February 29 - March 4, 2016: B&B Hits New Low in Women 18-49 Viewers

[Toups]

Ratings for the week February 29 - March 4, 2016

 

 

Total Viewers
1. Y&R 4,697,000 (-270,000/-441,000)
2. B&B 3,522,000 (-244,000/-287,000)
3. GH 2,938,000 (-30,000/-304,000)
4. DAYS 2,339,000 (-14,000/-104,000)

Households
1. Y&R 3.33/11 (-.19/-.28)
2. B&B 2.54/8 (-.15/-.19)
3. GH 2.17/7 (-.03/-.2)
4. DAYS 1.75/6 (same/-.05)

Women 18-49 Viewers
1. Y&R 633,000 (-52,000/-243,000)
2. B&B 485,000 (-62,000/-147,000) <—— new low *
3. GH 483,000 (-12,000/-159,000)
4. DAYS 455,000 (+9,000/-30,000)

* Previous low: 499,000 (May 9-13, 2011)

Women 18-49 Rating
1. Y&R 0.99/7 (-.08/-.38) <—— ties low *
2. B&B 0.76/6 (-.1/-.23) <—— ties low **
2. GH 0.76/5 (-.02/-.24)
4. DAYS 0.71/5 (+.01/-.05)

* Rounded up to 1.0
** Rounded up to 0.8

Women 18-34 Viewers
1. Y&R 175,000 (-19,000/-75,000)
2. B&B 137,000 (-35,000/-50,000)
3. GH 137,000 (-4,000/-64,000)
4. DAYS 111,000 (+2,000/-17,000)

Women 18-34 Rating
1. Y&R 0.51 (-.06/(-.23)
2. B&B 0.4 (-.11/-.15)
2. GH 0.4 (-.02/-.19)
4. DAYS 0.33 (+.01/-.05) <— ties low *

* Rounded down to 0.3
* 3rd straight week

Women 25-54 Viewers
1. Y&R 909,000 (-68,000/-296,000)
2. B&B 706,000 (-96,000/-202,000)
3. GH 661,000 (-23,000/-186,000)
4. DAYS 565,000 (+12,000/-50,000)

Women 25-54 Rating
1. Y&R 1.51 (-.11/-.47)
2. B&B 1.17 (-.16/-.33)
3. GH 1.1 (-.03/-.29)
4. DAYS 0.94 (+.02/-.07)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.56/3,552,000
Tuesday: 2.53/3,509,000
Wednesday: 2.58/3,582,000
Thursday: 2.47/3,409,000
Friday: 2.56/3,558,000

DAYS
Monday: 1.77/2,394,000
Tuesday: 1.87/2,535,000
Wednesday: 1.70/2,262,000
Thursday: 1.71/2,278,00
Friday: 1.72/2,226,000

GH
Monday: 2.32/3,057,000
Tuesday: 2.15/2,940,000
Wednesday: 2.23/3,096,000
Thursday: 2.08/2,754,000
Friday: 2.10/2,842,000

Y&R
Monday: 3.44/4,832,000
Tuesday: 3.30/4,643,000
Wednesday: 3.30/4,711,000
Thursday: 3.26/4,575,000
Friday: 3.34/4,726,000

Read more: Ratings: B&B Hits New Low in Women 18-49 Viewers http://www.soapoperanetwork.com/2016/03/48570#ixzz4US2MyHBj

[JONNYSBRO]

Jelly continue to have consistent viewership whatever they are doing its working. Days is crashing right and left but GH remains steady. I am hearing Jean is cooking us up a nice sizzling veal chop for May all I say is hooray.

[Jeff]

All of these numbers are sad, moreso when you can see the obvious drop from the same time last year.  I don't know if this week last year is a fair comparison i.e. if the soaps were holding steady during bad weather, but in general HH / demos seem to be slipping.

[Melroser]

Days numbers aren't great, that's for sure but they didn't go down this week. I'm at least happy about that. I'm trying to give this show a chance....but it's hard. Most of the stories are bland and this John/Eddie spy-game stuff is laughable. How old are they? Do they really think anyone would find them formidable? 

There are just too many characters on DAYS now. It's almost hard to follow all the stories because they bounce around on which ones they focus on at any given time. 

[RavenWhitney]

B&B is suffering with Brad Bell overseas with his wife.  He has too many young producers dictating story ideas.  Casey and Mark.  Minnis may need to take a break.  

Days is just awful; one can see why NBC only renewed for a year.   I will bet my bottom dollar that this show won't last beyond that extension.  These ratings reflect Higley/Griffith's debacle.  They utterly failed with all the storylines to even capture a small, consistent increase.  They blew it.

GH is doing okay as is YR.  I think they will be the safe ones this year.  BB better do some surgery on the stories.

[Fevuh]

[sheilaforever]

THIS!

It's not just B&B slipping. B&B just hasn't slipped in 5 years or so; the last couple of years they actually build on the audience and in the demographics. But right now all soaps are in free fall once again. With DAYS suffering the least - only because they dropped terribly the last couple of years. There is nothing good about these ratings. Ouch!

[Fevuh]

B&B.  Shocking.  With Quinn and her googly eyes, and it's not reflected yet...but Deacon's comment..."ARE you CRAZY?"  When did he get a brain? And she says "Maybe I'll have to murder him!" about Liam.  Oh.  I mean ADAM.  It's laughable. Just so stupid.  And it's not Brad Bell being on vacation.  It's been BAD for a long time.  The Maya story where everyone falls and worships Queen Maya;  She's the face 0f Forrester yet there is no media coverage when the world finds out she was a man?<<<<   Basic things you could have done well.  Wyatt yacks and yacks about not being 2nd place....yet he sucks up on every girl that was Liam's.  Like or hate on Liam, it's true.  Wyatt sure didn't mind being 2nd to Liam when the girl was Hope.  He didn't mind being 2nd when it was HIVEY.  And he doesn't mind being 2nd when it's Steffy.  LAZY WRITING.  Don't have the character say he doesn't want to be 2nd when he's always 2nd.