July 17-21, 2006

[Toups]

Numbers are based on Live+Same Day ratings

Ratings for the week July 17-21, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,679,000 (+210,000/-61,000)

2. B&B 4,132,000 (+87,000/-121,000)

3. DAYS 3,520,000 (+148,000/+153,000)

4. ATWT 3,190,000 (-47,000/-498,000)

5. AMC 3,186,000 (-100,000/+14,000)

6. GH 3,043,000 (-61,000/-129,000)

7. OLTL 3,011,000 (-153,000/-170,000)

8. GL 2,886,000 (-24,000/-157,000)

9. PSNS 2,054,000 (+33,000/-304,000)

HH

1. Y&R 4.3/14 (+.1/same)

2. B&B 3.1/9 (+.1/-.2)

3. DAYS 2.7/8 (+.1/+.1)

4. AMC 2.5/8 (same/-.1)

4. GH 2.5/7 (+.1/-.1)

6. OLTL 2.4/7 (same/-.2) <------- ties low rating / new low share

6. ATWT 2.4/7 (same/-.4)

8. GL 2.2/6 (+.1/-.1)

9. PSNS 1.6/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,501,000 (+84,000/+112,000)

2. DAYS 1,306,000 (+21,000/+143,000)

3. GH 1,051,000 (-54,000/-137,000)

4. AMC 1,023,000 (-68,000/-126,000)

5. B&B 1,011,000 (+28,000/-75,000)

6. OLTL 1,005,000 (-24,000/-135,000)

7. PSNS 911,000 (+26,000/+18,000)

8. ATWT 818,000 (-40,000/-100,000)

9. GL 748,000 (-35,000/-98,000)

Women 18-49 Rating

1. Y&R 2.3/15 (+.1/+.2)

2. DAYS 2.0/12 (same/+.2)

3. AMC 1.6/10 (-.1/-.2)

3. GH 1.6/10 (-.1/-.2) <------- new low rating

5. OLTL 1.5/10 (-.1/-.2) <----- ties low rating

5. B&B 1.5/10 (same/-.2)

7. PSNS 1.4/9 (+.1/same)

8. ATWT 1.2/8 (-.1/-.2)

9. GL 1.1/7 (-.1/-.2)

Girls 12-17 Viewers

1. DAYS 150,000 (+22,000/+42,000)

2. PSNS 128,000 (-1,000/-34,000)

3. Y&R 87,000 (+27,000/-30,000)

4. AMC 85,000 (+8,000/-36,000)

4. OLTL 85,000 (same/-28,000)

6. ATWT 76,000 (+20,000/-1,000)

7. GH 72,000 (-9,000/-51,000)

8. B&B 64,000 (+17,000/-17,000)

9. GL 54,000 (-10,000/-10,000)

Women 18-34 Rating

1. DAYS 2.0/12 (+.1/+.2)

2. Y&R 1.8/11 (+.1/+.5)

3. PSNS 1.6/10 (+.1/-.1)

4. GH 1.3/8 (-.2/+.1)

5. OLTL 1.2/7 (same/same)

5. AMC 1.2/7 (-.1/same)

7. B&B 1.1/7 (same/-.1)

8. ATWT 1.0/6 (-.1/-.1)

9. GL 0.9/5 (-.1/-.2)

Men 18+ Viewers

1. Y&R 1,207,000 (+53,000/-64,000)

2. B&B 872,000 (-22,000/+43,000)

3. ATWT 646,000 (-45,000/-30,000)

4. GL 606,000 (-30,000/ +47,000)

5. DAYS 587,000 (+35,000/-51,000)

6. AMC 544,000 (-47,000/-29,000)

7. GH 441,000 (-39,000/-52,000)

7. OLTL 441,000 (-60,000/-80,000)

9. PSNS 306,000 (-33,000/-175,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.6/3,554,000

Tuesday: 2.7/3,395,000

Wednesday: 2.5/2,918,000

Thursday: 2.5/3,038,000

Friday: 2.4/3,026,000

ATWT

Monday: 2.5/3,288,000

Tuesday: 2.4/3,372,000

Wednesday: 2.4/3,151,000

Thursday: 2.3/2,968,000

Friday: 2.3/3,168,000

B&B

Monday: 3.3/4,390,000

Tuesday: 3.2/4,316,000

Wednesday: 3.1/3,989,000

Thursday: 3.0/3,910,000

Friday: 3.1/4,054,000

DAYS

Monday: 2.7/3,557,000

Tuesday: 2.7/3,458,000

