CBS announced schedule changes late July 1970. It was definitely Fred Silverman's directive.
From Broadcasting mag.
CBS -TV, to everybody's surprise last week, put into effect a decision to change the time periods of almost one half of its half hour primetime shows in the fall schedule.
The new line -ups:
Tuesday- 7:30 -8 Hillbillies (previously on Wednesday, 8:30 -9); 8- 8:30 Green Acres (previously Saturday, 9- 9:30); 8:30 -9:30 Hee Haw (unchanged); 9:30 -10 Rome With Live (previously Tuesday, 7- 7:30); 10 -11 60 Minutes! CBS News Hour (unchanged).
Wednesday- 7:30 -8:30 The Storefront Lawyers (unchanged); 8:30 -9 Governor and J.I. (previously Tuesday, 9- 30 -10); 9 -10 Medical Center (unchanged); 10 -11 Hawaii- Five -O (unchanged).
Saturday -7:30 -8:30 Mission Impossible (unchanged); 8:30 -9 My Three Sons (unchanged); 9 -9:30 Arnie (previously Saturday 9:30 -10); 9:30 -10 Mary Tyler Moore (previously Tuesday 8- 8:30); 10 -11 Mannix (unchanged).
While advertising- agency thinking appeared confident that CBS's decision made sense, there was speculation that The Mary Tyler Moore Show had sparked the series changes. This reasoning held that CBS had been wedded to a commitment and "not a pilot" of the Moore show and CBS had become convinced that it "was throwing it away" -that the show in reality might well fail to make the grade and CBS "was prepared to swallow its commitment." Agency executives said that all this changed when CBS brass saw the first scripts of the show and "saw a rough cut. The show was good. And that triggered changes.
It was pointed out that in the previous schedule, Green Acres, a rural series, was the lead -in to Arnie, about a worker who moves into the executive suite -"there was no compatibility," one source said. In the rescheduling, this source explained, "CBS used its old formula of following an established show, My Three Sons, with a new series, Arnie and Moore." CBS obtained "greater flow" by placing a contemporary series, Governor and J.J. in place of Hillbillies between Storefront Lawyers and Medical Center on Wednesday night. The same "flow" was effected with the rural -based series, Hillbillies, Green Acres and Hee Haw on Tuesday (and will go against Don Knotts and Julia on NBC -TV and Mod Squad and a movie on ABC -TV).
By
Paul Raven ·
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