July 24-28, 2006

[Toups]

Numbers are based on Live+Same Day ratings

Ratings for the week July 24-28, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,637,000 (-42,000/+215,000)

2. B&B 3,883,000 (-249,000/-549,000)

3. DAYS 3,615,000 (+95,000/+344,000)

4. AMC 3,207,000 (+21,000/+80,000)

5. ATWT 3,175,000 (-15,000/-414,000)

6. GH 3,157,000 (+114,000/-30,000)

7. OLTL 3,075,000 (+64,000/-105,000)

8. GL 2,804,000 (-82,000/-5,000)

9. PSNS 2,203,000 (+149,000/-57,000)

HH

1. Y&R 4.4/14 (+.1/+.2)

2. B&B 3.0/9 (-.1/-.4)

3. DAYS 2.7/8 (same/+.2)

4. GH 2.5/7 (same/same)

5. ATWT 2.4/7 (same/-.3)

5. AMC 2.4/7 (-.1/-.1)

7. OLTL 2.3/7 (-.1/-.3) <-------- new low rating

8. GL 2.2/6 (same/+.1)

9. PSNS 1.6/5 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,517,000 (+16,000/+221,000)

2. DAYS 1,357,000 (+51,000/+232,000)

3. GH 1,080,000 (+29,000/-67,000)

4. AMC 1,062,000 (+39,000/-5,000)

5. OLTL 1,048,000 (+43,000/-46,000)

6. PSNS 985,000 (+74,000/+108,000)

7. B&B 889,000 (-122,000/-280,000)

8. ATWT 772,000 (-46,000/-78,000)

9. GL 738,000 (-10,000/+57,000)

Women 18-49 Rating

1. Y&R 2.3/15 (same/+.3)

2. DAYS 2.1/13 (+.1/+.4)

3. AMC 1.6/10 (same/same)

3. GH 1.6/10 (same/-.1) <--------- ties low rating

3. OLTL 1.6/10 (+.1/-.1)

6. PSNS 1.5/9 (+.1/+.2)

7. B&B 1.4/8 (-.1/-.4)

8. ATWT 1.2/7 (same/-.1)

9. GL 1.1/7 (same/+.1)

Girls 12-17 Viewers

1. DAYS 157,000 (+7,000/+52,000)

2. PSNS 154,000 (+26,000/-27,000)

3. OLTL 93,000 (+8,000/-29,000)

4. AMC 79,000 (-6,000/-6,000)

5. GH 64,000 (-8,000/-37,000)

6. ATWT 48,000 (-28,000/-9,000)

7. Y&R 46,000 (-41,000/-51,000)

8. GL 38,000 (-16,000/-2,000)

9. B&B 28,000 (-36,000/-55,000)

Women 18-34 Rating

1. DAYS 2.3/13 (+.3/+.5)

2. Y&R 1.8/11 (same/+.5)

2. PSNS 1.8/10 (+.2/+.2)

4. GH 1.4/8 (+.1/+.2)

5. OLTL 1.3/8 (+.1/+.3)

5. AMC 1.3/7 (+.1/+.2)

7. B&B 0.9/6 (-.2/-.4)

8. ATWT 0.8/5 (-.4/-.3)

9. GL 0.8/5 (-.1/-.1)

Men 18+ Viewers

1. Y&R 1,181,000 (-26,000/-17,000)

2. B&B 856,000 (-16,000/+15,000)

3. ATWT 659,000 (+13,000/+23,000)

4. DAYS 591,000 (+4,000/+40,000)

5. GL 579,000 (-27,000/+26,000)

6. AMC 547,000 (+3,000/-45,000)

7. GH 495,000 (+54,000/-24,000)

8. OLTL 466,000 (+25,000/-21,000)

9. PSNS 358,000 (+52,000/+6,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,167,000

Tuesday: 2.4/3,208,000

Wednesday: 2.4/3,245,000

Thursday: 2.5/3,308,000

Friday: 2.4/3,107,000

ATWT

Monday: 2.5/3,305,000

Tuesday: 2.5/3,374,000

Wednesday: 2.4/3,099,000

Thursday: 2.3/3,130,000

Friday: 2.2/2,969,000

B&B

Monday: 3.1/3,980,000

Tuesday: 3.2/4,126,000

Wednesday: 3.0/3,834,000

Thursday: 3.0/3,894,000

Friday: 2.8/3,580,000

DAYS

Monday: 2.7/3,497,000

Tuesday: 2.8/3,763,000

Wednesday: 2.8/3,747,000

Thursday: 2.7/3,550,000

Friday: 2.7/3,520,000

GH

Monday: 2.5/3,170,000

