Jump to content


Welcome! Please take a second to register.


Photo

PP: AMC & OLTL to air twice weekly


  • Please log in to reply
1267 replies to this topic

#1 JackPeyton

JackPeyton

    Star.

  • Members
  • 17,726 posts

Posted 16 May 2013 - 12:41 PM

http://www.deadline....es-a-week-each/


All My Children & One Life To Live Change Air Pattern To Two Episodes A Week Each

By NELLIE ANDREEVA | Thursday May 16, 2013 @ 10:30am PDT

inShare
COMMENTS (0)

A month into the re-launch of soaps All My Children and One Life To Live online, Ive learned that producer Prospect Park is adjusting their release schedule to two new original episodes each instead of four as it is now. Starting next Monday, fresh episodes of All My Children will be uploaded on Monday and Wednesday, and new episodes of One Life To Live on Tuesday and Thursday. (Friday will continue to be day for recap shows). I hear Prospect Park has started to notify producers and have obtained a letter by the companys principals Rich Frank and Jeff Kwatinetz to fans about the change (you can read it below). I hear the decision to reduce in the number of new episodes a week was made after Prospect Park studied the data for the first 2.5 weeks of viewing. On traditional TV, soap fans come in and out of their favorite shows, usually watching 2-3 shows a week. But because all aired episodes of AMC and OLTL are available online, viewers dont rush to watch them right away and then try to see what they have missed at once, leading to binge viewing. While that is not a problem for shows like Breaking Bad, Homeland and House Of Cards, which offer 13-episode seasons, catching up on four new episodes of both soaps proved difficult for online viewers, many of whom have already fallen behind. To accommodate them, I hear Prospect Park will keep all aired episodes of AMC and OLTL on the free Hulu platform for now, instead of migrating the older ones on Hulu plus, with only the 10 most recent segments available for free. The decision was made to make the viewing load more manageable before fans start giving up. With the new schedule, OLTL and AMC will produce about 110 episodes this year instead of the planned 168, which is expected to give writers more time to catch up on scripts and also provide more time for editing and post-production. AMC is finishing a five-week shooting cycle today. It will be followed by a four-week pod for OLTL, after which the two shows will go on an 8-episode break and resume production in August. Here is the letter:

For close to two years we have been working passionately to bring first run premium content to an online platform with the creation of brand-new versions of the two iconic series, All My Children and One Life To Live. There was no precedent for this effort- we had no history-no barometer for how our fans would respond. We always knew there would quickly be new insights into how audiences would respond to our shows and this new platform, and that our ability to adapt quickly to audience needs would ultimately determine the long-term success of the shows and our mission. This is a new medium, a new time and we have always planned to make changes quickly by listening to you, our fans and customers.

Today it is clear these shows have resonated, as many millions of views have been logged since our April 29th debut, a mere two and a half weeks ago. Weve consistently been in the top ten shows viewed on Hulu and viewers and critics alike have told us how impressed they are with the quality of both programs. The past two weeks have been invaluable in terms of learning about how you watch and when you watch our shows on this new platform. We have gained enormous insight through our actual viewing data and our research. And our research has revealed the following:

In the past these shows had their vast majority of views within the first 24 hours. Instead, our shows are primarily consumed on different days then when they originally air. Primarily, fans have been binge viewing or watching on demand, and as a result, we feel we have been expecting our audience to dedicate what has turned out to be an excessive amount of time to viewing these shows. (As an example, for the substantial audience only watching on the weekends, we are currently asking them to watch five hours of programming to keep pace with our release schedule).
On ABC the shows shared a large percentage of their viewers with each other. Yet, the majority of our viewers are watching one show or the other, not both, and they arent viewing the shows when they did before. Part of the reason for choosing between the shows may be that the largest viewing takes place either between 12PM and 1PM (when people generally can only fit one episode during lunch time) or between 5PM and 7PM (when the vast majority of competing shows are a half hour long). We are finding that asking most people to regularly watch more than a half hour per day online seems to be too much.
During their ABC runs, viewers watched only 2-3 episodes on average a week and picked up with whichever days episode it was. Our viewers seem to primarily start with the first episode and then continue forward episode by episode. Like with primetime serialized dramas as opposed to the traditional slower pacing of daytime, people feel lost if they miss an episode. People are starting from the beginning; the shows are designed for complete viewing from episode one. Yet starting from the beginning with the amount of episodes we are releasing is asking too much for viewers who need to catch up.
The clear conclusion is that while somewhat mixed, these viewing patterns resemble more closely the typical patterns of online viewing rather than how one would watch traditional television. This leads us to believe we are posting too many episodes and making it far too challenging for viewers to keep up. When it comes to online viewing, most of us are just trying

to find time to watch series comprised of 13 to 22 episodes a season-so asking viewers to assign time for over 100 episodes per show is a daunting task.

