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Thanks for posting these - very interesting to see Guiding Light at #1in 78 and The Doctors a strong #2 in 74.

From the March 1972 issue of Daytime TV - ratings are from the week ending November 12, 1971

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It's interesting how the numbers could fluctuate up through the late 70's, not just as No. 1, but all throughout the rankings. Thanks for posting

It was shortly after being deposed as the #1 soap that ATWT brought back Irna Phillips to headwrite.

Variety May 13th 1970

"Concentration" takes "Beverly Hillbillies" with a 40 to 31 share; "Sale of the Century" beats Andy Griffith with a 38 to 32 share; "Hollywood Squares" heads the soaper, "Love of Life," with a 39 to 33 share; "Jeopardy" takes "Where the Heart Is" by 40 to 29 share

Variety May 13th 1970

At 12: 30, CBS' soaper block takes over as "Search for Tomorrow" pulls a 43 share to the "Who, What, Where Game's" 28. CBS wins until 3: 30, when "Another World-Bay City," takes a 33 share to CBS' 29 share for "Secret Storm

Variety Sept 4th 1974

In July/August AMC became top rated soap with a 9.5.

Sept 74 - June 75

1. Match game 11.4

2. ATWT 10.7

3. AW 9.7

4 SFT 9.5

5. AMC 9.0

6 TPIR 9.0

7. TD 8.8

8. Y&R 8.5

9. Hollywood Squares 8.4

10. GH 8.3

For the week ending Dec 12 1975

1. Match Game

2. All in the Family

3. ATWT

4. Y&R

5. SFT

6. GL

7. AW

8. AMC

9. DOOL

10.GH

Variety Sept 4th 1974

In July/August AMC became top rated soap with a 9.5.

I wonder what story was going big in the summer of '74 on AMC?

Anyone know?

I believe that's the year Margo Flax had her infamous facelift.

Edited April 11, 201510 yr by Pine Charles

I wonder what story was going big in the summer of '74 on AMC?

Anyone know?

I believe that's the year Margo Flax had her infamous facelift.

This was the period in which Phil returned from the dead and found true love Tara married to best friend Chuck. Phil was devastated and went to bed with Erica. Around the time of the above ratings, late summer/early fall 1974, Erica discovered that Phil had made her pregnant. He was desperate to reunite with Tara, but would not because she and Chuck had a child together. Of course, the kid was actually Phil's too, fathered the night before he left for Vietnam. Phil agreed to marry Erica, and Ruth, who knew the truth about Tara and Phil's child, admitted this to Tara and begged her to reveal the paternity before Phil married Erica, as he would not marry her with the knowledge that he already had a kid with the woman he really loved. This played out over weeks, with the audience on pins and needles as to whether or not Phil, Tara, and their baby would be reunited.

This was the period in which Phil returned from the dead and found true love Tara married to best friend Chuck. Phil was devastated and went to bed with Erica. Around the time of the above ratings, late summer/early fall 1974, Erica discovered that Phil had made her pregnant. He was desperate to reunite with Tara, but would not because she and Chuck had a child together. Of course, the kid was actually Phil's too, fathered the night before he left for Vietnam. Phil agreed to marry Erica, and Ruth, who knew the truth about Tara and Phil's child, admitted this to Tara and begged her to reveal the paternity before Phil married Erica, as he would not marry her with the knowledge that he already had a kid with the woman he really loved. This played out over weeks, with the audience on pins and needles as to whether or not Phil, Tara, and their baby would be reunited.

Thank you for the response!

I wish we could view those episodes!

Daytime TV ratings for week of June 24, 1973

10.4 ATWT 34%

9.7 AW 33%

9.7 DAYS 32%

9.6 GH 32%

9.1 DRS 32%

8.3 Search 30%

8.2 AMC 28%

8.2 GL 28%

8.1 OLTL 27%

7.9 EON 26%

Mid June 73 - was that during the writer's strike?

That battle for #2 was so close.

Edited April 23, 201510 yr by Paul Raven