Jump to content

NBC Daytime


Jdee43

Recommended Posts

  • Replies 322
  • Created
  • Last Reply

Top Posters In This Topic

  • Members

I always thought I read and heard she was the one who bought Y&R to the number 1 ratings.  It never made sense to me after watching Generations for months and finding it so boring, poorly written and equal to taking a valium.  Somehow, I can't see Y&R and the yawn Generations having the same writer

Link to comment
Share on other sites

  • Members

Sally’s Days was great soap. She gave us The Killing Pool (Eileen’s epic exit storyline), the death of Franco Kelly and its fallout, the wedding of John and Marlena, and Princess Gina/Swamp Girl. She was a worthy successor to JER and I’d love to have her back. 

Not entirely true. Days had the only permanent outdoor set (Salem Place) from 1992-2004.

Link to comment
Share on other sites

  • Members

Oct 92 NBC CANS 'SANTA BARBARA,' GIVES BACK TIME Affiliates will get half -hour from network, NBC puts Rohrbeck in charge of daytime

NBC made the move speculated about for the past year when it announced last week the cancellation of the multi -award winning but low rated daytime soap Santa Barbara. In addition, the network has turned over a half hour of time to its affiliates and turned over responsibility for the daypart to John Rohrbeck, president, NBC -TV Stations, in an attempt to improve support among affiliates for the network's daytime programing.

Santa Barbara wasn't the only casualty last week; the network also canceled Dr. Dean, with both series scheduled to end their NBC runs on Jan. 15, 1993. The network intends to feed four hours of daytime programing to affiliates, with two hours made up of the soaps Another World and Days of Our Lives, and the other two hours made up of the half hour Faith Daniels talk show and an hour and a half of game shows.

The 90 minute block of game shows will be made up of possibly three shows. One option is to produce a new, hour version of Classic Concentration and pair it with one of several projects in development. Currently being looked at are a return of Scrabble, which the network dumped to make room for Generations several years ago, Scategories, or Swap Meet, the latter described as similar to The Price Is Right.

By the summer of 1993, however, the network expects the four -hour daytime feed to consist of the two soaps,an hour of game shows and an hour of talk. The talk hour is expected to consist of either a retooled hour version of Faith Daniels's A Closer Look or an hour long show featuring NBC News legal correspondent Star Jones.

As part of the restructuring, NBC has formed the Affiliate Daytime Committee, to be chaired by Lee, general manager, KHQ -TV Spokane, Wash. The group will work closely with the network in scheduling and advertising and promotion activities with regard to daytime programing. Warren Littlefield, president, NBC Entertainment, said the changes have come about as a result of necessity. "We've had a problem in the daypart for the past 15 years, and I've spent the last two years trying to analyze those problems. We're not a traditional network in these dayparts as we are in late night or prime time. Only 14% of our affiliates carry our daytime schedule as we feed it. We can't think like a network," he said, "we have to put on the glasses of the local stations and better idea of what they're seeing."

The half hour being returned to stations was a concession to affiliates that the advisory committee suggested. "It's something they said they needed," said Littlefield, who also stressed that the stations "would rather be in bed with us rather than syndicators. That's because once those syndicated shows become popular the price starts going up."

The stand out for me was that only 14% of affiliates were running the schedule. NBC allowed that and paid the price.

Link to comment
Share on other sites

  • Members

I think this is what trips us up with their shows having high clearances - yes, they were airing the shows, but at what time? I also imagine that it would screw up any nationwide promotional efforts for these shows. Why did NBC never push back on this, especially later in the 90s when they attempted to launch Sunset Beach? Maybe they had hoped that affiliates would choose the best time slot to optimize the ratings for those soaps, but clearly that didn't happen.

Link to comment
Share on other sites

  • Members

NBC Entertainment prez Warren Littlefield comments on Daytime Nov 92

John Rohrbeck [president of the NBC-owned stations] was recently given oversight of NBC daytime as well. What's ahead for that daypart?

Well, strategically, what we've had to look at is what's the reality for NBC in the daypart. In late night, we have outstanding clearances. Daytime? We have the schedule, but the fact of the matter is 14% of our stations actually ran it the way we intended.

The entire schedule? Yes, 14% of our stations were running the daytime schedule live, the way we would feed it. So we have multiple feeds, and everyone had their own needs, including some of our O &Os. So I think what we've been realizing, and have been articulating for a while, is that we can't proceed with the kind of network arrogance of, "Oh, we're going to do it, therefore it's going to happen." Because in reality, in the marketplace, it wasn't happening. We formed the Affiliate Daytime Committee to have a more direct relationship with really smart broadcasters out there who are affiliate partners, and what they said is: "We need you in daytime. We can't be in a situation where we are victims for syndicators. Yes, we will take part of our daytime schedule, and, of course, we have to acquire shows from syndicators,  but we can't have our entire daytime schedule be in that kind of flux and jeopardy. We need you." So that was important for us to hear. Then what we've basically had to start looking at is: "What do they need? How can we supply it? How can we succeed ?" We started to say: "All right, we've got to meet their needs. We've got to get into a market to be able to sell much better on a market -for -market basis, the way a syndicator would." We asked ourselves: "How do we induce our stations to get better clearances and to get better promotion, and get them invested in the success of these shows ?" And that's what we've been doing. Now, if you say: "How do you reach and succeed with most of the country?" well, John Rohrbeck has almost 25% of the country with the owned and operated stations. Now, that's a way to increase your base. You've got to be in sync with John Rohrbeck's needs. And what it really became was that strategically it just seemed to make much more sense that the way to accomplish it was to have Rohrbeck running that daypart.

