I think Y&R would be better off letting the audience in on the schemes of characters like Tara earlier on instead of doing it as a reveal. (Not that Y&R hasn’t hinted that Tara had claws previously, but most of her scenes just completely flatlined and didn’t have enough real subtext.) The show’s not engaging enough in the day-to-day for viewers to sit around to see if the story’s going somewhere. At this point, I’m too annoyed to care that Tara’s openly threatening and manipulating Summer. It’s not like Lucy Coe the mousy librarian being revealed as the vamp.
With Y&R’s best villains, we were given their points of view (true to Bill Bell’s obsession with psychology), which made them all the more impactful and disturbing. Even if, say, Cricket knew Phyllis was a bit off, she had no clue about the depth of Phyllis’s evil. But we did. In the past, the audience knew how bad the baddies were long before the other characters did, which added a lot of tension and suspense.