Jump to content

ABC New Daytime Promos


Recommended Posts

  • Replies 38
  • Created
  • Last Reply
  • Members

These people are known to NON-soap audiences.

Soaps aren't cool. In fact, they are the antithesis of cool, especially in the minds of young men and women.

So, having spokespersons known from their music (Mel B), their cable shows (P.ssy), their snowboarding...that suddenly adds that viral element of "ohhh...if he/she likes soaps, maybe I will too". I think it is clever.

At first, I was put off that 15-seconds of the 30-second spots were devoted to the 'stranger'. But then I thought it was clever...the stranger shares all these adjectives that draw you in. Now that the stranger has lured you in (you don't even know it is a soap that is being discussed), you see the manifestation of the adjectives with soap characters.

I'm in favor of all such experiments.

Errol, ABC should pay you to run these :-).

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy