June 30 - July 4, 2008

[dm.]

Wow. That's a SAD week for daytime.

[Sylph]

Another one coming!

[Darcy]

The dailies are rounded up. For the weekly rating, they take the actual ratings ... so iow AMC could have gotten a 1.95, 1.95, 1.95 and 1.85 = 7.7 divided by 4 = 1.925 = 1.9

If you add up the rounded up dailies, OLTL would get .1 higher too (if you round-up again!) but you have to go with the unrounded up daily numbers (which we don't see) in order to get the weekly ratings.

BTW, this isn't anything new. They've always done it this way.

[Ellie029]

Thanks! Last week, Days had a 1.1 in the 18-49 and that was "ties low", so the 1.0 this week would've been a new low.

[Carolyn1980]

If GL drops any lower in 18-34, they're going to be in negative numbers, lol.

I say DAYS and GL are gone in '09. The only thing that might save DAYS is if Sony (which distributes both Y&R and DAYS) convinces CBS to dump ATWT for DAYS.

[Angela]

MONDAY, JUNE 30

1.(1) Y&R: Monday: 3.5/4,934,000 (-6,000)

2.(2) B&B: Monday: 2.5/3,475,000 (-185,000)

3.(3) GH: Monday: 2.2/2,814,000 (-22,000)

4.(6) ATWT: Monday: 1.8/2,579,000 (-54,000)

5.(7) AMC: Monday: 2.0/2,563,000 (-61,000)

6.(5) OLTL: Monday: 2.0/2,510,000 (-125,000)

7.(4) DAYS: Monday: 1.8/2,342,000 (-395,000; NC)

8.(8) GL: Monday: 1.6/2,134,000 (-41,000)

TUESDAY, JULY 1

1.(1) Y&R: Tuesday: 3.4/4,854,000 (-80,000)

2.(2) B&B: Tuesday: 2.5/3,585,000 (+110,000)

3.(3) GH: Tuesday: 2.2/2,947,000 (+133,000)

4.(6) OLTL: Tuesday: 2.0/2,736,000 (+226,000)

5.(5) AMC: Tuesday: 2.0/2,557,000 (-6,000)

6.(4) ATWT: Tuesday: 1.7/2,379,000 (-200,000)

7.(7) DAYS: Tuesday: 1.7/2,330,000 (-12,000; NC)

8.(8) GL: Tuesday: 1.5/2,066,000 (-68,000)

WEDNESDAY, JULY 2

1.(1) Y&R: Wednesday: 3.3/4,583,000 (-271,000)

2.(2) B&B: Wednesday: 2.2/3,007,000 (-578,000)

3.(3) GH: Wednesday: 2.1/2,817,000 (-130,000)

4.(4) OLTL: Wednesday: 2.0/2,533,000 (-203,000)

5.(5) AMC: Wednesday: 2.0/2,531,000 (-26,000)

6.(6) ATWT: Wednesday: 1.6/2,262,000 (-117,000)

7.(7) DAYS: Wednesday: 1.7/2,216,000 (-114,000; NC)

8.(8) GL: Wednesday: 1.5/2,132,000 (+66,000)

THURSDAY, JULY 3

1.(1) Y&R: Thursday: 3.4/4,814,000 (+231,000)

2.(2) B&B: Thursday: 2.2/3,081,000 (+74,000)

3.(6) ATWT: Thursday: 1.8/2,569,000 (+307,000)

4.(3) GH: Thursday: 2.0/2,523,000 (-294,000)

5.(5) AMC: Thursday: 1.9/2,432,000 (-99,000)

6.(8) GL: Thursday: 1.6/2,430,000 (+298,000)

7.(4) OLTL: Thursday: 1.8/2,340,000 (-193,000)

FRIDAY, JULY 4

1.(1) Y&R: Friday: 3.2/4,517,000 (-297,000; NC)

2.(2) B&B: Friday: 2.4/3,410,000 (+329,000; NC)

3.(3) ATWT: Friday: 1.7/2,337,000 (-232,000; NC)

4.(6) GL: Friday: 1.4/1,874,000 (-556,000; NC)

*.(5) AMC: Friday: 1.3/1,666,000 (NC; REPEAT)

*.(7) OLTL: Friday: 1.2/1,396,000 (NC; REPEAT)

*.(4) GH: Friday: 1.0/1,278,000 (NC; REPEAT)

[Rocket Man]

That will never happen at CBS.

