

Wednesday: 1.8/2,225,000

Thursday: 1.7/2,262,000

Friday: 1.7/2,201,000


Monday: 2.2/3,165,000

Tuesday: 2.2/3,008,000

Wednesday: 2.2/3,080,000

Thursday: 2.0/2,889,000

Friday: 2.2/3,111,000


Monday: 2.0/2,685,000

Tuesday: 1.7/2,284,000

Wednesday: 1.6/2,366,000

Thursday: 1.6/2,256,000

Friday: 1.6/2,289,000


Monday: 2.1/2,606,000

Tuesday: 1.9/2,378,000

Wednesday: 1.8/2,296,000

Thursday: 1.7/2,321,000

Friday: 1.7/2,287,000


Monday: 1.9/2,307,000

Tuesday: 1.8/2,286,000

Wednesday: 1.7/2,186,000

Thursday: 1.6/2,203,000

Friday: 1.6/2,119,000


Monday: 3.7/5,161,000

Tuesday: 3.7/5,286,000

Wednesday: 3.6/5,097,000

Thursday: 3.4/4,893,000

Friday: 3.3/4,831,000

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Eric, .2 comes out to slightly more than 200,000 viewers which isn't all that many viewers. Firstly, we've seen OLTL come in at 1.9 quite a few times and drop as low as 1.7 so clearly there is some week to week flux. Secondly, 2.3 million viewers tuned in daily to ATWT and I still think out of that number atleast 200,000 were either fans of both shows (the NUKE/KISH fans), ex OLTL fans or people bored at 2pm willing to sample another soap. On Monday, OLTL had one of the characters holding a blue globe and TPTB have been featuring the DA (ATWT ex Margo) almost every day so ABC must think that they can gain a few viewers. While the shows are radically different, I can easily see some people checking out OLTL. Also, I'm wondering if examples from the past (AW, for example) relate to today. Firstly, AW was being replaced by a new show, Passions, which absorbed viewers. Also, I really do wonder if GH would be the top ABC soap if there were any other soaps competing in the timeslot. Is it compelling storylines and good writing that keep GH on top? Or is it that GL and SB are dead so GH is the only soap option in the time slot? We will see over the next few weeks.

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While the globe thing may have been a nod to ATWT, I think you are taking things out of context. What would Nora being on everyday have to do with Margo? I doubt OLTL will see an influx of viewers from ATWT. Just does not makes sense and has never happened with any other soaps in the past decade or two.

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