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August 11-15, 2008


Toups

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Errol I would really enjoy reading a column from you on the ratings. I know you probably have other things to write about, but regardless I thought I would mention it.

I know a little about polling and surveys so I have a lot of confidence in the science behind the ratings. However, when surveys do not work well -- and we discussed this in another thread -- is when those surveyed are somehow fundamentally different from those who are not surveyed. That is what I wonder about daytime. Are people who watch daytime fundamentally different from other viewers in their habits. For example, is someone who watches daytime more likely to DVR multiple shows or to DVR a week's worth of shows and then watch it over the weekend. I have no doubt that fewer people are watching daytime, but I wonder if the decline is a steep as it appears to be. Or are some of the half-million people drops from Monday to Friday more a function of viewing habits then loss of interest? Anyway just a babbling thought -- you know in case you need unsolicited help on your column. :lol: :lol: :lol:

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Interesting. I think the 300,000+ more males that watched the DAYS shows that people were leaving the TVs on. And kind of expected that other soaps would take a hit from it.

The drop back down should totally be interesting to watch.

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