Wednesday: 2.5/3,264,000

Thursday: 2.8/3,771,000

Friday: 2.6/3,552,000

GH

Monday: 2.7/3,421,000

Tuesday: 2.5/3,071,000

Wednesday: 2.4/2,796,000

Thursday: 2.5/3,017,000

Friday: 2.4/2,908,000

GL

Monday: 2.2/2,921,000

Tuesday: 2.1/2,799,000

Wednesday: 2.1/2,757,000

Thursday: 2.2/2,795,000

Friday: 2.2/3,158,000

OLTL

Monday: 2.6/3,267,000

Tuesday: 2.5/3,065,000

Wednesday: 2.4/2,759,000

Thursday: 2.4/2,970,000

Friday: 2.3/2,995,000

PSNS

Monday: 1.7/2,192,000

Tuesday: 1.7/2,204,000

Wednesday: 1.6/1,966,000

Thursday: 1.6/1,930,000

Friday: 1.4/1,979,000

Y&R

Monday: 4.4/5,640,000

Tuesday: 4.2/5,461,000

Wednesday: 4.3/5,627,000

Thursday: 4.2/5,708,000

Friday: 4.4/5,961,000

----------------------

For the SEASON September 19, 2005 through July 23, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. OLTL 2.6

4. DAYS 2.6

4. AMC 2.6

8. GL 2.2

9. PSNS 1.6

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME WINS THE WEEK IN WOMEN 18-49 FOR THE SECOND WEEK IN A ROW

Published: July 27, 2006

NBC DAYTIME WINS THE WEEK IN WOMEN 18-49 FOR THE SECOND WEEK IN A ROW

NBC DAYTIME IS #1 IN WOMEN 18-49 RATING FOR THE THIRD QUARTER-TO-DATE, THE ONLY NETWORK SHOWING YEAR-TO-YEAR GROWTH, UP 13 PERCENT VERSUS LAST YEAR

'DAYS OF OUR LIVES' MATCHES ITS HIGHEST WOMEN 18-49 RATING SINCE MARCH

BURBANK, Calif. – July 27, 2006 – NBC Daytime has delivered its second straight weeklong victory in the key demographic of women 18-49, marking the first time since the weeks of Oct. 11 and Oct 18, 2004 that NBC has delivered consecutive outright week-long victories in the key demo of women 18-49. NBC also tied its highest women 18-49 rating in 13 weeks, winning the week of July 17-21 by a margin of 0.2 of a rating point over both ABC and CBS.

Versus the same week last year, NBC is up 8 percent in women 18-49 viewers (1.108 million vs. 1.028 million) while CBS and ABC are both down 7 percent. NBC Daytime is #1 in women 18-49 rating for the third quarter to date, up 13 percent versus the same period last year (1.7 rating vs. 1.5) while CBS and ABC are both down.

NBC also won last week in the important category of women 18-34, the network's 340th consecutive victory in this valuable demographic (including ties).

"Days of our Lives" (2.0 rating, 12 share among women 18-49, 2.0/12 among women 18-34) tied its highest women 18-49 rating in 17 weeks (since the week of March 20-24). "Days" ranked #2 for the week among women 18-49 and #1 among women 18-34, giving "Days" 564 wins in the last 571 weeks in the women 18-34 category (including ties).

For the week, "Passions" (1.4/9 among women 18-49, 1.6/10 among women 18-34) ranked #7 in the women 18-49 race and was #3 in the women 18-34 rankings.