Is NBC going to have a pool of programs from which the affiliates will be able to pick and choose, or will you still try to provide a lineup? Clearly, Days of Our Lives and Another World are critically important enough to us that they be played back to back and that they get total support throughout the country. And we will get that. We can't afford to offer a pool of programs, but if we offer a show that we believe in, and not enough stations carry it, then, you know, we'll go out and try and sell it on a market -for -market basis. That's what we're going to have to do.

To competing stations? Yes. We've really got to change the rules. What we can't do is say: "Oh, here are the 12 choices and, you know, we're going to license these shows, or even own them, and you get to pick, say, four." We're not a Chinese restaurant. But I think, because of the Affiliate Committee, and because of John Rohrbeck's and John Miller's efforts, we're going to be offering product that more closely resembles what the stations need. Look at the way Oprah has succeeded. We're going to do experiments with CNBC. We're going to do station experiments, and then roll out after we can build a track record of success in an individual market, then roll out nationally if we feel we've got the goods.

Do you risk losing even more clearances, whether live or delayed, by in effect saying to affiliates: "If you don't clear our programs, the ones that we're offering, then we're going to have to take them elsewhere in the market ?" As I said earlier, we're going to be less arrogant about what their needs are, and we realize that in the nonsoap programing, there's going to be more movement as to what those station's needs are.

 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.



  • Recent Posts

    • I think maybe viewers needed a break from Aaron Spelling by 1985 or 1986. He had a series, Macgruder and Loud, which I recall, even as a young teen, getting TONS of promotion with even a post-Super Bowl slot, and it failed. Viewers probably were - as said here - tired of soapy fare and went elsewhere. But they must have missed him since, as we know, Spelling rose from the TV ashes in the '90s with Beverly Hills 90210 and Melrose Place!
    • I’ve been enjoying the pace the show has taken recently. Things don’t languish as long as they have and if they are drawing something out, like Gio’s adoption, it’s hasn’t been as excruciating. Also, my nosey nature would appreciate less interaction with posters I have on ignore so I don’t have to click on “options”.

      Please register in order to view this content

    • Okay...I'm just going to call it. Ambyr Michelle is the breakout star of this show with the young set hands down! There is no character like Eva that pulls my heart strings, and she's playing it perfectly. If Eva and Leslie are on, it's a good episode! If written properly, Eva and Kat's rivalry is one that could go on for YEARS. Of course, it's fun to speculate about who is really whom, but I could see them developing as frenemies after some time. They really need a guy to tussle over to amp it up. Tomas is pretty, but the actor has got to loosen up some in his scenes, I think. He is improving though. It would be good to introduce a new young man in that story for a foursome.  Martin and Smitty finally feel like a real couple to me, too. Hopefully, they locked them into four year contracts.
    • I'll be that guy and say I don't think TMG is a fool. This is a popular contract role on a year-round soap opera for a woman of a certain age (to say nothing of a woman of color). If I'm her I pull a Kimberlin Brown and ride this til the wheels fall off.
    • Tbf it's not unusual for a family when they are dealing with some bad news that changes a life to use song to give out hope.Especially black families. I personally had to deal with that very thing this weekend. Partly off putting, but at the same time, I did get the point and it gave me a bit of hope in the moment.      MM is definitely acting. But Smitty is just so passive. It could turn into quiet strength at some point, but for now...passive IMO. 
    • Am I remembering correctly that the Madison's lived in a Spanish revival-style house? I have a vague recollection of the fireplace looking especially Spanish in style. It is unusual that Montecello had so many architectural styles.  Obviously, that might occur IRL.  But, look at other east coast soaps and there is a definitive style that is throughout (because it was styled by a set decorator) regardless of the income of the occupants.
    • @kalbir MSW was a powerhouse for CBS. Angela Lansbury was a superb actress. In 1985, TV viewers were tiring of the primetime soaps and the like. People wanted storytelling and MSW was great at that and had great guest stars. Storytelling -- an amazing and novel concept. CBS Daytime by 1985 was beating ABC so CBS was on the upswing.
    • I'd say just the opposite - conflict means they will find out and then be at odds. For the limited amount of time people on this show have conflict (if they aren't named Nina or Ric, I guess).
    • Totes mcgoats (aka I agree). But, now the character needs to move forward.  Clyde's exit was 12/11/24.  It is May.  She and Chad have been on one date. I don't think they've slept together. And she was only planning on sticking around for a year.
    • That is one of the best insults I've heard in a long time.  I burst out laughing when Kat called Eva that.  LOL Their scenes, of course, were really good.  Colby and Ambyr have so much chemistry.  The only thing I'd change is Kat saying "you're dead to me."  That's a phrase usually said about someone you care about.  I would've preferred something like "You will never be my sister," or something similar to that.  Nice contrast at the end with both mothers/daughters:  Kat comforting/consoling her mother, and Eva being locked out by her mother.  Yeah, I wasn't a big of fan of the singing either, especially after your daughter's life has been destroyed.  What?  LOL And I also agree with those that thought Dana/Leslie's scenes with the Dupree's didn't feel right since Eva is not a Dupree....unless she is.  But as of right now, she's not. 
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy