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Someone fire Goutman!!!! Someone fire Pissant......Get this two fired NOW!!


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Again, the ratings have nothing to do with the writing. A new headwriter may improve the quality, but the soaps are in decline as a tv genre. Wailing on CG and JP is simply a useless waste of time.

I wanted to add: One thing I will blame CG and JP for is the large number of bad actors that ATWT has hired over the last 2 or 3 years and are currently featuring in a major stories. It is really too bad because ATWT for decades had one of the most talented casts in Daytime with strong younger actors.

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It does have to do with bad writing. None of the stories make sense. The writers can't even remember what they wrote 2 years ago. It's all plot driven and a lot of viewers don't like that. The fact that all soaps have dropped doesn't excuse bad writing. If it was all soaps ATWT would still be in 3rd place like they were a few months ago. A lot of long term viewers are simply turning it off because it has gotten so bad and you can't replace that very easily.

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Really? So then the fact that the show is badly written isn't affecting ratings? Yeah sorry don't agree. Bad writing does affect ratings. Name one thing on this show that makes sense? Just about every character is unrecognizable, and the storylines don't make sense.

I'm sorry but this is a cop out. So to hell with a new head writer, soaps will decline no matter what? I'm sorry but IMO this kind of attitude is what is a part of the problem with soaps

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GHJunkie4Life, another even better example is OLTL. Just about every OLTL fan on the more popular soap message boards agree that the writing for the show has improved under RC and I concur with this widespread held opinion. Yet OLTL's ratings continue to decline just like the other soaps with only the occasional bump. This idea that new improved writing team will stop the ratings decline in the soap industry has been shown to be false. Like I said before, it doesn't been that the quality of storytellng and acting cannot be improved, but in the end it simply does not translate into sustained improved ratings. We are simply in a time where the audience does not tune back into the soaps en masse once they tune out.

I'll never forget being attacked by SON posters when I took the position that LML was okay at Y&R and that she just needed an experienced soap hand to reign her in. I was assured that the Y&R would bounce back as soon as LML was fired. Instead what happens? Between the scabs and MAB/JG, Y&R's ratings have tumbled into 3.0s.

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I try not to take it too personally but I know how you feel. I use to be on another board and people would go on these rants against her for days and days about this and that....as if I was LML. When I'm just simply a viewer who happens to enjoy the show for the most part.

I completely forgot about OLTL and I'm glad you brought it up.

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I find it so sad that ATWT and GL are slowly being put out-- and the ratings system doesn't take in account the rising costs in cable/satellite, online viewers, and podcasts.

I do agree that ATWT and GL need new heads-- because the current ones have lost all their marbles.

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Yeah and what have most Y&R fans complained about, even with the new writer? Bad writing. I'm not saying that bad writing is the sole reason ratings go down, but it's a big factor.

You can't go from one bad writer to another, or from a bad writer to one who makes the show so dull you'd rather have a root canal.

Plus IMO it takes time to earn back your audience's trust. You can't expect them to tune back in immediately just because there's a new HW.

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The ratings DO NOT support your conclusion. ATWT and GL are declining, but not at rates faster than the rest of the genre.

Trust me, I WISH there was a direct relationship between writing and ratings, but there simply is not. Soap watching is a habit, and people pretty much hold on long after the writing sucks. People ARE turning out...I'm not disputing...but at rates similar across the board at all soaps.

I hear you...but plot the ratings trends across soaps. They are all declining at more or less the same rate. Two excellent examples follow:

Exactly! Most people will say that Y&R is better than it was toward the end of LML's era. But Maria Bell has lost far more viewers than Latham did...indeed, for portions of Latham's era she GAINED viewers. So...worse writer = better ratings; better writer = worse ratings.

This is just a much more complex phenomenon than the writing. Case in point:

OLTL is simply outstanding right now. The stories are on fire, acting is remarkable, beloved veterans are coming back....

THE RATINGS ARE GOING DOWN (at about the same rate as ATWT and GL). All these elements...writing, acting...and IT DOESN'T MATTER.

This isn't a copout. I'm SAD that this is the case. But the evidence is VERY clear: at least in the short term, writing, casting...it all doesn't matter.

We've got to get our heads around that...because when we do we'll stop railing against EPs and HWs and look at the ROOT CAUSES of the bailout. Only then can we figure out what to do next.

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Sorry I still feel it's a copout. I thought OLTL was boring for months even as recently as a couple of months ago, and I know lots of people who feel the same way. The writing may have improved, but people don't want to be bored out of their minds when they watch a show.

So yes IMO there is a correlation between the two, I don't see how there can NOT be.

I don't believe it's a habit at all. You honestly think people would watch something out of habit? Yeah don't think so. I know when there's a show I start to dislike I turn the channel or just don't watch it.