Tuesday: 2.4/2,934,000

Wednesday: 2.6/3,327,000

Thursday: 2.5/3,128,000

Friday: 2.4/3,224,000

GL

Monday: 2.1/2,789,000

Tuesday: 2.2/2,766,000

Wednesday: 2.2/2,881,000

Thursday: 2.2/2,913,000

Friday: 2.0/2,671,000

OLTL

Monday: 2.4/2,980,000

Tuesday: 2.3/2,986,000

Wednesday: 2.2/3,050,000

Thursday: 2.3/3,102,000

Friday: 2.4/3,257,000

PSNS

Monday: 1.5/1,986,000

Tuesday: 1.6/2,338,000

Wednesday: 1.6/2,166,000

Thursday: 1.7/2,338,000

Friday: 1.7/2,186,000

Y&R

Monday: 4.5/5,879,000

Tuesday: 4.4/5,836,000

Wednesday: 4.3/5,417,000

Thursday: 4.3/5,482,000

Friday: 4.3/5,569,000

----------------------

For the SEASON September 19, 2005 through July 30, 2006

Total Viewers

1. Y&R 5,526,000

2. B&B 4,303,000

3. GH 3,420,000

4. ATWT 3,336,000

5. DAYS 3,279,000

6. AMC 3,251,000

7. OLTL 3,178,000

8. GL 2,816,000

9. PSNS 2,098,000

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. AMC 2.6

4. DAYS 2.6

4. OLTL 2.6

8. GL 2.2

9. PSNS 1.6

Women 18-49 Viewers

1. Y&R 1,371,000

2. GH 1,253,000

3. DAYS 1,228,000

4. AMC 1,165,000

5. OLTL 1,164 ,000

6. B&B 1,040,000

7. PSNS 887,000

8. ATWT 863,000

9. GL 808,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME DELIVERS ITS BIGGEST WIN IN 18 MONTHS

Published: August 3, 2006

NBC TAKES THE JULY 24-28 WEEK BY 0.3 OF A RATING POINT, ITS BIGGEST MARGIN SINCE JANUARY 2005

'DAYS OF OUR LIVES' HITS AN 18-WEEK HIGH AMONG WOMEN 18-49 AND 'PASSIONS' EARNS ITS BIGGEST RATING IN 15 WEEKS

WITH ITS TOP RATING SINCE MARCH, NBC DAYTIME CLAIMS A THIRD-STRAIGHT OUTRIGHT VICTORY AMONG WOMEN 18-49 FOR THE FIRST TIME SINCE OCTOBER 2004

NBC IS UP 13 PERCENT FOR THE THIRD QUARTER TO DATE WHILE BOTH RIVAL NETS ARE DOWN

BURBANK, Calif. – August 3, 2006 – NBC Daytime has delivered its biggest weeklong margin of victory in 18 months in daytime's key demographic of women 18-49. With its highest rating in 18 weeks, NBC Daytime won the week of July 24-28 to claim a third consecutive outright victory for the first time since October 2004.

NBC won the week of July 24-28 by a margin of 0.3 of a rating point over second-place ABC and CBS, the biggest advantage for NBC Daytime since the week of Jan. 3-7, 2005. NBC's weeklong 1.8 rating among women 18-49 is the network's highest since the week of March 20-24, 2006. "Days of our Lives" delivered its highest rating since the week of March 20-24 and "Passions" produced its best since April 10-14.

NBC Daytime is tied for #1 for the third quarter to date in women 18-49, with a 13 percent improvement on its rating at this point during last year's third quarter, while ABC is down 12 percent and CBS is down 6 percent.

NBC also won last week in the women 18-34 category, the network's 341st consecutive victory in this valuable demographic (including ties).

