I think, also, they focus on promoting certain shows and practically ignore others. Supernatural has survived this long not because of any great promotion by the network but because of its vocal group of fans. You would think the network would have pimped out JA and JP like crazy the last 6 years to appeal to that young female demo it so desperately covets but it takes the fans voting for a TV Guide cover to get these guys' faces beyond the CW and scifi mags/websites.

Who could forget that fiasco? Wait until the night before to announce that the season premieres of your red headed step-children will be a week late so you can promote your favorite children.

The CW's ratings suck, especially on Monday and Tuesday, because ABC Family has better programming. PLL clobbered 90210 every single week from January to March, and The Secret Life's ratings are down, but it still rates much higher than The CW.

Edited April 22, 201114 yr by All My Shadows

The CW's ratings suck, especially on Monday and Tuesday, because ABC Family has better programming.

I forgot about ABC Family, especially The Secret Life of the American Teenager and Pretty Little Liars. It does shock me that ABC Family get higher ratings not because of the quality of the programs but because the CW seems better at getting buzz.

Do any of the CW pilots bring anyone any interest?

I never understood why they put any faith in a Josh Schwartz show anyway.

The CW's ratings suck, especially on Monday and Tuesday, because ABC Family has better programming. PLL clobbered 90210 every single week from January to March, and The Secret Life's ratings are down, but it still rates much higher than The CW.

Speaking of the CW's sucky ratings....

Despite tough times for sitcoms, ABC latest to try all-comedy night By The Associated Press – 2 days ago

NEW YORK, N.Y. — It's hardly the golden age of sitcoms, but ABC is now the second network to fill an entire night's prime-time schedule with them.

ABC last week devoted its Wednesday night schedule to six sitcoms — taking the lead from NBC, which does the same thing on Thursday nights. For its first try, ABC had bragging rights, with its comedies delivering an average of 6.4 million viewers to NBC's 4.7 million, the Nielsen Co. said.

ABC's "Modern Family" was the week's most popular comedy for only the second time in the show's history. It helped that CBS' "The Big Bang Theory," which is generally more popular, showed a rerun.

The networks' experiments have less to do with the strength of comedies than with declining ratings for expensive dramas, which typically fill the 10 p.m. Eastern hour on ABC, CBS and NBC. In fact, only two sitcoms, "Modern Family" (No. 17) and CBS' "Mike & Molly" (No. 25), finished among Nielsen's 25 most popular prime-time programs last week.

NBC's "The Office," approaching the exit of star Steve Carell, has been inching up in the ratings and was seen by 7.9 million people last week.

The two editions of Fox's "American Idol" topped the week's popularity list, although CBS was the most-watched network.

For the week in prime-time, CBS averaged 9.2 million viewers (5.8 rating, 10 share), Fox had 7.9 million viewers (4.6, 8), ABC had 7.8 million (4.9, 8), NBC had 5.2 million (3.3, 5), the CW had 1.5 million (1.0, 2) and ION Television had 1.2 million (0.8, 1).

Among the Spanish-language networks, Univision led with an average of 3.7 million (1.9 rating, 3 share), Telemundo had 1.3 million (0.7, 1), TeleFutura had 680,000 (0.4, 1) and Estrella and Azteca both had 220,000 (both 0.1, 0).

NBC's "Nightly News" topped the evening newscasts with an average of 8.7 million viewers (5.7, 12). ABC's "World News" was second with 7.7 million (5.2, 10) and the "CBS Evening News" had 5.5 million viewers (3.7, 7).

A ratings point represents 1,149,000 households, or 1 per cent of the nation's estimated 114.9 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of April 11-17, the top 10 shows, their networks and viewerships: "American Idol" (Wednesday), Fox, 23.03 million; "American Idol" (Thursday), Fox, 21.92 million; "Dancing With the Stars," ABC, 20.93 million; "NCIS," CBS, 19.87 million; "Dancing With the Stars Results," ABC, 15.96 million; "NCIS: Los Angeles," CBS, 15.46 million; "Criminal Minds," CBS, 13.59 million; "Castle," ABC, 12.33 million; "Bones," Fox, 11.45 million; "Survivor: Redemption Island," CBS, 11.09 million.

___

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.

___

Online:

http://www.nielsenmedia.com

Copyright © 2011 The Canadian Press. All rights reserved.

I don't think The CW's shows even get that much buzz anymore, especially Gossip Girl, which is depressing as hell to even watch. Of all the shows on CW and ABCF, I'd say Vampire Diaries and Pretty Little Liars get the biggest buzz of them all. Secret Life isn't the monster it used to be, Make It or Break It has always played second fiddle to Secret Life and PLL, and the CW shows are just...blah.

As for The CW's pilots, Secret Circle and Hart of Dixie (Scott Porter Cress Williams ) are the only two that interest me.

Edited April 22, 201114 yr by All My Shadows

Supernatural and Smallville do get talked about because of the fanatical fans they have and Nikita gets some buzz because of critical acclaim( it's one of those "too smart show especially for the CW" and "why aren't you watching shows"). If it weren't for the gay storyline, less people would know 90210 is still on.

Heart of Dixie is having problems because Rachel Bilson can't play a convincing doctor. http://www.deadline....y-buzz-edition/

Edited April 22, 201114 yr by lovely_m

So I read an article that came out a few months ago with new CW president Mark Pedowitz. He says he is looking into more sitcoms and broadening the network's audience. I hope 2012-2013 brings changes to this network.

It's really pathetic. The Vampire Diaries is the ONLY show over a 1.0 in the 18-49 demos.

Yeah, he should have more control over the next fall schedule. Hopefully he can luck out. I miss the days of the WB

The CW picked up two shows. http://www.deadline.com/2011/11/cw-buys-treasure-hunter-drama-couples-comedy-projects/

The treasure hunters looks like it's in the same vein as Smallville and the Swordfighting looks like it will go in direction that's different from the current CW image.

This network is doomed from the start: their target demo is simply no longer watching regular TV. It's as easy as that.

You need some must-see tv stuff to get the audience watching and this is hard to achieve: Vampire Diaries is only working because of the current Twilight craze and will soon fade.

Agreed with this. Their target demo is watching MTV and youtube; they're not watching network TV. Times have changed and CW was obsolete before it ever formed.