October 9-13, 2006

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week October 9-13, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,636,000 (+282,000/+134,000)

2. B&B 4,034,000 (-28,000/-233,000)

3. DAYS 3,386,000 (+393,000/+218,000)

4. ATWT 3,273,000 (+63,000/-147,000)

5. GH 3,086,000 (+13,000/-291,000)

6. AMC 2,979,000 (+134,000/-127,000)

7. OLTL 2,939,000 (+34,000/-257,000)

8. GL 2,873,000 (-33,000/-68,000)

9. PSNS 1,952,000 (+173,000/-121,000)

HH

1. Y&R 4.3/15 (+.2/same)

2. B&B 3.1/10 (same/-.2)

3. DAYS 2.6/9 (+.2/+.1)

4. ATWT 2.5/8 (same/-.1)

5. AMC 2.4/8 (+.1/-.2)

5. GH 2.4/8 (-.1/-.4) <-------- ties low rating

5. OLTL 2.4/8 (same/-.2)

8. GL 2.2/7 (same/-.1)

9. PSNS 1.5/5 (+.1/-.2)

Women 18-49 Viewers

1. Y&R 1,418,000 (+156,000/+131,000)

2. DAYS 1,268,000 (+162,000/+43,000)

3. GH 1,184,000 (-19,000/-65,000)

4. OLTL 1,073,000 (+10,000/-145,000)

5. AMC 986,000 (-36,000/-163,000)

6. B&B 917,000 (+49,000/-108,000)

7. PSNS 863,000 (+27,000/+47,000)

8. ATWT 791,000 (+51,000/-36,000)

9. GL 709,000 (-34,000/-58,000)

Women 18-49 Rating

1. Y&R 2.2/15 (+.3/+.2)

2. DAYS 1.9/12 (+.2/same)

3. GH 1.8/11 (same/-.1)

4. OLTL 1.6/10 (same/-.3)

5. AMC 1.5/10 (same/-.3) <------ ties low rating

6. B&B 1.4/9 (+.1/-.2)

7. PSNS 1.3/8 (same/+.1)

8. ATWT 1.2/8 (+.1/-.1)

9. GL 1.1/6 (same/-.1)

Girls 12-17 Viewers

1. DAYS 79,000 (+41,000/+9,000)

2. PSNS 71,000 (+29,000/+12,000)

3. Y&R 55,000 (-7,000/+15,000)

4. AMC 39,000 (+12,000/-1,000)

5. GL 38,000 (-5,000/+8,000)

6. GH 37,000 (+8,000/-18,000)

7. B&B 35,000 (-7,000/+5,000)

8. OLTL 32,000 (+10,000/-30,000)

9. ATWT 26,000 (-24,000/+8,000)

Women 18-34 Rating

1. DAYS 2.0/13 (+.3/-.1)

2. PSNS 1.6/10 (+.1/+.1)

3. Y&R 1.4/10 (+.2/-.1)

3. GH 1.4/8 (-.1/-.1)

5. AMC 1.1/7 (same/-.1)

5. OLTL 1.1/7 (-.1/-.3)

7. ATWT 0.8/5 (+.1/-.2)

7. B&B 0.8/5 (same/-.4)

9. GL 0.6/4 (-.2/-.3)

Men 18+ Viewers

1. Y&R 1,255,000 (+58,000/-12,000)

2. B&B 890,000 (-17,000/-15,000)

3. ATWT 711,000 (+89,000/+61,000)

4. DAYS 676,000 (+78,000/+60,000)

5. GL 675,000 (+62,000/+129,000)

6. AMC 549,000 (+100,000/-57,000)

7. OLTL 462,000 (+24,000/+9,000)

8. GH 430,000 (+8,000/-95,000)

9. PSNS 347,000 (-9,000/-103,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,061,000

Tuesday: 2.2/2,684,000

Wednesday: 2.4/3,125,000

Thursday: 2.4/3,185,000

Friday: 2.3/2,840,000

ATWT

Monday: 2.5/3,224,000

Tuesday: 2.5/3,256,000

Wednesday: 2.3/3,069,000

Thursday: 2.5/3,325,000

Friday: 2.6/3,494,000

B&B

Monday: 3.1/3,968,000

Tuesday: 3.1/4,091,000

Wednesday: 2.9/3,736,000

Thursday: 3.2/4,247,000

Friday: 3.1/4,126,000

DAYS

Monday: 2.7/3,673,000

Tuesday: 2.5/3,276,000

Wednesday: 2.7/3,407,000

Thursday: 2.7/3,472,000

Friday: 2.4/3,101,000

GH

Monday: 2.7/3,534,000

Tuesday: 2.6/3,161,000

Wednesday: 2.0/2,425,000

Thursday: 2.6/3,228,000

Friday: 2.4/3,082,000

GL

Monday: 2.3/2,992,000

Tuesday: 2.2/2,874,000

Wednesday: 2.0/2,683,000

