Fashion House/Desire Ratings Bomb

[R!ck]

mediaweek.com

Desire: 1.1/2

Fashion House: 1.3/2

Comparatively, that was a loss of 42 percent in the overnights and one share point from the lead-in average, and a more significant 56 percent in the overnights and two share points from the year-ago time period average. Take a look:

Sept. 2005 time period* 2.5/4

Sept. 2005 time period* 2.3/3

(*UPN, WB)

Also keep in mind, of course, that both Desire and Fashion House aired opposite predominantly repeat programming last night. No, this is not positive by any means

[KMan101]

I'm not surprised. I think people had too high expectations of them. Give them time, but they'll never be bringing in the huge ratings so ...

[bellcurve]

Rome wasn't built in a day either, Rick. It is gonna take time for these to find an audience.

I give it at least until the end of the season before MyNetworkTV decides what they plan on doing.

I'm still excited about a channel that is devoted to this type of programming in primetime!

[Ryan]

It's gonna take time to build an audience. No one is going to instantly get a 4.0 rating or higher.

As the daily episodes air in primetime (and the reruns during daytime) an audience will grow and their ratings will increase. I believe that they grow stronger.

[leevo64]

Well I read somewhere that Fox was going to go ahead with them even if not initially successful. They're essentially stuck with them. I really like Desire.

[Cheap21]

isnt it also bc not everyon even has the network. I check the website and this channel isnt carried in a majority of markets

[DaysnPassionsFan]

Yeah, I'm not sure exactly the number, but MyNetwork does not have anywhere near the coverage either WB or UPN had.

And relatedly, I was shocked to see Veronica Mars's numbers last night to be 0.3 But then realized most UPN affiliates made the switch to MyNetwork

[R!ck]

Wikipedia:

As of August 28, 2006 167 stations are affiliated with the new network, reaching approximately 106 million households and covering 96% of the US. MyNetworkTV now has broadcast or cable affiliation in all of the top 100 markets; ironically, The CW is still missing four markets in the top 100

Due to the availability of "instant duopoly" digital sub-channels that will likely be easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time-slots, both the CW and MNTV will be launching with far greater national coverage than that enjoyed by UPN and the WB when they started in 1995. UPN for several years had gaps in the top 30 markets, and by 2005 managed to reach only 85% of the population.

Here in WV, Suddenlink originally debuted MNTV as a pay channel, but starting September 21st it will be available on Channel 3 pushing TV Guide to Channel 2, and I can't wait to start watching. I hope you guys are right and the ratings improve, but it looks bleak especially when it's been promoted so much and has 96% clearance.