Therefore, we have chosen to revise our scheduling model beginning this Monday, May 20th by introducing two new episodes from OLTL and AMC each week- new episodes of AMC will now run on Mondays and Wednesdays, and fresh episodes of OLTL will post Tuesdays and Thursdays. MORE, our behind the scenes series, will run as a single show on Fridays. This allows us to introduce a new episode of quality television every Monday through Friday and gives the audience a chance to catch up as we continue to build awareness and excitement around these new shows. Because Hulu agrees with our findings, for the meantime they will keep all of our episodes on Hulu.com for free to give viewers the opportunity to find us and catch up.

We know our most dedicated viewers will be upset as they would probably prefer more shows to less (we personally wish there were more episodes of our favorite shows; we would love 50 episodes a year of Homeland, Mad Men or The Simpsons). We apologize to these viewers and ask them to please understand we are trying to ensure our shows succeed and not meet the fate they experienced previously. We need to devise a model that works for all viewers and follows how they want, and are actually watching, online. When it comes to online, as with all new technology, its adapt or fail. We feel fortunate to be an online company and to have such an opportunity to adapt. Of course, we will continue to evaluate all the data that comes in and will be vigilant about revising our strategy as needed.

We want to be clear that this will in no way impact our feverish pace of production we will be filming new episodes through mid-June, continue editing throughout July and until we go back into production in August. Its a frenetic schedule but all of us are up for the challenge and excited to continue to deliver great shows.

As a new venture we felt obligated to address the needs of our viewers head on and to make adjustments that we think will work for our viewers. And as always, we thank you for your continued support and encouragement.

Sincerely
Rich Frank and Jeff Kwatinetz

Edited by JackPeyton, 16 May 2013 - 12:44 PM.

  • 0

#2 UKBoi

UKBoi

    Veteran

  • Members
  • 1,062 posts

Posted 16 May 2013 - 12:42 PM

This can't be good...


  • 0

#3 Mr. Vixen

Mr. Vixen

    Lifetimer

  • Members
  • 13,260 posts

Posted 16 May 2013 - 12:43 PM

This works better for my schedule but probably doesn't bode well for the shows.


  • 0

#4 Cheap21

Cheap21

    K-Pop Obsessed!

  • Members
  • 40,970 posts

Posted 16 May 2013 - 12:43 PM

WTF?!? This is a joke right?

 

 


Edited by Cheap21, 16 May 2013 - 12:43 PM.

  • 0

#5 Scotty

Scotty

    ...because we only have 'One Life to Live'

  • Administrator
  • PipPipPipPipPip
  • 11,636 posts

Posted 16 May 2013 - 12:45 PM

WTF?!? This is a joke right?

 

 

 

 

 

Nope...here is the actual press release:

 

http://theonlinenetw...ule_5.16.13.pdf


  • 0

#6 Marco Dane

Marco Dane

    Llanview's best PIMP!

  • Members
  • 3,208 posts

Posted 16 May 2013 - 12:46 PM

e70550f6b68111e28e6622000ae91458_7.jpg

 

 

SMH


  • 0

#7 Y&RWorldTurner

Y&RWorldTurner

    Lifetimer

  • Members
  • 20,210 posts

Posted 16 May 2013 - 12:46 PM

Prospect Park is still very much an experiment, so this really doesn't surprise me. I never felt confident in whatever business strategy they apparently had. 

 

Who knows that the future holds at this point...


Edited by Y&RWorldTurner, 16 May 2013 - 12:47 PM.

  • 0

#8 full hearts

full hearts

    Recurring

  • Members
  • 460 posts

Posted 16 May 2013 - 12:46 PM

Nooooooo! This can not be good. 


  • 0

#9 Cheap21

Cheap21

    K-Pop Obsessed!

  • Members
  • 40,970 posts

Posted 16 May 2013 - 12:47 PM

 

 

Nope...here is the actual press release:

 

http://theonlinenetw...ule_5.16.13.pdf

Damn, I fear they may end up getting cancelled within a year. So much for them growing and expanding.

 

The stories now will either go super slow or super fast and neither is a good thing


  • 0

#10 Steve

Steve

    Veteran

  • Members
  • 2,446 posts

Posted 16 May 2013 - 12:51 PM

This sucks!
  • 0

#11 jfung79

jfung79

    Veteran

  • Members
  • 1,907 posts

Posted 16 May 2013 - 12:51 PM

It's true I was falling behind but that was because I was watching so many other soaps.  Cutting back episodes is not the answer.  This is not really a soap anymore if it's on twice a week.

 

I'm shocked and pissed.


  • 0

#12 John

John

    Lifetimer

  • Members
  • 9,307 posts

Posted 16 May 2013 - 12:51 PM

does this change the number of episodes produced per year?


Edited by John, 16 May 2013 - 12:52 PM.

  • 0

#13 Nothin'ButAttitude

Nothin'ButAttitude

    #TeamBeauty #RHOA #Nov9th

  • Members
  • 3,792 posts

Posted 16 May 2013 - 12:54 PM

I'm in the minority. I think that I this might be good. I knew that them shooting for 5 weeks and taking off for 5 might be too much. Now, both shows could shoot majority of the year, take off the rest and save money. People would be well rested and the writers won't have excuses for producing poor stories. IMO, stories will be well thought of. More money might be saved this way too. They might have to start smaller and then go big again when the ratings get larger. 


  • 0

#14 Cheap21

Cheap21

    K-Pop Obsessed!

  • Members
  • 40,970 posts

Posted 16 May 2013 - 12:55 PM

does this change the number of episodes produced per year?

its cut from 168 to 110


  • 0

#15 UKBoi

UKBoi

    Veteran

  • Members
  • 1,062 posts

Posted 16 May 2013 - 12:56 PM

Their statement/letter contradicts itself too much...so it's one of the most watched shows on Hulu and iTunes but they are cutting the episodes? Methinks it's costing them too much to produce or they were banking on getting some sort of distribution deal for the shows on a cable net that never materialised. It's very disrespectful of them to do this to the fans so soon after starting the series up again. People need time to get used to watching the shows and fitting them into their lives, cutting the episodes in half after 2 and a half weeks just isn't a good idea and reeks of problems in the PP camp.


  • 0

#16 jfung79

jfung79

    Veteran

  • Members
  • 1,907 posts

Posted 16 May 2013 - 12:56 PM

I thought part of the terms of the license was they couldn't cut back episodes so drastically ... This is practically primetime show scheduling.  It makes a mockery of the idea these are the same shows.


  • 0

#17 allmc2008

allmc2008

    Sexy and I know it!

  • Members
  • 2,699 posts

Posted 16 May 2013 - 12:57 PM

This could be a good thing!! Now the stories can be more focused!!


  • 0

#18 Cheap21

Cheap21

    K-Pop Obsessed!

  • Members
  • 40,970 posts

Posted 16 May 2013 - 12:58 PM

I'm in the minority. I think that I this might be good. I knew that them shooting for 5 weeks and taking off for 5 might be too much. Now, both shows could shoot majority of the year, take off the rest and save money. People would be well rested and the writers won't have excuses for producing poor stories. IMO, stories will be well thought of. More money might be saved this way too. They might have to start smaller and then go big again when the ratings get larger. 

The shows are now essentially 2 half hour episodes. They might as well just make it an hourly drama like a primetime soap. With less episodes, the writers need to adjust how they approach the storytelling and they cant write it like a daytime soap anymore. Im not sure if the current writers can work in this new format. I fear Marlene may just continue to write the way she has been and that would be terrible for any soap

 

But its only been 3 weeks. I think it was way too soon to make such a drastic change and it'll be a few weeks before the show/writers can catch up to this. The next few weeks are going to be painful

 

I feel bad for the actors. With even less episodes than on tv now, then thats less money to be made. I wouldnt be surprised if many are wary of signing on or even sticking around


Edited by Cheap21, 16 May 2013 - 01:00 PM.

  • 0

#19 soapgirluk

soapgirluk

    Recurring

  • Members
  • 129 posts

Posted 16 May 2013 - 12:58 PM

I'm really surprised as I thought with the eps being shorter it'd be easier to watch.

Find it intresting what they put about other Soaps, people watching 2-3 eps a week and catching up that way.

Where as these shows i'd actually agree about being harder to catch up if you miss one, as they move much quicker & theres less filler

 

Edited to add, Most UK Soaps actually started in the 2 half hour shows a week format, they'd need to have big changes in the writing style though


Edited by soapgirluk, 16 May 2013 - 01:01 PM.

  • 0

#20 RavenWhitney

RavenWhitney

    Contract

  • Members
  • 710 posts

Posted 16 May 2013 - 12:59 PM

These shows are doomed.   Soap viewers want the intimacy several times a week.  I predict the whole experiment will fail because they won't be able to justify the production costs to the investors when they are trying to track viewing habits on so many different platforms.  It's a shame.


  • 0




0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users