Season-to-date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is the #2 network daytime program season-to-date in women 18-49 and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and tied for #3 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of July 17-21, averages among women 18-49 were: NBC a 1.7 rating, 11 share; ABC, 1.5/10; CBS, 1.5/9. Women 18-34 averages for the week were: NBC, 1.8/11; ABC, 1.2/7; CBS, 1.2/7. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.0 million; NBC, 2.8 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.7/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.7 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

ABC Ratings Report

Fringe Ratings Report: ABC Daytime Programming

Week of July 17-21, 2006

ABC'S DAYTIME DRAMA AND FULL LINEUPS CONTINUE TO RANK NO. 1 SEASON TO DATE AMONG WOMEN 18-49 AND WOMEN 25-54

ABC HAS THREE OF THE TOP FIVE SHOWS AND WINS THREE OF ITS FOUR TIME PERIODS FOR THE WEEK AMONG WOMEN 18-49

BOTH ABC'S FULL AND DRAMA LINEUPS SHOW GROWTH IN WOMEN 18-34 VS. THE SAME WEEK LAST YEAR

"THE VIEW" IS UP 58% AMONG FEMALE TEENS VS. THE SAME WEEK LAST YEAR, MARKING ITS BEST DELIVERY IN 105 WEEKS

"GENERAL HOSPITAL" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "GUIDING LIGHT," BY 38% AMONG WOMEN 18-49 FOR THE WEEK AND BY 59% SEASON TO DATE

"ONE LIFE TO LIVE" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "AS THE WORLD TURNS," BY 26% AMONG WOMEN 18-49 FOR THE WEEK AND BY 36% SEASON TO DATE

Week of July 17-21, 2006

ABC's daytime Drama lineup ranked No. 2, with a 1.5 rating and a 9 share (tied with CBS in rating), delivering one million Women 18-49 for the week of July 17, 2006. The lineup was up 1% versus the same week last year among women 18-34.

ABC's full daytime schedule delivered a 1.5 rating and a 9 share, delivering an average audience of one million Women 18-49. ABC outperformed CBS by 6%. The lineup was up 6% versus the same week last year among women 18-34. Among Female Teens, the lineup was up 7% versus last week. In the 1-3pm live time period (the only two hours NBC programs), ABC delivered a 1.5 rating and a 10 share - delivering one million Women 18-49.

ABC had three of the top five shows among Women 18-49 and won three of its four time periods:

* "The View" delivered a 1.3 rating and a 9 share, delivering an average audience of 830,000 Women 18-49. "The View" was up 11% week to week and beat the combined half-hour of "The Price is Right" by 11% among Women 18-49. Among Women 18-34, the talker was up 22% versus the prior week. Among Female Teens, the talker was up 58% versus last year, marking its best Female Teen numbers in 105 weeks.

* "General Hospital" was the No. 3*-ranked program, with a 1.5 rating (* tied with "One Life to Live," "All My Children" and "Bold and the Beautiful") and a 9 share, delivering one million Women 18-49. "General Hospital" outdelivered its time period rival, "Guiding Light," by 38% for the week and is outdelivering the drama by 59% season to date among Women 18-49. "GH" was also up 7% vs. last year among Women 18-34.

* "All My Children" was the No. 3*-ranked program, with a 1.5 rating (* tied with "General Hospital," "One Life to Live" and "Bold and the Beautiful") and a 9 share, delivering one million Women 18-49. Among Female Teens, the drama was up 10% versus last week.

* "One Life to Live" was the No. 3*-ranked program of the week, with a 1.5 rating (* tied with "General Hospital," "All My Children" and "Bold and The Beautiful") and a 10 share, delivering One million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 26% and "Passions" by 10% for the week. For the season, the drama is outperforming "As the World Turns" by 36% and "Passions" by 32% among Women 18-49.

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.8 rating and an 11 share, delivering 1.2 million Women 18-49 - outperforming CBS by 19% and NBC by 15% in actuals. In the full lineup, ABC Daytime is No. 1, with a 1.7 rating and an 11 share, delivering 1.1 million Women 18-49, outperforming CBS by 15% and NBC by 8% in actuals.

*All information is based on Live data.

CBS Ratings Report

[anita30]

Thanks to Lskeet on ABC board

AMC

Monday 2.6

Tuesday 2.7

Wednesday 2.5

Thursday 2.5

Friday 2.4

GH

Monday 2.7

Tuesday 2.5

Wednesday 2.4

Thursday 2.5

Friday 2.4

OLTL

Monday 2.6

Tuesday 2.5

Wednesday 2.4

Thursday 2.4

Friday 2.3

DOOL

Monday 2.7

Tuesday 2.7

Wednesday 2.5

Thursday 2.8

Friday 2.6

PSNS

Monday 1.7

Tuesday 1.7

Wednesday 1.6

Thursday 1.6

Friday 1.4

ATWT

Monday 2.5

Tuesday 2.4

Wednesday 2.4

Thursday 2.3

Friday 2.3

B&B

Monday 3.3

Tuesday 3.2

Wednesday 3.1

Thursday 3.0

Friday 3.1

GL

Monday 2.2

Tuesday 2.1

Wednesday 2.1

Thursday 2.2

Friday 2.2

Y&R

Monday 4.4

Tuesday 4.2

Wednesday 4.3

Thursday 4.2

Friday 4.4

Final Standings

1.(1) Y&R 4.3 (+.1)

