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September 1-5, 2008


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Numbers are based on Live+Same Day ratings

Ratings for the week September 1-5, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,111,000 (-39,000/-278,000)

2. B&B 3,440,000 (+85,000/-201,000)

3. GH 2,675,000 (-88,000/-605,000)

4. DAYS 2,552,000 (-39,000/-36,000)

5. ATWT 2,530,000 (+15,000/-358,000)

6. AMC 2,510,000 (+155,000/-394,000)

7. OLTL 2,471,000 (-39,000/-650,000)

8. GL 2,077,000 (-51,000/-460,000)

HH

1. Y&R 3.8/13 (+.1/-.2)

2. B&B 2.6/9 (+.1/-.2)

3. GH 2.1/7 (same/-.4)

4. DAYS 2.0/7 (+.1/same)

4. ATWT 2.0/7 (+.1/-.2)

6. AMC 1.9/7 (same/-.4)

6. OLTL 1.9/6 (same/-.5) <------- ties low rating

8. GL 1.5/5 (same/-.4) <--------- ties low rating

Women 18-49 Viewers

1. Y&R 1,151,000 (-70,000/-119,000)

2. GH 910,000 (+12,000/-143,000)

3. OLTL 817,000 (+4,000/-203,000)

4. AMC 802,000 (+76,000/-157,000)

5. DAYS 761,000 (-1,000/-119,000)

6. B&B 720,000 (-62,000/-107,000)

7. ATWT 659,000 (-7,000/-105,000)

8. GL 531,000 (-52,000/-188,000)

Women 18-49 Rating

1. Y&R 1.7/11 (-.2/-.2)

2. GH 1.4/9 (same/-.2)

3. OLTL 1.2/8 (same/-.3)

3. AMC 1.2/8 (+.1/-.3)

5. B&B 1.1/7 (-.1/-.2)

5. DAYS 1.1/7 (-.1/-.2)

7. ATWT 1.0/6 (same/-.2)

8. GL 0.8/5 (-.1/-.3) <--------- new low rating

Girls 12-17 Viewers

1. OLTL 25,000 (-19,000/-15,000)

2. AMC 22,000 (-12,000/-5,000)

3. GH 21,000 (-11,000/-36,000)

4. Y&R 14,000 (-22,000/-65,000)

5. DAYS 12,000 (-34,000/-3,000)

6. B&B 11,000 (-7,000/-18,000)

7. ATWT 10,000 (-17,000/-16,000)

8. GL 6,000 (-22,000/-31,000)

Women 18-34 Rating

1. Y&R 1.0/7 (same/-.1)

2. GH 0.9/6 (same/-.2)

2. DAYS 0.9/6 (same/-.3)

4. AMC 0.8/5 (+.1/-.3)

4. OLTL 0.8/5 (same/-.3)

6. ATWT 0.6/4 (+.1/-.2)

6. B&B 0.6/4 (same/-.2)

8. GL 0.4/3 (same/-.4)

Men 18+ Viewers

1. Y&R 1,314,000 (+11,000/+90,000)

2. B&B 871,000 (+79,000/+89,000)

3. ATWT 536,000 (-22,000/+1,000)

4. DAYS 529,000 (-8,000/+38,000)

5. AMC 490,000 (+15,000/-105,000)

6. OLTL 451,000 (+1,000/-210,000)

7. GH 449,000 (-79,000/-219,000)

8. GL 442,000 (-39,000/-35,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.2/1,680,000 (repeat - did not count)

Tuesday: 2.0/2,704,000

Wednesday: 1.9/2,554,000

Thursday: 1.8/2,259,000

Friday: 1.9/2,522,000

ATWT

Monday:

Tuesday: 2.0/2,482,000

Wednesday: 1.8/2,353,000

Thursday: 2.1/2,755,000

Friday:

B&B

Monday:

Tuesday: 2.7/3,509,000

Wednesday: 2.5/3,108,000

Thursday: 2.7/3,705,000

Friday:

DAYS

Monday:

Tuesday: 2.1/2,645,000

Wednesday: 1.9/2,414,000

Thursday: 2.0/2,568,000

Friday: 2.0/2,581,000

GH

Monday: 1.1/1,448,000 (repeat - did not count)

Tuesday: 2.2/2,799,000

Wednesday: 2.1/2,739,000

Thursday: 2.0/2,492,000

Friday: 2.2/2,668,000

GL

Monday:

Tuesday: 1.5/2,000,000

Wednesday: 1.5/2,024,000

Thursday: 1.6/2,207,000

Friday:

OLTL

Monday: 1.0/1,323,000 (repeat - did not count)

Tuesday: 2.0/2,711,000

Wednesday: 1.8/2,367,000

Thursday: 1.7/2,207,000

Friday: 2.0/2,600,000

Y&R

Monday:

Tuesday: 3.6/4,922,000

Wednesday: 3.8/5,055,000

Thursday: 3.8/5,356,000

Friday:

----------------------

For the SEASON September 24, 2007 through September 7, 2008

HH

1. Y&R 3.9

2. B&B 2.8

3. GH 2.4

4. ATWT 2.2

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.4

3. OLTL 1.4

5. B&B 1.3

5. AMC 1.3

7. ATWT 1.2

8. GL 1.1

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Fringe Ratings Report: ABC Daytime Programming