Here's a list of the affiliates as of September 5, 2006

DMA # Market Station

1. New York City WWOR-TV 9 UPN Fox Television Stations Group

2. Los Angeles KCOP 13 UPN Fox Television Stations Group

3. Chicago WPWR-TV 50 UPN Fox Television Stations Group

4. Philadelphia WPHL-TV 17 WB Tribune Broadcasting

5. San Francisco-Oakland-San José KRON-TV 4 Independent Young Broadcasting

6. Dallas-Fort Worth KDFI-TV 27 Independent Fox Television Stations Group

7. Boston-Manchester WZMY-TV 50 Independent Shooting Star Broadcasting

8. Washington, D.C. WDCA 20 UPN Fox Television Stations Group

9. Atlanta WATL 36 WB Gannett Company

10. Houston KTXH 20 UPN Fox Television Stations Group

11. Detroit WMYD 20 WB Granite Broadcasting

12. Tampa-St. Petersburg WTTA 38 WB Sinclair Broadcast Group

13. Phoenix KUTP 45 UPN Fox Television Stations Group

14. Seattle-Tacoma KMYQ-TV 22 WB Tribune Broadcasting

15. Minneapolis-St. Paul WFTC 29 /

KFTC 26 UPN Fox Television Stations Group

16. Miami-Fort Lauderdale WBFS-TV 33 UPN CBS Corporation

17. Cleveland-Akron WUAB 43 UPN Raycom Media

18. Denver-Fort Collins KTVD 20/

KUPN 3 UPN Gannett Company

19. Orlando-Daytona Beach WRBW 65 UPN Fox Television Stations Group

20. Sacramento, California KQCA 58 WB Hearst-Argyle

21. St. Louis WRBU 46 UPN Roberts Broadcasting

22. Pittsburgh WPMY 22 WB Sinclair Broadcast Group

23. Portland, Oregon KPDX 49 UPN Meredith Corporation

24. Baltimore WUTB 24 UPN Fox Television Stations Group

25. Indianapolis WNDY-TV 23 UPN LIN Television

26. Charlotte WMYT-TV 55 WB Capitol Broadcasting

27. Tijuana, Mexico-San Diego XHDTV 49 UPN Entravision

28. Hartford-New Haven, CT WCTX 59 UPN LIN Television

29. Raleigh-Durham-Fayetteville WRDC-TV 28 UPN Sinclair Broadcast Group

30. Nashville WUXP-TV 30 UPN Sinclair Broadcast Group

31. Kansas City, Missouri KSMO-TV 62 WB Meredith Corporation

32. Columbus WSYX (DT2) 131 None Sinclair Broadcast Group

33. Cincinnati WSTR-TV 64 WB Sinclair Broadcast Group

34. Milwaukee WCGV-TV 24 UPN Sinclair Broadcast Group

35. Salt Lake City KJZZ-TV 14 Independent Larry H. Miller Communications Corp.

36. Greenville-Spartanburg-Asheville WMYA-TV 40 WB Sinclair Broadcast Group

37. San Antonio KMYS 35 WB Sinclair Broadcast Group

38. West Palm Beach WTCN-CA 43 WB CBS Corporation

39. Grand Rapids-Kalamazoo-Battle Creek, MI WXSP-CA 15 UPN LIN Television

40. Birmingham, Alabama WABM 68 UPN Sinclair Broadcast Group

41. Harrisburg-Lancaster-Lebanon-York WHP-TV (DT2) 41 None Clear Channel Communications

42. Norfolk-Portsmouth-Newport News WTVZ 33 WB Sinclair Broadcast Group

43. Las Vegas KVMY 21 WB Sinclair Broadcast Group

44. Memphis WPXX-TV 50 i Flinn Broadcasting Corporation

(operated by Ion Media Networks)

45. Albuquerque KASY-TV 50 UPN ACME Communications

46. Oklahoma City KAUT 43 UPN The New York Times Company

47. Greensboro - High Point - Winston-Salem WMYV 48 UPN Sinclair Broadcast Group

48. Louisville WMYO 58 UPN Block Communications

49. Buffalo WNYO-TV 49 WB Sinclair Broadcast Group

50. Jacksonville WAWS (DT2) 321 None Clear Channel Communications

51. Providence-New Bedford WNAC 642 Fox (primary) LIN Television

52. Austin, Texas KNVA 542 WB LIN Television

53. Scranton - Wilkes-Barre, PA WQMY 536 WB/UPN Pegasus Television

54. New Orleans WUPL 54 UPN CBS Corporation

(pending sale to Belo Corporation)

