Need To Know
“The Bold and the Beautiful” concluded Q4 2025 as the highest-rated network soap opera among Women 18-49, topping “The Young and the Restless.”
The second half hours of “The Price is Right” and “Let’s Make a Deal” set new season highs among Women 18-49 and Women 25-54.
The week of December 22-26, 2025 marked the conclusion of Q4 2025 (September 29 – December 26, 2025), and with it, CBS’ “The Bold and the Beautiful” emerged as the highest-rated network soap opera among Women 18-49 (0.21 rating) in demo actuals, topping perennial leader “The Young and the Restless” (0.20 rating). Meanwhile, “General Hospital” (0.16 rating) ranked third among soaps, while “Beyond the Gates” placed fourth (0.14 rating).
For the week, “The Bold and the Beautiful” ranked No. 1 among soaps for the 11th time in 14 weeks (including ties) with a 0.20 rating, topping “The Young and the Restless” (0.19 rating). Compared to its performance one week earlier, the half-hour soap opera was down -7,000 viewers (2.587 million vs. 2.594 million), down -0.01 among Women 25-54 (0.32 rating vs 0.33 rating) and flat among Women 18-49 (0.20 rating). Meanwhile, “The Young and the Restless” was up +7,000 viewers (2.890 million vs. 2.883 million), down -0.01 among Women 18-49 (0.19 rating vs. 0.20 rating) and down -0.03 among Women 25-54 (0.36 rating vs. 0.39 rating).
“Beyond the Gates” was flat week to week among Women 18-49, tying its season and series low with a 0.12 rating, and ranked last in the key sales demographic for the second consecutive week in demo actuals. With 1.536 million viewers tuning in, the drama series was down -33,000 from its performance one week earlier. On the positive side, the series averaged a 0.25 rating among Women 25-54 for the third consecutive week, topping time slot competitor “General Hospital” (0.21 rating).
Speaking of “General Hospital,” the daytime drama series saw the largest week-to-week decline among Total Viewers, down -118,000. Excluding its performance during the MLB Wild Card Series during the week of September 29 – October 3, 2025, the soap opera tied its season and series low among Women 18-49 (0.14 rating) and Women 25-54 (0.21 rating). The show’s performance was primarily dragged down by its Wednesday, December 24, 2025 (Christmas Eve) episode, which did a 0.10 rating in Women 18-49 and a 0.16 rating in Women 25-54. Incidentally, the show’s highest-rated episode was Friday, December 26, 2025, with a 0.19 rating among Women 18-49 and a 0.24 rating among Women 25-54.
The second half hours of “The Price is Right” and “Let’s Make a Deal ” set new season highs among Women 18-49 and Women 25-54. Additionally, both half hours of “The Price is Right” set new season highs among Total Viewers (4.598 million and 3.999 million, respectively). The second half-hour of “Let’s Make a Deal” also set a new season high (2.682 million). Overall, “The Price is Right” attracted its largest audience since the week of February 17-21, 2025.
“TODAY 3rd Hour” set a new season high among Women 25-54 (0.47 rating). Ditto for “TODAY with Jenna & Friends” (0.38 rating).
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of December 22-26, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons (where available).
Note*: Figures under the 2024 column for “TODAY with Jenna & Friends” are compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” “GMA3” is compared with its predecessor, “GMA3: What You Need to Know.” CBS began airing repeats of “The Price is Right” (figures unavailable) following the conclusion of “The Talk.”
Additionally, 2024 comparisons, particularly Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows, unless stated otherwise, until at least February 2025. Ratings for the week of December 23-27, 2024 were not provided to this publication. As a result, year-over-year comparisons are unavailable in all categories.
Starting with the 2025-2026 television season, ratings are based on Live+Same Day Big Data + Panel. Figures under the 2024 column are based on the former Nielsen Live+Same Day Panel-only data model (2024-2025 season).
