January 26-30, 2009

[Ann_SS]

It is great to see that people talking about the role the weather will have on the ratings. It is these kinds of events that have an impact on the weekly fluctuations not the quality of the show or the character featured. Will this start a new trend? Nah.

[skiman12082004]

I am just hoping AMC goes up. I have really been enjoying it.

[Shawn]

I truly hope Days tanks in the aftermath of Dee and Drake's ridiculously disrespectful exit.

[skiman12082004]

I actually saw their last day and it was pretty pathetic. The way they were being written by Dena Higley maybe it wasn't such a bad thing for them to leave. Maybe a writer that would truly respect the characters history would have the sense to resurrect them in the future.

[DRW50]

I'd like to see all the soaps increase but I really would like to see GL increase, or at least hold even.

[JackPeyton]

i hope days goes up up up.

but im not counting on it.

days ratings are imposable to gage. the fans watch at random IMHO.

[SnCCorinthos4ever]

With all the sackings/firings going on will there be anyone left for an eppy to actually air.

At this rate there will only be 1 or 2 couples left.

[Shawn]

Yeah.

EJ, Sami, and ten babies.

[AllAboutAngst]

February 5, 2009

Fringe Ratings Report: ABC Daytime Programming

Week of January 26, 2009

ABC Remains Daytime’s No. 1 Network in Women 18-49

This Week Stands as “The View’s” Most-Watched Week in Total Viewers

in 12 Weeks, and in 9 Weeks in Women 18-34 and Women 18-49

For the Third Straight Week, “The View” is Daytime’s No. 3 Program in Total Viewers, and Ranks a High No. 2 in Women 18-34 and Women 18-49

For the First Time in Nearly Two Years, “The View” Delivers

More Than One Million Women 18-49 Each Day

As “General Hospital’s” Tragic Bio-Toxin Crisis Continues,

The Drama Garners its Largest Total Viewer Audience in 9 Months

and Hits 5-Month High Levels in Women 18-49

A Top 5 Program in Daytime, “All My Children” Registers Strong Double-Digit Percent Week-to-Week Increases in Key Women 18-34 and Women 18-49

ABC is Home to 3 of Daytime’s Top 5 Programs in Women 18-49

with “The View,” “General Hospital” and “All My Children”

ABC Daytime

• For the second straight week, ABC was Daytime’s No. 1 network in Women 18-49 (1.4 rating/938,000 – tied on rating).

• This week stood as “The View’s” most-watched week in Total Viewers since the week of the Presidential Election (4.67 million, week of 11/3/08), and posted its best Women 18-34 (406,000) and Women 18-49 (1.06 million) delivery in nine weeks – since week of 11/24/08. Also impressive, for the first time in almost two years (since week of 4/30/07), “The View” delivered more than one million key Women 18-49 viewers each day: Monday 1.06 million; Tuesday 1.03 million; Wednesday 1.13 million; Thursday 1.04 million; Friday 1.03 million.

• For the fourth week running, “The View” ranked as Daytime’s No. 3 program in Total Viewers (4.67 million), and a high ranking No. 2 in Women 18-34 (1.2 rating/406,000) and Women 18-49 (1.6 rating/1.03 million – tie).

• As the biotoxin story continues, “General Hospital” produced its largest Total Viewer audience in nine months (3.00 million, since week of 4/21/08), and posted best-in-5-month numbers in Women 18-49 (1.03 million, since week of 9/8/08).

•

• “All My Children” posted strong gains over last week, up by 14% in Women 18-34 (329,000 vs. 288,000) and by 11% in Women 18-49 (855,000 vs. 772,000), placing No. 4 and No. 5, respectively, versus competitive programming.

• ABC delivered 3 of the week’s Top 5 programs in Daytime in key Women 18-49 with “The View” (No. 2T – 1.6 rating/1.06 million), “General Hospital” (No. 2T – 1.6 rating/1.03 million) and “All My Children” (No. 5T – 1.3 rating/855,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of January 26, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.98 million No. 1 NBC 1.4/943,000

No. 2 ABC 3.25 million No. 1 ABC 1.4/938,000

No. 3 NBC 3.05 million No. 3 CBS 1.3/840,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.9/1.23 million

The View ABC 1.6/1.06 million

General Hospital ABC 1.6/1.03 million

Days of Our Lives NBC 1.4/943,000

All My Children ABC 1.3/855,000

The Bold and the Beautiful CBS 1.3/855,000

Source: NTI, Live + Same Day: Week of 1/26/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

ABC Media Relations:

Marianne Fleschman (818) 460-7277 [email protected]

Catherine Lord (818) 460-6628 [email protected]

-- ABC --

[coffeebean]

But there is also now millions of people out of work and home during the day. I think all soap ratings will probably go up as the economy continues to tank

[brimike]

How in the world is ABC Number One in the demo, if NBC has 943,000 and ABC has 938,000?

[rangethatrover]

Here are last weeks to make it easier to compare based on info thus far.

I am going to have fun watching Days AND AMC's ratings....

These shows are the shows to watch (as far as ratings) AMC's jump was HUGE in the 18-49 viewers

I don't watch AMC but think Pratt is writing a show that NEW viewers may want to watch-

As my poor OLTL continues to tank, tank, tank....

What are gonna get Passanante when she finally gets canned from ATWT??

Women 18-49 Viewers

1. Y&R 1,247,000 (-85,000/+54,000)

2. GH 1,017,000 (+27,000/-138,000)

3. DAYS 908,000 (-16,000/-12,000)

4. B&B 892,000 (+4,000/-22,000)

5. OLTL 799,000 (+1,000/-155,000)

6. AMC 772,000 (-28,000/-140,000)

6. ATWT 772,000 (+61,000/-106,000)

8. GL 618,000 (+18,000/-236,000)

Women 18-49 Rating

1. Y&R 1.9/11 (-.1/+.1)

2. GH 1.5/8 (same/-.3)

3. DAYS 1.4/8 (same/same)

4. B&B 1.3/7 (same/-.1)

5. OLTL 1.2/7 (same/-.2)

5. ATWT 1.2/7 (+.1/-.1)

5. AMC 1.2/6 (same/-.2)

8. GL 0.9/5 (same/-.4)

[skiman12082004]

WOW Days actually went up. I am at a loss for words LOL! But I guess good for them

[bandbfan]

From those 18-49 viewers, it doesn't look like the winter weather had too much of a negative impact. All networks were mixed.

[DrewH]

I'm glad DAYS went up.

I know a lot of people were pissed about Hall and Hogestyn leaving, but like other fan favorites that have left in the past, after it's all said and done, fans continue to watch. I think that's what will happen this time as well.

However, I don't think these numbers should imply that more people are turning in because John and Marlena are gone. I just think a lot of DAYS fans are liking what they are seeing right now. These stories are okay for them.