Need To Know

• CBS’ daytime lineup, consisting of “Beyond the Gates,” “The Bold and the Beautiful,” “Let’s Make a Deal,” “The Price is Right” and “The Young and the Restless,” posted significant year-over-year gains among Total Viewers.
• “General Hospital” averaged more than two million viewers for the 11th time in 12 weeks.
• “The Young and the Restless” averaged more than three million viewers for the eighth consecutive week.

Much of CBS’ daytime lineup was preempted for two out of five days during the week of March 16-20, 2026, due to the network’s annual coverage of NCAA March Madness. Despite the interruption, every show on the network saw year-to-year gains among Households and Total Viewers.

The second half-hour of “The Price is Right” tied its season high among Women 18-49 (0.42 rating), with its best performance in the key demographic in 11 weeks (since the week of December 29, 2025 – January 2, 2026), while its first half-hour tied its season high among Women 25-54 (0.59 rating). The second half-hour was up +0.06 week-to-week in Women 18-49 (0.42 rating vs. 0.36 rating) and Women 25-54 (0.62 vs. 0.56 rating), and was up +0.04 and +0.05 year-to-year, respectively. Households: 2.8 / 2.5

“The Young and the Restless” attracted its largest audience in four weeks and marked its eighth consecutive week above the three-million-viewer mark, with 3.348 million viewers tuning in to what’s happening in Genoa City. With the largest week-to-week gain across daytime broadcast, the series was up +118,000 viewers and +290,000 year-over-year. In Women 18-49, the soap was up +0.04 week-to-week (0.27 rating vs. 0.23 rating) and up +0.03 year-over-year (0.45 rating vs. 0.42 rating), ranking fourth across daytime broadcast in both demographics. Households: 2.1

“The Bold and the Beautiful” averaged 2.947 million viewers, up +109,000 week-to-week and +346,000 year-over-year. The half-hour soap opera attracted its largest audience in four weeks and its third-best of the season. Households: 1.9

With 2.138 million viewers tuning in, “General Hospital” saw a week-to-week increase of +48,000 viewers and a year-to-year gain of +213,000. The long-running soap opera has now averaged more than two million viewers for the 11th time in 12 weeks. The series retained its 0.23 rating in Women 25-54, tied with “NBC News Daily.” Households: 1.4

“Beyond the Gates” marked its second consecutive year-over-year gain, up +31,000 viewers, with 1.716 million Gatekeepers enjoying what’s happening in Fairmont Crest. The daytime drama series was up +0.03 week-to-week in Women 18-49 (0.18 rating vs. 0.15 rating) and up +0.01 week-to-week in Women 25-54 (0.26 rating vs. 0.25 rating), topping time slot competitor “General Hospital” in both demographics. Compared to the prior performance of former time slot occupant “The Talk” during the same week in 2024, the talk show’s final year on television, “Beyond the Gates” was up +486,000 viewers (1.716 million vs. 1.230 million), up +0.02 in Women 18-49 (0.18 rating vs. 0.16 rating), up +0.3 in Households (1.1 rating vs. 0.8 rating), while flat among Women 25-54 (0.26 rating). Households: 1.1

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 16-20, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.

Week of March 16-20, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.42	0.36	0.37
2. The Price is Right 1 (CBS)	0.36	0.33	0.32
3. TODAY 3rd Hour (NBC)	0.28	0.27	0.33
4. The Young and the Restless (CBS)	0.27	0.23	0.31
5. Let’s Make a Deal 2 (CBS)	0.25	0.27	0.23
— The View (ABC)	0.25	0.26	0.24
— The Bold and the Beautiful (CBS)	0.25	0.22	0.28
8. Let’s Make a Deal 1 (CBS)	0.23	0.23	0.23
— TODAY with Jenna & Sheinelle (NBC)	0.23	0.21	0.23*
10. Beyond the Gates (CBS)	0.18	0.15	0.22
11. General Hospital (ABC)	0.17	0.18	0.21
12. GMA3 (ABC)	0.16	0.15	0.13*
13. NBC News Daily (NBC)	0.12	0.13	0.13

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
— The Price is Right 1 (CBS)	0.4	0.3	0.3
3. TODAY 3rd Hour (NBC)	0.3	0.3	0.3
— The Young and the Restless (CBS)	0.3	0.2	0.3
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.2
— The View (ABC)	0.3	0.3	0.2
— The Bold and the Beautiful (CBS)	0.3	0.2	0.3
8. Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
— TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2*
— Beyond the Gates (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.1*
13. NBC News Daily (NBC)	0.1	0.1	0.1

Source

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.62	0.56	0.57
2. The Price is Right 1 (CBS)	0.59	0.53	0.52
3. TODAY 3rd Hour (NBC)	0.49	0.42	0.47
4. The Young and the Restless (CBS)	0.45	0.42	0.52
5. Let’s Make a Deal 2 (CBS)	0.40	0.41	0.35
6. Let’s Make a Deal 1 (CBS)	0.38	0.36	0.33
7. The View (ABC)	0.36	0.37	0.32
— TODAY with Jenna & Sheinelle (NBC)	0.36	0.31	0.34*
9. The Bold and the Beautiful (CBS)	0.33	0.35	0.47
10. Beyond the Gates (CBS)	0.26	0.25	0.36
11. General Hospital (ABC)	0.23	0.23	0.31
— NBC News Daily (NBC)	0.23	0.23	0.21
13. GMA3 (ABC)	0.21	0.21	0.19*