"Days of our Lives" (2.1 rating, 13 share among women 18-49, 2.3/13 among women 18-34) generated its highest women 18-49 rating in 18 weeks. "Days" ranked #2 for the week among women 18-49 and #1 among women 18-34, giving "Days" 565 wins in the last 572 weeks in the women 18-34 category (including ties).

For the week of July 24-28, "Passions" (1.5/9 among women 18-49, 1.8/10 among women 18-34) grabbed its highest women 18-49 rating in 15 weeks. "Passions" ranked #6 in the women 18-49 race (matching its highest ranking since the week of Jan. 3-7, 2005) and tied for #2 in the women 18-34 category.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and tied for #3 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of July 24-28, averages among women 18-49 were: NBC a 1.8 rating, 11 share; ABC, 1.5/9; CBS, 1.5/9. Women 18-34 averages for the week were: NBC, 2.0/12; CBS, 1.2/7; ABC, 1.1/6. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.0 million; NBC, 2.9 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.7/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.7 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

ABC Ratings Report

CBS Ratings Report

[anita30]

From Lskreet on ABC board. Thanks!!!

Final Standings

1.(1) Y&R 4.4 (+.1)

2.(2) B&B 3.0 (-.1)

3.(3) DOOL 2.7 (SAME)

4.(4) GH 2.5 (SAME)

5.(4) AMC 2.4 (-.1)

5.(6) ATWT 2.4 (SAME)

7.(6) OLTL 2.3 (-.1)

8.(8) GL 2.2 (SAME)

9.(9) PSNS 1.6 (SAME)

WOMEN 18-49

1.(1) Y&R 2.3 (SAME)

2.(2) DOOL 2.1 (+.1)

3.(3) AMC 1.6 (SAME)

3.(3) GH 1.6 (SAME)

3.(5) OLTL 1.6 (+.1)

6.(7) PSNS 1.5 (+.1)

7.(5) B&B 1.4 (-.1)

8.(8) ATWT 1.2 (SAME)

9.(9) GL 1.1 (SAME)

WOMEN 18-34

1.(1) DOOL 2.3 (+.3)

2.(2) Y&R 1.8 (SAME)

2.(3) PSNS 1.8 (+.2)

4.(4) GH 1.4 (+.1)

5.(5) AMC 1.3 (+.1)

5.(5) OLTL 1.3 (+.1)

7.(7) B&B 0.9 (-.2)

8.(8) ATWT 0.8 (-.2)

8.(9) GL 0.8 (-.1)

WOMEN 25-54

1.1(1) Y&R 2.9 (+.1)

2.(2) DOOL 2.2 (SAME)

3.(3) AMC 1.9 (SAME)

3.(3) GH 1.9 (SAME)

5.(5) B&B 1.8 (-.1)

5.(5) OLTL 1.8 (-.1)

7.(7) ATWT 1.5 (SAME)

8.(8) PSNS 1.4 (SAME)

9.(9) GL 1.3 (SAME)

-----

DAILY NUMBERS

AMC

MONDAY 2.4

TUESDAY 2.4

WEDNESDAY 2.4

THURSDAY 2.5

FRIDAY 2.4

GH

MONDAY 2.5

TUESDAY 2.4

WEDNESDAY 2.6

THURSDAY Th 2.5

FRIDAY 2.4

OLTL

MONDAY 2.4

TUESDAY 2.3

WEDNESDAY 2.2

THURSDAY 2.3

FRIDAY 2.4

Y&R

MONDAY 4.5

TUESDAY 4.4

WEDNESDAY 4.3

THURSDAY 4.3

FRIDAY 4.3

ATWT

MONDAY 2.5

TUESDAY 2.5

WEDNESDAY 2.4

THURSDAY 2.3

FRIDAY 2.2

B&B

MONDAY 3.1

TUESDAY 3.2

WEDNESDAY 3.0

THURSDAY 3.0

FRIDAY 2.8

GL

MONDAY 2.1

TUESDAY 2.2

WEDNESDAY 2.2

THURSDAY 2.2

FRIDAY 2.0

DOOL

MONDAY 2.7

TUESDAY 2.8

WEDNESDAY 2.8

THURSDAY 2.7

FRIDAY 2.7

PSNS

MONDAY 1.5

TUESDAY 1.6

WEDNESDAY 1.6

THURSDAY 1.7

FRIDAY 1.7

ETA: anita, I edited a little. I hope you don't mind. - Rug

[DaysForever]

WOO! DAYS stayed at 2.7 again!

