ARTICLE: ‘Let’s Make A Deal’, ‘The Price Is Right’ & ‘Beyond The Gates’ Encores Perform Strong For CBS

[Errol]

During the week of September 1-5, 2025, the bulk of daytime broadcast included the Labor Day holiday (Monday, September 1) in their weekly average, except for programming on ABC, which aired repeats of “General Hospital” and “The View,” each of which was coded as a special. Ironically, “GMA3,” which aired an amended telecast on the holiday, saw one of its highest-rated broadcasts of the season among Women 18-49 and Women 25-54. However, the performance didn’t count towards the show’s weekly or season average.

For the week, repeats of “Let’s Make a Deal” saw the second half-hour attract its largest audience in 25 weeks (since the week of March 3-7, 2025), with 2.336 million viewers tuning in. Meanwhile, the first half-hour of the game show marked its best performance among Total Viewers in 19 weeks (since the week of April 21-25, 2025), with 1.931 million. The Wayne Brady-hosted game show was up +215,000 viewers week-to-week for its second half-hour and up +133,000 viewers for its first half-hour.

“The Price is Right” also performed well while airing repeats, with the second half-hour averaging 4.074 million viewers, its best performance in 20 weeks (since the week of April 14-18, 2025). The first half-hour averaged 3.475 million viewers, its best in five weeks. As it prepares to close out the 2024-2025 television season, both half hours of the long-running game show remained the most-watched and highest-rated across daytime broadcast. Compared to its performance one week earlier, the second half-hour was up +305,000 viewers. The first half-hour was up +193,000.

With 2.466 million viewers tuned in, “The Bold and the Beautiful” faltered a bit compared to its performance one week earlier among Total Viewers, down -36,000 week-to-week and dropping a whopping -230,000 viewers year-over-year. That said, the half-hour soap was the highest-rated scripted series among Women 18-49, flat week-to-week with a 0.21 rating, topping “The Young and the Restless,” which set a new season low with a 0.19 rating in the key sales demographic. 

Among Women 25-54 and Total Viewers, “The Young and the Restless” saw a minor week-to-week increase, up +0.01 in the demo (0.37 rating vs. 0.36 rating), and up +31,000 viewers. Compared to the same week last year, the long-running soap opera saw a mere +4,000 viewer increase among Total Viewers.

Cameron Mathison
Bahareh Ritter/Disney

“General Hospital” averaged 1.884 million viewers for the week, which was an increase of +85,000 viewers week-to-week and up +71,000 compared to the same week last year. The soap opera was flat week-to-week among Women 18-49 (0.17 rating) while down slightly among Women 25-54 (0.27 rating vs. 0.29 rating).

Despite a minor uptick among Total Viewers, up+35,000 week-to-week, “GMA3” (1.130 million) set a new series low among Women 18-49 (0.10 rating) and tied its series low among Women 25-54 (0.16 rating). The ABC News program was down -49,000 viewers year-over-year (1.130 million vs. 1.179 million).

Airing a full week of encore episodes for the second time since its premiere in February, “Beyond the Gates” performed relatively well with 1.122 million viewers tuning in to see what they may have missed with episodes that originally aired in May. Further, the encores performed better than the premiere week encore episodes that aired in July, gaining +50,000 viewers over the Independence Day holiday week. 

Compared to the same week last year, when CBS aired repeats of “The Talk,” encores of “Beyond the Gates” saw the time slot attract +109,000 more viewers in 2025 than in 2024 (1.122 million for “Beyond the Gates” vs. 1.013 million for “The Talk”).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of September 1-5, 2025 among Women 18-49 rating, Women 25-54 rating, including week-to-week and year-over-year performance comparisons.

Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk,” which aired amended repeats during the comparable week last year. “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with the performance of its predecessor, “GMA3: What You Need to Know.”

With the game show airing amended repeats, demos for “Let’s Make a Deal” were not available. The show also aired amended repeats during the same week last year. “The Price is Right” aired amended repeats during the comparable week last year.

Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Jenna & Friends” were unavailable at press time.

Note**: “Beyond the Gates” aired original episodes during the week of August 25-29, 2025 (Last Week column). “The View” aired original episodes during the week of September 2-6, 2024 (2024 column). Most shows were coded as specials on Labor Day in 2024 (September 2, 2024), including a repeat of “The Talk.”

September 1-5, 2025 Rankers (Week 50)

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	0.38	0.39	0.36
2. The Price is Right 1 (CBS) – R	0.33	0.33	0.30
3. TODAY 3rd Hour (NBC)	0.25	0.22	0.28
4. The Bold and the Beautiful (CBS)	0.21	0.21	0.24
5. The Young and the Restless (CBS)	0.19	0.22	0.22
– TODAY with Jenna & Friends (NBC)	0.19	0.18	0.22*
7. General Hospital (ABC)	0.17	0.17	0.20
8. View-ABC (ABC) – R	0.13	0.13	0.15**
– NBC News Daily (NBC)	0.13	0.11	0.13
10. GMA3 (ABC)	0.10	0.14	0.13*
NR. Beyond-Gates (CBS) – R	NR*	0.17**	N/A*
NR. Let’s Make a Deal 2 (CBS) – R	NR*	NR*	NR*
NR. Let’s Make a Deal 1 (CBS) – R	NR*	NR*	NR*

Source: Nielsen (Live+Same Day) – September 1-5, 2025

Women 18-49 Rating (Labor Day Holiday)

Show / Network	9/1/25	9/2/24
The Price is Right 2 (CBS) – R	0.38	0.42
The Price is Right 1 (CBS) – R	0.34	0.31
TODAY with Jenna & Friends (NBC)	0.26	0.17**
TODAY 3rd Hour (NBC)	0.25	0.25
The Young and the Restless (CBS)	0.20	0.24**
The Bold and the Beautiful (CBS)	0.19	0.27**
GMA3 (ABC)	0.18	0.12**
General Hospital (ABC) – R/S	0.15	0.06**
View-ABC (ABC) – R/S	0.15	0.12**
Beyond-Gates (CBS) – R/S	0.10	0.14**
– NBC News Daily (NBC)	0.09	0.11
Let’s Make a Deal 2 (CBS) – R	NR*	NR*
Let’s Make a Deal 1 (CBS) – R	NR*	NR*

Source: Nielsen (Live+Same Day) – September 1, 2025 vs. September 2, 2024

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	0.56	0.54	0.53
2. The Price is Right 1 (CBS) – R	0.48	0.48	0.46
3. TODAY 3rd Hour (NBC)	0.39	0.36	0.40
4. The Young and the Restless (CBS)	0.37	0.36	0.39
5. The Bold and the Beautiful (CBS)	0.33	0.34	0.40
6. TODAY with Jenna & Friends (NBC)	0.30	0.29	0.30*
7. General Hospital (ABC)	0.27	0.29	0.30
8. View-ABC (ABC) – R	0.21	0.21	0.24**
9. NBC News Daily (NBC)	0.18	0.19	0.21
10. GMA3 (ABC)	0.16	0.21	0.19*
NR. Beyond-Gates (CBS) – R	NR*	0.27**	N/A*
NR. Let’s Make a Deal 2 (CBS) – R	NR*	NR*	NR*
NR. Let’s Make a Deal 1 (CBS) – R	NR*	NR*	NR*

Source: Nielsen (Live+Same Day) – September 1-5, 2025

Women 25-54 Rating (Labor Day Holiday)

Show / Network	9/1/25	9/2/24
The Price is Right 2 (CBS) – R	0.60	0.63
The Price is Right 1 (CBS) – R	0.55	0.48
TODAY with Jenna & Friends (NBC)	0.39	0.25
TODAY 3rd Hour (NBC)	0.39	0.38
The Young and the Restless (CBS)	0.38	0.47**
The Bold and the Beautiful (CBS)	0.28	0.45**
GMA3 (ABC)	0.24	0.17**
General Hospital (ABC) – R/S	0.19	0.09**
View-ABC (ABC) – R/S	0.17	0.18**
Beyond-Gates (CBS) – R/S	0.16	0.21**
– NBC News Daily (NBC)	0.12	0.18
Let’s Make a Deal 2 (CBS) – R	NR*	NR*
Let’s Make a Deal 1 (CBS) – R	NR*	NR*

