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June 23-27, 2008


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week June 23-27, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,902,000 (+51,000/-569,000)

2. B&B 3,494,000 (-129,000/-232,000)

3. GH 2,802,000 (-4,000/-499,000)

4. OLTL 2,591,000 (-56,000/-334,000)

5. DAYS 2,572,000 (+38,000/-264,000)

6. ATWT 2,572,000 (-79,000/-276,000) <--------- new low

7. AMC 2,508,000 (-45,000/-309,000)

8. GL 2,112,000 (-176,000/-456,000) <---------- new low

HH

1. Y&R 3.6/12 (+.2/-.5)

2. B&B 2.5/8 (same/-.3) <------ ties low rating

3. GH 2.1/7 (-.1/-.4) <--------- ties low rating

4. OLTL 2.0/6 (-.1/-.3)

5. DAYS 1.9/6 (same/-.3)

5. ATWT 1.9/6 (same/-.2) <----- ties low rating

5. AMC 1.9/6 (-.1/-.3) <-------- ties low rating

8. GL 1.5/5 (-.1/-.4) <-------- new low rating

Women 18-49 Viewers

1. Y&R 1,024,000 (-39,000/-152,000)

2. GH 985,000 (+57,000/-62,000)

3. OLTL 859,000 (-8,000/+22,000)

4. B&B 778,000 (-5,000/+56,000)

5. AMC 772,000 (+2,000/-19,000)

6. DAYS 749,000 (+51,000/-183,000)

7. ATWT 640,000 (-1,000/-20,000)

8. GL 564,000 (-61,000/-88,000)

Women 18-49 Rating

1. Y&R 1.6/11 (same/-.2) <------- ties low rating

2. GH 1.5/9 (+.1/-.1)

3. OLTL 1.3/8 (same/same)

4. B&B 1.2/8 (same/+.1)

4. AMC 1.2/8 (same/same)

6. DAYS 1.1/7 (same/-.3) <------- ties low rating

7. ATWT 1.0/6 (same/same)

8. GL 0.9/5 (same/-.1) <--------- ties low rating

Girls 12-17 Viewers

1. OLTL 66,000 (+9,000/+6,000)

2. DAYS 56,000 (-22,000/-33,000)

3. Y&R 51,000 (-7,000/-68,000)

4. ATWT 44,000 (+3,000/-21,000)

5. GH 42,000 (+7,000/-30,000)

6. AMC 40,000 (+10,000/-36,000)

7. GL 27,000 (-3,000/-33,000)

8. B&B 26,000 (-16,000/-44,000)

Women 18-34 Rating

1. GH 1.2/7 (+.2/+.1)

2. OLTL 1.0/6 (+.1/+.1)

2. DAYS 1.0/6 (+.3/-.4)

4. Y&R 0.8/5 (-.1/-.3)

4. AMC 0.8/5 (+.2/-.1)

6. B&B 0.7/4 (+.1/+.1)

7. ATWT 0.6/3 (+.1/same)

8. GL 0.4/3 (-.1/-.2)

Men 18+ Viewers

1. Y&R 1,191,000 (+53,000/-130,000)

2. B&B 760,000 (+21,000/-148,000)

3. DAYS 561,000 (+37,000/+15,000)

4. ATWT 544,000 (-28,000/-69,000)

5. GH 464,000 (-10,000/-127,000)

6. GL 458,000 (-48,000/-51,000)

7. AMC 393,000 (-71,000/-186,000)

8. OLTL 373,000 (-49,000/-175,000)

-----------------------------------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,503,000

