January 30 - February 3, 2006

[Toups]

Ratings for the week January 30 - February 3, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,196,000 (-92,000/+81,000)

2. B&B 4,103,000 (-123,000/-426,000)

3. GH 3,519,000 (+132,000/-330,000)

4. DAYS 3,314,000 (-10,000/-286,000)

5. ATWT 3,310,000 (-40,000/-98,000)

6. AMC 3,218,000 (+54,000/-423,000)

7. OLTL 3,133,000 (-51,000/-374,000)

8. GL 2,907,000 (+112,000/-74,000)

9. PSNS 2,209,000 (-11,000/-315,000)

HH

1. Y&R 4.1/14 (-.1/+.1)

2. B&B 3.2/11 (-.1/+.2)

3. GH 2.9/9 (+.1/-.2)

4. AMC 2.7/9 (+.1/-.3)

5. DAYS 2.6/9 (same/-.3)

5. ATWT 2.6/9 (same/-.2)

5. OLTL 2.6/9 (same/-.3)

8. GL 2.3/7 (+.1/-.1)

9. PSNS 1.7/6 (same/-.4)

Women 18-49 Viewers

1. Y&R 1,334,000 (+42,000/+103,000)

2. GH 1,303,000 (+40,000/-176,000)

3. DAYS 1,239,000 (-3,000/-229,000)

4. OLTL 1,186,000 (-24,000/-88,000)

5. AMC 1,154,000 (+22,000/-197,000)

6. B&B 1,071,000 (+38,000/+135,000)

7. PSNS 946,000 (+16,000/-174,000)

8. ATWT 905,000 (+71,000/-2,000)

9. GL 856,000 (+119,000/+40,000)

Women 18-49 Rating

1. Y&R 2.0/14 (same/+.1)

1. GH 2.0/12 (+.1/-.3)

3. DAYS 1.9/12 (same/-.3)

4. OLTL 1.8/11 (same/-.1)

4. AMC 1.8/11 (+.1/-.3)

6. B&B 1.6/10 (same/+.2)

7. PSNS 1.4/9 (same/-.3)

7. ATWT 1.4/9 (+.1/same)

9. GL 1.3/8 (+.2/+.1)

Girls 12-17 Viewers

1. GH 46,000 (+6,000/-4,000)

2. OLTL 44,000 (+4,000/+9,000)

3. PSNS 39,000 (-2,000/-38,000)

4. DAYS 34,000 (same/-32,000)

4. Y&R 34,000 (+3,000/-37,000)

6. AMC 32,000 (+2,000/-3,000)

7. B&B 26,000 (-9,000/same)

8. GL 13,000 (-12,000/-16,000

9. ATWT 12,000 (-8,000/-26,000)

Women 18-34 Rating

1. DAYS 1.9/13 (+.1/-.7)

2. PSNS 1.7/10 (+.2/-.5)

3. Y&R 1.4/10 (+.1/+.3)

4. GH 1.3/8 (+.1/+-.3)

5. AMC 1.2/8 (+.1/-.4)

5. OLTL 1.2/8 (-.1/-.2)

7. GL 1.1/7 (+.1/same)

8. B&B 1.0/7 (-.2/+.1)

8. ATWT 1.0/6 (-.1/same)

Men 18+ Viewers

1. Y&R 1,168,000 (-61,000/-43,000)

2. B&B 880,000 (-91,000/+49,000)

3. ATWT 659,000 (-33,000/-17,000)

4. DAYS 625,000 (-77,000/-81,000)

5. AMC 619,000 (+24,000/-73,000)

6. GL 596,000 (+15,000/+85,000)

7. GH 571,000 (+50,000/-105,000)

8. OLTL 497,000 (+44,000/-148,000)

9. PSNS 436,000 (-8,000/-49,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.9/3,471,000

Tuesday: 2.6/3,041,000

Wednesday: 2.5/3,125,000

Thursday: 2.7/3,230,000

Friday: 2.6/3,223,000

ATWT

Monday: 2.6/3,410,000

Tuesday: 2.6/3,458,000

Wednesday: 2.7/3,398,000

Thursday: 2.5/3,096,000

Friday: 2.6/3,190,000

B&B

Monday: 3.2/4,085,000

Tuesday: 3.3/4,368,000

Wednesday: 3.2/4,060,000

Thursday: 3.1/3,944,000

Friday: 3.2/4,057,000

DAYS

Monday: 2.7/3,309,000