Source: Nielsen (Live+Same Day) – September 1, 2025 vs. September 2, 2024

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	2.3	2.2	N/A*
2. The Price is Right 1 (CBS) – R	2.0	2.0	N/A*
3. The Young and the Restless (CBS)	1.8	1.9	1.9
4. The Bold and the Beautiful (CBS)	1.5	1.6	1.8
5. Let’s Make a Deal 2 (CBS) – R	1.3	1.3	N/A*
6. General Hospital (ABC)	1.2	1.2	1.2
7. Let’s Make a Deal 1 (CBS) – R	1.1	1.1	N/A*
8. View-ABC (ABC) – R	0.8	0.8	1.4**
9. Beyond-Gates (CBS) – R	0.7	1.0**	0.7*
– GMA3 (ABC)	0.7	0.7	0.8*
– NBC News Daily (NBC)	0.7	0.7	0.8
N/A. TODAY 3rd Hour (NBC)	N/A*	N/A*	1.2
N/A. TODAY with Jenna & Friends (NBC)	N/A*	N/A*	0.9*

Source: Nielsen (Live+Same Day) – September 1-5, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	4,074	3,769	N/A*
2. The Price is Right 1 (CBS) – R	3,475	3,282	N/A*
3. The Young and the Restless (CBS)	2,862	2,831	2,858
4. The Bold and the Beautiful (CBS)	2,466	2,502	2,696
5. Let’s Make a Deal 2 (CBS) – R	2,336	2,121	N/A*
6. Let’s Make a Deal 1 (CBS) – R	1,931	1,798	N/A*
7. General Hospital (ABC)	1,884	1,799	1,813
8. View-ABC (ABC) – R	1,254	1,207	2,101**
9. GMA3 (ABC)	1,130	1,095	1,179*
10. Beyond-Gates (CBS) – R	1,122	1,539**	1,013*
11. NBC News Daily (NBC)	1,102	1,065	1,148
N/A. TODAY 3rd Hour (NBC)	N/A*	N/A*	1,869
N.A. TODAY with Jenna & Friends (NBC)	N/A*	N/A*	1,315*

Source: Nielsen (Live+Same Day) – September 1-5, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of TV viewers in the U.S. who tuned into a specific television program.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “Beyond the Gates” aired amended repeats. The show’s ratings will not factor into its season average.
• "General Hospital" aired an amended repeat on Monday, September 1 due to Labor Day. The encore is excluded from the show's weekly and season averages. The show's weekly average is based on four days (Tuesday through Friday).
• "GMA3" was coded as a special on Monday, September 1 due to Labor Day. The telecast is excluded from the show's weekly and season averages. The show's weekly average is based on four days (Tuesday through Friday).
• “Let’s Make a Deal” aired amended repeats. The show’s ratings will not factor into its season average.
• “The Price is Right” aired amended repeats. The show’s ratings will not factor into its season average.
• “The View” aired amended repeats. The show’s ratings will not factor into its season average.
• Households and Total Viewers were not available at press time for “TODAY 3rd Hour” or “TODAY with Jenna & Friends.”

Note: The post ‘Let’s Make A Deal’, ‘The Price Is Right’ & ‘Beyond The Gates’ Encores Perform Strong For CBS first appeared on Soap Opera Network.

 

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[Liberty City]

And they said another week of encores would be a bad thing. 

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 Sure would have been nice with new episodes, but people tuned in! That is what counts.

[Soapsuds]

Surprised GH dropped in the demos with Drew's shooting and only went up slightly in total viewers.

 

Bold continues to drop. A 1.5 now in households. People have finally had it with the repetitive ridiculous storylines.

Edited September 10 by Soapsuds

[DRW50]

I wonder if the show still being new helps because people can just catch up on what they've missed. 

If the ratings for encores hold, I wish CBS would consider putting another soap on too if it could come in at a lower cost with a repeats format.

I find GH's ratings confusing in general these past few years.

[TEdgeofNight]

It’s not a good sign for Y&R when Today with Jenna & Friends ties them in the demos. How the mighty have fallen. 

[skiman12082004]

BTG definitely has a devoted core audience. Now, it just needs to build from that. I just hope that CBS continues to support the show.

[Vee]

I think it's a real factor. BTG has genuinely grabbed a new audience for a soap, at least in the social media gen (and from what I hear anecdotally, many of their parents or relatives). And a lot of them like an excuse to catch up or are just learning how daytime's schedule works.