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I know I caught a glimpse of ATWT during a Jack and Carly conversation a few years ago and the chemistry popping off the screen was off the charts. Then I started watching it and got hooked on the storylines. I loved the Paul and Meg storyline when it started during the baby switch and loved Jennifer and Dusty's relationship and watching it blossom. I loved Gwen and Will when it first started and loved Maddie and Casey....I was hooked. I look at the show now and can't believe it is the same show. There really is noone to root for. Can't stand Holden/Carly, Jack is unrecognizable, Gwen and Will were ruined and Paul and Meg don't even get me started. Jennifer and Dusty are both dead! and Maddie is gone and Casey is sleeping with Emily. This show is unrecognizable to me. For me this was must see tv....not a habit. I genuinely enjoyed this show. Now I catch bits on youtube if anything good is happening and pray someone wakes up and brings back the show I loved watching instead of this crap that's on now.

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Oh, hell yes. I believe people used to watch out of habit. I've watched ATWT out of habit and loyalty since I was about 9 years old. Through the good, the bad, the boring and the ugly. It did not matter because that was my show and at 2:00 it's what I watched. The fact that people no longer do that is a big reason for why soaps are declining,imo. Over the last several years more and more options are available to people and it's much easier to break that habit and never look back.

If ATWT gets boring there are about 100 other channels to choose from, or get online, watch a DVD or play video games on your computer. But during the hayday of soaps there weren't as many options and people watched because of loyalty and habit. I'm sure there are tons of other factors as well. Bad writing inspires people to look for different options, afterall. But do people come back for good writing? Not as many who left it would seem.

But concerning Y&R, I simply don't believe that MAB is a better soap writer than LML.

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I think habit plays a HUGE role in what soaps we watch. Even if we take breaks, it plays a huge role in what we go back to.

I have been an "on and off" watcher of soaps my whole life - but I always, ALWAYS come back to these three: GH, AMC, and ATWT. Why?

Because those are the ones I started watching first. I've watched Days for a bit; I've watched GL for a while. But the ones that own me are GH, AMC, and ATWT. Even if I take long breaks (and I'm on one with GH right now, I find it virtually unwatchable), I will periodically tune back in and, depending on what's happening, watch going forward. And I always keep an eye on those soaps in the mags/spoilers. Heck, my dad still asks me about characters on GH - he loved the Qs, that's how I got hooked on that show in the first place. He was a teacher, he'd watch with me in the afternoons.

So.. yeah. I think habit absolutely plays a part in what we watch, and what we love.

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Yeah, I think that for those of us who had our soaps "passed down" from parents or grandparents, habit and loyalty are a huge part of the equation. I'm going to guess that's changed a lot over the last 20 years. Mother's don't stay at home as much, so they aren't passing these shows down. Also people who have watched long term, especially since childhood seem to have a huge amount of loyalty to the characters. It's like they are friends not to be abandoned even if things aren't going the way we want them to, but even some of these types of viewers obviously have their limits and will jump ship if things get too bad.

Personally, there have been many times in my life when I wanted to dump B&B. That show is so inconsistent, more often bad than good, but I've watched it from the start and I feel like something is missing in my life if I don't know what Brooke and co. are up to. I think this is part of the reason soaps focus on the youth market. Of course there is the advertising element, but at the same time I think they know that if they can get you young, you are much more likely to stay with the show. Too bad, they don't seem to care that when you alienate the over 35 audience, then you are losing a major chance at capturing those people's children.

I think the soap watching experience is very different for people who started watching on their own later in life. A lot of those people seem to hop between shows depending on which soap is the most interesting that month. If nothing is interesting they don't watch.

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Later she did graduate work at the University of Wisconsin, taking courses in speech, drama, and psychology. She then taught for five years in Dayton, Ohio.(7)     How Irna Phillips got back to Chicago is open to debate. Some sources say she returned to visit a newly born niece; others say that a tiff with a boyfriend sent her packing.(8) Others say she was only on vacation.(9) What *is*  known is that she returned to the Windy City in 1930 and that she seldom left it again.(10) Exactly how Phillips got her first radio job is not known either. Two stories survive. In the first she was on a tour of WGN studios when someone mistook her for a radio actress applying for a job and handed her a script. Though they considered her voice too low for a woman, they were impressed enough with her reading of a poem by Eugene Field, "The Bowleg Boy," that they hired her.(11) The second story of Phillips's entrance into radio is that she walked into the station and asked point-blank for an audition. Either way, she ended up with a nonpaying job on WGN, broadcasting a daily trifle called THOUGHT FOR THE DAY, which consisted of Phillips reading poetry and adlibbing insprational commentary.(12)      After two weeks Phillips was promptly let go only to be almost immediately rehired in a different capacity after she allegedly protested to her ex-boss. In her new job she was asked to write an act daily (six days a week) "radio strip," or serialized story. WGN had already been running the continuing story of GASOLINE ALLEY, based on Frank King's comic strip about small-town America, and  now wanted another daily show; this one "about a family."(13)       Irna Phillips responded with what many consider the first "soap opera." It was titled PAINTED DREAMS and began on October 20, 1930, running in short, ten-minute installments.(14)     The show had six characters but only two actors. Phillips played the main character, Mother Monahan (a role based on Phillips's own mother), and the "mystery character," Kay. Actress Ireene Wicker (later "Kellogg'sSinging Lady") played all the other parts - including the family's barking dog, Mikey. The two women got by without male voices by only referring to the men in their lives, never by having them present.(15)     PAINTED DREAMS had run for two years o n WGN when Phillips tried to create radio network interest in it. WGN refused the idea, saying that it owned the show outright and that it could not be moved to another broadcaster. Phillips quit the station and began what was to become a long, bitter court battle with the station over ownership of the series. The case dragged on in the courts for ten years, finally being decided against Phillips. By then, though, she had moved on to other things. She had also learned a lesson: All future shows and scripts she worked on would be copyrighted in her name alone.(16)     In 1932 Phillips bounced back with her second soap, title TODAY'S CHILDREN. It ran on WGN's chief rival WMAQ (at first unsponsored and with Phillips footing all costs in order to retain ownership). It was a thinly disguised version of DREAMS: Mother Monahan was now Mother Moran, and the other characters of the show were similarly redesigned. For a time Phillips acted in the serial but eventually found the dual work of acting and writing too taxing. She resigned herself to writing only.(17) Soon after, "the Phillips impulse" for creating new sows began. She created a short-lived soap, MASQUERADE - the story of a painter involved with different glamorous women. Devised as a way to sell the sponsor's cosmetics, it lasted three months.(18)     TODAY'S CHILDREN ended in 1938, partly because the death of Phillips's mother made work on a mother-centered show too difficult for her emotionally, and partly because, as Phillips said, "I had exhausted all the problems of these people."(19)     These two failures and the demise of CHILDREN were balanced by two other Phillips creations that survived and prospered: THE GUIDING LIGHT (debuting in 1937) and THE ROAD OF LIFE (debuting in 1938).(20)     ROAD OF LIFE centered on the life of noble surgeon Dr. Jim Brent, who "mends broken legs and broken hearts with equal ease."(21) GUIDING LIGHT was the story of Dr. John Ruthledge, a small-town minister. The character was based on a friend of Phillips. Sometimes during the early years an entire fifteen-minute episode was devoted to a Ruthledge sermon. Collected into book form, the character's many sermons sold 290,000 copies nationwide.(22)      Irna Phillips also created another hospital-based drama around this time, WOMAN IN WHITE. And when a group of characters from GUIDING LIGHT, the Kransky family, developed enough, she spun them off into their own show, THE RIGHT TO HAPPINESS, in 1939. It ran until 1960.(23)     Along the way, creating, writing, and controlling her series, Phillips pioneered many of the staples of soap operas today. She was the first to incorporate professional people into her stories: lawyers, ministers, and doctors replaced minimum-wage, blue-collar workers as heroes.(24) Phillips was the first to use such soap devices as organ music (provided by Bernice Yanocek) for dramatic effect, and cliff-hanger endings to keep audiences coming back.(25)      Phillips was the first to bring a higher social consciousness to the world of soaps. 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She rationed ideas and story lines by doing the same thing.(27)     Phillips, herself, was a highly eccentric woman, possibly more than any of the thousands of characters she created during her career.She consulted fortune tellers from time to ti me and changed the spelling of her name from the original Erna to Irna when a numerologist said it would ease her life.(28)     She was also a hypochondriac. She visited doctors nearly every day of her life. A physician who lived in her apartment building in Chicago stopped by several times a day to listen to her complaints and take her temperature.