Week of December 22-26, 2025 Rankers
Women 18-49 Rating (Actuals)
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)0.410.29N/A*2. The Price is Right 1 (CBS)0.320.26N/A*3. TODAY 3rd Hour (NBC)0.280.26N/A*4. Let’s Make a Deal 2 (CBS)0.250.20N/A*5. TODAY with Jenna & Friends (NBC)0.240.21N/A*6. The Bold and the Beautiful (CBS)0.200.20N/A*7. The Young and the Restless (CBS)0.190.20N/A*— Let’s Make a Deal 1 (CBS)0.190.19N/A*9. NBC News Daily (NBC)0.170.13N/A*10. View-ABC (ABC) – R0.140.28N/A*— General Hospital (ABC)0.140.18N/A*12. GMA3 (ABC)0.130.16N/A*13. Beyond the Gates (CBS)0.120.12N/A*Source
Women 18-49 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)0.40.3N/A*2. The Price is Right 1 (CBS)0.30.3N/A*— TODAY 3rd Hour (NBC)0.30.3N/A*— Let’s Make a Deal 2 (CBS)0.30.2N/A*5. TODAY with Jenna & Friends (NBC)0.20.2N/A*— The Bold and the Beautiful (CBS)0.20.2N/A*— The Young and the Restless (CBS)0.20.2N/A*— Let’s Make a Deal 1 (CBS)0.20.2N/A*— NBC News Daily (NBC)0.20.1N/A*10. View-ABC (ABC) – R0.10.3N/A*— General Hospital (ABC)0.10.2N/A*— GMA3 (ABC)0.10.2N/A*— Beyond the Gates (CBS)0.10.1N/A*Source
Women 25-54 Rating (Actuals)
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)0.660.58N/A*2. The Price is Right 1 (CBS)0.550.53N/A*3. TODAY 3rd Hour (NBC)0.470.42N/A*4. Let’s Make a Deal 2 (CBS)0.420.37N/A*5. TODAY with Jenna & Friends (NBC)0.380.30N/A*6. The Young and the Restless (CBS)0.360.39N/A*7. Let’s Make a Deal 1 (CBS)0.340.35N/A*8. The Bold and the Beautiful (CBS)0.320.33N/A*9. Beyond the Gates (CBS)0.250.25N/A*10. View-ABC (ABC) – R0.240.39N/A*11. General Hospital (ABC)0.210.23N/A*— NBC News Daily (NBC)0.210.20N/A*13. GMA3 (ABC)0.180.20N/A*Source
Women 25-54 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)0.70.6N/A*2. The Price is Right 1 (CBS)0.60.5N/A*3. TODAY 3rd Hour (NBC)0.50.4N/A*4. Let’s Make a Deal 2 (CBS)0.40.4N/A*— TODAY with Jenna & Friends (NBC)0.40.3N/A*— The Young and the Restless (CBS)0.40.4N/A*7. Let’s Make a Deal 1 (CBS)0.30.4N/A*— The Bold and the Beautiful (CBS)0.30.3N/A*— Beyond the Gates (CBS)0.30.3N/A*10. View-ABC (ABC) – R0.20.4N/A*— General Hospital (ABC)0.20.2N/A*— NBC News Daily (NBC)0.20.2N/A*— GMA3 (ABC)0.20.2N/A*Source
Households
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)2.72.6N/A*2. The Price is Right 1 (CBS)2.42.3N/A*3. The Young and the Restless (CBS)1.81.8N/A*4. The Bold and the Beautiful (CBS)1.61.6N/A*5. Let’s Make a Deal 2 (CBS)1.51.6N/A*6. Let’s Make a Deal 1 (CBS)1.31.4N/A*7. General Hospital (ABC)1.21.2N/A*8. Beyond the Gates (CBS)1.01.0N/A*9. NBC News Daily (NBC)0.90.9N/A*10. GMA3 (ABC)0.81.0N/A*NR. View-ABC (ABC) – RNR*1.7N/A*N/A. TODAY 3rd Hour (NBC)N/A*1.4N/A*N/A. TODAY with Jenna & Friends (NBC)N/A*1.0N/A*Source
Total Viewers (In Millions)
Rank / Show / NetworkThis WeekLast Week2024*1. The Price is Right 2 (CBS)4,5984,325N/A*2. The Price is Right 1 (CBS)3,9993,855N/A*3. The Young and the Restless (CBS)2,8902,883N/A*4. Let’s Make a Deal 2 (CBS)2,6822,615N/A*5. The Bold and the Beautiful (CBS)2,5872,594N/A*6. Let’s Make a Deal 1 (CBS)2,2592,268N/A*7. General Hospital (ABC)1,8381,956N/A*8. Beyond the Gates (CBS)1,5361,569N/A*9. NBC News Daily (NBC)1,4761,4391,30010. GMA3 (ABC)1,3951,4291,325*NR. View-ABC (ABC) – RN/A*2,576N/A*N/A. TODAY 3rd Hour (NBC)N/A*2,160N/A*N/A. TODAY with Jenna & Friends (NBC)NR*1,438N/A*Source
Q4 2025 Rankers
Note**: Q4 2024 utilizes data from September 28 – December 20, 2024 due to figures for the week of December 23-27, 2024 being unavailable to this publication at press time.
