July 27-31, 2009

[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week July 27-31, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,938,000 (+2,000/-375,000)

2. B&B 3,471,000 (+209,000/-63,000)

3. DAYS 2,804,000 (+205,000/+252,000)

4. GH 2,600,000 (-106,000/-25,000)

5. OLTL 2,574,000 (+14,000/+109,000)

6. AMC 2,424,000 (-59,000/+41,000)

7. ATWT 2,284,000 (-93,000/-405,000)

8. GL 2,003,000 (-76,000/-268,000)

HH

1. Y&R 3.6/11 (same/-.2)

2. B&B 2.5/8 (+.1/-.1)

3. GH 1.9/6 (-.1/-.1)

3. OLTL 1.9/6 (+.1/same)

3. DAYS 1.9/6 (+.1/same)

6. AMC 1.8/6 (-.1/-.1)

7. ATWT 1.7/5 (same/-.2)

8. GL 1.5/4 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,101,000 (+5,000/-99,000)

2. GH 817,000 (-72,000/-5,000)

3. B&B 771,000 (+9,000/+20,000)

4. OLTL 765,000 (+2,000/+36,000)

5. AMC 741,000 (+47,000/+55,000)

6. DAYS 724,000 (+27,000/+3,000)

7. ATWT 568,000 (-28,000/-75,000)

8. GL 487,000 (-49,000/-120,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/-.1)

2. B&B 1.2/7 (+.1/+.1)

2. GH 1.2/7 (-.1/same)

2. OLTL 1.2/7 (same/+.1)

5. AMC 1.1/7 (+.1/+.1)

5. DAYS 1.1/7 (same/same)

7. ATWT 0.9/5 (same/-.1)

8. GL 0.7/4 (-.1/-.2)

Girls 12-17 Viewers

1. DAYS 71,000 (-4,000/+17,000)

2. OLTL 63,000 (-12,000/-6,000)

3. Y&R 46,000 (+5,000/-9,000)

4. GH 41,000 (-46,000/+5,000)

5. AMC 30,000 (-6,000/-24,000)

6. B&B 26,000 (-4,000/-18,000)

7. ATWT 21,000 (-13,000/-31,000)

8. GL 12,000 (-11,000/-23,000)

Women 18-34 Rating

1. Y&R 1.1/7 (same/-.1)

2. AMC 0.9/6 (+.1/+.3)

2. DAYS 0.9/6 (-.1/+.1)

2. GH 0.9/5 (-.2/+.1)

2. OLTL 0.9/5 (same/+.2)

6. B&B 0.7/4 (same/+.1)

7. ATWT 0.5/3 (same/same)

8. GL 0.4/2 (-.1/-.1)

Men 18+ Viewers

1. Y&R 1,182,000 (+80,000/-111,000)

2. B&B 710,000 (+23,000/-75,000)

3. DAYS 564,000 (+70,000/+60,000)

4. GH 438,000 (-16,000/-64,000)

5. AMC 419,000 (-81,000/-8,000)

6. OLTL 415,000 (-34,000/-20,000)

7. ATWT 413,000 (-38,000/-126,000)

8. GL 370,000 (-19,000/-96,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,485,000

Tuesday: 2.0/2,670,000

Wednesday: 1.9/2,381,000

Thursday: 1.7/2,308,000

Friday: 1.6/2,276,000

ATWT

Monday: 1.7/2,305,000

Tuesday: 1.7/2,338,000

Wednesday: 1.5/2,037,000

Thursday: 1.8/2,472,000

Friday: 1.8/2,269,000

B&B

Monday: 2.5/3,369,000

Tuesday: 2.7/3,641,000

Wednesday: 2.4/3,210,000

Thursday: 2.6/3,713,000

Friday: 2.5/3,421,000

DAYS

Monday: 2.0/2,855,000

Tuesday: 2.0/2,813,000

Wednesday: 2.1/2,989,000

Thursday: 1.8/2,838,000

Friday: 1.7/2,525,000

GH

Monday: 1.9/2,519,000

Tuesday: 2.0/2,693,000

Wednesday: 1.9/2,516,000

Thursday: 1.9/2,617,000

Friday: 1.9/2,656,000

GL

Monday: 1.4/1,936,000

Tuesday: 1.5/2,102,000

Wednesday: 1.5/1,968,000

Thursday: 1.4/1,872,000

Friday: 1.6/2,150,000

OLTL

Monday: 2.0/2,548,000

Tuesday: 1.9/2,676,000

Wednesday: 1.8/2,437,000

Thursday: 1.8/2,542,000

Friday: 1.8/2,665,000

Y&R

Monday: 3.6/4,863,000

Tuesday: 3.8/5,245,000

Wednesday: 3.6/4,925,000

Thursday: 3.4/4,843,000

Friday: 3.5/4,814,000

----------------------

For the SEASON September 22, 2008 through August 2, 2009

HH

1. Y&R 3.7

2. B&B 2.6

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.5

2. GH 1.5

4. B&B 1.2

4. AMC 1.2

4. OLTL 1.2

7. ATWT 1.0

8. GL 0.8

[Soapsuds]

I guess no one cares about the ratings anymore with all the cancellations...a soap moving coasts...and more rumor cancellations going on.

I have a feeling ATWT will tank big time this week. Last weeks show were so dull and boring.