(29) Her trips to New York City were often mixed in with trips to different hospitals and specialists in Manhattan. Once, while staying in her suite at the Carlyle Hotel in Manhattan, she insisted that storm windows be installed to end the drafts. The windows are still there.(30) Frequently, she asked to be pushed around in a wheelchair.(31)      Not surprisingly, Phillips's preoccupation with illness and disease became evident in her work. Doctors and nurse as characters, hospitals as settings, and illnesses as subjects for drama were vintage Phillips characteristics.(32) Phillips's treatment of actors who worked on her shows was rather odd as well. She seldom bothered to learn the names of the performers, knowing them only as the characters they portrayed.(33) Actress Helen Wagner, who has played Nancy Hughes (now McClowsky) on AS THE WORLD TURNS since it premiered in 1956, was a friend of Irna's and remembers just how typical that was, "I was always Nancy to her. Any reference to my husband always meant Chris, my on-screen husband, not my real-life husband. I never became 'Helen' until very late in her career, after knowing her many, many years."(34)     Similarly, Phillips did not like the off-screen lives of her actors to interfere with the on-screen lives of their characters. Helen Wagner, whose character of Nancy was in the early days something of a homebody, was for many years denied a vacation from the show because it would mean writing the character out for a few weeks. Phillips told Ms. Wagner, "Nancy is a housewife, Nancy does not travel." It was several years before Nancy was allowed to go visit a sister out of state so that actress Helen Wagner could have a few days off.(35)     Like her characters' lives and her plots, Phillips rigidly controlled her home life and went to great lengths to keep it simple. She lived far away from the network TV industry in her Chicago apartment. Until she was in her late thirties, Phillips shared a bedroom with her mother, and she never learned how to drive. Though her sponsor once gave her a 1940 Plymouth to celebrate ten years in radio (and Phillips named it Sheila), it is doubtful she ever drove it.(36) Even her weekly menus were preset: on Sunday there was leg of lamb; Monday, chicken; Tuesday, steak; Wednesday, meatloaf; Thursday, lamb chops; Friday, spaghetti; and Saturday, stew.(37)     Phillips seldom had anything to do with the press, which she believed (perhaps rightly) dismissed soap operas as second-class subculture, snickering at her success and her fans' loyalty. She permitted few interviews during her entire career.(38)     Also not surprising was Phillips's flair for melodrama. In 1960 interviewer Peter Wyden related the story of the day Phillips's son Tom arrived late to meet her: "She does not just become vaguely uneasy. Her concern is translated into imaginary but stark disaster - he's been run over, his body is lying at the curb, he is bleeding badly."(39) Irna Phillips labeled herself a compulsive worrier and believed she would never get an ulcer because she turned all her worries into scripts.(40) "I do quite a bit of projecting," ahe told an interviewer.(41)     To oversee her programs, Phillips moved in 1940 to New York City. After seeing the toll the war was influcting on the country in 1941, she fashioned the serial WOMEN ALONE to dramatize the plight of women left on the home front. Her experiences in New York also served as the model for yet another new drama, LONELY WOMEN, which had a short on-air lifespan beginning in 1942 before Phillips recycled an old title and the show became known as TODAY'S CHILDREN in 1943. After six  months, though, New York was not to Phillips's liking, and she soon returned to Chicago. A similar move to California in 1943 did not work out either, and she returned to Chicago after only nine months.(42)     With so many shows on the air at the same time, and wielding as much power as she did, Irna Phillips put forth a revolutionary idea for soap opera broadcasting in 1943. THE GENERAL MILLS HOUR, as she foresaw it, would consist of three ofher shows running back-to-back - each in different lengths, from fifteen to twenty minutes depending on the plot - with characters from each occasionally overlapping and interacting. A narrating voice-over would navigate proceedings. It endured for a few months until Phillips abandoned the concept.(43)     By 1943, only a little over ten years after she began, Phillips was single-handedly responsible for five different daily dramas. Her total income from them was $250,000, and her literary output was estimated at two million words per year, the equivalent of forty novels.(44) She had established such a factory by this time that she found it necessary to have a lawyer and two doctors on retainer just to act as consultants.(45)     It was only later that Phillips reached the need for support writers, or "dialoguers," who filled out the basic story lines she devised. Many young writers who began with Phillips went on to successes of their own. In 1946 she hired a young recently graduated writer named Agnes Eckhardt, who later married and changed her name to Agnes Nixon.(46) Nixon would go on to create ALL MY CHILDREN and LOVING. Phillips also had a longtime collaborator in writer William Bell. After cocreating ANOTHER WORLD with Phillips, he went on to found with his wife Lee Phillip Bell two of the most successful soaps of recent years, THE YOUNG AND THE RESTLESS and, later, THE BOLD AND THE BEAUTIFUL.     Also in 1943, at near the same age her mother was when she herself was born, Phillips, unmarried and a career woman, adopted a child, Thomas Dirk. A year and a half later, Phillips adopted Katherine Louise.(47)     Throughout the 1940s Irna Phillips reigned as the undisputed queen of the radio soap opera. By the end of the decade a new medium was on the horizon and it would be that medium that Phillips (somewhat reluctantly) would conquer next.      