55. Fresno KAIL 53 UPN TransAmerica Broadcasting

56. Albany-Schenectady-Troy, N.Y. WNYA 51/

WNYA-CA 15 UPN Venture Technologies Group, LLC

57. Little Rock KWBF 42 WB Equity Broadcasting

58. Dayton WRGT-TV (DT2) 301 None Sinclair Broadcast Group

59. Mobile, AL-Pensacola, FL WFGX 35 Independent Sinclair Broadcast Group

60. Knoxville WVLT-TV (DT2) 301 UPN Gray Television

61. Richmond, Virginia WRLH-TV (DT2) 261 None Sinclair Broadcast Group

62. Tulsa, Oklahoma KMYT-TV 41 UPN Clear Channel Communications

63. Lexington, Kentucky WBLU-LP 62 Independent Sandra Powley

64. Fort Myers, Florida "WNFM" 8

(cable-only) UPN Comcast

65. Charleston-Huntington, W.V. WSAZ-TV (DT2)1 None Gray Television

66. Flint-Saginaw-Bay City, MI WNEM-TV (DT2) 221 None Meredith Corporation

67. Wichita, Kansas KMTW 36 UPN Clear Channel Communications

68. Roanoke-Lynchburg, VA WDBJ (DT2) 7-2 ("7Too")1 None Schurz Communications

69. Green Bay-Appleton, WI WACY 32 UPN Journal Communications

70. Tucson, Arizona KTTU-TV 18 UPN Belo Corporation

71. Toledo, Ohio WNGT-LP 48 UPN L&M Video Productions

72. Honolulu KFVE 5 WB Raycom Media

73. Des Moines-Ames, Iowa KCWI (DT2) 17 None Pappas Telecasting

74. Portland-Auburn, Maine WPME 35 UPN Pegasus Television

75. Omaha, Nebraska KPTM-TV (DT2) 1 None Pappas Telecasting

76. Springfield, Missouri KWBM 31 WB Equity Broadcasting

77. Spokane, Washington KXLY-TV (DT2) 4-21 None Spokane Television Group

78. Rochester, New York WBGT-CA 18 UPN WBGT, LLC

79. Syracuse, New York WNYS-TV 43 WB Sinclair Broadcast Group

80. Paducah, Kentucky WDKA 49 WB Sinclair Broadcast Group

81. Shreveport, Louisiana KSHV 45 WB CCA

82. Champaign-Urbana-Springfield, IL WCFN 49 UPN Nexstar Broadcasting Group

83. Columbia, South Carolina WKTC 63 WB Columbia Broadcasting

84. Huntsville-Decatur, AL WZDX (DT2)

("WAWB")1 WB Grant Broadcasting System II

85. Madison, Wisconsin WISC-TV (DT2) 3-2

("'My Madison TV")1 UPN Morgan Murphy Stations

86. Chattanooga, Tennessee WDSI-TV (DT2) 401 None Pegasus Television

87. Jackson, Mississippi WUFX 3523 Fox Mississippi Television, LLC

88. South Bend, Indiana WMYS-LP 69

Independent Weigel Broadcasting

89. Cedar Rapids-Waterloo-Iowa City-Dubuque, IA KWKB 202 WB KM Communications

90. Burlington, VT-Plattsburgh, N.Y. WGMU-CA 39 UPN Equity Broadcasting

91. Matamoros, Mexico-Harlingen-Weslaco-

Brownsville-McAllen, TX XHRIO-TV 22 Fox (Secondary) Entravision Communications

92. Tri-Cities, TN-VA WAPK-CA 36 UPN Holston Valley Broadcasting

93. Baton Rouge, Louisiana WBXH-CA 39 UPN Raycom Media

94. Colorado Springs-Pueblo, CO KKTV (DT2) 101 None Gray Television

95. Waco-Temple-Bryan, TX KWKT 442 Fox/WB (secondary) Communications Corporation of America

96. Quad Cities, Illinois - Iowa WBQD-LP 26 UPN Venture Technologies Group, LLC

97. Savannah, Georgia WSAV-TV (DT2) 1 None Media General

98. El Paso, Texas KDBC-TV (DT2) 181 None Pappas Telecasting

100. Charleston, South Carolina WMMP 36 UPN Sinclair Broadcast Group

101. Evansville, Indiana WTSN-LP5 UPN Communications Corporation of America

102. Fort Smith, Arkansas KPBI-CA Fox Equity Broadcasting

103. Youngstown, Ohio WYTV (DT2)/MY-YTV1 None Chelsey Broadcasting Company LLC

104. Lincoln-Grand Island, NE KOLN (DT3) 251 /

KGIN (DT2) 321 UPN Gray Television

105. Myrtle Beach, South Carolina WBTW (DT2) 561 None Media General

106. Fort Wayne, Indiana WISE-TV (DT2) 191 None Granite Broadcasting

107. Greenville-New Bern-Washington, N.C. WEPX 38

WPXU 35 i Ion Media Networks

108. Tallahassee, Florida WCTV (DT2) 1 UPN Gray Television

110. Reno, Nevada KAME-TV 21 UPN Cox Television

111. Tyler-Longview, TX KLPN-LP 58 4 None White Knight Broadcasting

112. Lansing-Jackson, Michigan WHTV 18 UPN Spartan Television

114. Augusta, Georgia WRDW-TV (DT2) 1 None Gray Television

115. Sioux Falls, South Dakota KELO (DT2) 11-2 ("UTV")1 UPN Young Broadcasting

116. Peoria, Illinois WAOE 59 UPN Four Seasons Broadcasting

117. Montgomery, Alabama WRJM-TV 67 UPN Josie Park Broadcasting

119. Grand Forks-Fargo, N.D. KCPM 27 UPN Central Plains Media

120. Eugene, Oregon KEVU-LP 23 Independent California Oregon Broadcasting Inc.

121. Macon, Georgia WGXA-TV (DT2) 1 None Piedmont Television, LLC

122. Santa Barbara-Santa Maria-San Luis Obispo, CA KEYT-TV (DT2) 271 None Smith Media, LLC

123. Lafayette, Louisiana KLAF-LP 62 UPN CCA

124. Monterey-Salinas, CA KOTR-LP 2 Independent Mirage Media 2

125. Yakima-Kennewick, WA KAPP (DT3) 141 /

