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Ratings from the 70's


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It looks like the ratings, as we know them, are only the same back to 1969. I looked at the January 1968 chart, and, as of that date, they are listing each 15-minute block based on the sponsor. They don't average out a half-hour show (unless it's the same sponsor for the whole half-hour), but list two separate ratings from 11-1115AM and 1115-1130AM for example. Of course, you can sort of get the average I guess if you add up both numbers and divide by two. But, at this point, looks like I will have to list both quarter-hour numbers for 1965-1968, since I don't feel like doing the averaging. I was hoping things would stay the same until at least Days had premiered in November 1965, but my guess is the change happens at the beginning of the season in September 1968.

 

 

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NIELSEN RATINGS SPOT CHECK: JANUARY 1972:

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In January 1968, for CBS only, 9 half-hour shows have their ratings listed by the quarter hour, with no final average that I can find: Andy of Mayberry, Dick Van Dyke Show, Love of Life, As the World Turns, Love Is a Splendored Thing, House Party, To Tell the Truth, Edge of Night and Secret Storm. In fact, since there is a 5-minute news program on after Love of Life, they can't even fit the 1210-1225PM Love of Life ratings on the chart, they are on another page that I do not have yet, so for the moment, we won't know those. But at least for 1968, the ABC and NBC shows will still have the "normal" ratings we are used to. And yes, Search and GL are the only 15-minute shows on the networks in January 1968.
Edited by JAS0N47
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Xmas week 71 saw the kids take over the TV with sitcom reruns and game shows dominating.

I wonder if that was the norm in those years?

I know in summer sitcom reruns would do much better than when kids were back in school.

here's the schedule at that time

December 20, 1971
  NBC CBS ABC
10:00am Dinah's Place The Lucy Show (R) LOCAL
10:30am Concentration My Three Sons (R)
11:00am Sale of the Century Family Affair (R)
11:30am Hollywood Squares Love of Life That Girl (R)
12:00 Noon Jeopardy! Where the Heart Is Bewitched (R)
12:25pm CBS News
12:30pm The Who, What or Where Game Search for Tomorrow Password
12:55pm NBC News
1:00pm LOCAL LOCAL All My Children
1:30pm Three on a Match As the World Turns Let's Make a Deal
2:00pm Days of our Lives Love is a Many Splendored Thing The Newlywed Game
2:30pm The Doctors The Guiding Light The Dating Game
3:00pm Another World The Secret Storm General Hospital
3:30pm Bright Promise The Edge of Night One Life to Live
4:00pm Somerset Gomer Pyle, USMC (R) Love, American Style (R)
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I'll guess AMC was 5.5 20% share. It had low clearance for several years and I believe was at the bottom of the ratings for a while. I assume it might have had a slightly stronger debut week though as many shows often do. 

Edited by will81
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Things start getting "weird" as we head into the 1960's. The last week of 1969, "Who, What or Where Game" is unrated the entire week. Then, the next week, it gets a rating. The last week of 1968, the 90-minute "The Dick Cavett Show" is unrated the entire week. The first week of 1969, the 1030-1130AM portion of the show is unrated, but the 1130-Noon portion gets a rating. So, it seems back in the 1960's, networks would randomly say one week a show wouldn't get a rating, another week just 1/2 of a show would get a rating. At least everything is pretty normal from 1970-Present!
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