By all accounts Irna Phillips was not anxious to move her shows from radio to television. With television, a fog horn could no longer substitute for the deck of a ship, and actors could no longer be brought in and replaced so easily. So reluctant was she to give up radio that after THE GUIDING LIGHT debuted on television on July 30, 1952, the scripts were rebroadcast that same day on radio. The two GUIDING LIGHTS ran concurrently on the two media for several years until finally the incredible success of the television version made the radio outlet obsolete.(48)     Around this time Proctor and Gamble [sic: My Note: This book spelled Procter and Gamble wrong over & over.], the soap manufacturer and a longtime force in soap opera broadcasting, began its long association with Phillips. Phillips sold the ownership of her current TV dramas to Proctor and Gamble Productions. Between the two of them (Phillips and P&G) they formed the biggest, toughest alliance daytime television had ever seen.(49)     In 1956 Phillips, in association with Proctor and Gamble, stormed onto television with what was to become her most popular (and some say, personal favorite) creation, AS THE WORLD TURNS. The continuing story of the Hughes and Lowell clans of Oakdale, Illinois, began on April 2, 1956, as TV's first half-hour soap. It was produced live until 1975 when it was lengthened to a hour. The show revolutionized daytime drama by gaining more viewers than ever before in the history of the genre (sometimes as high as a fifty percent share of the audience), and it launched soapdom's first all-out lying, scheming villainess, Lisa Miller (later, after marriage/s, Lisa Hughes, then Coleman, then Mitchell, then others). She was played by actress Eileen Fulton, who continues on the show to this day. Fulton's and the show's fame were so intense in the mid-1960s that CBS created a nighttime spin-off titled OUR PRIVATE WORLD. It, however, would only last a few  months.(50)     Irna Phillips's actual writing for her series, radio and television, was rather unusual. Every day at  nine in the morning Phillips sat down at a rickety, brown card table - the same one she had used for years - and began to devise that day's scripts from projected story lines often set down months in advance. From there she would dictate dialogue to her secretary and close friend, Rose Cooperman. "I really don't think I write," she said "I act."(51) Occasionally sitting still and occasionally moving around the room, moving as the character would, Phillips assumed all the characters in the scene - male, female, adult, child - changing her voice to indicate a change in speaker.(52) This process worked so well for Phillips it was later adopted by many of her proteges, including William Bell.(53)     As Phillips would talk, "Rosie," her secretary, would take down every word, following the various characters by following changes in Irna's voice and gestures. Rosie filled in the punctuation along the way. Both women became so involved with the story line they were creating that they found themselves in tears.(54)     The average time for Irna Phillips to dictate a half-hour script was about an hour and forty-five minutes. It usually took longer to type the finished manuscript than it did for Phillips to dream it up.(55) During Phillips's "writing" she seldom lost her place or became confused.  If she did, she could always consult one of her various genealogical charts she created for each show. They consisted of squares containing characters' names with solid lines connecting relatives, dotted lines connecting in-laws, and "X"'s over names of dead or missing family members.(56)     After the writing was finished Phillips would sit down and watch not only her shows but those of her competitors as well. While viewing her own shows, if she found something she did not like in script, performance, or production, it was switched immediately. This often meant a phone call to New York and a list of demands. A few times actors found themselves jobless after a phone call from Phillips. Not surprisingly, many actors, writers, and crew members feared Phillips's wrath. Once, when an actor playing what many thought an indispensable character asked for a raise in salary, Phillips refused and solved the whole problem by simply killing off the character. The show went on without him.(57) Don Hastings, who has played Dr. Bob Hughes on AS THE WORLD TURNS since 1960 (and wrote for the show for many years under the name J.J. Mathews), remembers Phillips as a tough but fair mother lion, ferocious in protecting her creation: "She was very tough on her writers but would protect them if the network or the producers criticized them. She always said that if she okayed a script it was as good as her writing it herself."(58)     Though Irna Phillips could be difficult, and a great many lived in constant fear of her, nobody would deny her skill. Don Hastings remembers a time when AS THE WORLD TURNS ratings had slipped. Owners Proctor and Gamble asked Phillips - then at work on another Proctor and Gamble show - to return and help WORLD. "Can you bring us up to a thirty share by the end of the year?" they asked. Phillips delivered the thirty share in thirteen weeks.(59)     Additionally, Phillips was not as difficult on a personal level as she might first appear. Throughout her career she was instrumental in starting other writers in their careers. Agnes Nixon, Bill Bell, and many other names benefitted from her support and guidance. Phillips was also known to take many young actors under her wing, sheltering and encouraging them.     In her life in Chicago, Phillips had a small but tight-knit group of friends and a fiercely devoted household staff. They admired and respected her enough to overlook her dramatic nature and her many pseudo-illnesses. Producer Lee Bell, who with her husband Bill created THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL, was a friend and coworker of Irna's for many years; she remembers an eccentric but likable person. "She was a genius," Bell said, "A brilliant, intelligent woman. You wanted to be around her. Whatever eccentricities [she had] didn't matter."(60)      In 1964 Phillips formulated a new series for NBC titled ANOTHER WORLD. The title referred to the separate "psychological worlds" of its characters and the two separate economic worlds of the show's two major families. Not accidently, it also drew comparison with the previous Phillips creation AS THE WORLD TURNS.(61)     ANOTHER WORLD was the first daytime soap to run one hour. It was also the first daytime show to address the topic of abortion.(62) Phillips invited controversy again in 1967 when she attempted to introduce an interracial story line into LOVE IS A MANY SPLENDORED THING, a show she was also writing at the time. When the network bosses balked at the idea, Phillips walked out. She abandoned the show, and it was canceled in 1973.(63)     Despite Phillips forward thinking, however, she did not always approve of the direction daytime shows were taking. She said in 1972: "The daytime serial is destroying itself, eating itself up with rape, abortion, illegitimacy, men falling in love with other men's wives, all of which is often topped by a murder, followed by a long, drawn-out murder trial.(64)     In 1964 ABC-TV put Irna Phillips, at age 63, on the payroll as a special consultant for its primetime soaper PEYTON PLACE, the serialized twice-weekly program based on the book by Grace Metalious. By taking the PEYTON PLACE job, Phillips achieved a rare triple play: she now had her hand in, and was receiving paychecks from, shows running on all three major networks.(65)     In 1965 Phillips cocreated DAYS OF OUR LIVES and composed what has since become arguably the most famous opening line for any show in television's history: "Like sands through the hour glass ..."(66)     All did not always flow smoothly, however. The early years of ANOTHER WORLD were filled with complications: major characters were thrown out with little explanation, and actors were replacedal,ost weekly. Frustrated, Phillips left ANOTHER WORLD to concentrate on a show for ABC that she was cocreating with her daughter (and was based on Irna's own life). That show would only air for a few months when it premiered. Agnes Nixon was later brought into ANOTHER WORLD as head writer to whip the show into shape.(67)     Since Irna Phillips had almost single-handedly created soap operas as a dramatic form years ago in radio, they had begun to change. The incedible success of her own AS THE WORLD TURNS made daytime soap operas an important, highly profitable part of the network schedule. To gain viewers and therefore money, soaps became more and more sensational. Gradually they became more scandalous, sexual, and action-oriented; Irna Phillips's stories of women sitting around the breakfast table were becoming passe. Phillips found herself being left behind by the genre she had created. Allen Potter, who worked on ANOTHER WORLD with Phillips during its difficult years, summed up the problem: "She was from a different era. [She was] still writing kids going down to the malt shop."(68)     Phillips was asked to rejoin AS THE WORLD TURNS in 1972.(69) She simplified some of the plots but failed to turn the recent ratings dip around. Proctor and Gamble, the show's producer, fired Phillips in 1973. Back in Chicago she began work on an autobiography, but nothing was ever published.(70)     On December 23, 1973, Irna Phillips died in her sleep at her home in Chicago. She was seventy-two. In accordance with her wishes news of her death was kept from the press for several weeks.(71)     What made Phillips a success - the Queen of the Soaps, as she was often called - is somewhat difficult to answer. Helen Wagner recently explained it this way: "We [AS THE WORLD TURNS] premiered the same day as EDGE OF NIGHT [a now defunct mystery-based soap on ABC]. What was important on that show was the story. For AS THE WORLD TURNS what was important was the character.(72) Phillips realized early in her career that the success of serialized stories depended on her audience becoming involved and knowledgeable about the characters on the show. She told BROADCASTING in 1972: "Characters have to be multidimensional. The story has to come from the characters, to the point where your viewers will get to know a character so well they can predict his or her behavior in a given dramatic situation."(73)     Phillips believes there were several reasons for her success, not the least of which was her self-described limited vocabulary ("my greatest asset"), which, she believed, made her programs universal. She also attempted in her writing to appeal to the basic instincts of self-preservation, sex, and family.(74)     Perhaps Phillips's greatest personal achievement, however, was creating a world. fully and believably, that she did not really know herself. Though she never married; nor did she give birth; nor did she ever own a  home. But somehow Irna Phillips knew enough about all those qualities to entertain millions for generations - to spin endlessly involving tales of day-to-day life; tales about the simple joys and daily dramas of paying the bills, raising children, belonging to a family, and falling in love.      Irna Phillips wrote in McCALL'S magazine in 1965, "None of us is different, except in degree. None of us is a stranger to success and failure, life and death, the need to be lovedthe struggle to communicate..."(75)     Four of the programs Irna Phillips created - AS THE WORLD TURNS, GUIDING LIGHT, DAYS OF OUR LIVES, and ANOTHER WORLD - are still on the air today.  IRNA PHILLIPS July 1, 1901        Born in Chicago, Illinois 1922             Graduated with bachelor's degree in education. 