KVEW (DT2)441 None Apple Valley Broadcasting

126. Bakersfield, California KUVI-TV 45 UPN Univision

127. Eau Claire-La Crosse, WI WKBT (DT2) 8-21 UPN QueenB Television

129. Corpus Christi, Texas KTOV-LP UPN GH Broadcasting

130. Chico-Redding, CA KRVU-LP 21 UPN Sainte Partners II, L.P.

131. Amarillo, Texas KCPN-LP 33 Independent Mission Broadcasting

132. Tupelo-Columbus, MS WCBI-TV (DT2) 4-21 None Columbus Television

133. Rockford, Illinois WTVO (DT2) 1 UPN Mission Broadcasting

134. Wausau, Wisconsin WSAW-TV (DT2) 1 None Gray Television

135. Monroe, Louisiana KEJB 43 UPN KM Communications

136. Wilmington, North Carolina WMYW-LP 47 None Columbia Broadcasting

137. Duluth, MN-Superior, WI KBJR-TV (DT2) 6-21

WAST-LP 25 UPN

UPN Granite Broadcasting

True North T.V. 25, LLC

138. Topeka, Kansas WIBW-TV (DT2) 1 None Gray Television

139. Columbia-Jefferson City, Missouri KZOU-LP 11 UPN JW Broadcasting LLC

140. Beaumont-Port Arthur, TX KEBQ-LP Independent Minority Broadcasting Company, LLC

141. Medford, Oregon KFBI-LP UPN Sainte Partners II, L.P.

143. Sioux City, Iowa KPTH (DT2) 491 None Pappas Telecasting

145. Albany, Georgia WSWG (DT2) 441 None Gray Television

146. Wichita Falls, Texas KJBO-LP 35 UPN Mission Broadcasting

147. Lubbock, Texas KUPT 29 /

KMYL-LP 14 UPN Ramar Communications Ltd.

149. Palm Springs, California KPSE-LP 50 UPN Mirage Media

154. Anchorage, Alaska KYES 5 UPN Fireweed Communications

156. Panama City, Florida WJHG-TV (DT2) 1 None Gray Television

157. Binghamton, New York WBPN-LP 10 UPN Stainless Broadcasting

159. Midland-Odessa, Texas KOSA-TV (DT2) 7-21 UPN ICA Broadcasting

161. Sherman, TX-Ada, OK KXII (DT2) 1 UPN Gray Television

162. Gainesville, Florida WMYG-LP 11 UPN Pegasus Television

Gainesville, Florida WGFL (DT2) 281

None Pegasus Television

164. Abilene-Sweetwater, TX KIDZ-LP 42 UPN Sage Broadcasting Corporation

168. Missoula, Montana KMMF 172 Fox (secondary) Equity Broadcasting

169. Utica, New York WPNY-LP 11 UPN Nexstar Broadcasting Group

172. Dothan, Alabama WTVY (DT2)1 None Gray Television

173. Elmira, New York WJKP-LP Independent Vision Communications

177. Rapid City, South Dakota KKRA-LP 24 i Rapid Broadcasting

178. Marquette, Michigan WMQF 192 Fox/UPN(Secondary) Equity Broadcasting

179. Alexandria, Louisiana WNTZ-TV 482 Fox/UPN (Secondary) White Knight Broadcasting

181. Harrisonburg, Virginia WHSV-TV (DT2) 491 None Gray Television

182. Charlottesville, Virginia WAHU-CA (DT2) 1 None Gray Television

185. Meridian, Mississippi WTOK-TV (DT2) 491 None Gray Television

186. Grand Junction-Montrose, CO KJCT 81 None Hoak Media

189. Parkersburg, West Virginia WTAP-TV (DT3) 1 UPN Gray Television

190. Great Falls, Montana KLMN 26 UPN Equity Broadcasting

193. Eureka, California KEMY-LP 17 UPN Sainte Partners II, L.P.

194. Bend, Oregon KUBN-LP 50 UPN Meredith Corporation

196. Lima, Ohio WOHL-CA 252 Fox Metro Video Productions

205. Victoria, Texas KXTS-LP 41 UPN Saga Communications

207. Juneau, Alaska K17HC 17 UPN Fireweed Broadcasting

[WTGH]

Are Fashion House and Desire currently still shooting?

Or have they wrapped up the series already?

[dc11786]

"Desire" finished filming in late May. "Fashion House" finished in late July. "Watch Over Me" and "Art of Betrayal" are the novelas currently in production. "A Dangerous Love" and "Rule of Deception" are tentatively set to start production in late October.

[R!ck]

Night 2 Ratings

Desire: 1.1/2 (same)

Fashion House: 1.1/2 (-.2)

Nice to see Desire hold steady

[AbFabGL4ever7]

We have to look at the fact this is a new network and the telenovela concept is new to the american audience. It's gonna take time to build an audience. Fashion House with a 1.3 can only go up in the ratings. Desire I can't say how it's going to fair, but I think both will slowly inch up.

Especially people's who shows on the other networks get yanked off the air in the coming months. They will see these novelas and know they don't have to worry it won't be there the next time they turn on the tv.

I only see them getting better.

[Drew]

why is FH's ratings dropping?? Its the better of the two, far better!

[R!ck]

Day 3

Desire: 1.0/2 (-.1)

Fashion House: 1.0/2 (-.1)

I think the numbers will go up after September 20th. That's the official launce of CW and all of the old UPN/WB stations will now be MNTV and CW

[Drew]

so what happens to these WB -> MNTV channels that start Sept 20? Will they just start mid-novella?!