Tuesday: 1.9/2,472,000

Wednesday: 1.9/2,511,000

Thursday: 1.9/2,429,000

Friday: 1.9/2,624,000

ATWT

Monday: 2.0/2,613,000

Tuesday: 1.9/2,736,000

Wednesday: 1.8/2,368,000

Thursday: 1.9/2,510,000

Friday: 1.8/2,633,000

B&B

Monday: 2.5/3,465,000

Tuesday: 2.6/3,715,000

Wednesday: 2.4/3,292,000

Thursday: 2.6/3,339,000

Friday: 2.5/3,660,000

DAYS

Monday: 1.8/2,433,000

Tuesday: 1.8/2,398,000

Wednesday: 2.0/2,752,000

Thursday: 1.8/2,541,000

Friday: 1.9/2,737,000

GH

Monday: 2.1/2,640,000

Tuesday: 2.2/2,815,000

Wednesday: 2.2/2,924,000

Thursday: 2.1/2,794,000

Friday: 2.0/2,836,000

GL

Monday: 1.6/2,146,000

Tuesday: 1.4/2,081,000

Wednesday: 1.5/2,051,000

Thursday: 1.5/2,109,000

Friday: 1.5/2,175,000

OLTL

Monday: 2.0/2,514,000

Tuesday: 1.9/2,578,000

Wednesday: 1.9/2,573,000

Thursday: 2.0/2,654,000

Friday: 1.9/2,635,000

Y&R

Monday: 3.6/5,084,000

Tuesday: 3.6/5,119,000

Wednesday: 3.6/4,847,000

Thursday: 3.5/4,521,000

Friday: 3.5/4,940,000

----------------------

For the SEASON September 24, 2007 through June 29, 2008

HH

1. Y&R 4.0

2. B&B 2.8

3. GH 2.4

4. ATWT 2.3

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.5

4. OLTL 1.4

4. B&B 1.4

6. ATWT 1.3

6. AMC 1.3

7. GL 1.1

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I have a hunch AMC might slip to a 1.9. It was bad last week, and horrid this week. They haven't learned the lesson that Annie/Ryan/Greenlee/Zendull are ratings poison. I'm hearing positive feedback about Pratt's bible, so his arrival could be good news. I want to be excited about Y&R and how the David/Ji Min reveal might propel the show into bigger and better things (which is probably what MAB was alluding to in that fluff piece with Nelson Branco), but I have my doubts. The entire show just falls flat for me. It's not that it's bad and schizophrenic, like AMC; just that it's dull. Viewers don't care about David, and if they cared about Ji-Min and who killed him, that has long passed. And Gloria is eating the show alive. Hopefully Hogan can rectify all of that. But I do think its ratings slide has leveled off, for now at least, and will stay in the 3.4-3.7 range for a while. GH has been absolutely terrible. As usual with them, great dialogue and interesting characterizations buried in a landfill of putrid storylines. It hit a 2.0 in one of the dailies the week before. Will any of last week's dailies dip into the 1's? Will be interesting to see.

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ABC Press Release:

Fringe Ratings Report: ABC Daytime Programming

Week of June 23, 2008

Easily Daytime's No. 1 Network, ABC Scores its Seventh Consecutive Victory in Women 18-49, Overshadowing NBC and CBS by Hefty Double-Digit Percentages

Daytime's No. 1 Program for the Second Straight Week in Women 18-34,

"General Hospital" Delivers its Best Ratings in 5 Months in the Key Youthful Demo

For the 25th Week in a Row, "The View" Places Among Daytime's

Top 5 Most-Watched Programs and is a Top 5 Draw in Key Young Women

For the Third Time in Four Weeks, All ABC Programs Rank Among the Week's

Top 5 in Women 18-49, With All Top 5 Players as Well in Women 18-34

In Both Target Women 18-34 and Women 18-49, This Week Marks

the 12th Straight Week ABC is Home to 3 of Daytime's Top 5

A Top 5 Player in Key Women, "One Life to Live" Tops CBS' "As the World Turns"

Head to Head by 78% in Women 18-34 and by 34% in Women 18-49

With its Most Dominant Victory in Recent Weeks, "General Hospital" Bests CBS' "Guiding Light" by 172% in Women 18-34, by 75% in Women 18-49 and by 33% in Total Viewers

ABC Daytime

* Easily Daytime's No. 1 network, ABC clinched its 7th consecutive victory among Women 18-49 (1.3 rating/864,000), towering over NBC (1.1 rating/749,000) and CBS (1.1 rating/716,000) by 18%.

* Daytime's No. 1 program for the second week in a row in Women 18-34, "General Hospital" (1.2 rating/394,000) delivered its best ratings in five months (since week of 1/21/08) in the key youthful demo.

* For the 25th week running, "The View" finished among Daytime's Top 5 most-watched programs (No. 4, 3.2 million viewers), while taking second in Women 18-34 (1.0 rating/340,000) and third in Women 18-49 (1.3 rating/839,000).

* In Women 18-34, ABC delivered 4 of Daytime's Top 5 programs, marking the 12th straight week the net has placed at least 3 shows in the Top 5: "General Hospital" (No. 1, 1.2 rating/394,000), "The View" (No. 2T, 1.0 rating/340,000), "One Life to Live" (No. 2T, 1.0 rating/329,000) and "All My Children" (No. 5T, 0.8 rating/257,000).

* In Women 18-49, all ABC programs positioned as Top 5 players in Daytime for the fourth time in five weeks, marking the 12th week in a row the net has placed at least 3 programs in the Top 5: "General Hospital" (No. 2, 1.5 rating/985,000), "One Life to Live" (No. 3T, 1.3 rating/859,000), "The View" (No. 3T, 1.3 rating/839,000), and "All My Children" (No. 5T, 1.2 rating/772,000).

* Scoring Top 5 ranks in target young Women, "One Life to Live" surpassed time period competitor CBS' "As the World Turns" by a significant 78% in Women 18-34 (329,000 vs. 185,000) and by 34% in Women 18-49 (859,000 vs. 640,000).

* With its most dominant victory in recent weeks, "General Hospital" surpassed time period competitor CBS' "Guiding Light" by a substantial 172% in Women 18-34 (394,000 vs. 145,000), by 75% in Women 18-49 (985,000 vs. 564,000) and by 33% in Total Viewers (2.80 million vs. 2.11 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of June 23, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.46 million No. 1 ABC 1.3/864,000

No. 2 ABC 2.78 million No. 2 NBC 1.1/749,000

No. 3 NBC 2.57 million No. 2 CBS 1.1/716,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.02 million

General Hospital ABC 1.5/985,000

One Life to Live ABC 1.3/859,000

The View ABC 1.3/839,000

All My Children ABC 1.2/772,000

Bold and the Beautiful CBS 1.2/778,000

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