2.(2) B&B 3.1 (+.1)

3.(3) DOOL 2.7 (+.1)

4.(4) AMC 2.5 (SAME)

4.(5) GH 2.5 (+.1)

6.(5) ATWT 2.4 (SAME)

6.(5) OLTL 2.4 (SAME)

8.(8) GL 2.2 (+.1)

9.(9) PSNS 1.6 (SAME)

[downwhtone]

Glad to see Days inching their way up.........hope it keeps it up!

I'm hoping their demo's were great this week.

[Manny]

So happy for DAYS!

Hopefully, they continue to rise and then when Hogan comes on, they can pass B&B and be #2!

[DAYSisHOT]

I'm glad Days is still in the 3rd spot! I hope it will be #2 soon!

[DaysForever]

WOOO! Go DAYS!

When Hogan comes, I want to see DAYS in the #2 spot! (just like the rest of you lol)

[R3dheartz]

I'm happy for Days. I wish ATWT and OLTL were ahead of GH.

It's also good to see that no soaps dropped this week.

[PhoenixRising05]

ALRIGHT DAYS!!!

I was worried about it this week since nothing special last week and no Steve/Kayla but I guess the Belle/Shawn/Philip/Mimi stuff is keeping them in. Either that or people are just excited JER is gone and are waiting for Sheffer.

[All My Shadows]

Well, ATWT definitely deserves to be higher for last week. The last few days of shows were really well-done. I watched DAYS a few times last week and that should be lower.

Looks like a lotta people tuned in for the Darla stuff on B&B but got bored as the week went on. I know I did.

[KMan101]

WOO HOO FOR DAYS!

YES! FINALLY!

Honestly, stories are finally progressing, still a bit slowly, but things are happening. And IMO, the new dialogue writers have helped tremendoulsy. I can see why ratings have gone up.

I'm not trying to start anything, but interesting enough, J/J are backburnered again and John/Marlena aren't even on, so .... do they REALLY rise the ratings? Or does all it take is better writing?

[PhoenixRising05]

I don't know Krypton but I will tell you one thing-if J&M were on even a little I do think Days may be a point higher. I do think that entire fanbase has tuned out and I do think the fact that the writing is being addressed, the gloved hand, it being summer, stories moving a bit, and some new fans being here from the Steve/Kayla contingent (even though they were on like one day last week they still seem to have watched) has helped the show do pretty well.

I am hoping Days holds on for this week and next or stays around 2.6-2.7 because I know once J&M come back and Beth Milstein takes over the show will be on a much better high. I don't expect Beth to do alot but I do think she will be better then what we are currently getting with this transition stuff.

[Ponz]

IA that the writing is the main factor.

B&H- 2 days last week

J&J- 2 days

S&K- 1 day " "

J&M- 0 days " "

I don't believe there would be any difference if J&M were on pouring tea. Their reunion did nothing for the ratings so having them as part of the scenery but with no story won't do it, either. Ratings respond when the stories speed up and there is progress.

[jadestar]

I think that Days has benefited from just the news that JER was gone even if some of his stories are still playing out. I also think that Patch and Kayla being back has helped some too. I much rather see Patch and Kayla than anything with John and Marlena so J/M being gone has been a good thing, IMO. Let Passions have JER so that show can continue to scrape the bottom of barrel in the ratings while hopefully Days will continue to improve in the writing and the ratings.

[darraholic]

Yay for DAYS.

[Toups]

Off-liners don't know who the writers are, so I highly doubt that the news of JER leaving has/had any impact on the ratings.

Yay for DAYS staying 3rd and gaining after a +.3 week! Hopefully they stay up and begin to compete with B&B for the #2 rank.