1924             Graduated with master's degree in speech; began career teaching school in Missouri and, later, Ohio. May 1930        Returned to Chicago; joined WGN as actress and ad hoc writer.  October 20, 1930    PAINTED DREAMS, radio's first "soap opera" debuted;created by Irna Phillips.  June 16, 1932        TODAY'S CHILDREN, second Phillips creation, premiered; departed WGN. 1934            MASQUERADE premiered.  1935            MASQUERADE aired last broadcast. January 25, 1937     THE GUIDING LIGHT premiered.  1938            TODAY'S CHILDREN aired final broadcast; ROAD OF LIFE and WOMAN IN WHITE premiered. October 16, 1939    THE RIGHT TO HAPPINESS premiered.  1940            Phillips moved briefly to New York City; would return to Chicago after six months.  1941            WOMEN ALONE premiered; settled court suit with WGN.  June 29, 1942        LONELY WOMEN (title later changed to TODAY'S CHILDREN) premiered.  1943            Resided briefly in Los Angeles; adopted son, Thomas Dirk. 1944            Adopted daughter, Katherine.  Summer 1948        WOMAN IN WHITE aired last broadcast. October 11, 1948    THE BRIGHTER DAY premiered on radio.  January 31, 1949    THESE ARE MY CHILDREN premiered. March 4, 1949        THESE ARE MY CHILDREN ended. 1950            Second incarnation of TODAY'S CHILDREN ended on radio. June 30, 1952        THE GUIDING LIGHT debuted on television. 1956            BRIGHTER DAY ended  on radio. January 4, 1954        THE BRIGHTER DAY premiered on television.  December 13, 1954    ROAD OF LIFE premiered on television; show ended broadcasts on radio. July 1, 1955        ROAD OF LIFE aired last broadcast on television. April 2, 1956        AS THE WORLD TURNS premiered. November 25, 1960    THE RIGHT TO HAPPINESS ended on radio. May 4, 1964        ANOTHER WORLD premiered.  1964            Worked as consultant on primetime's PEYTON PLACE. May 5, 1965        OUR PRIVATE WORLD, AS THE WORLD TURNS spin-off, premiered in primetime. September 10, 1965    OUR PRIVATE WORLD aired last episode. September 28, 1965    THE BRIGHTER DAY aired last broadcast on TV. November 8, 1965    DAYS OF OUR LIVES premiered. September 18, 1967    LOVE IS A MANY SPLENDORED THING, soap opera, premiered.  March 23, 1973        LOVE IS A MANY SPLENDORED THING aired last broadcast. Late 1973        Fired by Proctor and Gamble.  December 23, 1974    Passed away at home in Chicago.  NOTES 1.    "The Creators," TV GUIDE (Commemorative Edition) (July 1991), p.59. 2.    Dan Wakefield, ALL HER CHILDDREN (New York: Doubleday, 1976), p.27.  3.    CURRENT BIOGRAPHY (1943), p.590. 4.    Irna Phillips, "Every Woman's Life Is a Soap Opera," Mccall's (March 1965), p.116 5.    Ibid. 6.    Peter Wyden, "Madam Soap Opera," SATURDAY EVENING POST (25 June 1960), p.129. 7.    Barbara Sicherman and Carol Hurd Green, NOTABLE AMERICAN WOMEN: THE MODERN PERIOD (Cambridge: Belknap, 1980), p.542. 8.     "Script Queen," TIME (10 June 1940), p.66. 9.    Sicherman and Carol Hurd Green, p.542. 10.    "Writing On: Irna Phillips Mends With Tradition," BROADCASTING (6 November 1972), p.75 11.     Madeline Edmundson and David Rounds, THE SOAPS (New York: Stein & Day, 1973), p.43.     12.     CURRENT BIOGRAPHY, p.590 13.    Sicherman and Green, p.542. 14.    Robert C. Allen, SPEAKING OF SOAPS (CHapel Hill, NC: University of North Carolina, 1985), p.111.  15.     "Writing On: Irna Phillips Mends With Tradition," p.75. 16.     Edmundson and Rounds, p.44. 17.     Allen, p.112. 18.     Wyden, p.130. 19.     Ibid. 20.     CURRENT BIOGRAPHY, p.590. 21.     "Queen of the Soaps," NEWSWEEK (11 May 1964), p.66. 22.    Sicherman and Green, p.543. 23.     Wyden, p.130. 24.    Sicherman and Green, p.259. 25.    CURRENT BIOGRAPHY, p.519. 26.     "With Significance," TIME (11 June 1945), p.46. 27.     CURRENT BIOGRAPHY, p.590. 28.    Wyden, p.129. 29.    Interview with Lee Bell (4 September 1991). All other information and quotes from Mrs. Bell in this chapter were taken from this interview. 30.    Interview with Don Hastings (5 December 1991). All other information and quotes from Mr. Hastings in this chapter were taken from this interview.  31.    Wyden, p.129. 32.    Robert LaGuardia, SOAP WORLD (New York: Arbor House, 1983), p.20. 33.    Wyden, p.129 34.    Interview with Helen Wagner (10 October 1991). All other information and quotes from Ms. Wagner in this chapter were taken from this interview. 35.     Ibid., p.130. 36.    "Script Queen," p.66. 37.    Wyden, p.127. 38.     Wagner interview. 39.    Wyden, p.127. 40.    Phillips, p.117. 41.    Wyden, p.127. 42.    Ibid., p.130. 43.    Ibid. 44.    CURRENT BIOGRAPHY, P.591. 45.    "Script Queen,"p.68. 46.    Wakefield, p.28. 47.    Sicherman and Green, p.543. 48.    Wyden, p.130.  49.    Ibid. 50.    Tim Brooks and Earle Marsh, THE COMPLETE DIRECTORY TO PRIME TIME NETWORK TV SHOWS(New York: Ballantine, 1981), p.571. 51.    Wyden, p.129. 52.    Phillips, p.168. 53.    Bell interview. 54.    Wyden, p.30. 55.    Ibid. 56.    Phillips, p.168. 57.    CURRENT BIOGRAPHY, p.591. 58.    Hastings interview. 59.    Ibid. 60.    Bell interview. 61.    LaGuardia, p.81. 62.    Ibid. 63.     Jean Rouverol, WRITING FOR THE SOAPS (Cincinnati, OH: Writer's Digest Books,1984), p.11. 64.    "Writing On: Irna Phillips Mends with Tradition," p.75. 65.    "Queen of the Soaps," NEWSWEEK (11 May 1964), p.66. 66.    Rouverol, p.11. 67.     La Guardia, p.81. 68.     Ibid. 69.    "Week's Headliners," BROADCASTING (17 January 1972), p.9. 70.    LaGuardia, p.81. 71.    Landry, p.71. 72.    Wagner interview. 73.    "Writing On: Irna Phillips Mends with Tradition," p.75. 74.    Sicherman and Green, p.542. 75.    Phillips, p.116.
    • So, Roman admitted that everything he did was to protect Johnny. I like that. It adds another dynamic to this storyline. And it’s also a much better use of the character of Roman. He’s been stuck in the Pub for too long lol I’m also really liking the way that Roman and Kate’s relationship has been written lately. As for Josh Taylor’s voice… no comment

