Ratings from the 70's

[DRW50]

Daytime TV gives ratings for the first two weeks of July 1971. They just gave percentages at this time.

1. ATWT 39%

2. Edge 35%

3. GH 32%

4. AW 32%

5. DAYS 32%

6. Doctors 32%

7. GL 30%

8. Splendored Thing 28%

9. Search 31%

10. LOL 32%

Edited April 19, 2012 by CarlD2

[soapfave06]

Thanks so much Carl for sharing these. I love seeing the ratings from these times. They really do fluctuate a lot too, but when you actually had a lot of soaps on doing their best, I suppose I can understand that because there are so many I would be watching myself.

[Paul Raven]

Variety May 1970

ABC averages a 19 share for the hour and a half from 11 a.m.At 12: 30,, CBS' soaper block takes over as "Search for Tomorrow" pulls a 43 share to the "Who, What, Where Game's" 28.CBS wins until 3: 30, when "Another World-Bay City," takes a 33 share to CBS' 29share for "Secret Storm."

Edited April 19, 2012 by Paul Raven

[soapfave06]

SEARCH was doing so well for the networks to allow the show to tank the way it did. It's quiet sad for such a wonderful show to be mishandled.

[DRW50]

Thanks for the 1970 numbers.

Search for Tomorrow was still doing fairly well when CBS killed it. It could have been saved. I guess CBS just wanted it gone. What a waste.

[Paul Raven]

From Variety Dec71

1. ATWT 9.5

2. Family Affair 9.2

3 GH 9.2

4. DOOL 9.2

5. AW 9.1

6. SFT 9.0

7. TD 8.9

8. GL 8.9

9. LIAMST 8.9

10.Gomer Pyle ?

Family Affair was a morning sitcom rerun on CBS but given the ratings and title,maybe CBS should have re-invented it as a soap!

[DRW50]

I never knew it did that well. I think the show was on its last legs in primetime by this point (was it even in new episodes by this time?).

[Paul Raven]

Variety October 73

Moreover, in daytime, where the financial payoff is greatest, ABC came through the summer No. 1 with an 8.6 average for the same eight-week Nielsen period against a 7.0 for CBS and a 6.8 for NBC.

[Gray Bunny]

I'm such a ratings nerd Thanks for posting these

[DRW50]

Daytime TV gives the ranks for the two weeks ending August 22, 1971.

1. ATWT 36%

2. GH 36%

3. AW 32%

4. DAYS 31%

5. Doctors 32%

6. Edge 33%

7. GL 28%

8. Splendored Thing 27%

9. Search 28%

10. LOL 30%

[will81]

Daytime TV two weeks ending March 25 1973

1. As the World Turns 10.5 44%

2. Days of Our Lives 9.5 31%

3. Another World 9.3 31%

4. General Hospital 9.2 31%

5. The Doctors 8.7 31%

6. The Guiding Light 8.3 28%

7. Search for Tomorrow 8.3 30%

8. One Life to Live 8.1 27%

9. All My Children 8.0 27%

10. The Edge of Night 8.0 28%

[will81]

Daytime Tv two weeks ending Sep 22 1972

1. As the World Turns 10.4 37%

2. Another World 9.2 34%

3. Days of Our Lives 9.1 33%

4. The Doctors 8.6 33%

5. General Hospital 8.6 31%

6. The Edge of Night 8.3 32%

7. The Guiding Light 8.2 30%

8. Search for Tomorrow 7.9 31%

9. The Secret Storm 7.4 28%

10. Love of Life 7.1 32%

[DRW50]

Thanks. I wonder if in those six months Secret Storm and LOL went down in the ratings or it's just that others went up.

[will81]

Daytime Tv two weeks ending October 15 1972

1. As the World Turns 10.4 36%

2. Another World 10.0 36%

3. Days of Our Lives 9.8 35%

4. The Doctors 9.8 37%

5. Search for Tomorrow 8.7 34%

6. General Hospital 8.6 29%

7. The Guiding Light 8.2 29%

8. The Edge of Night 8.1 29%

9. Love is a Many Splendored Thing 7.7 26%

10. The Secret Storm 7.7 26%

[DRW50]

i guess that was the last time LIAMST was in the top ten.