Tuesday: 2.5/3,201,000

Wednesday: 2.5/3,280,000

Thursday: 2.7/3,427,000

Friday: 2.6/3,351,000

GH

Monday: 3.2/3,715,000

Tuesday: 3.0/3,547,000

Wednesday: 2.7/3,451,000

Thursday: 2.7/3,333,000

Friday: 2.9/3,547,000

GL

Monday: 2.4/3,086,000

Tuesday: 2.2/2,916,000

Wednesday: 2.3/2,934,000

Thursday: 2.3/2,985,000

Friday: 2.1/2,614,000

OLTL

Monday: 2.8/3,328,000

Tuesday: 2.6/3,094,000

Wednesday: 2.5/3,088,000

Thursday: 2.4/2,905,000

Friday: 2.7/3,249,000

PSNS

Monday: 1.8/2,267,000

Tuesday: 1.6/2,069,000

Wednesday: 1.7/2,149,000

Thursday: 1.8/2,202,000

Friday: 1.9/2,356,000

Y&R

Monday: 4.0/5,071,000

Tuesday: 4.1/5,217,000

Wednesday: 4.0/5,153,000

Thursday: 4.2/5,464,000

Friday: 4.0/5,076,000

--

For the SEASON September 19, 2005 through February 5,

2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.7

5. OLTL 2.6

5. DAYS 2.6

7. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

5. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

ABC Ratings Report

February 9, 2006

Fringe Ratings Report: ABC Daytime Programming

Week of January 30- February 3, 2006

ABC’S DRAMA LINEUP RANKS NO. 1 FOR THE 56th STRAIGHT WEEK,

ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000,

AND IS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC’S FULL LINEUP IS NO. 1* FOR THE 14th STRAIGHT WEEK

AND SEASON TO DATE AMONG WOMEN 18-49

IN THE FIRST FULL WEEK OF FAN FAVORITE TRISTAN ROGERS’ RETURN,

“GENERAL HOSPITAL” RECLAIMS THE NO. 1 DAYTIME PROGRAM

FOR THE WEEK AMONG WOMEN 18-49

AS THE VIEW CELEBRATED ITS 2000th SHOW THIS WEEK, IT DELIVERED

ITS BEST NUMBERS AMONG WOMEN 18-49 SINCE MAY 2005

ABC DAYTIME HAS THREE OF TOP FIVE SHOWS FOR THE WEEK AMONG WOMEN 18-49

“GENERAL HOSPITAL” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “GUIDING LIGHT,” BY 52% AMONG WOMEN 18-49 FOR THE WEEK

AND BY 62% SEASON TO DATE

“ONE LIFE TO LIVE” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “AS THE WORLD TURNS,” BY 31% AMONG WOMEN 18-49 FOR

THE WEEK AND BY 34% SEASON TO DATE

ABC WINS THE COMMON 1-3 PM TIME PERIOD (THE ONLY TWO HOURS NBC PROGRAMS)

FOR THE 14th STRAIGHT WEEK (BEATING NBC BY 7%) AMONG WOMEN 18-49

Week of January 30- February 3, 2006

ABC’s Daytime Drama lineup was No. 1* for the 56th straight week among Women 18-49, ABC’s longest winning streak since the one ending June 2000, with a 1.9 rating and an 11 share -- delivering 1.2 million Women 18-49 for the week of January 23, 2006. ABC’s Daytime drama lineup was up 1% vs. last week, and outperformed CBS’ by 17% and NBC’s by 11% in actuals among Women 18-49.