[Carolyn1980]

This Week's Ratings (through last Friday, July 31, 2009):

Women 18-49

1. Y&R 1.7 (same)

2. OLTL 1.2 (same)

2. GH 1.2 (-.1)

2. B&B 1.2 (+.1)

5. DAYS 1.1 (same)

(AMC may or may not be tied with DAYS at #5)

Women 18-49 Viewers

1. Y&R 1.1 million

2. GH 817,000 (-72,000)

3. B&B 771,000 (+9,000)

4. OLTL 765,000 (+2,000)

5. DAYS 716,000 (+19,000)

Women 18-34 Rating

1. Y&R

2. OLTL 0.9 (same)

2. AMC 0.9 (+.1)

2. GH 0.9 (-.2)

(DAYS may or may not be tied with the ABC soaps for 2nd)

Fringe Ratings Report: ABC Daytime Programming-Week of July 27, 2009

ABC is Daytime’s No. 1 Network in Women 18-49

“The View” Delivers its Largest Women 18-49 Audience in More Than 2 Months, Ranking as Daytime’s No. 2 Program in the Key Demographic

ABC Owns 3 of Daytime’s Top 5 Shows in Target Women

For the third consecutive week, ABC clinched Daytime’s top rank in key Women 18-49 (1.2 rating/794,000).

The week’s No. 2 program in Daytime, this week stood as “The View’s” most-watched week in 2 months in Women 18-49 (854,000) – since week of 5/18/09.

In Women 18-34, “All My Children” (No. 2T – 0.9 rating/309,000), “General Hospital” (No. 2T – 0.9 rating/300,000) and “One Life to Live” (No. 2T – 0.9 rating/299,000) were Top 5 players in Daytime this week.

In Women 18-49, ABC placed 3 shows among Daytime’s Top 5: “The View” (No. 2 – 1.3 rating/854,000), “General Hospital” (No. 3T – 1.2 rating/817,000) and “One Life to Live” (No. 3T – 1.2 rating/765,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 27, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.45 million No. 1 ABC 1.2/794,000

No. 2 ABC 2.81 million No. 2 NBC 1.1/724,000

No. 3 NBC 2.80 million No. 2 CBS 1.1/716,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.10 million

The View ABC 1.3/854,000

General Hospital ABC 1.2/817,000

The Bold and the Beautiful CBS 1.2/771,000

One Life to Live ABC 1.2/765,000

Source: NTI, Live + Same Day: Week of 7/27/09. All ranks based on rating unless otherwise noted.

[Soapsuds]

Looks like Days gain 200,000 plus viewers and probably went up in HH's too. GH down in 18-49 category and B&B up in the same category.

[RalphOrtiz]

[Soapsuds]

Looks like CBS drop on Wednesday. Was there preemptions on Wed??

[Toups]

That was a big week for DAYS (Chloe in a coma and the affair secret coming out) so I'm happy the numbers went up.

[Ann_SS]

B&B in 2nd place in the 18-49 women demo is surprising. Goes to show that other than Y&R, all the soaps are tumbling in that crucial ad generating demo. Hopefully, ABC moves buys AMC, GH and OLTL some time, but hard to say how much time.

[DRW50]

How sad that OLTL is beating AMC again, and has beaten them for 3 out of 4 weeks now, even if it's only marginal, and yet AMC will still outlive OLTL.

[Soapsuds]

They are going to go with the show that cost least to produce. I am still upset that Without A Trace on CBS got cancelled over a show with worse ratings. The reason...the other show is less costly to produce. So the higher rated show gets the shaft. I wish another network would be pick up the show.

[Max]

Given that NBC cancelled AW prior to SuBe--despite the fact that AW had nearly one million more viewers--what makes anybody believe that ABC wouldn't hesitate to cancel OLTL prior to AMC (even if OLTL has slightly higher ratings)?

While this is unfair, OLTL will be the first ABC soap to go because it doesn't have the "buzz" and name recognition that AMC has. To believe otherwise is absolutely delusional.

[Jane1978]

The DAYS numbers are crazy. When they last averaged above 2,8 mil. in viewers, their HH was secure in 2´s. Now they are still struggling at 1,9. Tuesday has 2,813,000 viewers with 2.0 HH and thursday is even higher with 2,838,000 viewers, yet the HH are only at 1,8. That´s so not fair.

[DRW50]

OLTL costs less to produce than AMC yet OLTL still seems likely to go first.

AW was much more expensive to produce than SuBe.

I wish I saw all this brand name value for AMC, perhaps I'm just overlooking it, but aside from Susan Lucci and the publicity for that horrible Reese/Bianca story, I don't see that much talk about AMC. They don't talk about most of the other soaps either, but AMC is the one, along with GH, which is supposedly only staying on because of name value.

[marceline]

Ask non soap watchers who Susan Lucci is and many of them will be able to tell you even if its only from her Youthful Essence infomercials, her appearances on DWTS or her turn as the definitive female Scrooge in Lifetime's Ebbie. Ask those same people who Erika Slezak is and they will probably say she was their first grade teacher.

Erica Kane, they know. Luke and Laura, they know. And I'm shocked by how many men ADORE Victor Newmann,(my father and his coworkers included.) Even Deirdre Hall is known outside of the genre but nothing and no one from OLTL ever crossed into the mainstream outside of a few appearances on Roseanne in the 90's.

[Scotty]

Ratings aren't everything, as note above. AW was more costly to produce over SuBe--that's why it got the axe first.

OLTL consistantly comes in under budget....AMC does not (hence the move to L.A.).