Week of September 1, 2008

ABC Stands as Daytime's No. 1 Network in Women 18-49, Overshadowing NBC and CBS by Double-Digit Percentages

For the Second Week Running, ABC Places All Programs Among Daytime's Top 5 in Women 18-34, with All Qualifying This Week in Women 18-49

In its 12th Season Premiere, "The View" Improves Over Last Season's Opener in Core Women 18-49, Qualifying as the Talker's Second-Most-Watched Debut Since the 2000/01 Season

Tuesday's "The View" Opener, with Musical Guests NKOTB, Ranks as the Show's Highest-Rated of the Week in Women 18-49, Delivering the Talker's Largest Audience in Six Weeks in the Target Demo

Boasting its Best Delivery in Six Weeks in Women 18-34, and in Five Weeks in Women 18-49, "The View" Ranks No. 2 and No. 3 for the Week, Respectively

In Total Viewers, "The View" and "General Hospital" Position Among Daytime's Top 5 Most-Watched Programs

A Top 5 Player in Daytime for 21 Straight Weeks, "One Life to Live" Towers Over CBS' "As the World Turns" at 2 O'clock by

a Sizeable 35% in Women 18-34 and 24% in Women 18-49

"General Hospital" Tops Time Period Competitor CBS' "Guiding Light" by 120% in Women 18-34, by 71% in Women 18-49 and by 29% in Total Viewers

ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/830,000), overshadowing runners-up NBC (1.1 rating/761,000) and CBS (1.1 rating/722,000) by a sizeable 22%.

* The 12th season premiere of "The View" (Tuesday, 9/2/08) improved over last season's opener by 3% in Women 18-49 (931,000 vs. 901,000) and stood as the show's second-most-watched debut since the 2000/01 season.

* Tuesday's season premiere of "The View," with musical guests NKOTB, ranked as the show's highest-rated of the week in target Women 18-49 (1.4 rating/931,000), and the talker's most-watched episode in six weeks (since 7/22/08).

* Boasting its best delivery in six weeks in Women 18-34 (0.9 rating/306,000 - since week of 7/21/08), and in five weeks in Women 18-49 (1.2 rating/791,000 - since week of 7/28/08), "The View" ranked No. 2 and No. 3 for the week, respectively.

* In Women 18-34, for the second consecutive week every ABC program positioned among Daytime's Elite 5: "General Hospital" (No. 2T - 0.9 rating/308,000), "The View" (No. 2T - 0.9 rating/306,000), "One Life to Live" (No. 5T - 0.8 rating/262,000) and "All My Children" (No. 5T - 0.8 rating/260,000).

* In Women 18-49, ABC placed all programs among Daytime's Top 5: "General Hospital" (No. 2 - 1.4 rating/910,000), "One Life to Live" (No. 3T - 1.2 rating/817,000), "All My Children" (No. 3T - 1.2 rating/802,000) and "The View" (N0 3T - 1.2 rating/791,000).

* A Top 5 player in Daytime for the 21st straight week in key young women, "One Life to Live" surpassed CBS' "As the World Turns" at 2 o'clock by 35% in Women 18-34 (262,000 vs. 194,000) and by 24% in Women 18-49 (817,000 vs. 659,000).

* In Total Viewers, "The View" (3.4 million) and "General Hospital" (2.7 million) positioned among the week's Top 5 most-watched programs in daytime. In Total Viewers, this week, featuring its 12th season opener, stood as "The View's" most-watched week in six weeks (since 7/21/08).

* At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light," by a solid 120% in Women 18-34 (308,000 vs. 140,000), by 71% in Women 18-49 (910,000 vs. 531,000) and by 29% in Total Viewers (2.67 million vs. 2.08 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 1, 2008:

Daytime Rank:

Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.45 million No. 1 ABC 1.3/830,000

No. 2 ABC 2.77 million No. 2 NBC 1.2/761,000

No. 3 NBC 2.55 million No. 2 CBS 1.1/722,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.15 million

General Hospital ABC 1.4/910,000

One Life to Live CBS 1.2/817,000

All My Children ABC 1.2/802,000

The View ABC 1.2/791,000

Source: NTI, Live + Same Day (9/1-9/7/08 - - All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

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So let's see...OLTL up 4,000 in women 18-49 viewers and ATWT down 6,000 viewers in the same category. ATWT beat OLTL in Total Viewers since ABC press release didnt mention OLTL beating ATWT in Total Viewers. GH and GL both down in Total Viewers from last week.

Thanks Allatwitter for the ABC press release.

Also Days is down 40,000 in Total Viewers from last week. It looks like most soaps dropped in Total Viewers.

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LOL that the ABC press release "thinks" OLTL is a CBS show...

BTW, this is the week Nielsen updated all its numbers. HH's for instance went up....for the last year, 1 ratings point, or 1% represented about 1,120,000 households since there were about 112,000,000 TV households. THIS week's ratings represent 1 ratings point as 1% of 114,500,000 TV households, or 1,145,000 households.

The same goes for the demos. A 1.2 in the 18-49 demo now represents more people than it did for the last year. (The idea is that this increase happens gradually all year long, but Nielsen only updates the count annually).

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