ABCD is getting worse...

As well as B&B.

[Mitchapalooza]

This is SO awesome for DAYS. And to think only a 0.01 would hav e given them a 2.8 for the week.

DAYS is in VERY good position ratings wise for Hogan's writing takeover.

These number HAVE to be making NBC and DAYS happy.

[Ilovemydays]

Thanks for getting these numbers out!

YAY for Days! As for AMC, I had watched AMC for YEARS before switching to Days in June and it's sad to say that AMC deserves to be even lower in the ratings. AMC is a show that treats their vets and viewers horribly. They really need to wake up and make some changes.

[Manny]

*Doing a happy dance*

I am so happy for DAYS! Even though I don't enjoy this transitional period that much, I am happy that numbers are good before Hogan comes on board!

I am also really happy that Y&R went up!

My two faves, DAYS and YR rocking the ratings list!

[cal3]

That's a new series low for OLTL. Way to go Hackley. When can we get a new HW?

[Angela]

AMC is my show...literally, here. But poetic justice they should tie their record low HH with the cummulation of the unaborted fetus story. I actually think OLTL, in some aspects (not all) is presenting better drama - but yikes 2.3 is a new record low HH.

DAYS is not very good yet, I can't get through a segment without grimmacing and lookie - but that's the way it's been (except for Reilly's last months particuarly) - DAYS has managed to scrap by with just throwing tiny crumbs. I can just imagine when Hogan comes in and starts writing Emmy-winning stuff - he has a nice cushion there, DAYS will overtake B&B by November Sweeps (my prediction, heck sooner probably).

And Y&R is doing just fantastic.

[FanSoAp07]

Wow Y&R is in a league of its own.

I hope PSNS gets better in the ratings soon.

[Mitchapalooza]

I agree Rugrat, DAYS is in PERFECT position for a Fall/Winter takeover of the #2 position from B&B.

DAYS is absolutely not out of the woods storywise right now, and although there have been LOT of improvement and the storytelling style has changed immensely over the last few months, DAYS is still nowhere near where they will be when Hogan arrives and his material and storylines are well underway. And with J&M returning for August, it can only mean even better news for DAYS since they have been able to acheive these numbers over the last month even with pissing offone of their biggest fanbases.

[dtchicago]

OLTLs ratings are super scary! I can't say that I am surprised though. I am not as harsh of critic of Dena Higley as some people, but my problem is her inconsistency. When the show is good, its great... when its bad, its down right terrible. The days where it is fantastic are dwindling. The only story I actually look forward to seeing is Nora. Everything else is so bland or stupid that the only use I have for them is to help me fall asleep at night.

However, to OLTL's credit, it can't help that the rest of ABC is falling apart as well. Would the shows ratings actually be any better if it were in better shape?? I don't know

[Mitchapalooza]

I am not suprised IN THE LEAST in OLTL's ratings. Dena Higley has PROVEN what plague she can be in a headwriting position and personally she needs to be let go IMMEDIATELY and same goes for Meagan McTrash from AMC!

[Angela]

LOL, speaking of Dena - OMG I never saw writing as bad as Dena's several months as HW of DAYS. And that's saying a lot with all the bad stories and writing going on in daytime right now.

[cal3]

I suspect that OL's ratings wouldn't be great but I doubt that they'd be this bad with a decent writer. I say that because OL's ratings have essentiall been flat for the past year fluctuating between their low of 2.4 and 2.6 with the very occassional 2.7 and a 2.8 for their execution stunt. That suggests to me that the faithful watch but the faithful are now very unhappy and leaving.

It is also clear that the problem is with Fron's mandate and vision. Until that is changed there will continue to be a problem.

OL's in a very scary place at this point and there doesn't seem to be any suggestion that they even know there is a problem.

[Toups]

Finally some consistancy! This is what I like to see. Not this 2.7 one day and then 2.3 the next day crap. LOL

Just keep it steady DAYS, and then we'll take over B&B in a couple of months!!

LMAO. Passions is only .1 away from ABC Daytime? It would be awesome if Passions passed all 3 soaps. Now wouldn't that scare Frons! LOL