[MarkH]

As usual you are right on.

But it is also trans-network. The same hemmorhaging is happening in primetime. The networks are dead, not just in the daytime. I just gave a lecture about this to a class this morning .

[Rocket Man]

Huh? Then I guess primetime shows and broadcast news are dead as well?

[MarkH]

I wish I could agree, but sadly that is a loser's game. Why? Because if you do not replace a dying audience...you die.

I mean, the only version of that that can work is the "Lost" version. If each of the shows would sit down and script an end date.

But you know what...look at what happened to DOOL when word of its possible cancellation came out. Massive ratings loss as viewers figured it was no longer worth investing.

What you all clearly see is that this is daytime-wide. SOMETHING ELSE is going on here...and we've got to figure out what. Are viewers abandoning soaps in droves...is the fashion over?

You know what...I think it is something else. Someone active on this board recently talked about a day-ahead t*rr#nt they downloaded from a Canadian site. Those ratings don't count. I think the failure to control illegal downloads is more likely responsible than anything else. People are watching, but are not getting counted.

Every time someone illegally downloads these shows, they help to kill 'em.

[Rocket Man]

I've lost count of how many of you guys have gone running around saying the "sky is falling...sky is falling...sky is...." like a bunch of chicks with its head cut off. The current television ratings trend is normal across the entire board even with the decline, so daytime soaps are not doomed but only the ones who are not keeping their show's budget in line and costs down.

[MarkH]

At 1.8, it was one of the highest days of the week (7/3).

Luke and Noah (esp. Luke) are a draw...to gay and straight audiences. Everyone wants to see a love story well told on daytime. Sadly that is not Luke and Noah...one of the most poorly written drecks of all time.

Luke alone, allowed to really have a love affair....authentically told...could still help catapult ATWT to the top of this miserable dying heap. I wonder if the new company that seems to have acquired it from PGP--TeleNext---will have more gonads vis-a-vis Luke Snyder.

[typoprone]

Wow, I didn't realize Judge Judy has almost twice the number of viewers that The People's Court does. That sucks, considering The People's Court with Judge Marilyn Milian is infinitely better than that hag Judy.

[MarkH]

You're right and wrong.

This is not just soaps.

But soaps are doomed because networks/free TV/broadcast distribution is doomed. We're close to the end of that mode of product delivery. Legal, for-cost downloads are the way of the future. I wonder if any soaps can survive into that next business model. When people have to pay for everything they watch, are they gonna want to pay for soaps?

Thank you for reminding us, as SteveFrame did in another way, that this is not a "problem with soaps". This is a much bigger, systemic problem.

If you want to save soaps and network TV, the first thing is to stop doing those frickin' illegal downloads!

PGP gave up on their soaps on 6/30/08. They are now controlled by TeleNext and Brian T. Cahill.

I wonder what will happen now?

[Rocket Man]

Interesting to see daytime as a whole:

Judge Judy: 4.5

Oprah 4.0

Dr. Phil 3.5

Young & Restless 3.4

Who Wants to be a Millionaire 2.6

Live with Regis & Kelly 2.4

Bold & Beautiful 2.4

Joe Brown 2.4

People's Court 2.4

General Hospital 2.1

One Life to Live 1.9

All My Children 1.9

Mathis 1.8

Maury 1.8

As the World Turns 1.7

Days of Our Lives 1.7

Guiding Light 1.6

Divorce Court 1.6

Ellen 1.6

Family Feud 1.6

Crosswords 0.7

Now where's The View, Today Show, Rachel Ray, Martha Stewart and The Price Is Right???????