Women 18-49 Rating
Rank / Show / NetworkQ4 2025Q4 2024**1. The Price is Right 2 (CBS)0.320.362. The Price is Right 1 (CBS)0.280.333. TODAY 3rd Hour (NBC)0.240.294. The View (ABC)0.230.225. Let’s Make a Deal 2 (CBS)0.220.246. The Bold and the Beautiful (CBS)0.210.24— TODAY with Jenna & Friends (NBC)0.210.21*8. The Young and the Restless (CBS)0.200.259. Let’s Make a Deal 1 (CBS)0.190.2210. General Hospital (ABC)0.160.2111. GMA3 (ABC)0.140.16*— Beyond the Gates (CBS)0.140.16*13. NBC News Daily (NBC)0.130.16Source
Women 25-54 Rating
Rank / Show / NetworkQ4 2025Q4 2024**1. The Price is Right 2 (CBS)0.550.542. The Price is Right 1 (CBS)0.490.503. TODAY 3rd Hour (NBC)0.380.444. The Young and the Restless (CBS)0.370.445. Let’s Make a Deal 2 (CBS)0.350.356. The View (ABC)0.340.337. The Bold and the Beautiful (CBS)0.330.398. Let’s Make a Deal 1 (CBS)0.310.319. TODAY with Jenna & Friends (NBC)0.300.32*10. Beyond the Gates (CBS)0.250.24*11. General Hospital (ABC)0.230.3112. NBC News Daily (NBC)0.200.2413. GMA3 (ABC)0.190.23*Source
The numbers above are calculated using Live+Same Day, Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.
Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
P = PremiereR = RepeatS = SpecialNR = Not Rated / Not RankedN/A = Not Available* denotes further information
Summary (Preemptions/Schedule Changes)
“Beyond the Gates” aired repeats on Thursday, December 25, 2025 (Christmas Day) and Friday, December 26, 2025, which are excluded from the show’s weekly average. Additionally, the original episode, which aired on Wednesday, December 24, 2025 (Christmas Eve), was also excluded, despite its 0.15 rating among Women 18-49 and 0.28 rating among Women 25-54, which was the show’s highest- rated episode of the week. The show’s weekly average is based on two days (Monday through Tuesday).
“The Bold and the Beautiful” aired a repeat on Thursday, December 25, 2025 (Christmas Day), which is excluded from the show’s weekly average. The original episode that aired on Wednesday, December 24, 2025 (Christmas Eve) was also excluded. The show’s weekly average is based on three days (Monday, Tuesday and Friday).
“General Hospital” was preempted on Thursday, December 25, 2025 (Christmas Day) due to ABC’s NBA coverage. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
“GMA3” was coded as a special on Wednesday, December 24, 2025 (Christmas Eve) and preempted on Thursday, December 25, 2025 (Christmas Day) due to ABC’s NBA coverage. The show’s weekly average is based on three days (Monday, Tuesday and Friday).
“Let’s Make a Deal” aired a repeat on Thursday, December 25, 2025 (Christmas Day), which is excluded from the show’s weekly average. The repeat aired on Friday, December 26, 2025 was included in the show’s weekly average, which is based on four days (Monday, Tuesday, Wednesday and Friday).
The Thursday, December 25, 2025 (Christmas Day) broadcast of “NBC News Daily” was excluded from the program’s weekly average, which is based on four days (Monday, Tuesday, Wednesday and Friday).
“The Price is Right” aired a repeat on Thursday, December 25, 2025 (Christmas Day), which is excluded from the show’s weekly average. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
“The View” aired amended repeats and was retitled “VIEW-ABC.” As a result, the published ratings data (where available) are excluded from the show’s season average.
“The Young and the Restless” aired a repeat on Thursday, December 25, 2025 (Christmas Day), which is excluded from the show’s weekly average. The original episode that aired on Wednesday, December 24, 2025 (Christmas Eve) was also excluded. The show’s weekly average is based on three days (Monday, Tuesday and Friday).
Total Viewers and Households for “TODAY 3rd Hour” were unavailable at press time. The Thursday, December 25, 2025 (Christmas Day) broadcast was excluded from the program’s weekly average, which is based on four days (Monday, Tuesday, Wednesday and Friday).
Total Viewers and Households for “TODAY with Jenna & Friends” were unavailable at press time. The Thursday, December 25, 2025 (Christmas Day) broadcast was excluded from the program’s weekly average, which is based on four days (Monday, Tuesday, Wednesday and Friday).
Note: The post ‘The Bold And The Beautiful’ Top Soap Among Women 18-49 In Q4 2025 – RATINGS first appeared on Soap Opera Network.
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