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August 31 - September 4, 2009

Toups

By Toups
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Toups Mentor

Toups

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If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week August 31 - September 4, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,800,000 (-162,000/-311,000)

2. B&B 3,260,000 (+33,000/-180,000)

3. DAYS 2,712,000 (-49,000/+160,000)

4. GH 2,457,000 (+56,000/-218,000)

5. ATWT 2,398,000 (+1,000/-132,000)

6. OLTL 2,306,000 (+27,000/-165,000)

7. AMC 2,280,000 (+72,000/-230,000)

8. GL 2,098,000 (+86,000/+21,000)

HH

1. Y&R 3.5/12 (same/-.3)

2. B&B 2.4/8 (+.1/-.2)

3. DAYS 2.0/7 (-.1/same)

4. GH 1.9/6 (+.1/-.2)

5. ATWT 1.8/6 (+.1/-.2)

6. OLTL 1.7/6 (-.1/-.2) <----- new low (Previous low: 1.8/6 for August 24-28, 2009)

6. AMC 1.7/6 (same/-.2) <----- ties low (Last time: August 24-28, 2009)

8. GL 1.6/5 (+.1/+.1)

Women 18-49 Viewers

1. Y&R 989,000 (-39,000/-162,000)

2. GH 835,000 (+28,000/-75,000)

3. DAYS 772,000 (-105,000/+11,000)

4. OLTL 676,000 (-5,000/-141,000)

5. B&B 631,000 (-10,000/-89,000)

6. AMC 617,000 (+9,000/-185,000)

7. ATWT 477,000 (-46,000/-182,000)

8. GL 409,000 (-12,000/-122,000)

Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.2) <------- ties low (Last time: July 13-17, 2009)

2. GH 1.3/8 (+.1/-.1)

3. DAYS 1.2/8 (-.1/+.1)

4. OLTL 1.0/7 (same/-.2) <------ ties low (Last time: August 24-28, 2009)

4. B&B 1.0/6 (same/-.1) <------- ties low (Last time: August 24-28, 2009)

6. AMC 0.9/6 (same/-.3) <------- ties low (Last time: August 24-28, 2009)

7. ATWT 0.7/5 (-.1/-.3) <------- ties low (Last time: June 22-26, 2009)

8. GL 0.6/4 (same/-.2) <-------- ties low (Last time: August 24-28, 2009)

Girls 12-17 Viewers

1. GH 45,000 (-7,000/+24,000)

2. OLTL 33,000 (-2,000/+8,000)

3. Y&R 32,000 (-2,000/+18,000)

4. GL 31,000 (+18,000/+25,000)

5. ATWT 27,000 (+13,000/+17,000)

6. B&B 22,000 (+5,000/+11,000)

7. DAYS 19,000 (-26,000/+7,000)

8. AMC 15,000 (+2,000/-7,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/same)

2. DAYS 0.9/6 (same/same)

3. AMC 0.8/5 (same/same)

3. GH 0.8/5 (-.1/-.1)

3. OLTL 0.8/5 (-.1/same)

6. B&B 0.7/5 (+.1/+.1)

7. ATWT 0.6/4 (+.1/same)

8. GL 0.4/3 (same/same)

Men 18+ Viewers

1. Y&R 1,098,000 (-43,000/-216,000)

2. B&B 702,000 (+32,000/-169,000)

3. DAYS 535,000 (-30,000/+6,000)

4. ATWT 490,000 (+18,000/-46,000)

5. GL 455,000 (+33,000/+13,000)

6. AMC 447,000 (-16,000/-43,000)

7. GH 427,000 (+15,000/-22,000)

8. OLTL 405,000 (+1,000/-46,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,517,000

Tuesday: 1.7/2,169,000

Wednesday: 1.7/2,317,000

Thursday: 1.7/2,240,000

Friday: 1.6/2,158,000

ATWT

Monday: 1.8/2,385,000

Tuesday: 1.7/2,243,000

Wednesday: 1.7/2,340,000

Thursday: 1.7/2,498,000

Friday: 1.8/2,525,000

B&B

Monday: 2.6/3,400,000

Tuesday: 2.2/3,022,000

Wednesday: 2.4/3,304,000

Thursday: 2.3/3,226,000

Friday: 2.3/3,346,000

DAYS

Monday: 2,1/2,760,000

Tuesday: 2.0/2,617,000

Wednesday: 2.2/3,071,000

Thursday: 1.9/2,477,000

Friday: 2.0/2,634,000

GH

Monday: 1.9/2,594,000

Tuesday: 1.8/2,457,000

Wednesday: 2.0/2,498,000

Thursday: 1.8/2,343,000

Friday: 1.9/2,393,000

GL

Monday: 1.6/2,046,000

Tuesday: 1.5/2,160,000

Wednesday: 1.5/1,965,000

Thursday: 1.5/2,027,000

Friday: 1.6/2,293,000

OLTL

Monday: 1.9/2,501,000

Tuesday: 1.6/2,182,000

Wednesday: 1.8/2,412,000

Thursday: 1.7/2,205,000

Friday: 1.7/2,230,000

Y&R

Monday: 3.6/4,920,000

Tuesday: 3.5/4,809,000

Wednesday: 3.5/4,928,000

Thursday: 3.4/4,651,000

Friday: 3.4/4,694,000

----------------------

For the SEASON September 22, 2008 through September 6, 2009

HH

1. Y&R 3.7

2. B&B 2.6

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

3. DAYS 1.4

4. B&B 1.2

4. AMC 1.2

4. OLTL 1.2

7. ATWT 1.0

8. GL 0.8

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jfung79 Newbie

jfung79

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Glad to see that GL will probably not limp to an end in the ratings a la Passions. Keeping its low, but not that much lower than the others, core audience, and bringing back old fans checking out the final days -- still seems wrong to type "final days" :( ...

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Soapsuds Grand Master

Soapsuds

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Just Wow....GL going up with just two weeks to go. I have a feeling CBS/P&G made a big mistake in cancelling GL too early. Yes, it's not the GL we once knew but the ratings are still not as bad as Passions got during its cancellation.

Yay! for ATWT going up. It has been getting better.

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Kryptonite Newbie

Kryptonite

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Call me crazy but for some reason I got this weird feeling that when Guiding Light shuts off its lights next Friday it won't be the final time. I think somebody out there will surprise us one day in the future and keep Guiding Light on air. Guiding Light is a legend and legends never die.

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Soapsuds Grand Master

Soapsuds

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I have a feeling whoever made the decision will regret it...but who knows....I thought GL was saving money with their new production model. To cancel GL when OLTL and AMC are only .1 ahead sounds dumb to me.

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brimike Newbie

brimike

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It would be, if CBS owned Guiding Light. But they don't. ABC gets all the revenue from OLTL and AMC, whereas CBS doesn't get all the revenue from GL. They only get a licensing fee and a percentage of advertising. So the fact that OLTL and AMC get similar households to GL is like comparing apples and oranges. I wish it was as simple as just looking at the household number and thinking that was all that contributed to these decisions. Sadly, it's not.

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quartermainefan Newbie

quartermainefan

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I know this is out there, but they should have just had GL come full circle and return to radio. It would be a smaller audience to be sure, but it would be a novel idea and the radio angle could have been the gimmick to get the audience to follow, just for the fun of it. I know to this day the BBC still has radio dramas including a soap opera. CBS had nothing to lose and should have given it a shot. I believe they have some sort of radio network anyway.

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