Thursday: 2.1/2,795,000

Friday: 2.2/3,020,000

OLTL

Monday: 2.5/3,253,000

Tuesday: 2.3/2,781,000

Wednesday: 2.3/2,855,000

Thursday: 2.3/2,979,000

Friday: 2.3/2,827,000

PSNS

Monday: 1.6/1,994,000

Tuesday: 1.4/1,774,000

Wednesday: 1.6/1,946,000

Thursday: 1.6/2,079,000

Friday: 1.5/1,969,000

Y&R

Monday: 4.4/5,838,000

Tuesday: 4.2/5,516,000

Wednesday: 4.0/5,351,000

Thursday: 4.3/5,753,000

Friday: 4.3/5,724,000

----------------------

For the SEASON September 18, 2006 through October 15, 2006

HH

1. Y&R 4.2

2. B&B 3.1

3. GH 2.5

3. ATWT 2.5

3. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.2

9. PSNS 1.4

Women 18-49 Rating

1. Y&R 2.1

2. DAYS 1.8

2. GH 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Ratings 10/9 - 10/15

Final Standings

1.(1) Y&R 4.2 (+.1)

2.(2) B&B 3.1 (SAME)

3.(5) DOOL 2.5 (+.1)

3.(3) ATWT 2.5 (SAME)

3.(3) GH 2.5 (SAME)

6.(5) OLTL 2.4 (SAME)

7.(7) AMC 2.3 (SAME)

8.(8) GL 2.2 9SAME)

9.(9) PSNS 1.4 (SAME)

ABC

AMC

Monday 2.4

Tuesday 2.2

Wednesday 2.4

Thursday 2.4

Friday 2.3

GH

Monday 2.7

Tuesday 2.6

Wednesday 2.0

Thursday 2.6

Friday 2.4

OLTL

Monday 2.5

Tuesday 2.3

Wednesday 2.3

Thursday 2.3

Friday 2.3

CBS

ATWT

Monday 2.5

Tuesday 2.5

Wednesday 2.3

Thursday 2.5

Friday 2.6

B&B

Monday 3.1

Tuesday 3.1

Wednesday 2.9

Thursday 3.2

Friday 3.1

GL

Monday 2.3

Tuesday 2.2

Wednesday 2.0

Thursday 2.1

Friday 2.2

Y&R

Monday 4.4

Tuesday 4.2

Wednesday 4.0

Thursday 4.3

Friday 4.3

NBC

DOOL

Monday 2.7

Tuesday 2.5

Wednesday 2.7

Thursday 2.7

Friday 2.4

Passions

Monday 1.6

Tuesday 1.4

Wednesday 1.6

Thursday 1.6

Friday 1.5

Daytime Insights for the week of October 9, 2006

CBS preempted PRICE IS RIGHT and ABC preempted THE VIEW on Wednesday for coverage of a President

Bush press conference.

NBC and ABC shared the lead for the week in women 18-49 rating (1.6), with NBC ahead in impressions

(1,066,000 for NBC vs. 1,060,000 for ABC). CBS was 3rd in women 18-49 rating (1.4). NBC won the

week in women 18-34 (1.8), followed by ABC (1.2) and CBS (0.9). ABC was 1st in women 25-54 (2.0),

ahead of CBS (1.8) and NBC (1.7).

Compared to the prior 3 weeks, NBC was up +0.1 in women 18-34/25-54 and flat in women 18-49. DAYS

OF OUR LIVES earned its best women 18-34 rating in 6 weeks and its best women 25-54 rating in 5

weeks.

CBS was down -0.1 in women 18-34, flat in women 18-49, and up +0.1 in women 25-54 compared to the

last 3 weeks. GUIDING LIGHT hit its lowest women 18-34 rating in the history of people meters.

ABC was down -0.1 in women 18-34/18-49 and flat in women 25-54 versus the first 3 weeks of the

season. GENERAL HOSPITAL fell to its lowest women 18-34 rating in 9 weeks (when it also posted a

1.4 in the demo). ONE LIFE TO LIVE delivered a 9-week low women 25-54 rating (when it also posted a

1.9 in the demo) and its lowest women 18-34 rating since the week of 4/10/06 (when it also posted a 1.1 in the demo).

In women 18-49, DAYS OF OUR LIVES (1.9) ranked #2, up from #3 last week. PASSIONS (1.3) ranked #8

in women 18-49, down from #7 last week. Among women 18-34, DAYS (2.0) was #1, ranking first in the

demo for the 575th week out of 583 weeks that it aired. PASSIONS (1.6) ranked 2nd in women 18-34

rating. For women 25-54, DAYS (2.1) ranked #2 (tied with GENERAL HOSPITAL), up from #5 last week.

PASSIONS (1.3) ranked #10 in women 25-54. For the season to date, DAYS and PASSIONS are the #1 and

#2 ranked Daytime programs (PASSIONS tied with GENERAL HOSPITAL).

The most time-shifted Daytime program of the week was YOUNG AND THE RESTLESS, which received a 0.13

lift from Live to Live + Same Day in women 18-49 rating. DAYS OF OUR LIVES (+0.12) and GENERAL

HOSPITAL (+0.09) also received significant time-shifting. The remaining Daytime serials received a

Live to Live + Same Day lift of between +0.02 to +0.06. THE VIEW was up +0.04 from Live to Live +

Same Day in women 18-49, while both editions of PRICE IS RIGHT received +0.01 of time-shifting.

For the season to date, in women 18-34, NBC (1.7) is down -0.1, CBS (0.9) is down -0.2, and ABC

(1.2) is flat versus the comparable period last year. In women 18-49, NBC (1.6) and CBS (1.4) are

flat, with ABC (1.7) up +0.1. For women 25-54, NBC (1.6) is up +0.1, while CBS (1.7) and ABC (2.0)

are flat. Among the NBC programs, DAYS OF OUR LIVES is down -0.1 and PASSIONS is flat in women

18-49 rating.

Effective with data for 12/26/05, daytime insights will be based on Live+Same Day Ratings. Averages

for intervals which span this date are based on a combination of pre-DVR data, Live + 7, and

Live+Same Day.

DVR sample as of 10/15/06: 756 homes (9.3% of sample)

[allatwitter]

Thank you Lskreet

How is OLTL a 2.4 and not a 2.3?

WTH happened to GH on Wednesday?

[Lskreet]

I'm not sure. I think someone here explained it once maybe they can do it again.

I just post the numbers I have no idea how they come up with their averages.

[cal3]

It was explained to me that the 2.3's we see in the post are rounded numbers but that they use the complete numbers when they calculate the final standings which sometimes results in the bump.

[Lskreet]

Thanks I thought it was something like that.

[PSPCindy]

The ratings as to placement look off to me. How can GH with a 2.0 come out with a 2.5? I think the numbers seem to show Days clearly in third.

If we get the three place numbers, that may explain better.

[SlezaksOLTL]

Way to go Frons, great way to keep those viewers tuned in and wanting for more

I won't watch Ol until they actually give me something TO watch that includes a Viki story, Viki and Clint as a couple (and drop this crap of Clint with Viki's enemy once and for all), Nora stays, Bo and Nora are a couple, Paige is gone, Spencer is killed in a whodunnit, no more cops taking over all airtime daily, no more plot point stories, no more out of character everything (which seems to be everyone on canvas), no more long lost Bukes, no more boxing, no more teen scenes that ate Llanview, and no more shoving of every useless newbie at the cost of all the vets, especially Erika Slezak, HBS, Cat, TDS, rehiring Dan, bringing Tuc back as David, reuniting D&D the only great couple on the show now, keeping Asa around, strengthening the Lords and Buchanans, stop demeaning all the women, especially Blair, and giving us new stories based on characters not plot point after ridiculous plot point.

[KBT]

DAYS averages out to a 2.6, but I do understand all the rounding that goes on with that. Thanks for posting these Lsktreet! I am just glad to see 3 2.7, it has been over a month to see that. I am looking forward to seeing the demos.

Also last Wednesday Bush had that conference, so it looks like GH was affected by that because GH pretty much airs the same everywhere.

[winterguy125]

How can PASS have 3 1.6's 1 1.5 and 1 1.4 and end up with a 1.4??? I don't watch PASS but I found that to be odd, even rounding up and down should not make that big of a difference and the very least it should have been a 1.5

[anita30]

Wow what happened on Wednesday on all soaps. They went down badly.

[R!ck]

DAYS & PSNS did great on Wednesday.

DAYS 2.7 (+.1)

PSNS 1.6 (+.2)

[KBT]

I remember Bush having a live conference, I am sure that had something to do with it. As soon as I see him on screen I immediately turn the station and go over to cable.

[anita30]

I actually think that was when the plane crashed in New York now that I think about.

[R!ck]

The live conference ran from 11am- noon