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.6
— The Price is Right 1 (CBS)	0.6	0.5	0.5
3. TODAY 3rd Hour (NBC)	0.5	0.4	0.5
— The Young and the Restless (CBS)	0.5	0.4	0.5
5. Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4
— Let’s Make a Deal 1 (CBS)	0.4	0.4	0.3
— The View (ABC)	0.4	0.4	0.3
— TODAY with Jenna & Sheinelle (NBC)	0.4	0.3	0.3*
9. The Bold and the Beautiful (CBS)	0.3	0.4	0.5
— Beyond the Gates (CBS)	0.3	0.3	0.4
11. General Hospital (ABC)	0.2	0.2	0.3
— NBC News Daily (NBC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.2*

Source

Households **Rankings Subject to Updates**

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	2.8	2.7	2.6
2. The Price is Right 1 (CBS)	2.5	2.4	2.2
3. The Young and the Restless (CBS)	2.1	2.1	2.0
4. The Bold and the Beautiful (CBS)	1.9	1.8	1.7
5. The View (ABC)	1.8	1.8	1.7
6. Let’s Make a Deal 2 (CBS)	1.6	1.6	1.4
7. Let’s Make a Deal 1 (CBS)	1.4	1.4	1.3
— General Hospital (ABC)	1.4	1.4	1.2
9. Beyond the Gates (CBS)	1.1	1.1	1.1
10. GMA3 (ABC)	1.0	0.9	0.9*
11. NBC News Daily (NBC)	0.9	0.9	0.7
N/A. TODAY 3rd Hour (NBC)	**PENDING**	1.3	1.2
N/A. TODAY with Jenna & Sheinelle (NBC)	**PENDING**	0.9	0.8*

Total Viewers (In Millions) **Rankings Subject to Updates**

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,605	4,502	4,190
2. The Price is Right 1 (CBS)	4,036	4,031	3,676
3. The Young and the Restless (CBS)	3,348	3,230	3,058
4. The Bold and the Beautiful (CBS)	2,947	2,838	2,601
5. Let’s Make a Deal 2 (CBS)	2,750	2,685	2,274
6. The View (ABC)	2,736	2,650	2,500
7. Let’s Make a Deal 1 (CBS)	2,410	2,334	2,021
8. General Hospital (ABC)	2,138	2,090	1,925
9. Beyond the Gates (CBS)	1,716	1,619	1,685
10. GMA3 (ABC)	1,587	1,473	1,364*
11. NBC News Daily (NBC)	1,409	1,418	1,083
N/A. TODAY 3rd Hour (NBC)	**PENDING**	2,055	1,859
N/A. TODAY with Jenna & Sheinelle (NBC)	**PENDING**	1,413	1,229*

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• “Beyond the Gates” was preempted on Thursday, March 19, 2026, and Friday, March 20, 2026, due to CBS Sports coverage of NCAA March Madness. The show’s weekly average is based on three days (Monday-Wednesday).
• “The Bold and the Beautiful” was preempted on Thursday, March 19, 2026, and Friday, March 20, 2026, due to CBS Sports coverage of NCAA March Madness. The show’s weekly average is based on three days (Monday-Wednesday).
• “Let’s Make a Deal” was preempted on Thursday, March 19, 2026, and Friday, March 20, 2026, due to CBS Sports coverage of NCAA March Madness. The show’s weekly average is based on three days (Monday-Wednesday).
• “NBC News Daily” was retitled to “NBC News Daily-ND” on Tuesday, March 17, 2026. The retitled telecast is excluded from the weekly and season averages. Weekly averages are based on four days (Monday, Wednesday-Friday).
• “The Price is Right” aired repeats on Thursday, March 19, 2026, and Friday, March 20, 2026, due to CBS Sports coverage of NCAA March Madness. The second half-hour aired all five days. The second half hour’s weekly average is based on five days (Monday-Friday), while the first half-hour is based on four days (Monday-Thursday).
• “The Young and the Restless” was preempted on Thursday, March 19, 2026, and Friday, March 20, 2026, due to CBS Sports coverage of NCAA March Madness. The show’s weekly average is based on three days (Monday-Wednesday).

Note: The post ‘The Young And The Restless’ Up In Viewers & Key Demos, ‘The Price Is Right’ Continues To Impress – RATINGS first appeared on Soap Opera Network.

Read More

Literally every daytime show up in viewers YOY every week for 2 months is pretty suspect. The only exceptions are 1 week each for TPIR & LMAD, and BTG compared to its first 2 highly sampled weeks.

It might be odd, but I'm not complaining. It's great to see shows having an increase in viewership over the year before instead of the constant downward trend. I hope it lasts.

Congrats to the 4 soaps. I wonder how DAYS is doing in Peacockland these days...

8 minutes ago, Gray Bunny said:

Congrats to the 4 soaps. I wonder how DAYS is doing in Peacockland these days...

I also wonder how the 4 that are still on broadcast are doing in the streaming world and how many viewers that adds. I know GH is consistently in the top 15 shows on Hulu and often in the top 5. That's how I watch it every day.

50 minutes ago, bongobong said:

Literally every daytime show up in viewers YOY every week for 2 months is pretty suspect. The only exceptions are 1 week each for TPIR & LMAD, and BTG compared to its first 2 highly sampled weeks.

I'm curious - what do you mean by suspect?

I just assume more people are home because the economy is so bad.