ABC’s Full Daytime schedule was No. 1 for the 14th straight week among Women 18-49, with a 1.8 rating and an 11 share — delivering an average audience of 1.2 million Women 18-49. ABC outperformed CBS by 15% in actuals among Women 18-49. Among Women 18-49, the full lineup was up 4% vs. last week and was also up 8% vs. last week among Women 18-34. In the 1-3 pm time period (the only two hours NBC programs), ABC was No. 1* for the 15th straight week, with a 1.8 rating and an 11 share – delivering 1.2 million Women 18-49 and outperforming NBC by 7% based on actuals.

As “The View” celebrated its 2000th show this week, it delivered a 1.5 rating and an 11 share – delivering an average audience of 990,000 Women 18-49. This marks “The View’s” best delivery since May 2005. Among Women 18-49, the talker is up 18% vs. last week and beat the combined half-hours of “The Price is Right” by 8%. Additionally, “The View” outperformed “Passions” by 5%, “As the World Turns” by 10% and “Guiding Light” by 16% among Women 18-49. Among Women 18-34, it was up 34% vs. last week, and among Female Teens, it was up 26% versus last year.

ABC had three of the top five shows for the week among Women 18-49:

· “General Hospital” was the No. 1-ranked program, with a 2.0 rating* (tied with “Young and the Restless”) and a 12 share -- delivering 1.3 million Women 18-49. This week marked the return of fan favorite Tristan Rogers. Among Women 18-49, “GH” was up 3% and beat “Days of Lives” by 5% for the week. “GH” was also up 8% among Women 18-34 and 15% among Female Teens for the week. Additionally, “General Hospital” outdelivered its time period rival, “Guiding Light,” by 52% for the week and is outdelivering the drama by 62% season to date among Women 18-49.

· “One Life to Live” was the No. 4-ranked program of the week, with a 1.8 rating (tied with “All My Children”) and an 11 share – delivering 1.2 million Women 18-49. “OLTL” outperformed time period competitors “As the World Turns” by 31% and “Passions” by 25% for the week. For the season, the drama is outperforming “As the World Turns” by 34% and “Passions” by 30% among Women 18-49. Among Women 18-34, “OLTL” was up 3% vs. last year. Among Female Teens, the drama was up 26% versus last year and 10% vs. last week.

· “All My Children” was the No. 4-ranked program, with a 1.8 rating (tied with “One Life to Live”) and an 11 share – delivering 1.2 million Women 18-49. Among Women 18-49, the drama was up 2% vs. last week and 4% among Women 18-34. Among Female Teens, the drama was up 7% versus the prior week.

Season to date, ABC Daytime’s drama lineup ranks No. 1, with a 1.8 rating and an 11 share — delivering 1.2 million Women 18-49 – outperforming CBS by 20% and NBC by 13% in actuals. In the full lineup, ABC Daytime is No. 1 with a 1.7 rating and an 11 share – delivering 1.1 million Women 18-49, outperforming CBS by 15% and NBC by 5% in actuals.

Following are the Daytime drama and full Daytime ratings averages for the week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,850,000 No. 1 ABC 1.9/11

No. 2 ABC 3,290,000 No. 2 NBC 1.7/10

No. 3 NBC 2,760,000 No. 3 CBS 1.6/10

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,200,000 No. 1 ABC 1.8/11

No. 2 ABC 3,320,000 NBC 1.7/10

No. 3 NBC 2,760,000 No. 3 CBS 1.5/10

CBS Ratings Report

[allatwitter]

Dailies courtesy of Lskreet/abc mb

OLTL

Monday 2.8

Tuesday 2.6

Wednesday 2.5

Thursday 2.4

Friday 2.7

AMC

Monday 2.9

Tuesday 2.6

Wednesday 2.5

Thursday 2.7

Friday 2.6

GH

Monday 3.2

Tuesday 3.0

Wednesday 2.7

Thursday 2.7

Friday 2.9

DOOL

Monday 2.7

Tuesday 2.5

Wednesday 2.5

Thursday 2.7

Friday 2.6

PSSNS

Monday 1.8

Tuesday 1.6

Wednesday 1.7

Thursday 1.8

Friday 1.9

Y & R

Monday 4.0

Tuesday 4.1

Wednesday 4.0

Thursday 4.2

Friday 4.0

B & B

Monday 3.2

Tuesday 3.3

Wednesday 3.2

Thursday 3.1

Friday 3.2

ATWT

Monday 2.6

Tuesday 2.6

Wednesday 2.7

Thursday 2.5

Friday 2.6

GL

Monday 2.4

Tuesday 2.2

Wednesday 2.3

Thursday 2.3

Friday 2.1

[anita30]

