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SON Community Back Online

HOLIDAY MIRACLE: Prospect Park Back On Track To Revive AMC and OLTL

  • Member

WTF!!!!!

EXCLUSIVE: Here is a great holiday gift for soap fans: I’ve learned that Prospect Park has revived its plan to continue cancelled ABC daytime dramas All My Children and One Life To Live online. I hear the company behind USA hit Royal Pains has inked deals with SAG-AFTRA and DGA for the soaps’ production, eyed to begin in the first quarter of 2013.

http://www.deadline....ine-web-series/

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  • Webmaster

Those of you using "The Real Housewives," "Degrassi" or "Drop Dead Diva" models are forgetting that this is a different animal. This is strictly for the internet (so far) and these shows are scripted word for word (not reality style with writer input for direction like "Real Housewives" and the like have). Also unlike the cable shows, which air once a week with a set limit of episodes per season (with the exception of "Degrassi" over the summer only), these shows are expected to produce over 100+ episodes a year. The attention span of a daytime soap fan is not like the attention span of a viewer watching a cable series. If these two shows were startups, I'd somewhat see your points, but with both shows airing for more than 40+ years you are not going to change the viewing habits of fans beyond expecting them to watch their show on the internet. That's pushing it as it is. To then expect them to remember to watch a batch of episodes of one series during one part of the year and then another batch of episodes of another series the other part ON TOP of having to watch it online? You have a problem.

The bulk of the audience that were left watching these shows when they went off the air were out of the key demos, which is the reason ABC used to cancel the shows in the first place. That audience and even many others who post here, Facebook and Twitter still claim they won't be able to watch on the internet and demand a cable network presence.

  • Member

Those of you using "The Real Housewives," "Degrassi" or "Drop Dead Diva" models are forgetting that this is a different animal. This is strictly for the internet (so far) and these shows are scripted word for word (not reality style with writer input for direction like "Real Housewives" and the like have). Also unlike the cable shows, which air once a week with a set limit of episodes per season (with the exception of "Degrassi" over the summer only), these shows are expected to produce over 100+ episodes a year. The attention span of a daytime soap fan is not like the attention span of a viewer watching a cable series. If these two shows were startups, I'd somewhat see your points, but with both shows airing for more than 40+ years you are not going to change the viewing habits of fans beyond expecting them to watch their show on the internet. That's pushing it as it is. To then expect them to remember to watch a batch of episodes of one series during one part of the year and then another batch of episodes of another series the other part ON TOP of having to watch it online? You have a problem.

The bulk of the audience that were left watching these shows when they went off the air were out of the key demos, which is the reason ABC used to cancel the shows in the first place. That audience and even many others who post here, Facebook and Twitter still claim they won't be able to watch on the internet and demand a cable network presence.

But what I'm saying is !@#$%^&*] 100+ episodes a year. Do roughly 64-70 episodes a year (Four times a week for 4 months - May-earlySeptember, December-earlyApril). Like Degrassi does every summer. Also, I definitely don't think changing the viewing habits is a "problem". Odds are, the longtime viewers of the older generation are not going to follow this show online. The majority of the viewing audience will probably be in their 20s, 30s and maybe 40s. And they're certainly more likely to follow a show online, no matter when it airs.

Also, for me personally, I know it won't be convenient to log onto a website and watch a show 4 times a week. I usually am doing work on the computer when I'm watching a soap.So to have to set aside time that I can't be on my computer, frankly, is an inconvenience. So for me, it's much more appealing to have breaks in the year when I don't have to remember to log on every day. Four episodes a week and 30 minutes is also appealing.

The audience for this show is not going to be as large as it was when it was on ABC, which will cut the profit. But cutting it down to 64-70 episodes a year, the cost will be slashed significantly. Also, demos will not matter here. They will not be stressing over 18-49W, which will also put much less stress on the show.

Edited by SoapBoy94

  • Webmaster

But what I'm saying is fuck 100+ episodes a year. Do roughly 64-70 episodes a year (Four times a week for 4 months - May-earlySeptember, December-earlyApril). Like Degrassi does every summer. Also, I definitely don't think changing the viewing habits is a "problem". Odds are, the longtime viewers of the older generation are not going to follow this show online. The majority of the viewing audience will probably be in their 20s, 30s and maybe 40s. And they're certainly more likely to follow a show online, no matter when it airs.

