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February 22-26, 2016: All Soaps Down in Women 18-49 Demo

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Ratings for the week February 22-26, 2016

 

Total Viewers
1. Y&R 4,967,000 (-21,000/-399,000)
2. B&B 3,766,000 (-29,000/-280,000)
3. GH 2,968,000 (+26,000/-221,000)
4. DAYS 2,353,000 (-81,000/-69,000)

Households
1. Y&R 3.52/11 (-.02/-.29)
2. B&B 2.69/9 (same/-.26)
3. GH 2.2/7 (+.02/-.17)
4. DAYS 1.75/6 (-.04/-.07)

Women 18-49 Viewers
1. Y&R 685,000 (-15,000/-266,000)
2. B&B 547,000 (-21,000/-115,000)
3. GH 495,000 (-27,000/-125,000)
4. DAYS 446,000 (-13,000/-33,000)

Women 18-49 Rating
1. Y&R 1.07/8 (-.04/-.42)
2. B&B 0.86/6 (-.03/-.17)
3. GH 0.78/5 (-.04/-.19)
4. DAYS 0.7/5 (-.02/-.05)

Women 18-34 Viewers
1. Y&R 194,000 (-14,000/-58,000)
2. B&B 172,000 (-10,000/-21,000)
3. GH 141,000 (-34,000/-58,000)
4. DAYS 109,000 (-6,000/-17,000)

Women 18-34 Rating
1. Y&R 0.57 (-.04/-.17)
2. B&B 0.51 (-.03/-.06)
3. GH 0.42 (-.09/-.17)
4. DAYS 0.32 (-.02/-.05) <— ties low *

* Rounded down to 0.3
* 2nd straight week

Women 25-54 Viewers
1. Y&R 977,000 (-26,000/-366,000)
2. B&B 802,000 (-28,000/-165,000)
3. GH 684,000 (-14,000/-149,000)
4. DAYS 553,000 (-1,000/-98,000)

Women 25-54 Rating
1. Y&R 1.62 (-.04/-.59)
2. B&B 1.33 (-.05/-.26)
3. GH 1.13 (-.03/-.24)
4. DAYS 0.92 (same/-.15)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.81/3,933,000
Tuesday: 2.69/3,813,000
Wednesday: 2.70/3,659,000
Thursday: 2.75/3,914,000
Friday: 2.54/3,513,000

DAYS
Monday: 1.79/2,461,000
Tuesday: 1.72/2,283,000
Wednesday: 1.80/2,367,000
Thursday: 1.75/2,361,000
Friday: 1.70/2,293,000

GH
Monday: 2.14/2,860,000
Tuesday: 2.22/3,030,000
Wednesday: 2.23/2,996,000
Thursday: 2.32/3,086,000
Friday: 2.10/2,871,000

Y&R
Monday: 3.60/5,058,000
Tuesday: 3.55/4,998,000
Wednesday: 3.50/4,967,000
Thursday: 3.57/5,100,000
Friday: 3.37/4,712,000

 

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I'm seeing a lot of negative signs in those numbers.  Juding from the lack of response, I'm guessing that no one is surprised at this point.

I'm shocked that B&B is holding at all.  I'm down to checking in for like 10 minutes a week.  The Quinn show has lost me.  Liam stumbling and resting 24/7 and taking "medicine" but never wants to go to a Doctor?  It seemed Deacon and her divorce happened in 5 minutes and they hate each other for whatever reason - what is his incentive to keep this secret - after what she did to his own daughter.  Nothing fits or makes sense...why wouldn't he blackmail her?  I don't think there's a character that I even care a thing about.  Y&R is similar to me although less stupid.  Oddly the only story I really find interesting is maybe the Sharon/Sage baby switch and just seeing how it is discovered.  I don't watch the other 2 to know but from reading comments their viewers seem to share similar opinions. 

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