January 5-9, 2009

[Toups]

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Numbers are based on Live+Same Day ratings

Ratings for the week January 5-9, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,330,000 (-55,000/-191,000)

2. B&B 3,704,000 (-77,000/-145,000)

3. DAYS 2,882,000 (-400,000/+44,000)

4. GH 2,756,000 (-109,000/-283,000)

5. ATWT 2,744,000 (-94,000/-294,000)

6. AMC 2,715,000 (-61,000/+73,000)

7. OLTL 2,654,000 (-56,000/-89,000)

8. GL 2,046,000 (-186,000/-513,000)

HH

1. Y&R 3.8/13 (same/-.2)

2. B&B 2.7/9 (same/-.1)

3. DAYS 2.1/7 (-.2/same)

3. GH 2.1/6 (same/-.2)

5. AMC 2.0/7 (same/-.1)

5. ATWT 2.0/7 (same/-.3)

5. OLTL 2.0/6 (same/-.1)

8. GL 1.5/5 (-.1/-.4)

Women 18-49 Viewers

1. Y&R 1,259,000 (+132,000/+79,000)

2. GH 949,000 (+44,000/-19,000)

3. DAYS 922,000 (-30,000/-62,000)

4. AMC 884,000 (+60,000/+72,000)

5. OLTL 846,000 (+57,000/-48,000)

6. B&B 823,000 (+26,000/-43,000)

7. ATWT 729,000 (+80,000/-105,000)

8. GL 575,000 (-19,000/-214,000)

Women 18-49 Rating

1. Y&R 1.9/12 (+.2/+.1)

2. DAYS 1.4/8 (same/-.1)

2. GH 1.4/8 (same/-.1)

4. AMC 1.3/8 (+.1/+.1)

4. OLTL 1.3/8 (+.1/-.1)

6. B&B 1.2/7 (same/-.1)

7. ATWT 1.1/7 (+.1/-.2)

8. GL 0.9/5 (same/-.3)

Girls 12-17 Viewers

1. Y&R 42,000 (-7,000/-4,000)

2. ATWT 38,000 (-11,000/same)

3. OLTL 37,000 (-28,000/-9,000)

4. DAYS 36,000 (-53,000/+9,000)

5. AMC 31,000 (-10,000/-1,000)

6. GH 28,000 (-12,000/-27,000)

7. B&B 26,000 (-13,000/-6,000)

8. GL 21,000 (-15,000/-30,000)

Women 18-34 Rating

1. Y&R 1.3/8 (+.1/+.3)

2. DAYS 1.1/6 (-.1/-.1)

3. AMC 1.0/6 (+.3/+.2)

4. GH 0.9/5 (+.2/-.1)

4. B&B 0.9/5 (+.1/+.2)

6. ATWT 0.8/5 (+.2/+.2)

7. OLTL 0.7/4 (+.1/-.1)

8. GL 0.5/3 (same/same)

Men 18+ Viewers

1. Y&R 1,346,000 (+54,000/-89,000)

2. B&B 911,000 (+54,000/-31,000)

3. DAYS 664,000 (-54,000/+53,000)

4. ATWT 619,000 (+9,000/-71,000)

5. AMC 539,000 (-4,000/-25,000)

6. GH 504,000 (-22,000/-102,000)

7. OLTL 503,000 (-1,000/-48,000)

8. GL 483,000 (-43,000/-58,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,610,000

Tuesday: 2.1/2,735,000

Wednesday: 2.1/2,800,000

Thursday: 2.0/2,685,000

Friday: 2.0/2,746,000

ATWT

Monday: 2.1/2,935,000

Tuesday: 2.1/2,848,000

Wednesday: 1.9/2,634,000

Thursday: 2.0/2,665,000

Friday: 1.9/2,640,000

B&B

Monday: 2.6/3,678,000

Tuesday: 2.8/3,782,000

Wednesday: 2.6/3,799,000

Thursday: 2.7/3,548,000

Friday: 2.6/3,713,000

DAYS

Monday: 2.0/2,699,000

Tuesday: 2.2/3,001,000

Wednesday: 2.2/2,977,000

Thursday: 2.2/3,002,000

Friday: 2.0/2,733,000

GH

Monday: 2.2/2,916,000

Tuesday: 2.1/2,708,000

Wednesday: 2.2/2,907,000

Thursday: 2.0/2,708,000

Friday: 1.9/2,542,000

GL

Monday: 1.6/2,168,000

Tuesday: 1.6/2,142,000

Wednesday: 1.5/2,061,000

Thursday: 1.4/1,933,000

Friday: 1.5/1,927,000

OLTL

Monday: 2.0/2,655,000

Tuesday: 1.9/2,573,000

Wednesday: 2.0/2,726,000

Thursday: 2.0/2,844,000

Friday: 1.9/2,471,000

Y&R

Monday: 3.8/5,223,000

Tuesday: 3.9/5,507,000

Wednesday: 3.7/5,397,000

Thursday: 3.8/5,099,000

Friday: 4.0/5,427,000

----------------------

For the SEASON September 22, 2008 through January 11, 2009

HH

1. Y&R 3.7

2. B&B 2.7

3. GH 2.3

4. DAYS 2.1

4. OLTL 2.1

6. ATWT 2.0

6. AMC 2.0

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.5

3. DAYS 1.4

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

[TMOTVSoaps]

MLK Day, President's Day, winter weather & storms, Mid-Winter & Spring Break, and March Sweeps could raise the already rising soap ratings during the three months.

The ratings will be interesting for the week of both January 5-9, 2009 and January 12-16, 2009 because weather is getting pretty bad in most of the country meaning some asses will be at home during the day. Also meaning ratings will be going up for all soaps. I think during one of the two weeks you're going to see Y&R push over 4.0 for the first time since February. B&B is getting back on track to so a 2.9 or 3.0 is possible. For ATWT and GL their ratings will go up a point each. GL is very close to reaching a 1.8 one of these days, I believe with Edmund and Phillip returning we should see a rise in their ratings in February. People can't wait for Phillip to return so a 1.8 is definitely approachable.

ABC's AMC should be able to reach a 2.3 for the first time in months, OLTL a 2.4, and GH a 2.4, but a 2.5 probably won't come until the next sweeps period in March.

The soap that has the biggest chance to rise is DAYS, call me crazy, but this show is on its way to a 2.6 before we hit April. Between DAYS and Y&R these two shows have turned it around after a bad 2007 and 2008 for both shows. This year looks bright for both shows. If DAYS can stabilize between 2.2 and 2.4 the next two weeks then we can see this show steadily rising as some of the storylines are about to breakout big time. NBC made the right decision in keeping it around and I feel like those viewers that heard about the show's future are now feeling like its safe to watch it again.

With sweeps being in March this year, the soaps will have a three month window to reach heights that have propelled the genre to faster declines in the last three years. Late March also means Spring Break so for the first time the kids will be able to see watchable storylines during Spring Break.

For those of you looking for my soap ratings analysis column, they will be coming back either for next week's ratings or the week's after for sure. I thought it would be appropriate to give you guys a little forecast on what you can expect from the soap ratings these next three months. Sorry about not having them the last couple of weeks.

[Kimmiemae]

I'm sorry, but I don't believe for a minute that Any of the ABC soaps will reach the 2.3/2.4/2.5 range except for maybe GH. No way will AMC or OLTL reach that range. AMC is more balanced but the current stories are horrid. The Rylee crap is enough to make anyone turn off their tv. Kendall waking up is big news, but not enough to raise the roof on the ratings considering how Josh is being killed off. I see AMC staying put in the 2.0/2.1 range during March sweeps.

I can see OLTL reaching the 2.2 range. I like the current drug storyline, and I like that Matthew is finally being used.

[rangethatrover]

There is no way that OLTL will ever hit a 2.4. The show would be lucky to hit a 2.1 and keep the rating (maybe alternating between a 2.1 and 2.2) And even that is near impossible. And I am huge OLTL fan right now. I really feel ABC has lost their core audiences and it is all about grabbing new viewers to get any ratings spikes..

The longest sustained growth OLTL showed was during November sweeps- It was a 2.2, 2.1, 2.1, 2.1 I think... and then they started dropping into the 2.0 and I am sure 1.9 is just around the corner.

I think AMC and OLTL will be lucky to get 2.1 and GH a 2.3.

And I don't even see that happening.

To me, Days is the show to watch ratingswise. I think this huge buildup lately leading to Drake and Deidre's leaving is pretty cool to see (And I loathe Dena and have no desire to watch Days- its not my thing) But I think they are going to continue getting a 2.2 and 2.3- And I cannot wait to see the ratings after those two vets leave. If Dena was smart she would be writing a MUST SEE show that viewers are going to want to stick around and watch after those two icons leave. I think Days has a large group of viewers who will come back. ABC does not have this.

I totally see Days as the new #3 show and getting excellent demos. Not AMC, OLTL, or GH.

As far as Y&R- The show will be lucky to hit a consistent 4.0 but I think it can be done. I would love to see Y&R at a 4.1 or something....

I really don't get how these ratings could be acceptable to ABC- their precious jewel GH (which lost its luster years ago) at a 2.1??

OLTL 2nd to last in viewership, DVR, 18-34, and barely reaching the top half anymore for 18-49..

and AMC in roughly the same area.

I went off on a tangent. Only two shows in my eyes that are going to show any growth are Days (possibly ALOT) and Y&R (not alot but some)

The rest other than B&B? I think its going to be a slow descent into cancellation.

[Angela]

Total Viewers

DAYS, 2,880,000 (-402,000)

18-49

1.(1) Y&R 1.9/1.26 million (+.2/+133,000)

2.(2) GH 1.4/949,000 (SAME/+44,000)

2.(2) DOOL 1.4/922,000 (SAME/-30,000)

4.(4) AMC 1.3/884,000 (+.1/+60,000)

4.(4) OLTL 1.3/846,000 (+.1/+57,000)

The ABC shows got good demographics (OLTL best in 2 months, AMC best since Feb/May), but unless the total viewer average is wrong (typo) they went down in total viewers.

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.72 million No. 1 ABC 1.4/923,000

No. 2 ABC 3.08 million No. 2 NBC 1.4/922,000

No. 3 NBC 2.88 million No. 3 CBS 1.3/839,000

[Y&RWorldTurner]

Wow, Y&R got a 1.9 in 18-49? When was the last time that happened?

[Angela]

In the past nearly 8 months Y&R only got a 1.9 one time before this week (on 8/25/08).

[rangethatrover]

This could mean a 3.9 or 4.0 week for Y&R! 1.9 in 18-49. NICE.

OLTL will be frigging second to last in total viewers, again. Pathetic.

GH barely gets more 18-49 than AMC or OLTL- pathetic.

And probably a 2.0 for AMC and OLTL, 2.1 or 2.2 for Days-

[LoyaltoAMC]

I don't understand the hype about Days rising and rising to a permanent #3. I really believe the inflated numbers for Christmas & New Year's Week were because the kids were home from school, and that's the one show they migrate to. Dee & Drake leaving might give them a momentary bounce, but I see them staying in the same 1.9-2.1 range as AMC, ATWT & OLTL when all is said and done.

[miajere]

Maybe it's the migrated Passion's fans?

[brimike]

I agree with you, LoyaltoAMC. But those who chart the numbers closely disagree. They have a decent foundation for their argument, but my gut's telling me there's nothing substantial about the gain. We'll see. I'm awfully curious to see where that show winds up in a couple of months.

Thrilled for Y&R. How amazing would it be to see a show get a 2.0 again in the demo that counts the most? Now THAT would be something to hold on to.

[Soapsuds]

Good job for Y&R. And I thought last week was boring. I have a feeling Y&R hit a 4.0 for the week.

Looks like Days took a big tumble.

[rangethatrover]

You think? I would guess it lost .1 ratings point. What was its 18-49 last week?

It will probably be at a 2.1 or 2.2..

I am very anxious to see Y&R's- My guess is a 3.9 with at least 2- 4.0 or 4.1 days!

And if Y&R can get a 3.9 or 4.0 during a relatively blah week- anything is possible (Even with weather/holidays/whatever)

Maybe a consistent 4.1 or 4.2 beginning by March sweeps.

[Soapsuds]

Days 18-49 is the same from last week. But they dropped almost 500,000 in total viewers. So I expected a -.2 drop for Days.

[dm.]

Now I can't wait to see the ratings. Bring 'em on...