Also, for me personally, I know it won't be convenient to log onto a website and watch a show 4 times a week. I usually am doing work on the computer when I'm watching a soap.So to have to set aside time that I can't be on my computer, frankly, is an inconvenience. So for me, it's much more appealing to have breaks in the year when I don't have to remember to log on every day. Four episodes a week and 30 minutes is also appealing.

The audience for this show is not going to be as large as it was when it was on ABC, which will cut the profit. But cutting it down to 64-70 episodes a year, the cost will be slashed significantly. Also, demos will not matter here. They will not be stressing over 18-49W, which will also put much less stress on the show.

I see your point, but if they did less than 100+ they'd be wasting their time, IMO. As for demos, not sure if you realize it or not but Nielsen does have a way of tracking the demographics of those watching shows online. It's part of their sample now. Demos will matter as that is the ONLY way advertising is sold whether it is online, tv or otherwise. It's all about the demo the product is selling towards and despite myself being a male in the 18-34 demo, I know AMC/OLTL will still be sold to advertisers based on Women 18-49.

  • Member

I see your point, but if they did less than 100+ they'd be wasting their time, IMO. As for demos, not sure if you realize it or not but Nielsen does have a way of tracking the demographics of those watching shows online. It's part of their sample now. Demos will matter as that is the ONLY way advertising is sold whether it is online, tv or otherwise. It's all about the demo the product is selling towards and despite myself being a male in the 18-34 demo, I know AMC/OLTL will still be sold to advertisers based on Women 18-49.

But if the show is airing strictly online, would advertisers really be that dead set on appealing to W18-49. I know it would be the ideal, but they cannot be expecting the same turnaround that they see in a show airing on television. I would have thought there'd be some leniency there.

  • Member

I will say that the majority of Women 18-49 DVR'd the shows or watched on SOAPnet. A good chunk of the viewers they got on SOAPnet were Women 18-49. I think ABC didn't really think the decision through to dump both shows. If they were wanting to test a new daytime lineup then the ideal thing would have been to cancel one and put a replacement show there and see how it does then if it does good cancel the other one kind of like CBS did with ATWT and GL. But you DON'T ditch two of your three shows and then sign a contract to hand over the timeslot of your third show to the affiliates before your other shows have even debuted. ABC wanted all three of them gone and obviously that didn't work out. But I think people like the idea of watching daily shows rather than a few episodes here and there. I think ABC's decision to get rid of them should have been researched deeper. For instance I picked up this weeks ABC Soaps In Depth and the Sara Palin article talked about how she was a huge fan of AMC and even name one of her daughters Bianca after Bianca from All My Children and talked about how excited she was to meet Susan Lucci and that even though she was a busy woman she always made time to watch AMC. These shows had celebrities who loved them. I think rebooting them could be a good thing.

  • Webmaster

But if the show is airing strictly online, would advertisers really be that dead set on appealing to W18-49. I know it would be the ideal, but they cannot be expecting the same turnaround that they see in a show airing on television. I would have thought there'd be some leniency there.

Using Hulu as an example, they package their shows based on your viewing habits. Being that I'm a registered Hulu Plus male viewer, I get ads for luxury cars, male hygiene products, insurance, cell phones, junk food and vacation packages. I do not get ads for cleaning supplies, medicines or "female" related products. These ads are placed in front of me because they know my age and my gender.

Now as an advertiser, you buy time with Hulu by their placing your product in front of the viewers that you expect to fit your demographic, just like you would on TV. Hulu knows this and places those ads before, during and after specific shows. When I watch 30 Rock, I get luxury cars. When I watch Family Guy, I get junk food and when I watch Revenge or Once Upon a Time I get cell phones and vacation packages. While I'm not in the Nielsen sample myself, advertisers are prone to using Hulu because Nielsen tells them how many people go to Hulu each month including their demographics, how long they are being viewed, etc. Despite Google Analytics being the dominant provider of such info, they aren't 100% accurate in the demo area, so that's why Nielsen is used.

  • Member

I still think they're con artists and this won't happen, but as for scheduling plans I've heard worse.

Same.

  • Member

Well, if nothing else, I'm glad Debbi Morgan will be there. If there is a there to be there for.

  • Member

Am I crazy for thinking PP should have purchased the rights to one or the other instead of attempting (twice) to get them both back in production?

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