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      And speaking of relationships, I’ve also been seeing improvements in the relationships between Johnny and Paulina as well. I enjoyed their scenes today. They really feel more like an actual mother in law and son in law. I’m cringing a little at the way that Paulina would’ve been written had Ron stayed on a little longer. This type of writing is the exact thing that the character of Paulina needed, especially for a storyline like this.  I am a little intrigued with the idea of EJ and Xander going head to head over buying the hospital too, mostly because of how it could drive other storylines, couples, etc.,like EJ and Belle. Him basically using Belle as his own personal fixer, both with Johnny and the hospital board could lead to something interesting happening in the future. And Philip, doing whatever he can in order to get back in Xander’s good graces is a good addition to this storyline as well.  Btw, I don’t dislike it at all but I still can’t believe that they’re 

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      And yeah, sorry, I know that Days means well but I think they’re making a little too much out of this Xander/Felicity thing. But Xander and Sarah were sweet today. I’m looking forward to seeing everything between them get blown to hell.  Seriously, one of the worst, if not the worst, team in soap history. 
    • Thanks for letting me know! I thought there was a preemption until CBS confused me by uploading Monday's episode on Friday.
    • Lucky Day is an awfully good Doctor-lite episode focused on Millie Gibson and Jemma Redgrave - I am glad the show brought in Varada Sethu who continues to give major Caroline John/Liz Shaw vibes, but Millie was always very good in what felt designed to be a single arc companion and she's very good here too. She deserves a bit more somewhere in the franchise. The depressingly relevant storyline aside, I was most impressed by the showcase for UNIT and Kate Stewart. Jemma is always good but she was amazing here, noting the Doctor would've stopped her from going all the way re: Think Tank if he were there. Yet it's the kind of brute force her father could and did resort to in extreme situations back in the day. I almost hoped she would allow Conrad to be killed right then and there, which is something I think the Brigadier also would've done when backed against a wall over operational control and the safety of the Earth. She came very close, and the steel Redgrave exhibited (as always) was amazing. Whatever spinoffs can still materialize given the current streaming climate and DW's uncertain future (I do think it will continue somewhere, but I would not be shocked if it's back to a run of holiday specials for awhile a la Tennant's and Whittaker's), aside from the upcoming odd Sea Devils miniseries that's in the can, I still hope UNIT and Kate can get a proper one sometime.
    • I think it was just him  And it gave good explanations as to why Alistair was the way that he was. By the time the series ended, he was just evil for evil’s sake 
    • To me, that made no difference. The point stands whether Eva wants to be a Dupree or not. Anita was 110% on top of things. Also it's a logical inference that Eva might be interested in having a place in her supposedly real family. Frankly though I wonder if Eva knows how to feel ... yet. She could really be confused.
    • Does Jack ever dress in drag during that early '00s period where he was trying to get Jennifer back...or does he just fake being gay around then?
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