Crap did GH go up, I thinking its cause of Robert and the Robin and Robert confritation right and nothing else.

[dtchicago]

Here's what the ratings will probably look like. Looks like things stayed pretty flat with a little movement at YR, GH, and GL.

YR 4.1 (may be 4.0)

BB 3.2

GH 2.9

AMC 2.7 (may be 2.6)

OLTL 2.6

DAYS 2.6

ATWT 2.6

GL 2.3 (may be 2.2)

PASS 1.8

[Lskreet]

Well since they didn't round up last week I doubt they will this week, so YR 4.0, AMC 2.6, GL 2.2. If they do then that's messed up since they didn't do it last week for OLTL.

[Skin]

Nice to see AMC regaining it's spot as the second most watch ABC soap even if it's only by alittle bit. AMC should be at a 2.66 according to the dailies while Days, As The World Turns and One Life are all kind of stuck at 2.60 i think AMC will be estimated down but the dailies show there up by about 60,000 more housholds.

GH is at 2.9 i bet by next week or sometime during sweeps it will break 3 million. Just because the virus story is really good.

[R!ck]

GH is alredy breaking 3 million viewers. Or do you mean they will hit a 3.0 in the HH rating? They had 3.4 million viewers last week with a 2.8 rating. I see them hitting a 3.2 my the end of sweeps, with 4+ million viewers.

[Skin]

Yeah i meant the Household ratings. I think they'll hit over 3 million with the sweeps "virus" story.

[FanSoAp07]

WOw'

these are horrible.

[AMCFanSince91]

I like seeing AMC getting a 2.9 on Monday! Good for them!

[alwaysAMC]

Yeah - I'm pretty excited even though ratings are...iffy. Hoping they go up even more with the Ball this week!

[WTGH]

Crap...

Can't say I'm shocked. It's been a pretty uneventful Sweeps Month.

[PhoenixRising05]

Well at least Days did well in demos. The HH don't surprise me for NBC since last week was nothing attention grabbing, especially on Days since Hope didn't learn the truth until Friday. I am expecting some sort of gain this week though for at least Days.

The numbers for all soaps are despressing though but then again they usually are until Febraury sweeps is in full swing. I think GH will be the onlyt soap to make a huge spalsh though. I have tuned in for the virus thing and it isn't half bad since it involved everyone. As for the other soaps, JER never does anything during sweeps but at least Days has the Zach story in full swing and some other things so they may get small boosts but nothing to big. The good thing is at least most soaps stayed the same instead of crashing down. I hope they at least stay the same or have some sort of increase somewhere in the coming weeks.

[jpoliver78]

Just for fun, here's my list of Weekly Winners & Losers based on the daily ratings and demographics:

WINNERS...

*All My Children (ABC)...the only soap not to lose daily viewers from last week. Three days of increases and two days of the same numbers puts this series on top of the winners column.

*General Hospital (ABC)...three days of ratings increases compared to only one down day equals a winner.

JURY IS OUT (INCONCLUSIVE)...

*Passions (NBC)...ending the week with two days of increases - coupled with three declines - keeps this soap off the loser's list, but isn't quite a winner either.

*Guiding Light (CBS)...another split decision; two declines and two loses allow this longest-running soap to straddle the middle between winning and losing.

*As the World Turns (CBS)...another veteran soap, another tie. ATWT offered consistency and only two days of declines (although one was a Monday) qualify this soap for a hung jury.

*Days of Our Lives (NBC)...another mixed bag; two increases and two decreases. DOOL starts and finishes the week on a consistent note.

