ALL: Why Isn't Daytime Advertised in Primetime??

[KLN]

LoL @ "Touched by JLH!"

I agree, by the way.

[KLN]

Conan? I always remember 'em airing during Leno.

[P.J.]

CBS will do it in the summer...but then it's usually only Y&R. Money must be tight...for the past month or so, CBS only gives a jumbo BB/ATWT/GL promo, not three separate ones.

I don't get what they think 4 Survivor promos an hour on daytime is going to accomplish. Or CSI. Maybe daytime wouldn't benefit that much from primetime ads on their network, but what about on other cable channels? Teens love soaps like One Tree Hill and such. It's not like the audience doesn't exist, TIIC just don't know how to hook them.

[PhoenixRising05]

I still see the occasional Days promo during NBC primetime. Not much in late night anymore. They are few and far between but they still do show them. Never really did much for Passions over the years though. Days always get the bulk of the primetime promoting.

I don't think promoting it at night alone can help. You have to get ads in things like EW, TV Guide, etc and also promote heavily in daytime and primetime (Days did this alot with the SSK story). Hell, somehow find a way to promote on cable networks too. The more, the better.

[KLN]

I don't know why any cable viewers would be interested in watching our watered down, squeaky clean soaps. What a downgrade that would be from the envelope-pushing cable programs! LoL

[Gray Bunny]

So true. That reminds me of a quote in the latest Digest, where Michael Graziedei on Y&R said that if the show were on a cable channel, his character would be sitting at the computer watching porn with a jar of KY jelly next to him. Wouldn't it be shocking if Y&R even insinuated that Daniel was masturbating while watching porn instead of just watching it for... for... the cinematography?

[KLN]

Oh, I know! I mentioned that in the Y&R thread last week. Why don't we ever get to see Michael milking one out, or at the very least we could cut up to his red, sweaty face post-orgasm.

[Gray Bunny]

LOL! I mean, if they're gonna have one extreme like plastic surgery that makes you look completely like another person exactly, then surely they can portray something as simple as wackin' the willy!

If they can't do that, at least have Lily walk into the room afterwards and say, "Eww, it smells funky in here. Like fish and chlorine." But then that would mean Christel Khalil would actually have to emote feelings, and that's asking too much of her.

[KLN]

LILY: "I smell your penis, but there's not even a whiff of my vagina. You've been masturbating, haven't you?!"

[R Sinclair]

I think if ABC aired daytime promos during its biggest nights this past season (DH Sundays and UB/GA Thursdays), they would've gotten better results in the ratings. Desperate Housewives, Ugly Betty and Grey's Anatomy are all primetime soaps. Airing promos for AMC, OLTL and GH during those shows would give the audience who crave a soapy fix other options throughout the week.

Imagine if the people who like the serial drama/continuing storyline/soapy element of these primetime shows saw that they didn't have to wait a week for the next installment of a series -- or, in the case of primetime drama, wait 2-4 weeks for an "all new" episode -- and could see what happens next in the story 24 hours later, they'd be TiVo-ing, DVR-ing, taping these shows like crazy. Watching them on nights that their shows didn't come on, or watching them when they needed that soapy fix.

But as it is, ABCD only talks to its current ABCD audience by airing promos of the other two shows during the current airing of one show. You don't expand your audience to the width that you want if you just basically advertise to itself. You have to reach the viewers who like the concept of serial drama, but aren't aware of the shows. You don't get NEW soap viewers by promoting to CURRENT soap viewers.

But of course, since I wrote this online, it's worthless. Maybe it would be of more value if I said this in a gilded focus group.

[ANDREA LOATHES REILLY]

Personally, I would not give the ad space for soaps simply because of the condition of soaps.

One hack after the other is gradually killing daytime. I would not advertise for any of the soaps, and the only ones I make she smallest attempt at watching are not worth it. GL (I'm hanging on by a thread) and AMC (not sure how much longer I can do this show) have my attention, but trust me when I tell you that it is NOT undivided...

Give the space to shows that actually care about the damn audience! No payoff! No ad space!

ANDREA

[alwaysAMC]

When that Grease reality show was on months ago - Sundays at 7pm on NBC - they would always air DAYS promos. I think the only reason was because one of the finalists used to be a recurring character on DAYS and they would ALWAYS mention it.

[bellcurve]

That reminds me of the first time I found out about SUNSET BEACH's Shockwave storyline. It was a teaser during Conan, pre-internet, and it was great. Really got me wondering what the hell was gonna happen that summer.

[jhc2010]

I watch all three CSI's, Without a Trace, Cold Case, The New Adventures of Old Christine, Jericho, and Criminal Minds, all of which air on CBS, and have not seen a single Daytime promo in primetime (with the exception of when they had Promos where they were bragging that they were the #1 network and added that they had the #1 show (CSI), #1 Comedy (2 1/2 Men), that they were #1 with Sports, and that they were #1 in daytime (one brief clip of Bob Barker and one of Y&R). With which shows have you seen them with then??