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January 7-11, 2008


Toups

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If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week January 7-11, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,521,000 (-192,000/-94,000)

2. B&B 3,849,000 (-181,000/-227,000)

3. GH 3,039,000 (-6,000/-618,000)

4. ATWT 3,038,000 (-194,000/-37,000)

5. DAYS 2,838,000 (-264,000/-684,000)

6. OLTL 2,743,000 (+33,000/-454,000)

7. AMC 2,642,000 (-51,000/-620,000)

8. GL 2,559,000 (-85,000/-238,000)

HH

1. Y&R 4.0/14 (-.1/-.3)

2. B&B 2.8/9 (-.1/-.3)

3. ATWT 2.3/7 (-.1/same)

3. GH 2.3/7 (same/-.6)

5. AMC 2.1/7 (same/-.5)

5. DAYS 2.1/7 (-.2/-.6)

5. OLTL 2.1/7 (same/-.5)

8. GL 1.9/6 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,180,000 (-162,000/-115,000)

2. DAYS 984,000 (-13,000/-250,000)

3. GH 968,000 (-29,000/-355,000)

4. OLTL 894,000 (+14,000/-206,000)

5. B&B 866,000 (-155,000/-5,000)

6. ATWT 834,000 (-133,000/+92,000)

7. AMC 812,000 (+24,000/-236,000)

8. GL 789,000 (-49,000/+43,000)

Women 18-49 Rating

1. Y&R 1.8/12 (-.2/-.2)

2. DAYS 1.5/9 (same/-.4)

2. GH 1.5/9 (same/-.5)

4. OLTL 1.4/8 (+.1/-.3)

5. ATWT 1.3/8 (-.2/+.2)

5. B&B 1.3/8 (-.2/same)

7. AMC 1.2/8 (same/-.4)

7. GL 1.2/7 (-.1/+.1)

Girls 12-17 Viewers

1. GH 55,000 (-4,000/-13,000)

2. GL 51,000 (+8,000/+20,000)

3. OLTL 46,000 (-6,000/+2,000)

4. Y&R 46,000 (+12,000/-1,000)

5. ATWT 38,000 (+10,000/+13,000)

6. AMC 32,000 (+17,000/+3,000)

6. B&B 32,000 (-13,000/-1,000)

8. DAYS 27,000 (-55,000/-13,000)

Women 18-34 Rating

1. DAYS 1.2/7 (-.1/-.6)

2. Y&R 1.0/7 (-.3/-.4)

2. GH 1.0/6 (same/-.5)

4. AMC 0.8/5 (same/-.3)

4. OLTL 0.8/5 (-.1/-.4)

6. B&B 0.7/4 (-.1/-.1)

7. ATWT 0.6/4 (-.2/-.2)

8. GL 0.5/3 (-.1/-.3)

Men 18+ Viewers

1. Y&R 1,435,000 (-29,000/-49,000)

2. B&B 942,000 (-27,000/-55,000)

3. ATWT 690,000 (-6,000/-33,000)

4. DAYS 611,000 (-100,000/-124,000)

5. GH 606,000 (+55,000/+39,000)

6. AMC 564,000 (+31,000/-72,000)

7. OLTL 551,000 (+81,000/-6,000)

8. GL 541,000 (+32,000/-94,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,678,000

Tuesday: 2.1/2,574,000

Wednesday: 2.1/2,720,000

Thursday: 2.1/2,848,000

Friday: 2.0/2,388,000

ATWT

Monday: 2.3/3,112,000

Tuesday: 2.3/2,952,000

Wednesday: 2.3/3,096,000

Thursday: 2.3/3,099,000

Friday: 2.2/2,930,000

B&B

Monday: 2.9/3,879,000

Tuesday: 2.9/3,889,000

Wednesday: 2.9/4,002,000

Thursday: 2.8/3,746,000

Friday: 2.7/3,728,000

DAYS

Monday: 2.2/2,876,000

Tuesday: 2.1/2,735,000

Wednesday: 2.1/2,727,000

Thursday: 2.1/2,845,000

Friday: 2.2/3,009,000

GH

Monday: 2.4/3,175,000

Tuesday: 2.3/2,827,000

Wednesday: 2.4/3,167,000

Thursday: 2.4/3,162,000

Friday: 2.2/2,862,000

GL

Monday: 2.0/2,623,000

Tuesday: 1.8/2,406,000

Wednesday: 2.1/2,686,000

Thursday: 1.9/2,693,000

Friday: 1.9/2,386,000

OLTL

Monday: 2.1/2,712,000

Tuesday: 2.1/2,561,000

Wednesday: 2.3/2,998,000

Thursday: 2.2/2,909,000

Friday: 2.0/2,536,000

Y&R

Monday: 4.1/5,656,000

Tuesday: 4.0/5,370,000

Wednesday: 4.1/5,614,000

Thursday: 4.1/5,491,000

Friday: 3.9/5,472,000

----------------------

For the SEASON September 24, 2007 through January 13, 2008

HH

1. Y&R 4.1

2. B&B 2.9

3. GH 2.4

4. ATWT 2.3

5. OLTL 2.2

6. AMC 2.1

6. DAYS 2.1

8. GL 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. OLTL 1.4

3. B&B 1.4

3. DAYS 1.4

6. ATWT 1.3

7. AMC 1.2

8. GL 1.1

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I think Days might go down. I think the bloated ratings from the past few weeks were the result of kids being home from school for the holidays. Wouldn't be shocked to see it drop. I wonder how the hype affecting the 3 big returns to AMC will impact its ratings.

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Final Standings

1 Y&R 4.0

2 B&B 2.8

3 ATWT 2.3

3 GH 2.3

5 DOOL 2.1

5 AMC 2.1

5 OLTL 2.1

8 GL 1.9

ABC

AMC

Monday 2.1

Tuesday 2.1

Wednesday 2.1

Thursday 2.1

Friday 2.0

GH

Monday 2.4

Tuesday 2.3

Wednesday 2.4

Thrusday 2.4

Friday 2.2

OLTL

Monday 2.1

Tuesday 2.1

Wednesday 2.3

Thursday 2.2

Friday 2.0

CBS

ATWT

Monday 2.3

Tuesday 2.3

Wednesday 2.3

Thursday 2.3

Friday 2.2

B&B

Monday 2.9

Tuesday 2.9

Wednesday 2.9

Thursday 2.8

Friday 2.7

GL

Monday 2.0

Tuesday 1.8

Wednesday 2.1

Thursday 1.9

Friday 1.9

Y&R

Monday 4.1

Tuesday 4.0

Wednesday 4.1

Thursday 4.1

Friday 3.9

NBC

DOOL

Monday 2.2

Tuesday 2.1

Wednesday 2.1

Thursday 2.1

Friday 2.2

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A number of factors can be blamed for Days low ratings, at the moment -- the biggest factor being that Days doesn't have a 'sister' soap with fans that the show can promote itself to. No longer are fans of AW, Passions or SuBe watching NBC during the daytime to catch a Days promo, and so the NBC soap audience of AW/SuBe/Passions fans are no longer there to be wooed over.

In all honesty, though, the bottom line is that Ken Corday allowed the show to spiral into a pit of neverending sh!t from 1998 - 2006. Over that eight year span of suckiness, the ratings have just eroded to a point where they'll never recover. Ultimately, it's that idiotic sh!tface who's to blame when Days gets the axe.

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Damn.

This one hurts, but I'll hold off until next week.

This week here has been just as strong, if not stronger, than last week, and if the ratings stay the same or go down....

It may spell the end for NBC's longest running soap.

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