Daytime TV gives ratings for the first two weeks of July 1971. They just gave percentages at this time.

1. ATWT 39%

2. Edge 35%

3. GH 32%

4. AW 32%

5. DAYS 32%

6. Doctors 32%

7. GL 30%

8. Splendored Thing 28%

9. Search 31%

10. LOL 32%

Edited April 19, 201213 yr by CarlD2

Thanks so much Carl for sharing these. I love seeing the ratings from these times. They really do fluctuate a lot too, but when you actually had a lot of soaps on doing their best, I suppose I can understand that because there are so many I would be watching myself.

Variety May 1970

ABC averages a 19 share for the hour and a half from 11 a.m.At 12: 30,, CBS' soaper block takes over as "Search for Tomorrow" pulls a 43 share to the "Who, What, Where Game's" 28.CBS wins until 3: 30, when "Another World-Bay City," takes a 33 share to CBS' 29share for "Secret Storm."

Edited April 19, 201213 yr by Paul Raven

SEARCH was doing so well for the networks to allow the show to tank the way it did. It's quiet sad for such a wonderful show to be mishandled.

Thanks for the 1970 numbers.

Search for Tomorrow was still doing fairly well when CBS killed it. It could have been saved. I guess CBS just wanted it gone. What a waste.

From Variety Dec71

1. ATWT 9.5

2. Family Affair 9.2

3 GH 9.2

4. DOOL 9.2

5. AW 9.1

6. SFT 9.0

7. TD 8.9

8. GL 8.9

9. LIAMST 8.9

10.Gomer Pyle ?

Family Affair was a morning sitcom rerun on CBS but given the ratings and title,maybe CBS should have re-invented it as a soap!

I never knew it did that well. I think the show was on its last legs in primetime by this point (was it even in new episodes by this time?).

Variety October 73

Moreover, in daytime, where the financial payoff is greatest, ABC came through the summer No. 1 with an 8.6 average for the same eight-week Nielsen period against a 7.0 for CBS and a 6.8 for NBC.

I'm such a ratings nerd Thanks for posting these

Daytime TV gives the ranks for the two weeks ending August 22, 1971.

1. ATWT 36%

2. GH 36%

3. AW 32%

4. DAYS 31%

5. Doctors 32%

6. Edge 33%

7. GL 28%

8. Splendored Thing 27%

9. Search 28%

10. LOL 30%

Daytime TV two weeks ending March 25 1973

1. As the World Turns 10.5 44%

2. Days of Our Lives 9.5 31%

3. Another World 9.3 31%

4. General Hospital 9.2 31%

5. The Doctors 8.7 31%

6. The Guiding Light 8.3 28%

7. Search for Tomorrow 8.3 30%

8. One Life to Live 8.1 27%

9. All My Children 8.0 27%

10. The Edge of Night 8.0 28%

Daytime Tv two weeks ending Sep 22 1972

1. As the World Turns 10.4 37%

2. Another World 9.2 34%

3. Days of Our Lives 9.1 33%

4. The Doctors 8.6 33%

5. General Hospital 8.6 31%

6. The Edge of Night 8.3 32%

7. The Guiding Light 8.2 30%

8. Search for Tomorrow 7.9 31%

9. The Secret Storm 7.4 28%

10. Love of Life 7.1 32%

Thanks. I wonder if in those six months Secret Storm and LOL went down in the ratings or it's just that others went up.

Daytime Tv two weeks ending October 15 1972

1. As the World Turns 10.4 36%

2. Another World 10.0 36%

3. Days of Our Lives 9.8 35%

4. The Doctors 9.8 37%

5. Search for Tomorrow 8.7 34%

6. General Hospital 8.6 29%

7. The Guiding Light 8.2 29%

8. The Edge of Night 8.1 29%

9. Love is a Many Splendored Thing 7.7 26%

10. The Secret Storm 7.7 26%

i guess that was the last time LIAMST was in the top ten.