LOSERS...

*Young & Restless (CBS)...failed to increase viewers on any day - five days of the same numbers from last week or declines puts this most popular soap on the losers list. Also, a steep 0.5 ratings decline on Monday is the largest of the week.

*Bold & Beautiful (CBS)...three days of declines and GH nipping at its heels places this stylish soap on the loser's list.

*One Life to Live (ABC)...only one day of increases and two of declines in a lackluster week doesn't make a winner.

*Daytime Genre...the entire genre continues to unimpress - especially concerning since this is a ratings sweeps period. Ratings should (and could) be better.

[allatwitter]

Daytime Insights Report from Neilsen (courtesy of Lskreet/abc mb)

PLEASE NOTE, DVR HOMES WILL GRADUALLY BE INTRODUCED INTO THE NIELSEN SAMPLE. WITH THIS ROLL OUT JUSTSTARTING, 185 OF THE 8,044(REPRESENTING 2.3%) NIELSEN SAMPLE HOMES AS OF 2/5/06 HAVE DVRS WHICH SIGNIFICANTLY UNDER-REPRESENTS WHAT INDUSTRY EXPERTS ESTIMATE IS 8-10% DVR PENETRATION IN THE U.S.AT THIS TIME. THEREFORE, THE IMPACT OF TIME SHIFTED VIEWING ON RATINGS WILL BE GREATLY UNDERSTATED AND WE ARE UNABLE TO PROVIDE ANY MEANINGFUL ANALYSIS OF DVR USAGE.

ABC led the week in women 18-49 rating (1.8), followed by NBC (1.7) and CBS (1.5). NBC was 1st inwomen 18-34 (1.8), topping ABC (1.2) and CBS (1.1). ABC took the lead in women 25-54 (2.1), ahead of CBS (1.8) and NBC (1.7).

Compared to the prior 19 weeks of the season, NBC was up +0.1 in women 18-49/25-54 and flat in women 18-34. CBS was down -0.1 in women 18-34 and flat in women 18-49/25-54 versus the past 19 weeks. AS THE WORLD TURNS delivered its lowest women 18-34 rating since the week of 10/10/05 (when it also posteda 1.0 in the demo). BOLD & THE BEAUTIFUL averaged its lowest women 18-34 rating since the week of 6/20/05 (when it also posted a 1.0 in the demo).

ABC was flat in women 18-34/25-54 and up +0.1 in women 18-49 from its 19 week averages. ONE LIFE TOLIVE fell to a nine week low women 18-34 rating (when it also posted a 1.2 in the demo).

In women 18-49, DAYS OF OUR LIVES (1.9) ranked #3, down from #2 last week. PASSIONS (1.4) ranked #9

in women 18-49, down from #8 last week. Among women 18-34, DAYS (1.9) was #1, ranking first in the demo for the 540th week out of 547 weeks that it aired. PASSIONS (1.7) ranked 2nd in women 18-34 rating. For women 25-54, DAYS (2.1) ranked #3, up from #5 last week. PASSIONS (1.4) ranked #12 in women 25-54, down from #11 last week. DAYS and PASSIONS rank #1 and #2 in women 18-34 for the season to date.

For the season to date, in women 18-34, NBC (1.8) is down -0.5 with ABC (1.2) down -0.3 and CBS(1.2) flat versus the comparable period last year. In women 18-49, NBC (1.6) is down -0.4, while CBS (1.5) is down -0.1 and ABC (1.7) is down -0.2. For women 25-54, NBC (1.6) is down -0.3, with CBS (1.8) down -0.1 and ABC (2.1) down -0.2.

For 1q06 to date, in women 18-34, NBC (1.9) is down -0.6 with CBS (1.2) flat and ABC (1.2) down -0.2versus the comparable period last year. In women 18-49, NBC (1.7) is down -0.4, while CBS (1.6) isflat and ABC (1.8) is down -0.2. For women 25-54, NBC (1.8) is down -0.2, ABC (2.1) is down -0.3,and CBS (1.9) is down -0.1.